The document provides information about the Indian textile industry. Some key points:
- The Indian textile industry is one of the largest in the world and contributes 5% to India's GDP. Textile exports were $39.2 billion in FY2018 and are projected to reach $82 billion by 2021.
- The industry has grown due to factors like rising incomes, availability of raw materials, policy support, and investments. However, it faces threats from competition and potential substitutes.
- ITC Ltd is a major player in the industry, with a 30% market share. It acquired the John Players menswear brand and plans to invest in expanding its market.
Fabindia is an Indian retail chain known for selling garments, home furnishings, and other handcrafted products made by artisans across rural India. Founded in 1960 by John Bissell, it has grown to over 141 retail stores across India and a few other countries. To further its rapid expansion goals, Fabindia is considering raising equity through an IPO or private placements. It also plans to diversify its product categories and expand globally while continuing its focus on regional business programs and opening new stores in emerging cities annually.
Fabindia is one of India's oldest organized retailers of ethnic wear, operating 188 stores across India and internationally. It works with over 30,000 artisans across India to produce over 155,000 stock keeping units of clothing, home decor, and other products that celebrate Indian tradition and provide sustainable livelihoods. Founded in 1960, Fabindia has grown over the decades and now has four verticals - sourcing, retail, manufacturing, and global sourcing and partnerships. It focuses on sustainability and community development while facing challenges from lower marketing, delays from artisans, and competition from other ethnic brands.
Fabindia was founded in 1960 in Delhi by John Bissell as an export house dealing in upholstery fabrics. In 1976, it opened its first retail store in Delhi and incorporated as Fabindia Overseas Pvt. Ltd. Its vision is to celebrate Indian culture and support artisans, while its mission is to inspire customers with traditional Indian products. It sells products like ethnic fabrics, garments, furnishings and furniture made by Indian artisans. While it has strengths in brand authenticity and artisan support, it faces threats from competitors and needs to attract new customers and invest in growth to maintain its position in the changing market.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
Fabindia was founded in 1960 by John Bissell to market the diverse crafts of India and provide rural employment. It began as a wholesale export company and later shifted focus to the domestic Indian retail market. Over the decades, Fabindia expanded its product range and retail footprint across India while maintaining its mission of supporting artisans. A key aspect of Fabindia's business model is working with regional supplier companies that place orders from artisans and supply products to Fabindia stores.
The report provides an overview of the Indian textile and apparel industry. It details that the industry contributes 5% to India's GDP and is one of the largest in the world. The report then analyzes ITC Limited, a major player in the industry, including their product portfolio, SWOT analysis, target markets, competitors, and marketing strategies. Financial information and ratios for ITC are also presented. Finally, the report covers human resource practices at ITC such as their organizational structure, job roles, selection process, training programs, performance appraisals, benefits, and culture.
Fabindia is an Indian retail chain known for selling garments, home furnishings, and other handcrafted products made by artisans across rural India. Founded in 1960 by John Bissell, it has grown to over 141 retail stores across India and a few other countries. To further its rapid expansion goals, Fabindia is considering raising equity through an IPO or private placements. It also plans to diversify its product categories and expand globally while continuing its focus on regional business programs and opening new stores in emerging cities annually.
Fabindia is one of India's oldest organized retailers of ethnic wear, operating 188 stores across India and internationally. It works with over 30,000 artisans across India to produce over 155,000 stock keeping units of clothing, home decor, and other products that celebrate Indian tradition and provide sustainable livelihoods. Founded in 1960, Fabindia has grown over the decades and now has four verticals - sourcing, retail, manufacturing, and global sourcing and partnerships. It focuses on sustainability and community development while facing challenges from lower marketing, delays from artisans, and competition from other ethnic brands.
Fabindia was founded in 1960 in Delhi by John Bissell as an export house dealing in upholstery fabrics. In 1976, it opened its first retail store in Delhi and incorporated as Fabindia Overseas Pvt. Ltd. Its vision is to celebrate Indian culture and support artisans, while its mission is to inspire customers with traditional Indian products. It sells products like ethnic fabrics, garments, furnishings and furniture made by Indian artisans. While it has strengths in brand authenticity and artisan support, it faces threats from competitors and needs to attract new customers and invest in growth to maintain its position in the changing market.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
Fabindia was founded in 1960 by John Bissell to market the diverse crafts of India and provide rural employment. It began as a wholesale export company and later shifted focus to the domestic Indian retail market. Over the decades, Fabindia expanded its product range and retail footprint across India while maintaining its mission of supporting artisans. A key aspect of Fabindia's business model is working with regional supplier companies that place orders from artisans and supply products to Fabindia stores.
The report provides an overview of the Indian textile and apparel industry. It details that the industry contributes 5% to India's GDP and is one of the largest in the world. The report then analyzes ITC Limited, a major player in the industry, including their product portfolio, SWOT analysis, target markets, competitors, and marketing strategies. Financial information and ratios for ITC are also presented. Finally, the report covers human resource practices at ITC such as their organizational structure, job roles, selection process, training programs, performance appraisals, benefits, and culture.
