This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
The document discusses Shoppers Stop, a leading Indian retailer. It provides an overview of the company, including its introduction in 1991, store formats and locations, private brands offered, and loyalty program. A SWOT analysis is presented identifying strengths like financial position and loyal customer base, as well as weaknesses like operating costs. Marketing strategies are outlined covering segmentation, targeting, positioning, and promotional activities. These strategies aim to position Shoppers Stop as a premium global retailer delivering a complete shopping experience to middle and upper class customers.
Pantaloon Fashion Retail Limited is India's leading retailer that operates multiple retail formats across India, with over 12 million square feet of retail space across 1000 stores in 73 cities.
Pantaloons is among India's largest fashion store chains, focusing on trendy collections for young and young-at-heart consumers through its Pantaloons Fresh Fashion stores present in metros as well as smaller towns.
The document discusses Pantaloon's vision, history, product offerings, customer relationship management practices, SWOT analysis, and the leadership skills and styles of Mr. Avnish Parihar, the Store Manager of Pantaloon
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
Reliance is a multinational conglomerate founded in 1966 and currently headed by Mukesh Ambani. It operates over 300 Reliance Trends stores across India selling over 2 lakh garments daily. The presentation analyzed Reliance Trends' marketing strategies including promotions, pricing, and products offered. A customer survey found that most visitors were students aged 20-30 who came for special offers. Respondents agreed the staff was helpful and prices provided good value. In conclusion, Reliance Trends' various marketing efforts seemed successful and customers expected the high quality to continue.
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses Shoppers Stop's history since 1991, store formats, strategic alliances, locations, segmentation and positioning strategies, financial performance, loyalty programs, and competitive analysis. The document also analyzes the impact of the 2008 recession on Shoppers Stop and its plans for international expansion.
Pantaloons Kankurgachi is a 28,000 square foot department store located in Kolkata. It caters to customers from nearby residential areas and offers apparel, groceries, cosmetics, and consumer durables under one roof. The store follows a grid layout for certain sections and loop layout for apparel. It uses various fixtures like racks, tables, and shelves to display a wide range of merchandise. Promotional materials and impulse items are placed near cash counters. Theme-based window displays change with the season. Mannequins are used to showcase apparel. Graphics, posters, and backlit visuals add visual interest inside the store. Lighting and colors are used strategically throughout
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
The document discusses Shoppers Stop, a leading Indian retailer. It provides an overview of the company, including its introduction in 1991, store formats and locations, private brands offered, and loyalty program. A SWOT analysis is presented identifying strengths like financial position and loyal customer base, as well as weaknesses like operating costs. Marketing strategies are outlined covering segmentation, targeting, positioning, and promotional activities. These strategies aim to position Shoppers Stop as a premium global retailer delivering a complete shopping experience to middle and upper class customers.
Pantaloon Fashion Retail Limited is India's leading retailer that operates multiple retail formats across India, with over 12 million square feet of retail space across 1000 stores in 73 cities.
Pantaloons is among India's largest fashion store chains, focusing on trendy collections for young and young-at-heart consumers through its Pantaloons Fresh Fashion stores present in metros as well as smaller towns.
The document discusses Pantaloon's vision, history, product offerings, customer relationship management practices, SWOT analysis, and the leadership skills and styles of Mr. Avnish Parihar, the Store Manager of Pantaloon
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
Reliance is a multinational conglomerate founded in 1966 and currently headed by Mukesh Ambani. It operates over 300 Reliance Trends stores across India selling over 2 lakh garments daily. The presentation analyzed Reliance Trends' marketing strategies including promotions, pricing, and products offered. A customer survey found that most visitors were students aged 20-30 who came for special offers. Respondents agreed the staff was helpful and prices provided good value. In conclusion, Reliance Trends' various marketing efforts seemed successful and customers expected the high quality to continue.
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses Shoppers Stop's history since 1991, store formats, strategic alliances, locations, segmentation and positioning strategies, financial performance, loyalty programs, and competitive analysis. The document also analyzes the impact of the 2008 recession on Shoppers Stop and its plans for international expansion.
