Business Communication in Retail

1. BC REPORT ON ‘FUTURE
BUSINESS TRENDS IN RETAIL’
(PANTALOONS)
GROUP MEMBERS-
Shahbaaz Ahmed PGFB1345
Shravan Kumar Jha PGFB1346
Shivam Upadhyay PGFB1347
Nivedita Rai PGFB1348

2. RETAIL INDUSTRY
• Largest retail industry in India with
employment of 8% and contributing to 10%
of GDP.
• Second fastest growing economy of the
world.
• Ranks at top 10 FDI destination of the world.
• High return of investments.
• Excellent investment opportunities in Indian
retail sector.

3. Introduction
• India’s leading retailer that operates multiple
retail formats in both the value and lifestyle
segment of the Indian consumer market.
• Headquartered in Mumbai (Bombay),
• The company operates over 12 million
square feet of retail space, has over 1000
stores across 73 cities in India.
• employs over 30,000 people.

4. Introduction
• Mid 1980’s – PRIL begin as a trouser manufacturer.
• March 2006 – Pantaloon Group renamed as Future
Group.
• Now taken over by Aditya Birla Nuvo Limited
(ABNL).
• Brands across categories that range from western
to ethnic wear, formal to party wear and active
wear for men, women and kids.
• Offers fashion accessories like fragrances, footwear,
handbags, watches, sunglasses, etc.

5. VISION
• “Our strive towards looking at the
Indian market differently and
strategizing with the evolving customer
helped us perform better.“ as quoted by-
Kishore Biyani, CEO & MD, Pantaloons
Retail (India) Ltd (1999)
• Pranab Barua is new MD of
Pantaloons.

6. PANTALOON RETAIL SEGMENTS

7. • 1. Pantaloons : Lifestyle products under Private
Labels and third party brands
• 2. Central: Seamless mall providing the customer
with a wide range of lifestyle products across
multiple national and international brands
• 3. Big Bazaar: Value retailing with a range of products
from apparel, toys, accessories, consumer durables
to household products and furnishing
• 4. Food Bazaar: Food and personal care products
including dry groceries and FMCG products

8. EMERGING TRENDS
• Relaxation of Govt. on regulatory controls on
FDI
• Indian retail sector will grow up to 10 % of
total retailing.
• Emergence of Transactional companies.
• Hypermart format of retailing.
• Spending capacity of youth.
• Brand Consciousness.
• Easy customer credit.

9. GLOBAL CULTURAL ISSUES
• Rising Income levels.
• Changing lifestyle. (Western influences.)
• Awareness and aspirations.
• Consumerism in urban areas.
• Steep rise in rural consumption.
• Lack of trained manpower shortage.
• Entry of global giants due to FDI.

10. CORPORATE CULTURE
• High degree of professionalism and corporate
ethics.
• Stable and investor friendly Govt. at the helm of
affairs.
• Employee commitment.
• Strong trust relationship.
• 360 degree communication.
• Support for innovation.
• Effective leadership.

11. CHANGES IN WORKPLACE
1. Counter Service
2. Few 100 sq. feet shop
3. No Gadgets
4. No IT
5. Less than 200 SKU
1. Self Service
2. 50,000 plus sq. feet shop.
3. Advanced gadgets
4. Advanced IT
5. 8,000 to 10,000 SKU

12. ETHICAL ISSUES
• Misuse of company’s assets.
• Confidential codes.
• Employee theft.
• Pricing constraints-
1. Horizontal
2. Vertical
3. Deceptive
• Promotional constraints (Deceptive ads and sales)