Fabindia is an Indian retail chain known for selling handcrafted products sourced from villages across India. The company works closely with over 55,000 artisans, providing design inputs, quality control, access to finance and raw materials. Fabindia's major product lines include textiles like ready-to-wear clothing, home goods made of materials like cotton and silk, as well as non-textile items like furniture, organic foods, and personal care products. With over 259 stores across India and internationally, Fabindia employs a franchise model and relies on word-of-mouth promotion to market its traditionally inspired and handmade products.
FabIndia is an Indian retailer known for ethnic Indian clothing and lifestyle products. They are revamping their online marketing plan to better target customers aged 18-35 in metro and tier 2/3 cities. The summary proposes enhancing their website with customization tools, increasing social media presence, and hosting cultural events to educate customers and strengthen the brand.
This document provides a detailed study of the Indian brand Fabindia. It summarizes Fabindia's history and evolution, product mix, target customers, store formats, size in terms of number of stores and employees, vision, mission, values, expansion plans, CSR mission, competitors, and financial highlights. Fabindia is an Indian lifestyle brand founded in 1960 that sources products from artisans across India and has over 240 stores in India and abroad. Its vision is to celebrate Indian culture and harness business to support artisans while delighting customers.
Raymond is a global conglomerate established in 1925 that is a leader in the Indian textile and retail industry. It operates 548 exclusive brand stores across India under brands like Raymond, Park Avenue, and Notting Hill. Raymond focuses on high quality products and superior customer service. It positions its products in the middle to upper classes and promotes brands through advertising highlighting relationships. Raymond has become a market leader and respected brand in India and globally through its retail expansion and quality products.
Pantaloons is an Indian retail chain that operates over 100 stores across India. It offers a range of men's, women's, and kids' apparel, accessories, and home decor through its own private labels and partnerships with other brands. Pantaloons uses a marketing mix strategy that includes competitive pricing by offering branded products at a 10% discount and local brands at 20% off, promotions through loyalty programs and discounts, and a placement strategy of stores primarily in malls located near competitors.
Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
-
Visual Merchandising w.r.t. Pantaloons Retail India LtdShrestha Dey
The document provides information on Future Group, an Indian conglomerate operating in retail, supply chain, and logistics. It discusses the company's various business segments: [1] Future Retail operates retail chains like Pantaloon, Big Bazaar, and Food Bazaar; [2] Future Capital Holdings provides financial services; [3] The company has a BPO division for IT services; [4] It invests in new media and security management as well. The document outlines Future Group's mission to serve customers through innovative retail formats and brands, while ensuring efficiency.
Case Study on Fab India- A part of our Marketing Management AssignmentEkankita Agrawalla
FabIndia was founded in 1960 and now has 240 stores across India. It started as an exporter of home furnishings and is now known for handwoven and hand-printed garments, as well as organic foods, personal care products, and handcrafted jewelry. FabIndia targets all segments geographically, psychographically, and behaviorally. It aims for a superior image and original, high-quality products made by rural artisans. While customers appreciate FabIndia's quality and atmosphere, the analysis found its promotional strategies and pricing could be improved to better connect with customers and boost sales.
Fabindia was founded in 1960 to develop markets for hand-woven Indian crafts and provide rural employment. It started as an exporter of upholstery fabrics and opened its first retail store in 1974. Today it has over 170 retail outlets in India and abroad and sells a variety of textile, clothing, food and personal care products. Fabindia's supply chain is based on partnerships with over 22,000 artisans across India to source and produce products while maintaining quality standards. It uses technology and centralized processes to streamline ordering and delivery operations to improve the supply chain.
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Pantaloons is a leading Indian retail brand owned by Aditya Birla Group. It has over 168 stores across India selling apparel, footwear, accessories and other products. Pantaloons targets the growing middle income segment in India. It uses segmentation strategies like demography, income, lifestyle to target different customer groups. The company aims to increase its market share through variety of products, affordable prices and proper promotion.
Pantaloon Retail (India) Limited is a large Indian retailer with over 1,000 stores across 71 cities employing 35,000 people. It operates in multiple retail formats for value and lifestyle segments. Kishore Biyani is the MD and CEO. The company uses a marketing mix of products at affordable prices across India, competitive pricing strategies, widespread store locations, and promotions through various media. Pantaloon's supply chain, customer relationship management, and merchandise management allow it to adapt to changing consumer behavior. It offers a wide range of products categorized by gender and type. Store layout, visual merchandising, and interior and exterior design are used to attract customers.
This document discusses the history and marketing strategy of Westside, a retail chain owned by the Tata Group. [1] It provides an overview of Westside's introduction, expansion across India, and product categories. [2] The marketing discussion covers their research, 4P's approach including pricing, promotion, place and product placement strategies. [3] A SWOT analysis identifies strengths in brands, locations and quality products, but weaknesses in product range and stock availability.
Six months Hypothetical buying plan of H &M.Chhavi Sharma
- H&M has been operating since 1947 and now operates globally both in physical stores and online.
- The document outlines H&M's policies regarding merchandising, staff, e-retail, returns, privacy, quality, promotions, and includes a proposed 6-month buying plan for their women's active wear category.
- The buying plan establishes objectives, projected sales, planned purchases, reductions, markdowns, shrinkage, beginning and end of month stock levels to translate profit goals into a merchandising framework and purchasing schedule.
