Most of the people who watch horror movies are 17-18 years old, so the trailer needs to appeal to this key audience with things they enjoy like jump scares and fire. While the survey found more females watched horror, males likely did not complete the survey, and males often enjoy the adrenaline of being scared. The survey also found that jump scares, death, and an easy to follow storyline are the most conventional elements, so the trailer and movie must have these to be successful.

1. Survey Results
AUDIENCE RESEARCH

2. Age
 Most of the people that have said that they watch horror movies
are within the 17 – 18 slot, making them a key target audience.
Taking this into account means that I will have to cater to the needs of
the target audience and try to keep them interested with the trailer by
using things that the audience enjoys like fire and jump scares.

3. Gender
Although the survey says that mainly females watched horror movies, I
found out this is inaccurate as most of the males that I sent the survey
to did not complete or do the survey. Through my own research I
found out that males enjoy the genre more for the adrenaline factor of
being scared.

4. Conventions
From the survey I found out that people find mostly jump scares, death
and an easy to follow story line most conventional. This means that to
be successful the trailer and movie must have an easy storyline to
follow and also have frequent but well spaced out jump scares so that
they are still effective but not to frequent to become predictive.