Pantaloons Kankurgachi is a 28,000 square foot department store located in Kolkata. It caters to customers from nearby residential areas and offers apparel, groceries, cosmetics, and consumer durables under one roof. The store follows a grid layout for certain sections and loop layout for apparel. It uses various fixtures like racks, tables, and shelves to display a wide range of merchandise. Promotional materials and impulse items are placed near cash counters. Theme-based window displays change with the season. Mannequins are used to showcase apparel. Graphics, posters, and backlit visuals add visual interest inside the store. Lighting and colors are used strategically throughout
Pantaloons is a leading Indian retail brand that deals in lifestyle apparel and accessories. It has over 168 stores across India and targets the middle income demographic with quality products at affordable prices. The document outlines Pantaloons' company description, market analysis, marketing strategies around segmentation, targeting, positioning, and the marketing mix, as well as budgets, controls, and action plans to increase market share.
Pantaloon Retail (India) Limited is a large Indian retailer with over 1,000 stores across 71 cities employing 35,000 people. It operates in multiple retail formats for value and lifestyle segments. Kishore Biyani is the MD and CEO. The company uses a marketing mix of products at affordable prices across India, competitive pricing strategies, widespread store locations, and promotions through various media. Pantaloon's supply chain, customer relationship management, and merchandise management allow it to adapt to changing consumer behavior. It offers a wide range of products categorized by gender and type. Store layout, visual merchandising, and interior and exterior design are used to attract customers.
Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
-
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
The document provides an overview of the retail sector in India and analyzes Reliance Trends, a leading Indian lifestyle retail chain. It discusses the growth of the Indian retail market over the past years, Porter's five forces model, company and competitor information for Reliance Trends, a SWOT analysis, product lifecycle, financial analysis, organizational structure, job descriptions, and organization culture. Key points covered include Reliance Trends having over 900 stores across 80 cities in India and weaknesses including inventory control issues at some locations.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
The document provides details about a winter internship project done at Pantaloons Fashion and Retails India Ltd. focusing on optimizing store operations. The internship included tasks like customer calling to invite them to an end of season sale, handling the cash counter, and learning about visual merchandising, warehousing, and customer database management. Key findings from a survey of 100 customers included that proper segregation and size display increases conversion rates, customer interaction boosts basket size, and offer displays need to be done effectively. The internship helped provide hands-on experience in retail operations and customer service.
Reliance Retail aims to lead the retail industry through innovation while generating value for stakeholders. Its objectives include creating a high-quality diversified portfolio, providing diversified financial services through focused employees, and appreciating each customer's unique needs. Reliance Retail has over 3,500 stores across India and offers products like food, clothing, electronics and more through various retail chains. It has grown significantly since being founded in 2006 and continues pursuing expansion opportunities.
Lavie is an Indian handbag brand launched in 2010 that aims to appeal to Gen Y women. It provides a wide range of colorful handbags and recently expanded into shoes. The brand's logo uses four L's in the shape of a swastika which symbolizes auspiciousness in Indian culture. Kareena Kapoor Khan is the brand ambassador. Lavie's advertising promotes the message that it has a bag for every mood through print, television, online, and public relations campaigns. The brand focuses on being fashionable, trendy and accessible at price points that satisfy consumers.
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Visual Merchandising w.r.t. Pantaloons Retail India LtdShrestha Dey
The document provides information on Future Group, an Indian conglomerate operating in retail, supply chain, and logistics. It discusses the company's various business segments: [1] Future Retail operates retail chains like Pantaloon, Big Bazaar, and Food Bazaar; [2] Future Capital Holdings provides financial services; [3] The company has a BPO division for IT services; [4] It invests in new media and security management as well. The document outlines Future Group's mission to serve customers through innovative retail formats and brands, while ensuring efficiency.