Fabindia is an Indian retail chain founded in 1960 by an American, John Bissell, to market the craft traditions of India. It has 194 stores across 7 countries and 76 cities. The company aims to provide customers with an alternative to mass-produced goods while creating sustainable livelihoods for rural craftspeople. It sells a range of natural, craft-based products including apparel, home goods, and personal care items. What makes Fabindia admirable is that it is the largest platform supporting traditional Indian crafts and techniques while protecting the environment.
Pantaloons is a leading Indian retail brand that deals in lifestyle apparel and accessories. It has over 168 stores across India and targets the middle income demographic with quality products at affordable prices. The document outlines Pantaloons' company description, market analysis, marketing strategies around segmentation, targeting, positioning, and the marketing mix, as well as budgets, controls, and action plans to increase market share.
Shoppers Stop is a leading Indian retail company known for its specialty stores of apparel, accessories, and household items. It aims to help customers buy products that suit their needs. Shoppers Stop is successful due to its wide selection of global and Indian brands, knowledgeable sales staff, and pleasant store environments. It currently operates 27 stores across India and plans to expand further. Key factors in its growth include understanding Indian customers, selecting popular brands, and providing a personalized shopping experience.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
The document discusses the history and growth of Abercrombie & Fitch from its founding in 1892 to today. It began as an upscale sporting goods store and expanded successfully under new leadership. Limited Brands purchased the struggling brand in 1988 and reinvented its image, transforming it into a multi-billion dollar global youth fashion retailer. The company continues growing through new concepts and cautious international expansion.
The document summarizes the evolution and current state of the Indian retail industry. It discusses key players and market size, noting that the industry accounts for 10% of India's GDP and is expected to nearly double to $1 trillion by 2020. Modern retail is expanding twice as fast as traditional retail. The future of retail in India is highlighted by growing e-commerce, with online retail expected to be on par with physical stores within five years. Large investments from international companies are expected to further boost the retail sector.
Fabindia is an Indian retail chain known for selling handcrafted products sourced from villages across India. The company works closely with over 55,000 artisans, providing design inputs, quality control, access to finance and raw materials. Fabindia's major product lines include textiles like ready-to-wear clothing, home goods made of materials like cotton and silk, as well as non-textile items like furniture, organic foods, and personal care products. With over 259 stores across India and internationally, Fabindia employs a franchise model and relies on word-of-mouth promotion to market its traditionally inspired and handmade products.
FabIndia is an Indian retailer known for ethnic Indian clothing and lifestyle products. They are revamping their online marketing plan to better target customers aged 18-35 in metro and tier 2/3 cities. The summary proposes enhancing their website with customization tools, increasing social media presence, and hosting cultural events to educate customers and strengthen the brand.
This document provides a detailed study of the Indian brand Fabindia. It summarizes Fabindia's history and evolution, product mix, target customers, store formats, size in terms of number of stores and employees, vision, mission, values, expansion plans, CSR mission, competitors, and financial highlights. Fabindia is an Indian lifestyle brand founded in 1960 that sources products from artisans across India and has over 240 stores in India and abroad. Its vision is to celebrate Indian culture and harness business to support artisans while delighting customers.
Raymond is a global conglomerate established in 1925 that is a leader in the Indian textile and retail industry. It operates 548 exclusive brand stores across India under brands like Raymond, Park Avenue, and Notting Hill. Raymond focuses on high quality products and superior customer service. It positions its products in the middle to upper classes and promotes brands through advertising highlighting relationships. Raymond has become a market leader and respected brand in India and globally through its retail expansion and quality products.
Pantaloons is an Indian retail chain that operates over 100 stores across India. It offers a range of men's, women's, and kids' apparel, accessories, and home decor through its own private labels and partnerships with other brands. Pantaloons uses a marketing mix strategy that includes competitive pricing by offering branded products at a 10% discount and local brands at 20% off, promotions through loyalty programs and discounts, and a placement strategy of stores primarily in malls located near competitors.
Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
-
Visual Merchandising w.r.t. Pantaloons Retail India LtdShrestha Dey
The document provides information on Future Group, an Indian conglomerate operating in retail, supply chain, and logistics. It discusses the company's various business segments: [1] Future Retail operates retail chains like Pantaloon, Big Bazaar, and Food Bazaar; [2] Future Capital Holdings provides financial services; [3] The company has a BPO division for IT services; [4] It invests in new media and security management as well. The document outlines Future Group's mission to serve customers through innovative retail formats and brands, while ensuring efficiency.
Case Study on Fab India- A part of our Marketing Management AssignmentEkankita Agrawalla
FabIndia was founded in 1960 and now has 240 stores across India. It started as an exporter of home furnishings and is now known for handwoven and hand-printed garments, as well as organic foods, personal care products, and handcrafted jewelry. FabIndia targets all segments geographically, psychographically, and behaviorally. It aims for a superior image and original, high-quality products made by rural artisans. While customers appreciate FabIndia's quality and atmosphere, the analysis found its promotional strategies and pricing could be improved to better connect with customers and boost sales.
Fabindia was founded in 1960 to develop markets for hand-woven Indian crafts and provide rural employment. It started as an exporter of upholstery fabrics and opened its first retail store in 1974. Today it has over 170 retail outlets in India and abroad and sells a variety of textile, clothing, food and personal care products. Fabindia's supply chain is based on partnerships with over 22,000 artisans across India to source and produce products while maintaining quality standards. It uses technology and centralized processes to streamline ordering and delivery operations to improve the supply chain.
