The document outlines the business model for an online gaming site called Gaming Zone. It discusses key elements of the business model including the value proposition of offering premium games at low costs across multiple platforms, a revenue model based on freemium with microtransactions, a target market of experienced and new gamers in tier 1 and 2 cities, and competitive advantages such as games for different platforms and free home delivery. It also describes the organizational structure and management team needed to execute the business plan.

1. BUSINESS MODEL OF
GAMING ZONE-
AN ONLINE GAMING SITE
GROUP MEMBERS-
RUPAM
SHAHBAAZ
SHIVAM
SHASHANK
SHRUTI
NITIN
PARAS

2. BRIEF OVERVIEW OF INDUSTRY
• Online innovative scenarios are redefining business models of
videogame industry.
• Gaming industry before. (Big industry but closed industry, Non
gamers were not welcomed , Barriers to entry- Console
needed.)
• New fast growing open platforms (FB, miniclip.com)
• No. of games exploded (1 billion+ games)
• Broadband penetration are accessible.
• 2 distinct Gaming Forms- (Hardcore Games, Casual games.)

3. BUSINESS MODEL ELEMENTS
• Value Proposition
• Revenue Model
• Market Opportunity
• Competitive Environment
• Competitive Advantage
• Market strategy
• Organizational Development
• Management Team

4. VALUE PROPOSITION
• Why should the customer buy from you?
• Premium game titles at low cost.
• Free live demos of games.
• Games available for multiple platforms (PC based, Console
based and Mobile based)
• Games of all genres are available (RPG, strategy, Action, Social,
Adventure etc.)

5. REVENUE MODEL
• How will you earn money?
• Subscriptions – of games
• Freemium + Advertising
• Lite
• Freemium + Microtransactions. (Most effective)

6. MARKET OPPORTUNITY
• What marketspace do you intent to serve, and what is its size?
• Newbies (New users) & Veterans (Experienced) of Tier1 and Tier
2 cities who have access to broadband network connection.
• Special focus on social based games as 66 % of total internet
users indulge in social games (reported by socialtimes.com)

7. • %- in billions

8. COMPETITIVE ENVIRONMENT
• Who else occupies your intended marketspace?
• Bigger brands dominate like
• Games2win.com,
• Zapak.com,
• Sify
• Gamesonline.in

9. COMPETITIVE ADVANTAGE
• What special advantages does your firm bring to the
marketspace?
• Games for different platforms.
• Premium titles at low cost.
• Multiple payment methods.
• Free home delivery all over India.
• Free access to VIP membership for selected users.

10. MARKET STRATEGY
• How do you plan to promote your products to attract customer?
• Ads in websites and forums.
• Promotional videos in social network sites.
• Discount offers in selected game titles.
• Develop strong mega franchises.
• Freebies on the purchase of full version games.
• Discount offers for bulk memberships.

11. ORGANIZATIONAL DEVELOPMENT
• What types of organizational structures within the firm are
necessary to carry out the business plan?
• Tech lead – ( leads back end developer and flash developer)
• Producer- ( heads art and design, game design, analyst and
communication management)
• Marketing

13. MANAGEMENT TEAM
• What kinds of experiences and background are important for
the company’s leaders to have?
• Specs and roadmaps team (for designing specifications of
game)
• Sprint planning team (for designing codes and testing)
• Stories and Tasks team (for building stories and background of
game)
• Marketing team (for promotion)

14. CONCLUSION
• Business is shifting to videogame as service (VaaS).
• Fixed price is the legacy of past, Now, Variability of revenues.
• Instant engagement is priority.
• Hardware economics are scare whereas game titles are
available at every platforms.
• High competition leads to higher breakeven points and ROI is
at risk.