1. SUBMITTED TO :
MISS ALKA BHARTI
SUBMITTED BY:
AMRITA RASTOGI
BFAD IV th SEM

2. I Amrita Rastogi of BFAD Ivth Sem was given
Project Work on the topic MARKET
SEGMENTATION of any popular apparel
brand in the nearby area of our city.
And we have to do case study on it.
So I have taken the popular apparel brand i.e.
MONTE CARLO.

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Oswal Woolen Mills Ltd., the flagship company of Nahar
group began its operations in 1949 in Ludhiana.
Initial focus was on hosiery and textile fabrics.
In 1972 it set up its wool combing unit.
Initially having expertise in hosiery and woolens it was in
1984 when Monte Carlo was launched as a brand, which
was a significant step in the evolution of branded garment
industry in India.
Since then, it has been catering to the ever-growing
demands of the Clothing and Fashion industry, in India.
In order to make Monte Carlo an all season brand and to
capitalize on the brand name, entered into cotton
segments.

4. MONTE CARLO IN MEERUT IS SITUATED IN
JAI PLAZA, ABULANE, MEERUT CITY.
IT COMES UNDER THE CATEGORY OF MOST
POPULAR APPAREL BRAND.

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Monte Carlo is well-renowned for its innovative
seasonal collections for both men and women.
A large variety of suits in new textures and
designs season which also includes casual
sportswear that has varying stripe width and
colors within individual styles.
The product offered under brand Monte Carlo,
apart from woolen knitted garments, includes TShirts, Shirts, Linen, Denim, Trousers,
Sportswear, both for men and women.

6. 
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Market segmentation means dividing a
market into distinct groups of buyers with
different needs, characteristics or behaviors,
who might require separate products or
marketing mixes.
Clustering the customers into meaningful
groups.

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COUNTRY: INDIA
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REGION : URBAN
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CITY : MEERUT
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CLIMATE: Monte Carlo is not restricted to
woolens only, it is emerging as an all-season
brand. Summer collections are also available.

8. 
INCOME: They have very wide, reasonable and reachable range which
starts from Rs 650 and goes up to Rs 4,000. The best quality of this
product is that it’s specially designed for those who like light weight and
cozy garments in a chilly weather.
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AGE & GENDER: Monte Carlo- a brand caters to the age group apparel
products for both men and women of all adults including old people. It
provides them in all varying sizes.
The brand ranges knitwear of as many as 500 designs for men, women
and junior.
Teens Monte Carlo winter wear range spans cardigan, sweatshirt, jacket,
sportswear and thermals for young boys & girls.
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SOCIAL CLASS & RELIGION: It categorizes people from all classes and
religion.
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EDUCATION & OCCUPATION: Students and working people are free to
wear them. It is an open choice to anyone.

9. 
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LIFE STYLE-CONSERVATIVE: They come in variety of colors like cotton
lycra t-shirts as well as a selected range of sports lower and denim shorts.
The current style trends in T-shirts are designs in stripes, plains in vibrant
colors with collars and round necks keeping in mind the summer climatic
conditions which gives feel fresh and soothing effect.
Monte Carlo brings you the latest range of winter wear that will redefine
your style.
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HEALTH CONSCIOUS: It manufactures quality products which is
acceptable by a mass.
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PERSONALITY & VALUES: It adds up to an individual’s personality
wearing it.
Monte Carlo is your one stop shop for adding an oomph factor to your
personality.
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10. 
BENEFITS: It provides quality products which
can be carried over for a long time. It even
provides an exchange of products within one
week of buying it.

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Travelling from North to South, the problems for
designers and manufacturers are accentuate by
the vast seasonal swings in weather.
Woolen knitwear is very seasonal and the brand
soon realized that it was losing out on several
growth opportunities.
To remedy this, Monte Carlo developed a range
of summer wear, comprising shirts, light casuals
and trousers for both adults and children.

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Monte Carlo has received very good
consumer response for their denim category
launched two years ago.
Monte Carlo’s innovative brand and product
strategy seems to have worked its way into
high acceptance level of consumers across
bigger metros and smaller towns of India.

13. THANKYOU