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Pantaloons is a leading Indian retail brand owned by Aditya Birla Group. It has over 168 stores across India selling apparel, footwear, accessories and other products. Pantaloons targets the growing middle income segment in India. It uses segmentation strategies like demography, income, lifestyle to target different customer groups. The company aims to increase its market share through variety of products, affordable prices and proper promotion.
Pantaloon Retail (India) Limited is a large Indian retailer with over 1,000 stores across 71 cities employing 35,000 people. It operates in multiple retail formats for value and lifestyle segments. Kishore Biyani is the MD and CEO. The company uses a marketing mix of products at affordable prices across India, competitive pricing strategies, widespread store locations, and promotions through various media. Pantaloon's supply chain, customer relationship management, and merchandise management allow it to adapt to changing consumer behavior. It offers a wide range of products categorized by gender and type. Store layout, visual merchandising, and interior and exterior design are used to attract customers.
This document discusses the history and marketing strategy of Westside, a retail chain owned by the Tata Group. [1] It provides an overview of Westside's introduction, expansion across India, and product categories. [2] The marketing discussion covers their research, 4P's approach including pricing, promotion, place and product placement strategies. [3] A SWOT analysis identifies strengths in brands, locations and quality products, but weaknesses in product range and stock availability.
Six months Hypothetical buying plan of H &M.Chhavi Sharma
- H&M has been operating since 1947 and now operates globally both in physical stores and online.
- The document outlines H&M's policies regarding merchandising, staff, e-retail, returns, privacy, quality, promotions, and includes a proposed 6-month buying plan for their women's active wear category.
- The buying plan establishes objectives, projected sales, planned purchases, reductions, markdowns, shrinkage, beginning and end of month stock levels to translate profit goals into a merchandising framework and purchasing schedule.
Fabindia is an Indian retail chain founded in 1960 by an American, John Bissell, to market the craft traditions of India. It has 194 stores across 7 countries and 76 cities. The company aims to provide customers with an alternative to mass-produced goods while creating sustainable livelihoods for rural craftspeople. It sells a range of natural, craft-based products including apparel, home goods, and personal care items. What makes Fabindia admirable is that it is the largest platform supporting traditional Indian crafts and techniques while protecting the environment.
Pantaloons is a leading Indian retail brand that deals in lifestyle apparel and accessories. It has over 168 stores across India and targets the middle income demographic with quality products at affordable prices. The document outlines Pantaloons' company description, market analysis, marketing strategies around segmentation, targeting, positioning, and the marketing mix, as well as budgets, controls, and action plans to increase market share.
Shoppers Stop is a leading Indian retail company known for its specialty stores of apparel, accessories, and household items. It aims to help customers buy products that suit their needs. Shoppers Stop is successful due to its wide selection of global and Indian brands, knowledgeable sales staff, and pleasant store environments. It currently operates 27 stores across India and plans to expand further. Key factors in its growth include understanding Indian customers, selecting popular brands, and providing a personalized shopping experience.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
The document discusses the history and growth of Abercrombie & Fitch from its founding in 1892 to today. It began as an upscale sporting goods store and expanded successfully under new leadership. Limited Brands purchased the struggling brand in 1988 and reinvented its image, transforming it into a multi-billion dollar global youth fashion retailer. The company continues growing through new concepts and cautious international expansion.
The document summarizes the evolution and current state of the Indian retail industry. It discusses key players and market size, noting that the industry accounts for 10% of India's GDP and is expected to nearly double to $1 trillion by 2020. Modern retail is expanding twice as fast as traditional retail. The future of retail in India is highlighted by growing e-commerce, with online retail expected to be on par with physical stores within five years. Large investments from international companies are expected to further boost the retail sector.
This document provides an overview of the retail industry in India. It discusses the evolution of retail in India from neighborhood stores to modern formats. It also covers the size and major players of the Indian retail market, challenges faced, global retail leaders, trends in domestic and global retail, and profiles of owners/executives of major Indian retailers like Big Bazaar, Bharti Retail, and Shoppers Stop.
Raymond Limited is an Indian apparel and accessories company with 550 stores across 200 cities in India and overseas. It has a strong R&D department that innovates products like dress shirts and jeanswear. Raymond has customer and employee loyalty due to its high quality products and decentralization. However, its global penetration is limited compared to other brands and customers have low switching costs since many alternatives exist. Opportunities for Raymond include offering corporate deals and global expansion, but it faces threats from increasing competition and needs to follow strict labor and environmental laws.
This is the study on ITC Ltd. limited an Indian multinational consumer goods company providing consumer products and services in the sector of health and, beauty wellness. The topic that I had been provided with is candy for my semester-1 final project report. I have in-depth study on the company to summarize its overall contribution in the industry.
This project report is divided into certain segments regarding the completion of the report. i.e.; introduction of the company and sector, finance and marketing and human resource. This involves the overall operations and details of the company assigned to me.