Lifestyle is a retail chain in India that began operations in 1998 and now has 41 stores across major cities. It sells various brands of watches, perfumes, sunglasses, kids wear, handbags, and garments. The company uses various marketing strategies like corporate collaborations, print and online promotions, and innovative store launches. It targets different customer segments with brands like United Colors of Benetton and Sisley. Promotional tools include sponsorships, exhibitions, and social media platforms. Levi's positioning focuses on concepts like comfort, fit, style, quality, and being classic yet modern. A SWOT analysis finds strengths in variety and location, weaknesses in customer service and advertising, opportunities in expansion and alliances, and threats
The document provides an overview of Reliance Industries Limited, one of India's largest private sector companies. It discusses Reliance's history beginning in 1957, its expansion into various industries such as petrochemicals, retail, telecommunications, and financial services. It also describes some of Reliance's major brands and business divisions, including Reliance Retail, Reliance Market, Reliance Trends, and Reliance Fresh. The document outlines the products, business models, growth strategies, and operations of these various Reliance retail businesses.
This document provides an overview of Shoppers Stop, an Indian department store chain. It discusses the company's history and operations, competitive strengths, growth strategies, and financial projections. Some key points:
- Shoppers Stop is a leading department store retailer in India with a strong presence in major cities.
- It enjoys advantages from its niche focus on department stores and loyal customer base.
- The company plans to expand into new retail formats like home improvement and hypermarkets to drive further growth.
- Given industry growth projections and Shoppers Stop's expansion plans, the author expects the company to achieve a 31.6% revenue CAGR over the next 3 years.
The document provides a social media strategy and audit for Denny's. Key objectives are to increase engagement with Millennials and Gen Z by making posts more relevant to them. Metrics show followers and engagement increased on Instagram, Twitter, and Facebook over 3 months by focusing creative content at younger audiences. Sentiment was positive for humorous posts and retweets but negative when removing popular menu items. Continued focus on engaging younger users through voting games and Snapchat filters is recommended.
The document provides information on social media strategies and results for several brands. It summarizes the approach taken for Birla Sun Life Mutual Fund which was to promote SIP on social media using hashtags and educate people about investing in SIP. This led to growth in Facebook likes and Twitter followers between June 2016 to December 2016. It also summarizes the approach taken for Saffola Fit Foodie which was to create a strong social media presence and build a community by sharing recipes and promotions which grew Facebook likes significantly between 2014 to 2016.
Pantaloons is a leading Indian retail brand that deals in lifestyle apparel and accessories. It has over 168 stores across India and targets the middle income demographic with quality products at affordable prices. The document outlines Pantaloons' company description, market analysis, marketing strategies around segmentation, targeting, positioning, and the marketing mix, as well as budgets, controls, and action plans to increase market share.
Pantaloon Retail (India) Limited is a large Indian retailer with over 1,000 stores across 71 cities employing 35,000 people. It operates in multiple retail formats for value and lifestyle segments. Kishore Biyani is the MD and CEO. The company uses a marketing mix of products at affordable prices across India, competitive pricing strategies, widespread store locations, and promotions through various media. Pantaloon's supply chain, customer relationship management, and merchandise management allow it to adapt to changing consumer behavior. It offers a wide range of products categorized by gender and type. Store layout, visual merchandising, and interior and exterior design are used to attract customers.
Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
-
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.
The document provides an overview of the retail sector in India and analyzes Reliance Trends, a leading Indian lifestyle retail chain. It discusses the growth of the Indian retail market over the past years, Porter's five forces model, company and competitor information for Reliance Trends, a SWOT analysis, product lifecycle, financial analysis, organizational structure, job descriptions, and organization culture. Key points covered include Reliance Trends having over 900 stores across 80 cities in India and weaknesses including inventory control issues at some locations.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
The document provides details about a winter internship project done at Pantaloons Fashion and Retails India Ltd. focusing on optimizing store operations. The internship included tasks like customer calling to invite them to an end of season sale, handling the cash counter, and learning about visual merchandising, warehousing, and customer database management. Key findings from a survey of 100 customers included that proper segregation and size display increases conversion rates, customer interaction boosts basket size, and offer displays need to be done effectively. The internship helped provide hands-on experience in retail operations and customer service.
Reliance Retail aims to lead the retail industry through innovation while generating value for stakeholders. Its objectives include creating a high-quality diversified portfolio, providing diversified financial services through focused employees, and appreciating each customer's unique needs. Reliance Retail has over 3,500 stores across India and offers products like food, clothing, electronics and more through various retail chains. It has grown significantly since being founded in 2006 and continues pursuing expansion opportunities.
