The document discusses integrated marketing communications strategies of Airtel, India's largest telecom company. It provides background on the Indian telecom sector and Airtel's history and growth. Airtel utilizes various marketing strategies like advertising, sponsorships, branding and campaigns. It analyzes Airtel's strengths in having a large customer base and brand recognition, and weaknesses like decreasing profits. The future outlook depends on Airtel's ability to compete through new services, overseas expansion and diversification.
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
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This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
this is the project on airtel.....which is done by the students of alliance university bangalore.......its really nice and go through this and have a good day....its simple and awesome
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
this is the project on airtel.....which is done by the students of alliance university bangalore.......its really nice and go through this and have a good day....its simple and awesome
Case study on merger of Vodafone and Idea (VI).pptxAnkitscribd
This presentation focuses on the merger of two telecommunication Companies in India. The Vodafone and Idea (an Indian Telecom company) decided to merge due to tough competition and continued decreasing market share in Indian Telecom sector.
The telecommunications sector comprises companies that make communication possible on a global scale whether through the phone or Internet. These companies created the infrastructure that allows data to be sent anywhere in the world. The largest companies in the sector are wireless operators, satellite companies, cable companies and Internet service providers.
telecommunication industry after reliance ANKUR BAROT
History of telecom
Introduction to Telecom Sector
Reliance Communication
Other Players of Telecom Industry
Analysis of Reliance Communication
Role of Government
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIADhroov Sharma
This PPT includes Telecom Sector information and its Poter's 5 forces. Brief about vodafone and its product, SWOT analysis, and competitor analysis. Similarly for Vodafone product i.e. ITEL A20 MOBILE, explains the Poter's 5 forces, SWOT analysis, STP, Marketing Mix, PLC, Sales forecast, Distribution formats and channels and consumer behavior with the help of Factor Analysis.
Similar to Integrated Marketing Communications of Airtel (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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Monthly Social Media News Update May 2024Andy Lambert
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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2. INTRODUCTION OF TELECOM SECTOR
• INDIA’S TELECOMMUNICATION NETWORK - THE 3RD LARGEST IN THE WORLD ON THE
BASIS OF ITS CUSTOMER BASE
• ONE OF THE LOWEST TARIFFS IN THE WORLD
• MAJOR SECTORS -TELEPHONY, INTERNET & BROADCASTING.
• 2ND LARGEST TELECOM NETWORK IN THE WORLD (933 MILLION BY THE END OF
FY14)
• 3RD -HIGHEST IN TERMS OF TOTAL INTERNET USERS IN 2013 (164.81 MILLION
INTERNET SUBSCRIPTIONS)
• INDIAN TELECOM SECTOR’S REVENUE GREW 13.4 PER CENT TO USD 64.1 BILLION
IN FY12
• THE WIRELESS SEGMENT (96.9 PER CENT OF TOTAL TELEPHONE SUBSCRIPTIONS)
DOMINATES THE MARKET
• URBAN REGIONS ACCOUNT FOR 59.5 PER CENT OF TELECOM SUBSCRIPTIONS,
3. • BHARTI AIRTEL IS THE MARKET LEADER, WITH A 22.7 % SHARE OF TOTAL
SUBSCRIPTION, FOLLOWED BY VODAFONE (18.4 % SHARE)
• THE TOP FIVE PLAYERS – BHARTI AIRTEL, VODAFONE, IDEA, RELIANCE,
AND BSNL – ACCOUNT FOR OVER 79 PER CENT OF THE TOTAL
SUBSCRIBERS
4. ABOUT AIRTEL
• BHARTI AIRTEL LTD., COMMONLY KNOWN AS AIRTEL, WAS INCORPORATED ON THE 7TH OF
JULY, 1995 AS BHARTI TELE-VENTURES LIMITED.
• RENAMED AS BHARTI AIRTEL LIMITED IN 2006.
• LARGEST CELLULAR SERVICE PROVIDER IN INDIA, WITH 200 MILLION SUBSCRIBERS AS OF 9TH
AUGUST 2012.
• SERVES IN ALL 23 LICENSED TELECOM-CIRCLES COVERING 420,000 TOWNS/VILLAGES WITH
15 SUBSIDIARY COMPANIES & OPERATES IN MORE THAN 20 COUNTRIES ACROSS SOUTH ASIA
AND AFRICA
• PRODUCT OFFERINGS INCLUDE 2G, 3G AND 4G SERVICES, FIXED LINE, HIGH SPEED
BROADBAND THROUGH DSL, IPTV, DTH, ENTERPRISE SERVICES INCLUDING NATIONAL &
INTERNATIONAL LONG DISTANCE SERVICES TO CARRIERS.