ITC Ltd. was established in 1910 and is headquartered in Kolkata, India. well-known Indian consumer products firm ITC Ltd. primarily serves in the FMCG sectors. Sanjiv Puri is the chairman and the managing director and CEO created, and it’s headquartered is situated in Kolkata (India) ITC Ltd. is renowned for its existence line of goods and healthcare products, personal care, foods and beverages such as, edible oils, skin care and hair care items.
study of Indian retail industry. its revenue generation, employment, and the future growth rate. Indian retail Industry is growing at the faster rate and it contributes nearly 22% for the GDP. students will know about the forms of retail industry in India, various organised retail store and format of store. This is a study conducted by SUBIN SURESH PGDM (KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES)
Future Business Trends in Retail (Pantaloons)SHAHBAAZ AHMED
This document summarizes a report on future business trends in the Indian retail sector, specifically for Pantaloons Retail (India) Ltd. It provides background on the growth of the Indian retail industry and Pantaloons. Emerging trends in Indian retail include relaxation of FDI regulations, growth of hypermart formats, and increasing consumer spending and brand consciousness. The summary also outlines Pantaloons' retail segments and notes changes in the workplace and potential ethical issues in the industry.
The document discusses FDI in the Indian retail industry. It begins with definitions of FDI and reasons why countries pursue it. It then discusses the global and Indian retail scenarios, noting countries that allow 100% FDI in multi-brand retail. Major retailers in India like Pantaloon are introduced, and retail formats are defined. The document also discusses views on the impact of allowing FDI in multi-brand retail in India, including potential job creation but also threats to small retailers. Government policies on FDI in retail over time are also summarized.
This document discusses foreign direct investment (FDI) in the retail sector in India. It begins by defining FDI and describing the different types of retail markets and formats in India. The current FDI policy for retail is outlined, allowing up to 100% in single-brand retail and 51% in multi-brand retail. The advantages and disadvantages of FDI in retail for India are discussed. Recent FDI trends show growth in specialty retail stores, the continued dominance of unorganized retail, and expansion of retail into small cities and towns.
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This document provides information about the retail sector and Pantaloons, an Indian clothing retail chain. It discusses key details about the Indian retail market size and growth. For Pantaloons, it outlines the company's history and operations, performs SWOT and competitive analyses, describes their product portfolio and marketing strategies, and analyzes their financial performance and organizational structure.
The document discusses the Indian retail sector. It outlines the evolution of retail in India from barter systems to modern organized retail chains and malls. It also discusses key players in the Indian retail space, factors driving growth in the sector, challenges faced, and strategies adopted by major retailers like Kishore Biyani to succeed in India.
FDI in retail has the potential to benefit consumers through more choices, lower prices, and improved quality and supply chain efficiency. However, there are also risks like job losses for small retailers and increased competition. India's retail sector is currently dominated by unorganized and family-run small shops. The document discusses the various formats through which FDI can enter India like franchises, wholesale trading, and manufacturing subsidiaries. It also provides an overview of the growth prospects and impact of organized retail on the Indian economy. While FDI can boost investment and infrastructure, policymakers will need to ensure a level playing field for domestic retailers as well.
The document summarizes the growth and transformation of India's retail sector. It notes that India's retail market has more than doubled in size between 2001-2002 and 2005-2006 to $311.7 billion. The organized retail segment is growing and expected to increase its contribution to the total retail sector from 4.15% to over 15% by 2010-2011. Major retail segments like food and apparel are growing rapidly. The entry of foreign retailers through FDI has benefits like increased competition and employment but also risks like job losses for small retailers. The future of India's retail market is expected to see further growth in modern retail formats and evolving consumer preferences.
The document provides an analysis of the retail industry in India and focuses on Big Bazaar as a case study. It discusses the size and key players of the Indian retail industry. Some of the key drivers of change include favorable demographics, rising incomes, and urbanization. Big Bazaar is analyzed in terms of its company details, stakeholders, value system, resources, competition and strategies. It finds that Big Bazaar targets the middle and upper middle class in India and sees opportunities in the growing organized retail sector and evolving consumer preferences.
The document provides an overview of the fast moving consumer goods (FMCG) industry in India. It discusses that FMCG includes daily necessity items like toiletries, detergents, soaps that are consumed rapidly. The Indian FMCG market is the 4th largest sector in the economy worth over $13 billion annually and growing 10-12% per year. Major FMCG companies have a widespread distribution network across India reaching urban and rural markets. The future of the FMCG sector in India looks promising with rising incomes, changing lifestyles, and projections that it will become a $99-135 billion industry by 2020.
The document provides an overview of the Indian FMCG sector. Some key points:
- The Indian FMCG sector has a market size of US$25 billion and is poised to grow 10-12% annually. It has a well-established distribution network across 6 million retail outlets.
- Organized retail is growing and expected to increase its share of the market to 14-18% by 2015, creating new channels for FMCG players.
- Rural India accounts for one-third of total consumption and is an important growth area as FMCG companies develop rural marketing strategies.
- Food products are the largest consumption category, accounting for 21% of India's GDP. Leading players in this segment are mentioned.
This document analyzes the Indian textile industry. It provides an overview of the industry, noting that it contributes significantly to India's GDP and employment. It also profiles Raymond Apparel Ltd, a major player in the industry. Porter's Five Forces analysis finds high competition and buyer power, while PEST analysis examines political, economic, social and technological factors. Ratio analysis and SWOT analysis are also provided for Raymond and other industry leaders. Strategic recommendations include focusing on new women's segments and expanding internationally.