Lavie is an Indian handbag brand launched in 2010 that aims to appeal to Gen Y women. It provides a wide range of colorful handbags and recently expanded into shoes. The brand's logo uses four L's in the shape of a swastika which symbolizes auspiciousness in Indian culture. Kareena Kapoor Khan is the brand ambassador. Lavie's advertising promotes the message that it has a bag for every mood through print, television, online, and public relations campaigns. The brand focuses on being fashionable, trendy and accessible at price points that satisfy consumers.
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Visual Merchandising w.r.t. Pantaloons Retail India LtdShrestha Dey
The document provides information on Future Group, an Indian conglomerate operating in retail, supply chain, and logistics. It discusses the company's various business segments: [1] Future Retail operates retail chains like Pantaloon, Big Bazaar, and Food Bazaar; [2] Future Capital Holdings provides financial services; [3] The company has a BPO division for IT services; [4] It invests in new media and security management as well. The document outlines Future Group's mission to serve customers through innovative retail formats and brands, while ensuring efficiency.
Lifestyle is a retail chain in India that began operations in 1998 and now has 41 stores across major cities. It sells various brands of watches, perfumes, sunglasses, kids wear, handbags, and garments. The company uses various marketing strategies like corporate collaborations, print and online promotions, and innovative store launches. It targets different customer segments with brands like United Colors of Benetton and Sisley. Promotional tools include sponsorships, exhibitions, and social media platforms. Levi's positioning focuses on concepts like comfort, fit, style, quality, and being classic yet modern. A SWOT analysis finds strengths in variety and location, weaknesses in customer service and advertising, opportunities in expansion and alliances, and threats
The document provides an overview of Reliance Industries Limited, one of India's largest private sector companies. It discusses Reliance's history beginning in 1957, its expansion into various industries such as petrochemicals, retail, telecommunications, and financial services. It also describes some of Reliance's major brands and business divisions, including Reliance Retail, Reliance Market, Reliance Trends, and Reliance Fresh. The document outlines the products, business models, growth strategies, and operations of these various Reliance retail businesses.
This document provides an overview of Shoppers Stop, an Indian department store chain. It discusses the company's history and operations, competitive strengths, growth strategies, and financial projections. Some key points:
- Shoppers Stop is a leading department store retailer in India with a strong presence in major cities.
- It enjoys advantages from its niche focus on department stores and loyal customer base.
- The company plans to expand into new retail formats like home improvement and hypermarkets to drive further growth.
- Given industry growth projections and Shoppers Stop's expansion plans, the author expects the company to achieve a 31.6% revenue CAGR over the next 3 years.
The document provides a social media strategy and audit for Denny's. Key objectives are to increase engagement with Millennials and Gen Z by making posts more relevant to them. Metrics show followers and engagement increased on Instagram, Twitter, and Facebook over 3 months by focusing creative content at younger audiences. Sentiment was positive for humorous posts and retweets but negative when removing popular menu items. Continued focus on engaging younger users through voting games and Snapchat filters is recommended.
The document provides information on social media strategies and results for several brands. It summarizes the approach taken for Birla Sun Life Mutual Fund which was to promote SIP on social media using hashtags and educate people about investing in SIP. This led to growth in Facebook likes and Twitter followers between June 2016 to December 2016. It also summarizes the approach taken for Saffola Fit Foodie which was to create a strong social media presence and build a community by sharing recipes and promotions which grew Facebook likes significantly between 2014 to 2016.
The document outlines Whole Foods' social media strategy and objectives. The key priorities are to increase online followers and use Facebook Live. Two main strategies are finding unique ways to gain more followers on all channels and using Facebook Live to promote products. Goals include a 2,000 follower increase across channels in 4 months. Key roles, policies, response plans, and metrics are defined to support the objectives.
