Frooti mango drink!

•Download as PPTX, PDF•

1 like•1,096 views

Frooti is a mango-flavored drink and flagship product of Parle Agro Pvt. Ltd. It is the largest selling mango drink in India. The document discusses Frooti's packaging, taste, export markets, celebrity endorsements, brand profile as the best-known product of Parle founded in 1929, themes targeting both children and adults, logical and emotional appeals to consumers, and overall marketing impact with strong growth and increased social media presence.

FROOTI MANGO
DRINK
GROUP MEMBERSSHAHBAAZ AHMED
RAJNI VASHISHT
SALONI
SHRAVAN
SWATI

INTRODUCTION


FLAGSHIP PRODUCT OF PARLE AGRO PVT. LTD



LARGEST SELLING MANGO DRINK.



PACKING



TASTE



EXPORT



ENDORSEMENT



CONCEPT AND CLIMAX

THEME


CRAVING BEHAVIOUR OF ADULTS LIKE KIDS.



STAR POWER TRANSFORMS INNOCENT PLAYERS INTO LIP SMACKING
CHILDREN.



FOCUS ON EVERY AGE GROUP.

EMOTIONAL CONNECT


TAGLINE- “MANGO FROOTI, FRESH AND JUICY”



CHANGED TO “ JUICE UP YOUR LIFE”.



REPOSITIONING TO OLD TAGLINE.



GROWTH OF ADULT CONSUMERS IN THE MARKET.

OVERALL IMPACT

MARKETING GROWTH OF 40% IN THE BEVERAGES.



STRONG COMPETITOR TO SLICE, MAAZA.



ALTERNATIVES TO COKE AND PEPSI.



SOCIAL VISIBILITY-



1. YOUTUBE ACCOUNT INCREASED BY 600%



2. TWITTER HANDLE INCREASED BY 8 MILLION FOLLOWERS.

Viewers also liked

Frooti - Digen Verma CampaignBen Zhims

COMPITITIVE ANALYSIS OF FROOTI & IT’S COMPITITORS

john1234calvin

Brand pptshubh14k

“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”

abhijit055

FrootiNeha Borkar

Project on Frooti

jitendrasangle

Presentation on Fruit juice ( beverage ) industry.

Unitedworld School Of Business

Viewers also liked (7)

Frooti - Digen Verma Campaign

COMPITITIVE ANALYSIS OF FROOTI & IT’S COMPITITORS

Brand ppt

“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”

Frooti

Project on Frooti

Presentation on Fruit juice ( beverage ) industry.

Recently uploaded

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Playlist and Paint Event with Sony Music U

SemajahParker

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

SEO as the Backbone of Digital Marketing

Felipe Bazon

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Top digital marketing institutein noida

aditisingh6607

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Recently uploaded (20)

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Google Ads Vs Social Media Ads-A comparative analysis

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Playlist and Paint Event with Sony Music U

Monthly Social Media News Update May 2024

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Email Marketing Master Class - Chris Ferris

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

SEO as the Backbone of Digital Marketing

DMF Portfolio Piece Smart Goals - Artist Management.docx

Top digital marketing institutein noida

How to Use AI to Write a High-Quality Article that Ranks

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Is AI-Generated Content the Future of Content Creation?

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

The What, Why & How of 3D and AR in Digital Commerce

15 ideas and frameworks on the art of storytelling

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Frooti mango drink!

1. FROOTI MANGO DRINK GROUP MEMBERSSHAHBAAZ AHMED RAJNI VASHISHT SALONI SHRAVAN SWATI

3. INTRODUCTION  FLAGSHIP PRODUCT OF PARLE AGRO PVT. LTD  LARGEST SELLING MANGO DRINK.  PACKING  TASTE  EXPORT  ENDORSEMENT  CONCEPT AND CLIMAX

4. BRAND PROFILE  FOUNDED IN 1929 OWNED BY CHAUHAN FAMILY OF VILE PARLE, MUMBAI.  LED BY PRAKASH CHAUHAN AND HIS DAUGHTERS.  BEST KNOWN FOR PARLE-G.  THREE MAJOR BUSINESS-  1. BEVERAGES (APPY FIZZ, FROOTI) 2. WATER (BAILLEY) 3. FOODS (CONFECTIONARY- SOFTEASE, SNACKS- HIPPO)

5. THEME  CRAVING BEHAVIOUR OF ADULTS LIKE KIDS.  STAR POWER TRANSFORMS INNOCENT PLAYERS INTO LIP SMACKING CHILDREN.  FOCUS ON EVERY AGE GROUP.

6. LOGICAL APPEAL  MASS APPEAL  BRAND POWER.  CLIMATE FACTOR.

7. EMOTIONAL CONNECT  TAGLINE- “MANGO FROOTI, FRESH AND JUICY”  CHANGED TO “ JUICE UP YOUR LIFE”.  REPOSITIONING TO OLD TAGLINE.  GROWTH OF ADULT CONSUMERS IN THE MARKET.

8. OVERALL IMPACT MARKETING GROWTH OF 40% IN THE BEVERAGES.  STRONG COMPETITOR TO SLICE, MAAZA.  ALTERNATIVES TO COKE AND PEPSI.  SOCIAL VISIBILITY-  1. YOUTUBE ACCOUNT INCREASED BY 600%  2. TWITTER HANDLE INCREASED BY 8 MILLION FOLLOWERS.

Frooti mango drink!

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (7)

More from SHAHBAAZ AHMED

More from SHAHBAAZ AHMED (20)

Recently uploaded

Recently uploaded (20)

Frooti mango drink!