The document discusses opportunities for growth in India's home textiles market. It notes that India's population is over 1 billion with a large and growing middle class. Retail is evolving from small shops to organized retailers and malls. Home textiles was previously seen as a commodity but consumers now want coordinated bedroom solutions and perceive brands as reflecting prestige. The organized retail boom is changing industry dynamics and represents significant business opportunities for home textiles companies to penetrate the market.
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs and many other consumables.
EVOK | Furniture Industry | New Product DesignPRIYAJNVCTC
The document discusses the current marketing situation for furniture retailer Evok Stores, including an analysis of the Indian furniture market, Evok's product offerings and target markets, the company's situation as a subsidiary of Hindware Home Retail Private Ltd, and an assessment of the online furniture market in India. It finds that the online furniture market in India is expected to grow significantly by 2020 but still faces challenges in organization. Evok Stores aims to leverage its parent company's strengths to become a leading provider of home interior solutions through both retail and business-to-business projects.
This document discusses fast moving consumer goods (FMCG) products categorized into household care, personal care, and food & beverages. It then provides characteristics of FMCGs from consumer and marketer perspectives. The document outlines the market potential and size of FMCG sector in India. It lists the top 10 FMCG companies globally and in India based on revenue and profit. Finally, it analyzes the SWOT of Indian FMCG sector and growth strategies adopted by FMCG companies, including multibranding, product flanking, brand extensions, and developing wide distribution networks.
The document provides an overview of the Indian fast moving consumer goods (FMCG) industry. It discusses that the FMCG sector is the fourth largest sector in the Indian economy with a market size of about Rs. 130,000 crore. It is characterized by a large distribution network of over 6 million retail outlets and low penetration levels. Rural India accounts for about 50% of the FMCG market. The document also summarizes key trends in several FMCG product categories such as soaps, detergents, skin care, hair care, and oral care; and discusses typical FMCG distribution networks.
Whirlpool is a leading global home appliance manufacturer and marketer. It was founded in 1911 and is headquartered in Michigan. Whirlpool has over 100,000 employees and manufactures and sells home appliances like washing machines, refrigerators, and dishwashers. It has a global presence with manufacturing and research facilities worldwide. Jeff Fettig is the current Chairman and CEO who has been with the company since 1981.
The document provides an overview of the fast moving consumer goods (FMCG) industry in India. It discusses key players like HUL, P&G, and ITC and their market shares. The FMCG market in India is growing and projected to reach $620 billion by 2020 driven by rural population growth. Rural markets currently account for 55% of FMCG sales. Opportunities exist in dairy, packaged foods, oral care, and beverages. New entrants like Patanjali pose a threat to established brands by offering herbal products at lower prices.
We are like that only understanding the logicDipesh Sans
Understanding the Indian consumers and how difficult it is for an marketers to carter to the Indian market to satisfy and meet their wants and demands. This presentation is based on a book by Rama Bijapurkar who has brilliantly highlighted facts which one would have never thought of. No matter how simple it seems to launch a product in India because India is a huge market but it has problems which many marketers tend to ignore.
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs and many other consumables.
EVOK | Furniture Industry | New Product DesignPRIYAJNVCTC
The document discusses the current marketing situation for furniture retailer Evok Stores, including an analysis of the Indian furniture market, Evok's product offerings and target markets, the company's situation as a subsidiary of Hindware Home Retail Private Ltd, and an assessment of the online furniture market in India. It finds that the online furniture market in India is expected to grow significantly by 2020 but still faces challenges in organization. Evok Stores aims to leverage its parent company's strengths to become a leading provider of home interior solutions through both retail and business-to-business projects.
This document discusses fast moving consumer goods (FMCG) products categorized into household care, personal care, and food & beverages. It then provides characteristics of FMCGs from consumer and marketer perspectives. The document outlines the market potential and size of FMCG sector in India. It lists the top 10 FMCG companies globally and in India based on revenue and profit. Finally, it analyzes the SWOT of Indian FMCG sector and growth strategies adopted by FMCG companies, including multibranding, product flanking, brand extensions, and developing wide distribution networks.
The document provides an overview of the Indian fast moving consumer goods (FMCG) industry. It discusses that the FMCG sector is the fourth largest sector in the Indian economy with a market size of about Rs. 130,000 crore. It is characterized by a large distribution network of over 6 million retail outlets and low penetration levels. Rural India accounts for about 50% of the FMCG market. The document also summarizes key trends in several FMCG product categories such as soaps, detergents, skin care, hair care, and oral care; and discusses typical FMCG distribution networks.
Whirlpool is a leading global home appliance manufacturer and marketer. It was founded in 1911 and is headquartered in Michigan. Whirlpool has over 100,000 employees and manufactures and sells home appliances like washing machines, refrigerators, and dishwashers. It has a global presence with manufacturing and research facilities worldwide. Jeff Fettig is the current Chairman and CEO who has been with the company since 1981.
The document provides an overview of the fast moving consumer goods (FMCG) industry in India. It discusses key players like HUL, P&G, and ITC and their market shares. The FMCG market in India is growing and projected to reach $620 billion by 2020 driven by rural population growth. Rural markets currently account for 55% of FMCG sales. Opportunities exist in dairy, packaged foods, oral care, and beverages. New entrants like Patanjali pose a threat to established brands by offering herbal products at lower prices.