This document analyzes the Indian textile industry. It provides an overview of the industry, noting that it contributes significantly to India's GDP and employment. It also profiles major players in the industry like Raymond and discusses Porter's Five Forces analysis, a PEST analysis, financial ratios for key companies, and a SWOT analysis of Raymond. The document presents a high-level examination of the Indian textile industry landscape.
This document outlines a research project comparing customer satisfaction between public sector and private sector banks in India, using the State Bank of India and ICICI Bank as case studies. A group of 10 MBA students will conduct the research under the guidance of Dr. Ajay Koli. The research aims to understand customer preferences regarding the services offered by each bank and which factors most influence customers' selection of a bank. A literature review and data collection through questionnaires will be used to analyze customer satisfaction levels and identify any opportunities to improve banking services. The findings will help banks better understand customer expectations.
The report provides an overview of the Indian textile and apparel industry, including its size, growth, key players, and factors influencing growth. It then analyzes ITC Limited, a major player in the industry, including its product portfolio, target markets, competitors, and marketing strategies. Specifically, the report examines ITC's John Players brand, analyzing its marketing mix, target segment, product life cycle, and position in ITC's business portfolio matrix.
This document provides details about Deepanshu Bhatia's visit to SKS Fasteners Limited and Varroc Polymers Pvt Ltd as part of an MSME project. It includes information about the companies' products, production processes, clients, marketing, finances, and HR functions obtained through interviews during the visit. The report also contains certificates verifying Deepanshu's visit and a declaration by him that the project is his own work.
Major project report organic food products IN WEST DELHIDeepanshu Bhatia
This chapter introduces organic food products and provides a definition of organic, noting that it refers to the way agricultural products are grown and processed without the use of most conventional pesticides and fertilizers and without antibiotics or growth hormones. It acknowledges there is no single definition of organic due to different standards across countries, but generally organic foods are minimally processed and do not contain artificial ingredients, preservatives or irradiation. The chapter aims to study consumer perceptions of organic food in West Delhi by addressing both organic and non-organic food consumers to understand their observations and perspectives towards organic food.
Consumer awareness on organic food products in west DelhiDeepanshu Bhatia
This document discusses a study on consumer awareness of organic food products in West Delhi, India. The study found that while consumers were generally aware of organic products and their benefits, they faced several issues that limited consumption. Key findings included irregular availability, limited product varieties, and expensive prices compared to non-organic options. While most consumers believed organic food was important for health, many were not willing to pay higher costs. The study suggests increasing the number of organic retailers, boosting education programs, and improving promotions to help expand the organic market.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
2. SECTOR
INFORMATION• India’s textiles sector is one of the oldest industries in Indian economy dating back several centuries.
India's overall textile exports during FY 2017-18 stood at US$ 39.2 billion in FY18 and is expected to
increase to US$ 82.00 billion by 2021 from US$ 31.65 billion in FY19 (up to Jan 19).
• The Indian Textile & apparel industry is one of the largest in the world. The apparel
industry contributes for 5% of the country's Gross Domestic Product (GDP).
• Worldwide Textile & Apparel Industry Contribution to the World Economy is 2%.
22%
36%
42%
Indian Apparael Industry Segmentation
Childern wear Menswear Womenswear
3. CONT
.
• The Indian textile and apparel market was worth US$ 102.2 Billion in 2018. The market is further projected to reach
US$ 225.7 Billion by 2024, growing at a CAGR of 14.2% during 2019-2024.
• Today, the textile and apparel market has become a vital contributor to the Indian economy. This can be attributed to
the abundant availability of raw materials used for manufacturing apparel such as cotton, silk, wool, etc
0
5
10
15
20
25
30
2005 2006 2007 2008 2009
India's textile market size (US$
Billion)
CAGR-8.7%
18
22
24
26
28
2005 2006 2007 2008 2009
$Billion
Year
Growth of Indian Apparel Retail
Industry
4. REASONS FOR GROWTH:
Robust Demand: Rise in income levels is expected to drive demand in textile industry. Growth in building
and construction will continue to raise demand for non-clothing textiles.
Competitive Advantage: India has an abundant availability of raw materials such as cotton, wool, silk and
jute. It also enjoys a competitive advantage in terms of skilled manpower and in cost of production.
Policy Support: 100 percent FDI (automatic route) is allowed in the Indian textile sector. To boost exports,
free trade with ASEAN is allowed.
Increasing Investments: Huge investments are being made by Government under scheme for Integrated
Textile Parks (SITP) and Technology Upgradation Fund Scheme to encourage more private equity and to
train workforce.
5. Supplier
Power –
Low
Threat of New
Entry –
Moderate
Competitive
Rivalry –
Low to
Moderate
Threat of
Substitution
-
Moder
ate
Buyer
Power - Low
PORTER’S 5
FORCES MODEL
6. • High demand for apparels and
home textiles in Us and India
markets.
• Product differences and brand
identity are quite high.
• Buyer concentration is very low.
• Buyer volume is generally low.
• Buyer information is high.
Threat of Substitutes (Moderate)
• Low barriers in the domestic market.