• INDIA’S MOST INNOVATIVE COMPANY BY WALL STREET JOURNAL
OWNERSHIP-
5. TIMELINE OF AIRTEL
• 1995- BHARTI CELLULAR LAUNCHED CELLULAR SERVICES AS "AIRTEL" IN DELHI.
• 2004- THE LAUNCH OF A BLACKBERRY WIRELESS SOLUTION IN INDIA. (TIE-UP BETWEEN
BHARTI TELE-VENTURES LIMITED AND RESEARCH IN MOTION(RIM).
• 2009 : AIRTEL & MTN
• 2010 : AIRTEL & ZAIN (2ND BIGGEST OVERSEAS ACQUISITION AFTER TATA CORUS.)
JOINT VENTURE- AIRTEL-ERICSSON
MANAGE AND OPTIMIZE - AIRTEL’S MOBILE NETWORKS IN AFRICA.
MODERNIZE AND UPGRADE - AIRTEL’S MOBILE NETWORKS IN AFRICA WITH THE LATEST
TECHNOLOGY INCLUDING ITS MULTI STANDARD RBS 6000 BASE STATION.
6. ADVERTISING
• ADVERTISING IN THE PRIME TIMES, SUCH AS IN NEWS HOURS, POPULAR TELE DRAMAS
THROUGH TV
• RADIO ADVERTISEMENTS BETWEEN MUSICAL PROGRAMS CAN BE EFFECTIVE.
• NEWSPAPERS, MAGAZINES, BILLBOARDS, BROCHURES
WORD OF MOUTH-
• OFFER LOWEST-VALUE PACKAGES FOR A LIMITED AMOUNT.
• OPTIONS SELECTION BETWEEN MONETARY INCENTIVES/PRODUCT PROMOTION
PACKAGES WILL BE GIVEN.
• PREFERENCES TO SELECT BEST SHOPS FOR THEIR NETWORK
PUBLIC RELATIONS-
• PROGRAMS DESIGNED TO PROMOTE AND PROTECT A COMPANY’S IMAGE AND
7. SALES PROMOTION-
• OVER 800 AIRTEL STORES ACROSS INDIA
• NEW MOBILE PHONE THAT IS BROUGHT IN THE MOBILE STORE, AN AIRTEL GSM
IS GIFTED FOR FREE
• TIED UP WITH LUFTHANSA TO OFFER ITS CUSTOMERS BONUS MILES ON GERMAN
AIRLINES
TARGET AUDIENCE-
• PREPAID CONNECTIONS: COLLEGE STUDENTS
• POST PAID CONNECTION: WORKING PEOPLE
8. TAGLINES
1995- POWER TO KEEP IN TOUCH-
• MAKE THE USER FEEL ‘IN CONTROL AND POWERFUL’.
• POSITIONED IN PREMIUM CATEGORY AIMED AT ELITE CLASS OF SOCIETY.
1999- TOUCH TOMORROW-
• INDICATED CORE VALUES OF THE BRAND I.E LEADERSHIP, PERFORMANCE AND DYNAMISM.
• THE TARGET WAS A NEW CLASS OF CONSUMER, WHO COULD NOW AFFORD A CELLPHONE
GIVE THE LOWER CALL RATES
• 2002- LIVE EVERY MOMENT-
• ROPED IN A.R. RAHMAN TO COME UP WITH BRAND’S SIGNATURE (JINGLE)
• DENOTES THAT EACH AND EVERY PERSON IN INDIA LIVE EVERY MOMENT (EMOTIONS,
FEELINGS ETC) WITH AIRTEL
2003- EXPRESS YOURSELF-
• STRENGTHENING THE EMOTIONAL BOND AIRTEL SHARE WITH ITS CUSTOMERS.
9. LOGO
• THE CURVED SHAPE & THE GENTLE HIGHLIGHTS ON THE RED COLOR MAKE IT WARM &
INVITING
• IT REPRESENTS A DYNAMIC FORCE OF UNPARALLELED ENERGY THAT BRINGS THE
COMPANY AND ITS CUSTOMERS CLOSER.
• IT IS MODERN, VIBRANT & FRIENDLY.
• THE USE OF ALL LOWERCASE IS OUR RECOGNITION FOR THE NEED FOR HUMANITY.