We are like that only understanding the logicDipesh Sans
Understanding the Indian consumers and how difficult it is for an marketers to carter to the Indian market to satisfy and meet their wants and demands. This presentation is based on a book by Rama Bijapurkar who has brilliantly highlighted facts which one would have never thought of. No matter how simple it seems to launch a product in India because India is a huge market but it has problems which many marketers tend to ignore.
The modern trade sector in India has grown rapidly from $10 billion in 2005 to $70 billion in 2015. Key disruptors driving this growth include price wars between retailers, exclusive product offerings, and increased convenience through mobile technologies. While high costs and competition pose challenges, enablers like multi-channel offerings, digital innovations, and personalized customer experiences will help drive continued growth. Rapid income growth, urbanization, nuclearization, and changing attitudes all contribute to the certainty that modern trade will continue growing quickly in the future.
Consumer & Retail trends for the Indian Fashion Industry in the next 5 yearsGurpreet Wasi
The document discusses trends that will shape the 2020 fashion retail market in India. It notes that the fashion market in India is currently worth $40 billion and is expected to grow to 25% of the total retail market in the next 5 years. By 2020, India will have the world's youngest population, with 64% between ages 20-35, who will demand personalized fashion options. New growth in fashion retail will be driven by expanding beyond major cities into smaller towns through digital platforms. Women's wear is expected to see the fastest growth as more Indian women adopt Western styles while keeping ethnic influences. The market will become more competitive and consumers will demand more personalized, immediate, and affordable options tailored to their individual needs and preferences.
The Indian furniture market grew at a CAGR of 14% from 2010-2015 to reach INR 1049 billion in revenue. Home furniture accounted for 62% of sales, with bedroom furniture making up 61% of home furniture. Organized retailers grew from 8% to 20% of the market during that period. E-commerce accounted for 5.3% of sales in 2015. Modular kitchens experienced 10x growth over 6 years to INR 25 billion. The market is projected to grow at 31% CAGR from 2016-2020 due to rising incomes and a preference for customized, convenient kitchen spaces.
The document discusses FDI in the Indian retail industry. It begins with definitions of FDI and reasons why countries pursue it. It then discusses the global and Indian retail scenarios, noting countries that allow 100% FDI in multi-brand retail. Major retailers in India like Pantaloon are introduced, and retail formats are defined. The document also discusses views on the impact of allowing FDI in multi-brand retail in India, including potential job creation but also threats to small retailers. Government policies on FDI in retail over time are also summarized.
The retail industry in India is large and fast-growing, accounting for over 10% of GDP. Modern organized retailing is increasing in India through large shopping malls and complexes. Global retail giants are attracted to India due to its large population, rising incomes, and increasing purchasing power. The retail industry is expected to grow at 25% annually and organized retail alone could be worth $107 billion by 2013. While over 99% of retailers currently operate in small spaces, the growth of modern retail is transforming India's retail landscape.
This document provides an overview of Procter & Gamble (P&G) and its Gillette brand in India. It discusses P&G's global presence and financial highlights. It then profiles Gillette's product portfolio and pricing in India. The document analyzes Gillette's marketing strategy (4Ps) in India and conducts a SWOT analysis and Porter's Five Forces analysis. It identifies opportunities for P&G in private labels and emerging markets and concludes with lessons around supplier diversification and the need for innovation in competitive markets.
The document summarizes changes in the Indian consumer market from a pyramid structure to a sparkling diamond structure. It notes that the market is becoming more diverse and the middle class is growing significantly due to rising incomes and favorable demographics. It predicts that India will become the 5th largest consumer market by 2025. It also discusses trends of increasing technology usage, changing lifestyles, and a more sophisticated middle class.
The document provides an analysis of the Indian retail sector from 2007-2008. It notes that India has high GDP growth projected to be 8% over the next 15 years. The retail sector is large and growing, but currently only 3% is organized/modern retail. Key trends include rapid urbanization, a young population, and expanding categories of spending beyond just food and clothing. The future of Indian retail is projected to reach $800 billion by 2017 with organized retail making up a larger share and becoming more prevalent in rural areas as well.
The document provides information about Big Bazaar GEN NEXT stores. It discusses the store located in DLF Mall of India, which is spread over 56,000 square feet and features technology upgrades, experience zones, and LED lighting for an improved shopping experience. The document also summarizes the product categories sold, inventory levels, staffing, competition from stores like Hypercity, service quality focus, target customer demographics, annual communication budget, and major challenges for store management.
The document discusses the Fast Moving Consumer Goods (FMCG) market in India. Some key points:
1) The Indian FMCG market is the 4th largest in the world and is known for products that are regularly replenished like daily necessities.
2) The sectors include personal care, household, health and hygiene products. Food products like rice, flour and snacks make up 41% of the market.
3) The FMCG market is growing rapidly, especially in tier 2 and 3 cities, and is relatively unaffected by economic downturns as the products are necessities.
This document provides an analysis of the FMCG (Fast Moving Consumer Goods) sector in India through SWOT, PEST, Porter's Five Forces, and market type analyses. Some key points:
1) The FMCG sector in India has strengths such as its large market size and role in the economy, but weaknesses include low rural market penetration and increasing costs.
2) Opportunities for growth include digital/e-commerce expansion and policy changes like GST, while threats include increased taxation and weather issues impacting consumption.
3) Political, economic, social and technological factors are analyzed in the PEST framework.
4) Porter's Five Forces analysis examines high competition and bargaining power of consumers
1511. consumer behaviour in the indian retail sectorJaved Khan
This document provides an overview of consumer behavior in the Indian retail sector. It begins with an introduction to the topic and definitions of key terms. It then reviews literature on the history and current state of retailing in India, distinguishing between unorganized and organized retail formats. The document outlines the objectives, scope and methodology of the project report, which examines factors that influence shopper behavior in India. It also provides retail summaries and profiles of popular retail stores and formats in India.