• Economies of scale are high.
• Brand identity of a company in this industry is high.
Threat of New Entrants (Moderate)
Buyer Power (Low)
• Fixed costs are high in this
industry.
• Product differences are high.
• Brand identity is high.
• Exit barriers are also high for the
national level operations.
• High availability of cotton.
• Low cost of labour.
• Differentiation of input is pretty low.
• Presence of substitute inputs to
cotton like polyester ,wool, lycra etc
are present.
• Importance of volume to suppliers is
very high.
•
• Competition from low cost producing nations like
• Pakistan and Bangladesh.
• The threat of substitution from the garments provided by the
unorganized sector is high.
Bargaining Power of Supplier (Low) Rivalry Competition (Low-Mod)
Porter’s
5
Forces
7. COMPANY
OVERVIEW• ITC Limited is an Indian multinational conglomerate company
headquartered in Kolkata, West Bengal.
• Established in 1910 as the 'Imperial Tobacco Company of India Limited',
the company was renamed as the 'India Tobacco Company Limited' in 1970
and later to 'I.T.C. Limited' in 1974.
• ITC is one of India's foremost private sector companies and a diversified
conglomerate with businesses spanning Fast Moving Consumer Goods,
Hotels, Paperboards and Packaging, Agri Business and Information
Technology.
• The Company is acknowledged as one of India's most valuable business
corporations with a market capitalization of around US$ 50 billion and a
gross sales value of nearly US$ 10.8 billion. ITC was ranked as India's most
admired company, according to a survey conducted by Fortune India, in
association with Hay Group.
8. SWOT ANALYSIS
Strengths
1. ITC has a strong and experienced management
2. Strong brand presence, excellent products advertising
3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper &
packaging and agri-business
Weakness
1. ITC is still dependent on its tobacco revenues and people have cheaper substitutes and
other brands
2.Hotel industry has not been able to create a huge market share
Opportunity
1. Tap rural markets and increase penetration in urban areas
2. Mergers and acquisitions to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share
Threat
1. Strict govt regulations and policies regarding cigarettes
2. Intense and increasing competition amongst other FMCG companies and hotel chains
3. FDI in retail thereby allowing international brands
10. COMPANY
NEWS• “Reliance Industries Ltd said on 29 March 2019 its unit Reliance Retail Ltd (RRL) has acquired consumer goods company
ITC Ltd's menswear brand John Players.”
• ITC to invest Rs 700 cr in food park in Madhya Pradesh:The company also said the land for the proposed food
processing unit is already with the company and it will soon commence operations.
• ITC Ltd posts highest-ever quarterly profit in July-Sept quarter: with standalone net profit growing by a record 36.2% at
Rs 4023.1 crore due to fall in tax expenses and tax credit.
COMPETITOR
ANALYSIS
36.40%
30%
8%
6.00%
4%
15.10%
Market share of ITC & its Competitor
HUL
ITC
NESTLE
BRITANIA
DABUR
OTHERS
ITC has 30% of market share in India
11. PRODUCT
INFORMATION
• ITC has already soft launched the John Players range in India in Bangalore. AV Birla group's Peter
England is the largest selling mid-priced apparel brand in India. ITC created its lifestyle retailing
business division with the launch of Wills Sport apparel brand in 2000.
• John Players offers a complete fashion wardrobe to the male youth of today. The brand stands for style,
charisma and attitude and brings them into your wardrobe with its vibrant yet relaxed collection.
• Incorporating the most contemporary trends with a splash of youthful energy, playful styling & trendy
collections, John Players knows the pulse of the youth and offers clothing for the discerning youth.
• John Players offers complete range in men's apparel with the coolness quotient being an inseparable part
of its genes. Offering vibrant wardrobe essentials spanning across Formal wear, Casual wear, Party wear,
Jeans & Accessories, John Players has everything that appeals to the new generation.
12. • Loyalty of employees due to decentralization
• Being MNC company, it has ability to attract large customers as compared to local companies
• Owns 550 stores across 200 cities in India and overseas.
• Strong R&D for product innovations like dress shirts, shirting's, jeans wear, tailored clothing.
• Loyalty of customers and high product quality
Strengths
• Weak supply chain management
• Inconsistent execution
• Switching cost is low for customers since Indian and international firms offers large to customers
• Global penetration is limited as compared to other international brands.
Weaknesses
• Special offers for corporates and business institutions
• Global expansion would give more opportunity for brand to grow
• Collaboration with foreign players because of a national brand
Opportunities
• Changing rules and regulations in the fabric industry
• Increase in competition in domestic market due to large number of formal wearbrands coming up
• Regional trade alliances – All major players in the industry are competing with eachother not only on
low price but better quality.
• Increase in social and ecological awareness, company will be in constant pressure to follow labor laws and
environmental laws.
Threats
SWOT Analysis of JOHN PLAYERS
13. MARKETING MIX OF JOHN PLAYERS
PRODUCT:
John players is product of ITC Ltd. This product have these variables :-
• Quality: - ITC is always been famous for their best quality delivering. So, we will continue this believe of customer with our new
product.
• Features: - Features of a product could give a competitive edge to our product.
• Some of the features of our watches could be.
