The document summarizes research results from a questionnaire about viewers' preferences for thriller films. Key findings include: - The majority of respondents were ages 15-18 and watched thrillers at least once a month. - Respondents preferred complex narratives with mystery, suspense, and psychological elements over simple or cliche plots. - Viewers want to relate to characters and understand their backstories to find them interesting. - Murder/death and mystery were the most desirable themes, followed by psychological thrillers. The research provides guidance on the type of thriller film that would appeal most to the target audience.

1. TARGET
AUDIENCE
RESEARCH
RESULTS

2. How old are you?
As can be seen below the
majority were aged 17-18, with
54.55% of people taking the
questionnaire in this age bracket.
Closely behind was ages 15-16 at
40.26% .This is good because
this means we have answers
from our intended target
audience but 3.6% of the people
were aged over 19 and as our
target audience is 15-25 the
answers are not completely
representative.

3. What is your gender?
The majority of people who took the
questionnaire were female, 57.14%. Our
primary target audience is men so this is
not an accurate representation from our
target audience although 36.36% were
male it is not ideal that there was a
female majority . 6.5% of them did not
identify their gender which also means
that we will get a range of opinions.

4. On average how often do you watchThriller
films in a month?
22.08% said they never watchThriller
films but 77.92% said at least once a
month.This shows that the majority
who answered do watchThriller films
fairly regularly.This is good because it
means the answers will be from people
who have an active interest in the
Thriller genre.

5. Is there anything you particularly like to see in
Thriller films?
Below are examples of some of the
responses which give us a clear
understanding of what the audience
wants to see in aThriller. As can be
seen these do directly relate to what a
Thriller should be, which has ‘mystery
and action’ and ‘suspense and
anticipation’. They also want it to be
psychological and unique, which from
feedback from our focus group shows
us that they believe it is.

6. Is there anything you dislike to see in thriller
films?
The answers from the questionnaire tell
us that the audience does not want a
‘cliché story and ending’ and that it
should not be filled with ‘jump scares
and pointless plots’.They also do not
want to see stereotypes used.

7. Do you prefer films with a simple or complex
storyline?
The data on the right shows that
78.95% of the people you
responded prefer a complex
narrative. This tells us that we need
to make sure our production is
complex. We hope to fulfil this as
we are creating a psychological
Thriller. Furthermore I can deduce
that the audience wants something
to think about, to keep them on
their toes as such, so we need to
make sure there is a deeper
meaning to the narrative

8. How long, on average, after a film starts does it
take you to decide whether you want to
continue watching?
18.18% of people responded saying it takes
1-5 minutes to decide whether they are going
to commit to watching the film and a further
31.47% said it takes them 6-10 minutes to
decide whether they will continue watching.
This is time of an average opening sequence
so we need to make sure our opening
sequence is captivating and make sure we
establish the narrative enough so that the
audience understand it but it does not give
too much away. 24.68% of the respondants
said 16-20 minutes and 14.29% said 21+
minutes. This is a fairly large amount of
people we would have to convince to
watching it in under that time as we are only
producing an opening sequence.

9. What makes a character in a film stand out to
you?What makes them interesting?
For out characters the audience appear to
want a character with a backstory, this is most
probably because it makes them more
believable and dependent on the narrative it
can put it into context.They also want
someone to relate to, this could be through
gender, age or if they have similar interests/
experiences.

10. If you have one, what is your favouriteThriller
film and why?
Looking at the answers, especially ones that
outline why, it supports what people said
about what they like to see and do not like to
see. For example the complex narratives,
characters with interesting backgrounds. By
looking at this it shows that we need to
create a production that includes characters
with interesting backgrounds and a complex
narrative that keeps the audience thinking

11. What type of themes do you like to see in a
Thriller film, if any? Please place the themes in
order 1 – 6 (1 being most desirable and 6 being
the least desirable)
Our final question was more complex
and asked them to rate themes in their
preferred order. 21.74% put murder/
death as their favourite theme and
second was mystery with 20.55%.
18.84% said they like psychological
thrillers.This has told us that we should
make aThriller that includes all of these
aspects.