The document summarizes the evolution and current state of the Indian retail industry. It discusses key players and market size, noting that the industry accounts for 10% of India's GDP and is expected to nearly double to $1 trillion by 2020. Modern retail is expanding twice as fast as traditional retail. The future of retail in India is highlighted by growing e-commerce, with online retail expected to be on par with physical stores within five years. Large investments from international companies are expected to further boost the retail sector.
The document discusses the retail industry in India. It notes that organized retail makes up only 3% of the Indian retail market currently. However, there is significant growth opportunity as per capita retail space and spending is much lower in India than other countries like the US. The recent move to allow 51% FDI in single-brand retail has opened up opportunities for international brands to enter the Indian market. Overall, India remains a vastly untapped market for organized and large-format retail.
Scope of rural marketing in fmcg industriesShami Zama
This document provides an overview of the research methodology used in a report on the scope of rural marketing in fast-moving consumer goods (FMCG) industries in India. The report uses secondary research methods, collecting data from sources like magazines, journals, books, and the internet. The objective is to analyze the present and future of rural FMCG marketing in India, strategies used by different companies, challenges faced, and opportunities available. The research design involves both descriptive and conclusive secondary research to understand the industry and select key issues to explore further.
This document provides an overview of the apparel retail industry in India. It notes that the Indian retail sector accounts for over 20% of GDP and is growing rapidly. The apparel sector is a large and growing part of Indian retail. The domestic apparel retail market was worth $33 billion in 2009 and is projected to reach $100 billion by 2020, growing at an 11% compound annual rate. Key drivers of growth include rising incomes, urbanization, and the expansion of organized retail. While men's wear currently dominates the apparel market, women's wear is the fastest growing segment and is expected to become the largest in the future. The availability of raw materials and expertise in apparel manufacturing provide strengths for the industry in
The document discusses the evolution and current state of retailing in India. It notes that retailing in India is highly unorganized, fragmented, and has a rural bias. Most stores are small, family-owned shops. However, organized retailing is growing, with the emergence of various formats like malls, department stores, and specialty stores. Retailers are also experimenting with new formats. While retailing is advancing, India still lacks large, organized retailers on the scale of Western countries. The industry remains at a nascent stage of development.
A study of indian apparel retailers’ expansion from tier i to tier ii and tie...PriyambadaKhushboo
The document discusses the expansion of Indian apparel retailers from tier 1 to tier 2 and tier 3 cities. It notes that retailers are looking to tier 2 and 3 cities for growth as tier 1 cities are saturated. The document provides an overview of the current Indian retail scenario, including classifications of cities and analysis of household expenditure and income. It also presents SWOT analyses of Indian apparel retail and case studies the expansion strategies of brands like Wills Lifestyle and Raymond into tier 2 and 3 cities.
The document provides an analysis of the retail industry in India and focuses on Big Bazaar as a case study. It discusses the size and key players of the Indian retail industry. Some of the key drivers of change include favorable demographics, rising incomes, and urbanization. Big Bazaar is analyzed in terms of its company details, stakeholders, value system, resources, competition and strategies. It finds that Big Bazaar targets the middle and upper middle class in India and sees opportunities in the growing organized retail sector and evolving consumer preferences.
This document provides an overview of the retail industry in India. It discusses the evolution of retail in India from neighborhood stores to modern formats. It also covers the size and major players of the Indian retail market, challenges faced, global retail leaders, trends in domestic and global retail, and profiles of owners/executives of major Indian retailers like Big Bazaar, Bharti Retail, and Shoppers Stop.
The modern trade sector in India has grown rapidly from $10 billion in 2005 to $70 billion in 2015. Key disruptors driving this growth include price wars between retailers, exclusive product offerings, and increased convenience through mobile technologies. While high costs and competition pose challenges, enablers like multi-channel offerings, digital innovations, and personalized customer experiences will help drive continued growth. Rapid income growth, urbanization, nuclearization, and changing attitudes all contribute to the certainty that modern trade will continue growing quickly in the future.
Consumer & Retail trends for the Indian Fashion Industry in the next 5 yearsGurpreet Wasi
The document discusses trends that will shape the 2020 fashion retail market in India. It notes that the fashion market in India is currently worth $40 billion and is expected to grow to 25% of the total retail market in the next 5 years. By 2020, India will have the world's youngest population, with 64% between ages 20-35, who will demand personalized fashion options. New growth in fashion retail will be driven by expanding beyond major cities into smaller towns through digital platforms. Women's wear is expected to see the fastest growth as more Indian women adopt Western styles while keeping ethnic influences. The market will become more competitive and consumers will demand more personalized, immediate, and affordable options tailored to their individual needs and preferences.
The Indian furniture market grew at a CAGR of 14% from 2010-2015 to reach INR 1049 billion in revenue. Home furniture accounted for 62% of sales, with bedroom furniture making up 61% of home furniture. Organized retailers grew from 8% to 20% of the market during that period. E-commerce accounted for 5.3% of sales in 2015. Modular kitchens experienced 10x growth over 6 years to INR 25 billion. The market is projected to grow at 31% CAGR from 2016-2020 due to rising incomes and a preference for customized, convenient kitchen spaces.