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
This document summarizes a presentation by Mary Ann Davis on digital and social media marketing strategies. It discusses trends in social media usage, including growth in active users, mobile usage, and social commerce. It outlines benefits of social media marketing such as website marketing, lead generation, and sales. It provides tips for planning a social media strategy, including defining the target audience, choosing relevant networks, setting goals, creating a social media team, developing a content plan by identifying audience needs and researching competitors, analyzing results, and retooling the strategy based on findings.
This document outlines Tanya Brathwaite's social media management strategy for Wolfgang boutique for Spring 2017. The key goals are to increase online following among college-aged females in Gainesville and drive more traffic to the store. The strategy involves increasing engaging content on Instagram, Facebook, and with local influencers. It provides analytics on current performance, competitors, objectives, brand voice, and plans for content, monitoring, and measuring results.
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
This document outlines a social media strategy for a restaurant called Grind Gastropub. It includes an audit of current social media performance and customer demographics. The main goals are to bring in more customers and new traffic using social media more actively. Two key strategies are encouraging employee participation on social platforms and interacting authentically with customers. Metrics like followers and engagement rates across Facebook, Twitter and Instagram are measured. Competitors are also assessed. The strategy sets objectives to increase unique visitors and followers across platforms over six months. Roles and responsibilities, policies, and response plans are defined.
Wendy's social media strategy aims to increase sales and engagement by gaining more followers and sharing more engaging content. Key objectives include increasing website traffic from social media by 35% and growing followers on Twitter, Instagram, and Facebook by 3% over 5 months. The strategy involves increasing visual posts, monitoring keywords, and partnering with celebrities to appeal to younger demographics. Social media roles, guidelines, and a response plan are also outlined.
This document outlines a proposed digital marketing campaign for Soffe's new activewear line. The campaign aims to establish Soffe as a leader in the growing athleisure market and reconnect with consumers as they shop for back-to-school clothes. Key elements of the campaign include creating content for Snapchat, Instagram, YouTube and a launch party to promote the themes of self-acceptance and empowerment through hashtags like #SoFierce and #SoFree. The success of the campaign will be measured by engagement on social media platforms and websites as well as post-campaign surveys.
This Powerpoint Presentation was done and presented after a 3-day course. Please feel free to add any comment and suggestion so as to improve this "Social Media Strategy" plan.
The document provides a social media audit and strategy for ReStore Of Alachua County. It analyzes key metrics like social followers, engagement rates, and traffic sources. Objectives are to increase website visits by 30-40% in 5 months through more engaging content. Strategies include increasing posts, using hashtags, and partnering with other organizations. Roles and policies are outlined along with response plans and ongoing reporting of metrics.
The social media strategy document outlines Wendy's plan to increase customer satisfaction and engagement on social media platforms. The objectives are to increase follower counts across all channels by 10% and increase the overall engagement rate by 10%. Key strategies include boosting Instagram ads, using targeted hashtags, and monitoring brand mentions. The plan also provides guidelines for employee social media use, a critical response plan for issues, and outlines how performance will be measured quarterly.
Franchise Business Network: Surprising New Marketing Tools and TacticsREGROUP
The document discusses emerging trends in marketing and advertising, with a focus on mobile marketing and paid social media. It provides statistics on growing mobile usage and adoption of smartphones. It outlines options for mobile advertising and the importance of mobile-optimized websites. The document also discusses the transition to more paid social media advertising and self-service tools, and highlights important targeting options on Facebook, Twitter, and Pinterest. It provides statistics on social media usage and new tools for social media measurement and customer reviews.
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 11:30 AM: As Sears works to rebuild it’s brand the legacy retail chain reintroduces itself to a younger audience. Join Brett Geeser from Sears as he talks about the company’s evolution and the success of their latest influencer marketing campaigns. Presenter Brett Geeser, Director of Digital Media Marketing, Sears/Transform Holdco LLC
Wolfgang's primary social media goal for 2017 is to increase its online following and community among college-aged females in Florida through more engaging content on Instagram. Currently, Instagram has the highest engagement rate. To achieve this goal, Wolfgang will increase content volume, create more engaging videos and photos, and partner with local influencers. Key strategies include paid ads, using the #girlgang hashtag, and influencer partnerships. Social media roles will be filled by a director and intern to post content and respond to customers. Metrics like website traffic and follower growth will measure success.