• RED IS PART OF AIRTEL HERITAGE.
• IT IS THE COLOR OF ENERGY & PASSION THAT EXPRESSES THE DYNAMISM THAT HAS
MADE AIRTEL A SUCCESS ON THE GLOBAL STAGE
10. SPONSORSHIPS
• MAY 2009 - MANCHESTER UNITED : RIGHTS TO BROADCAST THE MATCHES PLAYED BY
THE TEAM TO ITS CUSTOMERS.
• 5-YEAR DEAL - ESPN STAR SPORTS - THE TITLE SPONSOR OF THE CHAMPIONS LEAGUE
TWENTY20 CRICKET TOURNAMENT .
• AIRTEL TITLE SPONSOR THE INAUGURAL FORMULA ONE INDIAN GRAND PRIX DURING
THE 2011 SEASON.
11. ADVERTISEMENTS
• AIRTEL INCORPORATED UMBRELLA BRANDING STRATEGY, A MARKETING
PRACTICE THAT INVOLVES SELLING MANY RELATED PRODUCTS UNDER A SINGLE
BRAND NAME.
(HTTPS://WWW.YOUTUBE.COM/WATCH?V=SUAE2LZIMQI)
12.
13. CAMPAIGNS
JO TERA HAI WO MERA HAI – AIRTEL INTERNET
(HTTPS://WWW.YOUTUBE.COM/WATCH?V=JMYOWHWREGQ)
• RELATION, HAPPINESS, YOUNGSTERS, MASTI, COOL FACTOR, MEMORABLE
MOMENTS IN FRIENDS.
HAR EK FRIEND ZAROORI HOTA HAI-
• TALKS ABOUT HOW EVERY FRIEND SERVES A SPECIAL PURPOSE, SIMILAR TO
DIFFERENT AIRTEL SERVICES
14.
15. AIRTEL VS COMPETITORS
VODAFONE-
• UNLIKE AIRTEL, VODAFONE HAS BEEN SEGMENTING IT’S TARGET GROUPS BASED ON
SERVICES RATHER THAN AGE GROUP (ZOO ZOO ADS, GAME ADS)
• VODAFONE ALSO FOCUSES ON HUMAN RELATIONS LIKE AIRTEL TO LURE IN THE
CUSTOMERS BUT TARGETS PEOPLE FROM ALL AGE GROUP (VODAFONE’S “HAPPY TO
HELP” AD)
IDEA-
• IDEA ADS HAVE LARGELY BEEN FOCUSING ON THE 3G SERVICE WHICH HAS MADE IT’S
ADS MONOTONOUS
RELIANCE-
• RELIANCE ADS HAVE A TOUCH OF SIMPLICITY WHERE THEY EXPLICITLY FOCUS ON
SERVICES PROVIDED
DOCOMO-
16. SWOT
Strengths
1. Largest Telecom company
2. Strategic Alliances with players like
Ericsson, Nokia, Huawei
3. Market Leader with Pan- India
services
4. High Brand recognition & Awareness
5. Quality Service and Customer care
Weaknesses
1. Outsourcing of Core systems
2. Operating margin, Net profit
margin is decreasing year on
year basis.
3. Downgrade of stocks
4. Decreasing ARPU (Average
revenue per user)
Opportunities
New subscribers through MNP
Opportunities in rural India,
Africa, South East Asia
Indian Cellular market is the
fastest growing market in the
world
Possibility of Acquisitions
Threats
Uncertain regulatory environment
Mobile number portability can
result in decrease in customer
base.
Competition from big players in
DTH and other products.
17. FUTURE OUTLOOK
• DEPENDS ON THE FOLLOWING ASPECTS:-
1) THE ENTRY OF NEW PLAYERS WOULD POSE A CHALLENGE TO AIRTEL’S ABILITY
TO SUSTAIN A FIERCE COMPETITIVE ENVIRONMENT.
2) SUCCESS ON THE 3G SERVICES FRONT.
3) OVERSEAS EXPANSION
4) ASSISTANCE IN THE FORM OF DIVERSIFICATION INTO NEW BUSINESSES UNDER THE
BHARTI GROUP.
• NEW STRATEGIES AND INNOVATIONS, ACQUISITIONS, PENETRATION INTO
INTERNATIONAL MARKETS BETTER SCHEMES FOR CUSTOMERS SHOULD ENSURE
THAT AIRTEL KEEPS ITS NOSE ABOVE ITS STRONG COMPETITION.