The document discusses FDI in the Indian retail industry. It begins with definitions of FDI and reasons why countries pursue it. It then discusses the global and Indian retail scenarios, noting countries that allow 100% FDI in multi-brand retail. Major retailers in India like Pantaloon are introduced, and retail formats are defined. The document also discusses views on the impact of allowing FDI in multi-brand retail in India, including potential job creation but also threats to small retailers. Government policies on FDI in retail over time are also summarized.
The retail industry in India is large and fast-growing, accounting for over 10% of GDP. Modern organized retailing is increasing in India through large shopping malls and complexes. Global retail giants are attracted to India due to its large population, rising incomes, and increasing purchasing power. The retail industry is expected to grow at 25% annually and organized retail alone could be worth $107 billion by 2013. While over 99% of retailers currently operate in small spaces, the growth of modern retail is transforming India's retail landscape.
This document provides an overview of Procter & Gamble (P&G) and its Gillette brand in India. It discusses P&G's global presence and financial highlights. It then profiles Gillette's product portfolio and pricing in India. The document analyzes Gillette's marketing strategy (4Ps) in India and conducts a SWOT analysis and Porter's Five Forces analysis. It identifies opportunities for P&G in private labels and emerging markets and concludes with lessons around supplier diversification and the need for innovation in competitive markets.
The document summarizes changes in the Indian consumer market from a pyramid structure to a sparkling diamond structure. It notes that the market is becoming more diverse and the middle class is growing significantly due to rising incomes and favorable demographics. It predicts that India will become the 5th largest consumer market by 2025. It also discusses trends of increasing technology usage, changing lifestyles, and a more sophisticated middle class.
The document provides an analysis of the Indian retail sector from 2007-2008. It notes that India has high GDP growth projected to be 8% over the next 15 years. The retail sector is large and growing, but currently only 3% is organized/modern retail. Key trends include rapid urbanization, a young population, and expanding categories of spending beyond just food and clothing. The future of Indian retail is projected to reach $800 billion by 2017 with organized retail making up a larger share and becoming more prevalent in rural areas as well.
The document provides information about Big Bazaar GEN NEXT stores. It discusses the store located in DLF Mall of India, which is spread over 56,000 square feet and features technology upgrades, experience zones, and LED lighting for an improved shopping experience. The document also summarizes the product categories sold, inventory levels, staffing, competition from stores like Hypercity, service quality focus, target customer demographics, annual communication budget, and major challenges for store management.
The document discusses the Fast Moving Consumer Goods (FMCG) market in India. Some key points:
1) The Indian FMCG market is the 4th largest in the world and is known for products that are regularly replenished like daily necessities.
2) The sectors include personal care, household, health and hygiene products. Food products like rice, flour and snacks make up 41% of the market.
3) The FMCG market is growing rapidly, especially in tier 2 and 3 cities, and is relatively unaffected by economic downturns as the products are necessities.
This document provides an analysis of the FMCG (Fast Moving Consumer Goods) sector in India through SWOT, PEST, Porter's Five Forces, and market type analyses. Some key points:
1) The FMCG sector in India has strengths such as its large market size and role in the economy, but weaknesses include low rural market penetration and increasing costs.
2) Opportunities for growth include digital/e-commerce expansion and policy changes like GST, while threats include increased taxation and weather issues impacting consumption.
3) Political, economic, social and technological factors are analyzed in the PEST framework.
4) Porter's Five Forces analysis examines high competition and bargaining power of consumers
1511. consumer behaviour in the indian retail sectorJaved Khan
This document provides an overview of consumer behavior in the Indian retail sector. It begins with an introduction to the topic and definitions of key terms. It then reviews literature on the history and current state of retailing in India, distinguishing between unorganized and organized retail formats. The document outlines the objectives, scope and methodology of the project report, which examines factors that influence shopper behavior in India. It also provides retail summaries and profiles of popular retail stores and formats in India.
The document summarizes the evolution and current state of the Indian retail industry. It discusses key players and market size, noting that the industry accounts for 10% of India's GDP and is expected to nearly double to $1 trillion by 2020. Modern retail is expanding twice as fast as traditional retail. The future of retail in India is highlighted by growing e-commerce, with online retail expected to be on par with physical stores within five years. Large investments from international companies are expected to further boost the retail sector.
The document discusses the retail industry in India. It notes that organized retail makes up only 3% of the Indian retail market currently. However, there is significant growth opportunity as per capita retail space and spending is much lower in India than other countries like the US. The recent move to allow 51% FDI in single-brand retail has opened up opportunities for international brands to enter the Indian market. Overall, India remains a vastly untapped market for organized and large-format retail.
Scope of rural marketing in fmcg industriesShami Zama
This document provides an overview of the research methodology used in a report on the scope of rural marketing in fast-moving consumer goods (FMCG) industries in India. The report uses secondary research methods, collecting data from sources like magazines, journals, books, and the internet. The objective is to analyze the present and future of rural FMCG marketing in India, strategies used by different companies, challenges faced, and opportunities available. The research design involves both descriptive and conclusive secondary research to understand the industry and select key issues to explore further.
This document provides an overview of the apparel retail industry in India. It notes that the Indian retail sector accounts for over 20% of GDP and is growing rapidly. The apparel sector is a large and growing part of Indian retail. The domestic apparel retail market was worth $33 billion in 2009 and is projected to reach $100 billion by 2020, growing at an 11% compound annual rate. Key drivers of growth include rising incomes, urbanization, and the expansion of organized retail. While men's wear currently dominates the apparel market, women's wear is the fastest growing segment and is expected to become the largest in the future. The availability of raw materials and expertise in apparel manufacturing provide strengths for the industry in
The document discusses the evolution and current state of retailing in India. It notes that retailing in India is highly unorganized, fragmented, and has a rural bias. Most stores are small, family-owned shops. However, organized retailing is growing, with the emergence of various formats like malls, department stores, and specialty stores. Retailers are also experimenting with new formats. While retailing is advancing, India still lacks large, organized retailers on the scale of Western countries. The industry remains at a nascent stage of development.