• Excellent Style
• Trendy colours
• Brand name: - Brand name is the most essential part of any new product. John Players is a well-known brand in Life style
Retailing.
PRICE:
• The price of john players will be according to target market Middle income group
• List price: - List price of product is in two different ranges-
• 800-1500
• 1500-3000
• 3000-10000 & Depending upon customer choice
14. PLACE:
• The place will include various aspects like :-
• The place of manufacturing.
• The place for warehouse.
• The place for showcasing.
• The place for online (Amazon, Myntra etc.)
• It should also be easily available to the distribution channels-
MANUFACTURERS
CONSUMERS DISTRIBUTORS
SHOWROOM
15. PROMOTION:
Promotion is the way to communicate a product to the prospective buyers. For our product, SO
different aspects for promotion strategies.
CRITERIA FOR PROMOTION -
• Awareness
• Knowledge
• Preference
• Purchasing
• Liking
MAIN SOURCE OF PROMOTION
• Electronic media
• Print media
• Bill boards
• Hoardings
• SOCIAL MEDIA
• DIRECT & Indirect Marketing
16. SegmentingTargeting
Positi
oning
Geographic Demographic Behavioural
India
Urban
Metro Cities
Tier I
Sub-urban
Tier II Cities
Rural
Tier III
Age: 15 and above
Gender: Unisex
Income: ₹20,000/-
month and above
Education: Any
Occupation: Any
Frequency of
Buying: Once a
week (Depends)
Usage Rate: Daily
Attitude towards
Product: Positive
Loyalty Status:
Medium
Targeting:
All those Outgoing, readiness to try new products, brand-conscious middle & upper-middle income level people
in Indian Tier I metro cities and Tier II cities especially males.
Positioning:
John Players is positioned as a brand with a cool attitude. It is positioned as " Style with a Playful Side"
exemplified in its tagline " Play It Cool".
17. Product Life
Cycle• JOHN PLAYERS is in the Maturity stage.
Introduction Growth Maturity Decline
• A slowdown in sales growth because the product has achieved acceptance
by most potential buyers.
• Profits stabilize/ decline because of increased competition.
18. Sales
Costs
Profits
Marketing Objectives
Product
Price
Peak sales
Low cost per customer
High profits
Maximize profit while defending
market share
Diversify brand and models
Price to match or best
competitors
Distribution Build more intensive distribution
Advertising Stress brand differences and
benefits
JOHN PLAYERS AT MATURITY STAGE OF PLC
19. ORGANIZATION STRUCTURE
(FUNCTIONAL)
Managing
Director
Vice president -
Human
Resources
Human
Resource
Manager
Executives
Vice president -
Sales &
Customer
development
Marketing
Manager
(International)
Marketing
manager
(India)
General
Manager
(Customer
Care)
Executives
General
Manager
(whole Sale)
Executives
Vice president -
Product Team
Manager -
Product Team
Executives
CFO & CEO
Manager -
Finance
Executives
HUMAN RESOURCE MANAGEMENT
20. JOB DESCRIPTION & JOB
SPECIFICATION1. Marketing 2. Finance 3. Human Resource
SELECTION PROCESS
Online Application: Applicant need to fill online form
first beforePre-
selection:
Interview:
Job Offer:
Simple chat with applicant who applied
for the job Interview happened offline or
through Skype
After selection they give the offer letter to selected
candidates
70%On-the-job
Training
20%
Informal Learning
10
%
Formal
Learning
Source: Charles Jennings, former CLO of Reuters
TRAINING &
DEVELOPMENT
TRAINING PROGRAM Global Learning
Global Technical Training
Corporate Citizenship Program
Exchange Program
DEVELOPMENT
Learning
22. Working capital for the year 2019
𝑊𝑜𝑟𝑘𝑖𝑛𝑔 𝑐𝑎𝑝𝑖𝑡𝑎𝑙 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑦𝑒𝑎𝑟 = 𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝐴𝑠𝑠𝑒𝑡𝑠 − 𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝐿𝑖𝑎𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠
= 317473-717,984= 400511 (Rs Millions)
Debt-Equity ratio of the
company 𝑇𝑜𝑡𝑎𝑙 𝐿𝑖𝑎𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠
𝐷𝑒𝑏𝑡 − 𝐸𝑞𝑢𝑖𝑡𝑦 𝑅𝑎𝑡𝑖𝑜 =
𝑆ℎ𝑎𝑟𝑒ℎ𝑜𝑙𝑑𝑒𝑟′𝑠 𝐸𝑞𝑢𝑖𝑡𝑦
=0.0001:1
• Company is more relying on equity Instead of debt
Fixed Assets
2019 – 2018 = 235106-220323 (Rs Million)
=Rs. 14783 Millions (%Change-6.7% Increase)
FINANCE
23. GROSS PROFIT & NET PROFIT MARGIN
GROSS
PROFIT
X 100
=
184181 X 100 = 38.1%
NET SALES 483527
NET PROFIT MARGIN = PAT X 100 = 12464.32
X 100 = 27.23% (2018-19) Increase= 4.73%
NET SALES 45784.39
2017-18 (Net Profit Margin %=22.5%)
GROSS PROFIT RATIO=
(%) (2018-19)
2017-18 (Gross Profit Ratio %=30.4%)
Increase= 7.7%