Alexia Schmidt Social Media Plan Whole FoodsAlexia Schmidt
The document provides a social media plan summary for Whole Foods. Key points include:
- Maintain a strong presence on each channel and grow video content, especially on YouTube.
- Current top channels are Facebook and Instagram, while YouTube and Pinterest have room for growth.
- Objectives include increasing video content by 15% and unique visitors from social media by 20%.
- Measurement will track key metrics like social followers, engagement rates, and website traffic.
The document discusses how social media can be used as a brand advocacy, loyalty, and market creation tool rather than just a sales tool. It provides examples of how companies like Zappos, Wetseal, Burberry, and Levi's have used social media strategically to increase engagement, sales and brand awareness. Specifically, it outlines techniques like creating scarcity, reciprocity, crowdsourcing, and building communities to influence customers to advocate for brands.
SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
2. Reliance Trends is fashion and accessories
brand of Reliance Retail . Reliance Trends was
set up in the year 2008 ,today it houses almost
100 brands across key markets in the country ,
owing approx 16 brands in the retail chain . It
aims to offer good quality fashion at a
remarkably low price.
3. Objectives
Implementing digital marketing strategy
• Reliance trends does not have an e-Commerce
portal. It carries out it sales directly through
the stores or through e-Commerce portals
such as Myntra
• It has a good social media presence on
facebook, pinterest , youtube and twitter.
4. Reliance Trend has created a good presence on
it’s facebook page . Various activities carried
out by Reliance Trend’s facebook page are -
11. YOUTUBE
• Reliance Trends does a great blend of
top of the line fashion with
affordability. As a part of its digital
strategy, it gets fashion bloggers to
attend the event.
• RT also does videos on latest trends,
summer/winter collection and on what
celebrities are flaunting
13. Look who’s Tweeting
Reliance Trend’s official Twitter page
- Announces arrivals of new
collections
- Introduces interesting picks and
fashion items
- Gets people participating through
contests
14. Reliance Trend excessively advertises on
various managed publishers such as
hindustantimes.com, yahoo.com,etc to
increase it’s brand visibility.
15. Site takeover
Recently ,Reliance Trends advertised excessively on
hindustantime.com to increase it’s facebook likes and create a
good brand presence to increse walk ins.
16. CTR recorded after few hours of the site
takeover was around 0.7% , which is
exceptionally good.
17. A Reliance Trends Campaign was started on 78
managed publishers on 6 June 2014.
The main objective of this campaign was to
create brand awareness ,increase brand
visibility and store walk ins.
18. Here are the recorded facebook
statistics for the campaign
Facebook likes significantly incresed after 6 June 2014 due to campaign which was
Started across various websites
19. From 17 May 2014 to 17 June 2014
the facebook page’s likes increased from 5,30,700 to 5,39,253
i.e. 8,553 likes
20. From 6 June 2014 to 17 June 2014 Reliance Trends’ Facebook
page’s likes increased from 534,537 to 539,253 , i.e. 4,716 likes
21. From 25th May 2014 to 5 June 2014 likes increased
from 531,613 to 534,017 i.e. 2404 likes
22. This chart compares the interactions of a Facebook page irrespective of the amount of
their Fans。The following formula is used for the calculation:
Calculation of the interaction rate
From 6 June 2014 to 17 June 2014 From 25 May 2014 to 5 June 2014
23. Calculation of the Fan change rate
From 6 June 2014 to 17 June 2014 From 25 May 2014 to 5 June 2014
The Fan Change Rate allows you to analyze the relative change for Facebook Fans in percent.
24. Calculation of the PTAT rate
From 6 June 2014 to 17 June 2014
Average People Talking About This Chart
Chart with the average of the number people talking about this for a specific time interval.
From 25 May 2014 to 5 June 2014
26. Conclusion
• According to the statistics , the likes from 25th
May to 5th June increased by 2,404. However,
the likes almost doubled to 4,716 from 6 June
2014 to 17th June 2014 。
• The interaction rate , the fan change rate , the
PTAT rate and the total interaction all showed
a significant rise
• Hence the campaign that started on 10 June
2014 was very effective 。