A study of indian apparel retailers’ expansion from tier i to tier ii and tie...PriyambadaKhushboo
The document discusses the expansion of Indian apparel retailers from tier 1 to tier 2 and tier 3 cities. It notes that retailers are looking to tier 2 and 3 cities for growth as tier 1 cities are saturated. The document provides an overview of the current Indian retail scenario, including classifications of cities and analysis of household expenditure and income. It also presents SWOT analyses of Indian apparel retail and case studies the expansion strategies of brands like Wills Lifestyle and Raymond into tier 2 and 3 cities.
The document provides an analysis of the retail industry in India and focuses on Big Bazaar as a case study. It discusses the size and key players of the Indian retail industry. Some of the key drivers of change include favorable demographics, rising incomes, and urbanization. Big Bazaar is analyzed in terms of its company details, stakeholders, value system, resources, competition and strategies. It finds that Big Bazaar targets the middle and upper middle class in India and sees opportunities in the growing organized retail sector and evolving consumer preferences.
This document provides an overview of the retail industry in India. It discusses the evolution of retail in India from neighborhood stores to modern formats. It also covers the size and major players of the Indian retail market, challenges faced, global retail leaders, trends in domestic and global retail, and profiles of owners/executives of major Indian retailers like Big Bazaar, Bharti Retail, and Shoppers Stop.
This document provides an overview of the competitive landscape of the retail industry in India. It notes that retail is a growing sector in India, expanding at 20-25% annually. The industry employs over 18 million people. While 97% of the retail market is unorganized, organized retail is growing and includes large Indian retailers like Pantaloon Retail and Future Group as well as international chains like KFC, Nike, and McDonald's. The document discusses the market segmentation in India, competitive environment, positioning of retailers in the Indian market, retail formats, and SWOT analysis of the industry. It concludes that modern retail in India could be worth $175-200 billion by 2016 due to market growth, supportive policies, and
This document discusses FDI in the Indian retail sector. It provides an overview of the retail sector and outlines opportunities and challenges of FDI in retail. Key points include:
- Retail is a major employer in India, employing over 35 million people, however the organized retail sector only employs around 0.3 million.
- FDI can help address issues like lack of infrastructure and skills in the supply chain. However, there are also concerns about the impact on small retailers and employment.
- The retail sector is expected to grow significantly in coming years due to rising incomes and consumer spending in India. FDI could help accelerate this growth through investments and modernization of the sector. However, some argue it should be introduced
Big Bazaar is a leading Indian retail chain operated by Future Group. It operates over 100 hypermarkets across India targeting upper middle class and higher income customers. Big Bazaar aims to provide everything to every Indian consumer in the most profitable way. Its strengths include everyday low pricing and good infrastructure. However, it faces threats from new domestic and foreign entrants in the industry as well as the large unorganized retail market in India. Its marketing strategy focuses on value pricing and heavy promotions and advertisements. People are considered its biggest asset with over 10,000 well-trained employees. Future challenges include a potential slowdown in consumer spending and high operating costs.
The document summarizes the growth and transformation of India's retail sector. It notes that India's retail market has more than doubled in size between 2001-2002 and 2005-2006 to $311.7 billion. The organized retail segment is growing and expected to increase its contribution to the total retail sector from 4.15% to over 15% by 2010-2011. Major retail segments like food and apparel are growing rapidly. The entry of foreign retailers through FDI has benefits like increased competition and employment but also risks like job losses for small retailers. The future of India's retail market is expected to see further growth in modern retail formats and evolving consumer preferences.
- The document discusses FDI (foreign direct investment) in India's retail sector, including the opportunities and challenges.
- It provides an overview of India's retail industry, which employs over 35 million people but is 95% unorganized. organized retail makes up just 5%.
- Allowing FDI could generate additional jobs in retail, improve supply chain infrastructure and efficiency, and benefit farmers through contract farming. However, it may also face challenges around competition with small retailers, availability of skilled workers, and real estate issues. A calibrated approach to FDI liberalization is recommended.
- The document discusses foreign direct investment (FDI) in India, particularly in the retail sector. It provides an overview of India's FDI policy evolution over time, the opportunities and challenges of FDI in retail, and the future outlook for the retail sector.
- Key points include that FDI in retail allows 51% ownership in single-brand stores, organized retail makes up only 5% of the retail sector currently, and FDI can help address issues of supply chain management, employment generation, and development. However, challenges include competition from small retailers, difficulties acquiring real estate, and compliance with various regulations.
Marketing: A presentation on the trends observed in the Indian organized retail sector over the years and how it has helped in the economic growth in India.
The Indian retail industry is large and growing rapidly. It accounts for 37% of India's GDP and is the second largest employer. Organized retail only accounts for 5% of the total retail market, indicating significant growth potential. Factors like increasing disposable income, urbanization, real estate development, and an improved regulatory environment are driving the growth of the organized retail sector in India. Retailers will need to scale up operations and experiment with new formats to capitalize on this opportunity.
