PROJECT ON BIG BAZAR

2. •Big Bazaar is part of Future Group founded in 2001.
•Big Bazaar is a chain of hypermarket in India.
•There are 214 stores across 90 cities and towns in India
covering around 16 million sq.ft. Of retail space
•Big Bazaar offers a wide range of merchandise
including fashion and apparels, food products, general
merchandise, furniture, electronics, books, fast food
and leisure and entertainment sections.

3. •The store of Big Bazaar, which we have visited, are
situated in Shara Mall and SPAZEDGE Mall.
•Both the malls are established in the heart of the city
or where usually consumers goes for shopping.
•In both Shipra and Aditya Mall, Big Bazaar is present
on the First Floor , facing the entrance, hence,
attracting the visitors.

4. Primary Trade Zone: Usually 2-3 miles radius covers
all customers from Sushant Lok and from the nearby
areas like college students of different colleges etc.
SPAZEDGE MALL, covers up by people from
Sikanderpur and all the nearby residential areas of
Gurgaon etc. Overall 70-75% of customers are covered
within these areas.

5. •Secondary Trade Zone: Usually 3-7 miles radius
covers all customers of nearby areas like Sector 47,
Sector 55 and other nearby areas. Overall 20% of
customers get covered through these areas.
•Tertiary Trade Zone: Usually 15-20 miles radius
covers all customers from areas, which are far apart.
Overall 10% of customers are covered through these
areas.

6. •It mainly targets all types of consumers to full their
every kind of needs.
•They have different section for apparels at “Fashion
Big Bazaar” which mainly focuses on the new, stylish
and fashionable clothes for all age group customers.

7. WEDNESDAY BAZAAR
Big Bazaar introduced the Wednesday Bazaar concept
and promoted it as “Hafte Ka Sabse Sasta Din”. It was
mainly to draw customers to the stores on Wednesdays,
when least number of customers is observed. According to
the chain, the aim of the concept is "to give homemakers
the power to save the most and even the stores in the city
don a fresh look to make customers feel that it is their
day.”

8. SABSE SASTA DIN
Big Bazaar introduced the concept of "Sabse Sasta
Din". The idea was to simply create a day in a year that
truly belonged to Big Bazaar.
MAHA BACHAT
Maha Bachat as a single day campaign with attractive
promotional offers across all Big Bazaar stores. It has
attractive offers in all its value formats such as Big Bazaar,

9. THE GREAT EXCHANGE OFFER
Big Bazaar launched "The Great Exchange Offer",
through with the customers can exchange their old goods
in for Big Bazaar coupons. Later, consumers can redeem
these coupons for brand new goods across the nation.

10. •The store layout and design is perfect in creating image in the
minds of the customers.
•Planograms store design-providing lots of space for customers
to walk and see varieties of products without any difficulty.
•It is designed just like convenience stores to make people feel
that they are shopping in their local streets.

11. Idea oriented Presentation
•Different section of apparels having all types of apparels for
men, women, kids etc.
•Different section for electronic goods, toiletries products, etc.
Colour Presentation
•Warm colors like red and yellow to produce vibrant, emotional
and hot active response
•cool colors white and blue to have a peaceful, gentle and calm
effect.

12. Music
Control the pace of store traffic, create an image and attract or
direct consumer attention.
Lightning
Highlight merchandise and structure space in efficient way. It
captures a light mood of customers.
Fixtures
•Straight rack to hold lots of apparels
•Gondolas are good for food and grocery

13. Food Bazaar
The ambience of the store is like a convenience store.
The whole setup provides freedom to the people in selecting
the products of their choices.

14. Fashion Big Bazaar
•As per the tagline, “Isse sasta aur achcha kahin nahi”, the
merchandises are also available at very less prices.
•They are placed in a bulk form in different types of fixtures and
the atmosphere of the store is very calm and the colors and
music used, displays the message and logo of big bazaar and
also suits the taste of Indian customers.
•But, sometimes, the ambience sounds bit boring and
unpleasant because of repeated music, unchanged colors and
stuffs. This area needs some improvement.

15. •Advertising is done by newspaper, television and through
hoardings.
•Hoardings at public places helps in attracting huge masses of
people from various places.

16. Value Pricing (Every Day Low Price)
Promotional Pricing
•Low Interest Financing
•Psychological Discounting
Bundling (Offering several products for sale as one
combined product)

17. •Advertising ( Print ads, TV ads, radio ads )
•Weekend Discounts
•Exchange offers
•Point of purchase promotion
•Word of mouth
•Brand Endorsement
•Future Card

18. •Shows the placement of retail products on shelves .
•It makes a section more aesthetically appealing to the
customer.
Affects of Planograms
•Satisfying customer with a better visual appeal
•Tighter inventory control and reduction of out of stock
•Better-related product positioning
•Improved sales
•Assign selling potential to every inch of retail space
•Effective communication tool for staff –produced display.

19. SPACE PRODUCTIVITY
Big Bazaar has effectively utilizes its space in its store and as it is
usually measured by sales per square foot of selling space
therefore we came to know that it has been assigned in a logical
manner so that it become convenient for customers to purchase
and walk here and there to see the merchandise.
FIXTURES
•Straight Rack
•Gondolas
•Round rack

20. WALL FIXTURES
•To make store wall merchandisable, and varities of clothes can
be fitted into it.
MERCHANDISE DISPLAY PLANNING
•Shelving
•Hanging
•Stacking

21. Big Bazaar with its size no doubt the biggest retail chain in
India.
The employees accept their responsibilities whole heartily.
The store is reaching out to all section of society with its
customer centric way of organizing the store.
Big Bazaar creates a holistic experience of shopping.

22. •Big Bazaar must perform demonstration new products to make
customers aware and create trust among them.
•General merchandise has number of departments
so staff number should be increased to serve customer during
weekend and big days.
•Make some arrangement for any new scheme or offer such as
queue system management so crowd can be controlled during
big days.

24. RAJAT KUMAR (1426)
B.COM (PROG)
SECTION B
YEAR 3RD
SHYAM LAL COLLEGE (EVE)
SUBMITTED TO ADITIYA TRIPHATHI