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Jean Baudrillard 
Geeta Gohil
Basic Information about Jean Baudrillard 
 Jean Baudrillard (27th July 1923- 6th March 2007) 
was a French Sociologist, Philosopher, Cultural 
theorist and political commentator. 
 His work is frequently associated with 
postmodernism and specifically post-structuralism. 
 Born in France, he started his studies by leaning 
German and later a a doctorate in sociology. 
Geeta Gohil
5 Key Works of Baudrillard 
 1. Simulacra and Simulations 
 2. Utopia deferred writing from the utopie. 
 3. The System of Objects 
 4. Symbolic Exchange 
 5. The spirit of terrorism. 
Geeta Gohil
Simulacra and Simulations 
 Baudrillard’s work consisted a book called ‘simulacra 
and simulations’. Simulations meaning that it is 
simulating a process, display or imitating something 
real. Simulacra meaning the repetition of another 
thing, object, person and any static object. 
 Baudrillard's uses these meanings to explain that 
today’s reality is not real and that we all live in 
something called a hyper reality. 
 Baudrillard’s definition of hyper reality is ‘the 
simulation of something that never really existed’. 
Geeta Gohil
Simulacra and Simulations 
 In his book, he explains that a connection of 
simulation with the Borges story. Jorge Luis Borges 
wrote a fictional story about the uses of map that 
showed the reality of a city but it slowly decayed and 
ruined by simulations and the hyper real. 
 Baudrillard's main arguments are fore phrase: ‘One 
that reflects a basic reality, one that masks or 
perverts a basic reality: one that mask the observe of 
a basic reality: and one that beats no relations to any 
reality.’ 
Geeta Gohil
The System of Objects 
 One key component to postmodernism is Technology. 
 Baudrillard analysed technology and expresses the 
emerging consumer society. 
 Technology has become non-fictional and designed 
according to fantasy and desire objects become 
representational of fetishism and fashion. 
 Hypermarkets become the new experimental space of 
technology and consumption, the new spaces of everyday 
life. 
 Growth in objects, procession of generation of products, 
appliances and gadgets. 
Geeta Gohil
Symbolic Exchange and Death 
 Symbolic exchange is one of Baudrillard’s key 
concepts and is derived from his accounts of so-called 
‘primitive’ people. 
 Symbolic exchange is a process whereby the status of 
the individual involved changes as much as the 
status of the object. 
 Baudrillard's work is essentially about the way in 
which in contemporary society the symbolic is 
replace by the semiotic. 
Geeta Gohil
Terminology Baudrillard employ 
 Simulation 
 Simulacra 
 Semiotic 
 Structuralism 
 Third-order simulation and hyper reality. 
 Use-value 
 Exchange-value 
 Potentialisation 
 Primitives 
Geeta Gohil

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Jean Baudrillard

  • 2. Basic Information about Jean Baudrillard  Jean Baudrillard (27th July 1923- 6th March 2007) was a French Sociologist, Philosopher, Cultural theorist and political commentator.  His work is frequently associated with postmodernism and specifically post-structuralism.  Born in France, he started his studies by leaning German and later a a doctorate in sociology. Geeta Gohil
  • 3. 5 Key Works of Baudrillard  1. Simulacra and Simulations  2. Utopia deferred writing from the utopie.  3. The System of Objects  4. Symbolic Exchange  5. The spirit of terrorism. Geeta Gohil
  • 4. Simulacra and Simulations  Baudrillard’s work consisted a book called ‘simulacra and simulations’. Simulations meaning that it is simulating a process, display or imitating something real. Simulacra meaning the repetition of another thing, object, person and any static object.  Baudrillard's uses these meanings to explain that today’s reality is not real and that we all live in something called a hyper reality.  Baudrillard’s definition of hyper reality is ‘the simulation of something that never really existed’. Geeta Gohil
  • 5. Simulacra and Simulations  In his book, he explains that a connection of simulation with the Borges story. Jorge Luis Borges wrote a fictional story about the uses of map that showed the reality of a city but it slowly decayed and ruined by simulations and the hyper real.  Baudrillard's main arguments are fore phrase: ‘One that reflects a basic reality, one that masks or perverts a basic reality: one that mask the observe of a basic reality: and one that beats no relations to any reality.’ Geeta Gohil
  • 6. The System of Objects  One key component to postmodernism is Technology.  Baudrillard analysed technology and expresses the emerging consumer society.  Technology has become non-fictional and designed according to fantasy and desire objects become representational of fetishism and fashion.  Hypermarkets become the new experimental space of technology and consumption, the new spaces of everyday life.  Growth in objects, procession of generation of products, appliances and gadgets. Geeta Gohil
  • 7. Symbolic Exchange and Death  Symbolic exchange is one of Baudrillard’s key concepts and is derived from his accounts of so-called ‘primitive’ people.  Symbolic exchange is a process whereby the status of the individual involved changes as much as the status of the object.  Baudrillard's work is essentially about the way in which in contemporary society the symbolic is replace by the semiotic. Geeta Gohil
  • 8. Terminology Baudrillard employ  Simulation  Simulacra  Semiotic  Structuralism  Third-order simulation and hyper reality.  Use-value  Exchange-value  Potentialisation  Primitives Geeta Gohil