Big Bazaar is India's largest hypermarket retail chain that offers a wide variety of products at low prices under one roof. It aims to provide customers a shopping experience similar to traditional Indian bazaars with the convenience of modern retail facilities. Big Bazaar has over 100 stores across India and caters to lower middle and middle class customers. However, it faces challenges from competition and rising costs. It will need to enhance its supply chain management and explore new growth opportunities to remain successful.
The document provides an overview of retail formats in India. It discusses that India has a diverse retail landscape with various store and non-store formats catering to different consumer segments. Some key store formats mentioned are mom-and-pop stores, chain stores, department stores, malls, specialty stores, discount stores, hypermarkets, supermarkets, convenience stores, and catalog showrooms. Non-store formats discussed include kiosks/carts/vending, direct selling, telemarketing, e-commerce, social media, and services like financial, transportation, and personal care. The retail sector in India is large and growing but also faces challenges like regulations, infrastructure gaps, and changing consumer behavior.
The document discusses the past, present, and future of emerging retail formats in India. It outlines the evolution of Indian retail from pre-1990s to the 2010s, including the emergence of online retail. Emerging retail formats described include specialty stores, department stores, discount stores, convenience stores, hypermarkets, supermarkets, malls, and e-tailers. The future of retail is discussed through examples like Future Group and Shoppers Stop. FDI policies are also summarized, along with growth opportunities and attractive investment segments in Indian retail.
This document provides information about the retail sector and Pantaloons, an Indian clothing retail chain. It discusses key details about the Indian retail market size and growth. For Pantaloons, it outlines the company's history and operations, performs SWOT and competitive analyses, describes their product portfolio and marketing strategies, and analyzes their financial performance and organizational structure.
Future Business Trends in Retail (Pantaloons)SHAHBAAZ AHMED
This document summarizes a report on future business trends in the Indian retail sector, specifically for Pantaloons Retail (India) Ltd. It provides background on the growth of the Indian retail industry and Pantaloons. Emerging trends in Indian retail include relaxation of FDI regulations, growth of hypermart formats, and increasing consumer spending and brand consciousness. The summary also outlines Pantaloons' retail segments and notes changes in the workplace and potential ethical issues in the industry.
Retail Marketing Management and distribution channels.pptxShantilal Hajeri
The document discusses retail management in India. It provides guidelines for an interactive live session on the topic. The session will cover 6 units on retail management over 6 lectures. Unit 4 focuses on retailing in India, including its evolution, current size and evaluation, drivers of change, and foreign direct investment. Key points are made about the growing retail industry in India in terms of market size, employment, and organized vs unorganized segments. Drivers of change include economic growth, urbanization, technology adoption, and evolving consumer preferences. Government policies have also impacted the industry through foreign investment liberalization.
Understanding Indian Consumer Buying Behavior - Social Media InfluenceMoses Gomes
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
India is the country having the most unorganized retail market.
The contribution of retail industry to India’s GDP is more than 13%.
More than 99% retailer’s function in less than 500 square feet of shopping space.
India's retail sector is on its way of modernization. Traditional markets are making way for new formats such as departmental stores, supermarkets and specialty stores.
With the growth in income levels, Indians have started spending more on health and beauty products.
India's retail sector is estimated to touch US$ 833 billion by 2013 and US$ 1.3 trillion by 2018.
The document provides a SWOT analysis of the Indian textiles and clothing industry and discusses changing lifestyles of Indian consumers. It analyzes the industry's strengths such as a strong cotton base and labor supply, as well as weaknesses like high costs and fragmentation. Opportunities include a growing domestic market and understanding global buyers' needs. Threats include currency appreciation and enhanced competition. It also outlines eight trends in Indian consumers' aspirations, including seeking value, social consciousness, status symbols, security products, and fringe benefits from brands.
Glossary of terms
What Is Retail Marketing?
Retail marketing encompasses all of the ways a consumer business attracts customers and generates sales of its goods and services. Retail marketing strategies touch virtually everything in a company’s operations, including signage, store layout, sales and promotions, pricing strategies, advertising, checkout processes, and customer service.
A retail marketing mix is similar to the traditional marketing mix, also known as the “4 Ps” of marketing. These include product, pricing, place, and promotion. The retail marketing mix adds two more “Ps” to the mix: people and presentation. These elements represent the value of sales associates and other staff in retail settings, as well as the importance of aesthetics and design in retail locations.
What’s the Most Important Thing about Retail Marketing?
The right marketing mix is a must-have differentiator in the highly competitive retail industry. Rich retail data on customer demographics provides significant opportunities to test and optimize all aspects of the “6 Ps.” These strategies include enhanced in-store marketing and merchandising, unification of online and offline data, effective pricing strategies, improved conversion rates, and better overall shopping experiences. All types of retailers, from small “mom-and-pop” businesses to national big-box merchants, can capitalize on retail data to optimize their retail marketing mix.
Retail Marketing Mix: The 6 Ps
As noted earlier, the four Ps of marketing are product, pricing, place, and promotion. The retail marketing mix adds two more: people and presentation.
Product: The product is the item purchased by a customer. An effective product must capably solve a customer need or perform a desired function. A product may be combined with related products and purchased in a set or bundle.
Price: The price of a product is set by the retailer and designates how much money the consumer pays to receive it. Price can play a role in the popularity of a product, especially if consumers perceive that a product’s price is low relative to the value it provides.
Placement: Placement refers to where the product is sold. For example, does a retailer sell a product in its store, on its website or in both places? In addition, some products might be sold in some stores (like supermarkets) but not other stores (like department stores).
