Reliance Trends, a fashion and accessories brand established in 2008, offers a wide range of products from nearly 100 brands at competitive prices and primarily sells through physical stores and third-party e-commerce platforms. The brand has leveraged digital marketing strategies, including a strong social media presence, contests, and collaborations with fashion bloggers, leading to notable increases in Facebook engagement and brand visibility. A campaign initiated in June 2014 significantly boosted Facebook likes and interactions, demonstrating the effectiveness of their marketing efforts.

1. Reliance Trends

2. Reliance Trends is fashion and accessories
brand of Reliance Retail . Reliance Trends was
set up in the year 2008 ,today it houses almost
100 brands across key markets in the country ,
owing approx 16 brands in the retail chain . It
aims to offer good quality fashion at a
remarkably low price.

3. Objectives
Implementing digital marketing strategy
• Reliance trends does not have an e-Commerce
portal. It carries out it sales directly through
the stores or through e-Commerce portals
such as Myntra
• It has a good social media presence on
facebook, pinterest , youtube and twitter.

4. Reliance Trend has created a good presence on
it’s facebook page . Various activities carried
out by Reliance Trend’s facebook page are -

5. Reliance Trends –Facebook
Offering discounts to the consumers

6. Reliance Trends –Facebook
Organizing Contests

7. Reliance Trends –Facebook
Offering Style tips

8. Reliance Trends –Facebook
It also has various apps on Facebook . This one showcases Reliance trend’s spring summer collection

9. Reliance Trends –Facebook
The store locator app helps the customers to find the store nearest to them

10. A colorfull Youtube Page

11. YOUTUBE
• Reliance Trends does a great blend of
top of the line fashion with
affordability. As a part of its digital
strategy, it gets fashion bloggers to
attend the event.
• RT also does videos on latest trends,
summer/winter collection and on what
celebrities are flaunting

12. On Twitter

13. Look who’s Tweeting
Reliance Trend’s official Twitter page
- Announces arrivals of new
collections
- Introduces interesting picks and
fashion items
- Gets people participating through
contests

14. Reliance Trend excessively advertises on
various managed publishers such as
hindustantimes.com, yahoo.com,etc to
increase it’s brand visibility.

15. Site takeover
Recently ,Reliance Trends advertised excessively on
hindustantime.com to increase it’s facebook likes and create a
good brand presence to increse walk ins.

16. CTR recorded after few hours of the site
takeover was around 0.7% , which is
exceptionally good.

17. A Reliance Trends Campaign was started on 78
managed publishers on 6 June 2014.
The main objective of this campaign was to
create brand awareness ,increase brand
visibility and store walk ins.

18. Here are the recorded facebook
statistics for the campaign
Facebook likes significantly incresed after 6 June 2014 due to campaign which was
Started across various websites

19. From 17 May 2014 to 17 June 2014
the facebook page’s likes increased from 5,30,700 to 5,39,253
i.e. 8,553 likes

20. From 6 June 2014 to 17 June 2014 Reliance Trends’ Facebook
page’s likes increased from 534,537 to 539,253 , i.e. 4,716 likes

21. From 25th May 2014 to 5 June 2014 likes increased
from 531,613 to 534,017 i.e. 2404 likes

22. This chart compares the interactions of a Facebook page irrespective of the amount of
their Fans。The following formula is used for the calculation:
Calculation of the interaction rate
From 6 June 2014 to 17 June 2014 From 25 May 2014 to 5 June 2014

23. Calculation of the Fan change rate
From 6 June 2014 to 17 June 2014 From 25 May 2014 to 5 June 2014
The Fan Change Rate allows you to analyze the relative change for Facebook Fans in percent.

24. Calculation of the PTAT rate
From 6 June 2014 to 17 June 2014
Average People Talking About This Chart
Chart with the average of the number people talking about this for a specific time interval.
From 25 May 2014 to 5 June 2014

25. Total Interaction
From 25 May 2014 to 5 June 2014
From 6 June 2014 to 17 June 2014

26. Conclusion
• According to the statistics , the likes from 25th
May to 5th June increased by 2,404. However,
the likes almost doubled to 4,716 from 6 June
2014 to 17th June 2014 。
• The interaction rate , the fan change rate , the
PTAT rate and the total interaction all showed
a significant rise
• Hence the campaign that started on 10 June
2014 was very effective 。