Promotion: Promotion refers to the assorted marketing activities to generate interest in the product and drive sales. Promotional tactics include advertising, public relations and special sales (for example, discounts or special offers).
People: People refers to company representatives (for example, employees, contractors, or partners) who interact with customers in a retail setting. These representatives might answer questions about products or verify product details, such as availability and sale price. In some retail settings (for example, the sale of large, flat-screen televisions), peopl
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Monitoring Health for the SDGs - Global Health Statistics 2024 - WHOChristina Parmionova
The 2024 World Health Statistics edition reviews more than 50 health-related indicators from the Sustainable Development Goals and WHO’s Thirteenth General Programme of Work. It also highlights the findings from the Global health estimates 2021, notably the impact of the COVID-19 pandemic on life expectancy and healthy life expectancy.
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
2. Historical Asia Perspective
• According to ADB report
• In 1820, 60% of world GDP was in Asia.
• After industrial revolution, Asia lost to
Europe and reduced to 20% of world GDP
in 1940.
• In 2006, it reached 40% of World GDP
and expected to be original 60% of World
GDP by 2025.
• Asia is booming and major contributors
are Japan, China and India.
4. Macro Factors – Population
• Population – 1000+ Million – 50 Million
Rich and 300 Million Middle class
5. Macro Factors - Composition
• 65% of population below 35 years
• 54% below age 25 years
• Working population in India is growing unlike
most other developed countries
• Emerging Large Consuming Class
• China has issues of median age 30-34 years at
the early stage of development and psychology
issues after implementation of “one child policy”
6. Macro Trends – Population
• From joint family system to Nuclear Family
growing
• Housing Boom – due to nuclear family,
low interest rates, tax benefits from
government and lastly strong Indian
values driven by savings and “owning
home”
• Resulting into high growth of home textile
category
7. Consumption of Lifestyle
Products
• Customer Segments –
• Super Haves(SEC A+),
• Haves (Upper Middle Income Group- SEC
a1/a2),
• Strivers and
• Strugglers
8. Super Haves
• 2.1% of urban youth and adults in 2000
• lead global oriented westernized
lifestyle
• contribute to the bulk of purchase of
international and super premium brands
• highly conscious of status and image,
they patronize brands which add to their
self esteem
• high spender and less price conscious
9. Haves
• 9% of urban youth and adults in 2000
• financially secure upper middle income
group
• upwardly mobile and seek more
recognition
• brand conscious and key customer to
Indian lifestyle brands, however looks
for VFM
• Seeks contemporary brands within their
price bands
10. Haves Household will multiply
• The All Have segment will multiply 4 times
to touch 23 million by 2012
• this is the fastest growing segment
• a very attractive for premium lifestyle
brands
11. Macro Factors - Size
• Retail industry is expected to be USD 225
billion and growing at 5%.
• Economy - 4h largest economy in the
world on PPP basis -One of the fastest
growing economy with 6.5% average
growth in GDP for last 10 years
12. Macro Factors - Size
• Textile/Apparel – USD 35 Billion out of
which
• Exports - USD 13 Billion
• Domestic Apparel Market - USD 18.5
• Home Textile - USD 1.4 Billion
• Domestic Bed and Bath - USD .5 Billion
13. Change Drivers
• Exposure on electronic media – integration of
global trends, yet distinct Indianism - by 2007, it
is expected to have 67 Million household
connected by cable and satellite.
• International Travel - 4 Million traveled abroad in
2003
• Increase in credit friendliness – 50k crore in
2000 to 160k crore in 2004 - 18 Mn credit cards
and likely to touch 75 Mn by 2010
15. Retailers - Population
• Fragmented retailing with 5 million
retailers and 96% less than 500 sq ft –
nation of shop-keepers -brilliant trading
and entrepreneur community
• Lowest per capita retail space 2 v/s 16
in USA
16. Key Retail Insights
• India is 1/7th size but 5 times the
population of USA. A retail format that is
successful in US or elsewhere might not
work in India. India is more similar to
China in terms of structure of market.
• The cost of space in India can go up due
to population pressure. Signs of high
rental and property prices visible.
17. Commercial Structure
• Low cost of entrepreneurship
• Low gross margin for branded product
business as well as retail business e.g.
Gucci, BHS v/s Indian brands or
retailers, though real estate and
operation cost are relatively higher
18. Political Structure
• Unity in diversity – Culture, convictions, values,
customs, language, lifestyle, climate etc
• Sound democratic tradition with now aggressive
judiciary and media
• Model of growth – brilliant entrepreneurship,
superior corporate governance, globally
competitive service industry, rising consumption
and not just export-led
19. However,
• Low cost retail is very critical for long term
profitability and survival. Indian retail
square ft must deliver higher sales/price
than many other countries.
21. Market Evolution Cycle
• 1994-2000 – Brand Boom
• 2000-04 – Retail Boom
• 2004- Mall boom
• However, home textile industry largely
missed product upgrade cycle (unlike
many other home product categories like
furniture, ceramics etc) from 1994 to 2004
and now addressing all stages of evolution
cycle together
22. In the year 2007
• For one set of customers time poverty
setting in like many developed countries
whereas for other classes, shopping
remains the best week-end outing
destination.
• Shopping Malls driving retail boom – by
2007, 356 shopping malls with 90 million
square feet is expected to be operational
23. International Players
• Despite FDI in retail not allowed,
• Metro – already established “Cash and Carry
Operation”
• ‘Shop-rite’ and ‘Marks and Spencer’ started
direct to customer through franchise route
• Wal-Mart with Bharti and Carrefour with Land-
mark Group are set to enter franchising route
• This is apart from single brand retail by large
number of companies across sectors.
24. Domestic Players
• Reliance – Mega-retail plans
• Hyper-markets – Ambitious expansion
plans by Big Bazaar, Star India Bazaar,
Spencer etc
• Same with Department stores category –
Shoppers’ Stop, Pantaloons, Lifestyle,
Pyramid and so on.
• Rural Malls – ITC, Hariyali Mall – Sriram
Group, Godrej
25. Finally, Home Retailers
• Home Stop by Shoppers’ Stop– Home Center by
Lifestyle – 2 – Ambitious expansion plans
• @home (Nilkamal Group)– from 0 to 7 in last
one year and 30+ in next 3 years
• Home Improvement Category - Housefull
(Renaissance Group)– 4 to 50 in 3 years, Home
Town by Pantaloon – 6 within one year and
Hind-ware (Somany Group)– likely to start with
mega plans
• In addition, traditional specialty home textile
retailers are growing very well.
27. Composition of Retail
1999 2002 2006
estimat
ed
Total Retail
in INR 000
Million
7000 8250 13500
Organized
Retail in INR
000 Million
50 150 3200
% .7% 1.8% 3.2%
28. It translates into
• Organized retail growing at 30%+ p.a.
compound growth. is expected to reach
Rs. 270000/- crore ( USD 60 Billion )by
2011. The share of organized retail is
expected to reach between 14 to 16% of
total retail in 2011 from 3.2% in 2006.
29. Organized retail is changing rules
of the game
• Traditional marketing methods do not
apply anymore. Pressure to all consumer
product marketing companies.
• Earlier business was driven by size
(though size as business strategy may
even work now), scale, street smartness,
networking and contacts. Now, businesses
are driven by strategic business vision and
values.
30. New Growth vehicles
• New Product Capabilities and organized
retail format have been developing market
for many new product categories.
• Expected growth of retail formats - Hyper,
Category Killer and Consolidators in
wholesale segment
32. Traits of India Customer
• Argumentative Indian – like to speak,
argue, demand value – reflect in buying
behavior
• Core Traditional values and changing
modern values with distinct Indianism
33. Indian customer is traditional.
• RTS (ready to stitch) to RTW (ready to wear) –
though tailor-made garments are still popular –
37% of total sales.
• In one of the most posh area in India, lady
customers get cotton filling pillow made with
cheap shell fabric in retail shop at very low cost.
• Indian customers is used to experience
products. E.g. open and check bed-sheet set. Or
while buying audio set, take a cd from home and
play to listen to the real effect while buying the
set.
34. Indian customers are changing
• Design and quality acquiring significance
as market moves towards growth phase
especially in Home textile.
• Consumer is willing to buy expensive
products in right environment e.g. dust-bin
for 10k, marriage gift bedding set for 50k,
Rs. 3/- lac bed-room set at Home Center
and lamp at Rs. 22 lac - niche products
etc
35. Value for Money
• Indianized solution required – Anything will not
work – Shanghai to Spain – Value not by
European bench-mark or by an exporters’
bench-mark. Value is not just cheap. They are
willing to pay the price if they see value. E.g.
Soya quilt
• Pragmatic in consumption – Many premium
category customers fill their ward-robe during
twice a year end-season sales though they can
afford to buy at full price.
36. Pricing
• For premium products, one set of customer
willing to buy, second set of customer will buy
after they get used to premium price and last set
will never buy.
• Penetrative pricing to get entry into retail as well
as to get customer look at brand. From
McDonald to Pizza Hut have Indian menu and
Indian entry prices. Case of Pillow marketer.
Most brands have introduces volume drives
though brand imagery is always premium.
37. HT products
• Product category in the order of emotional
attachment in buying process - Apparel,
Living Room and then bed/bath products.
• Living room brands complement each
other and need not be same for bed and
bath.
38. Overview Of The Attitude Towards HT
Low involvement High involvement
Towels
Completely
personal
No show value
attached
Frequency of
purchase twice
in a year
Nothing special
about it
Matter of fact
Very need
based
Curtains
For interiors
Reflection of
class & prestige
Considered to be
very important
part of the
upholstery
Frequency of
purchase once in
two years
High involvement
Bed sheets
For others -
others would
see
Reflection of
certain class &
prestige
Important for the
overall upkeep
of the house
Personal
involvement in
choosing the
right kind of bed
sheet
Frequency of
purchase almost
quarterly
Personal
clothes
For self hence
require
ultimate
attention
Very high
involvement
and indulgence
Mostly
planned. At
times impulse
purchase too
Frequency of
purchase is
high - almost
once a month
39. Trends For bed linen category
• A lady considers bed-sheet sets is the most
inexpensive tool to change look of the room.
Willing to spend more. A see change in last 3
years when bed-linen was bought like
commodity.
• Co-ordinated solution of complete bed-room is
required.
• Growth in sales of air-conditioners (400% at
Vivek’s in last summer) and change in lifestyle –
Sales of quilt and blanket
40. Business Opportunity
• Top 5 retailers commanding 4% market
share compared to 30%+ in USA, UK and
Germany
• No brand commanding 5% share in any
category in Home Textile market
• After saturation of apparel market, HT has
grown world over. Indication of same trend
visible in India
41. However
• A consumer wants all fashion, experience,
convenience, services, good quality and
good brand ALL AT A REASONABLE
PRICE.