Google provides image search results that represent topics, but may not accurately depict the topic's full meaning or definition. Jean Baudrillard argues that in modern society, symbols and signs have replaced reality and human experience is a simulation. When using Google image search to understand unfamiliar words, the top results are popular representations rather than the most accurate depictions, making Google a superficial source of information that interrupts the visualization process. Experiments searching terms like "Huckaback" and "Eft Newt" found Google images simplified topics by focusing on popularity over completeness or reality.

1. GOOGLEPeople all over the world constantly clicks image search in the hope of getting a quick definition of the desired unknown subject. Before internet, dictionaries helped us visualize the subject.How does GOOGLE interact with cognitive process?

3. SIMULACRA and SIMULATIONSimulacra is an image or representation of something. It is a slight, unreal, or vague semblance of something; superficial likeness.

4. Simulacra and Simulationis the discussion of images, signs, and how they relate to contemporaneity.

5. Jean Baudrillardclaims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is a simulation of reality.

6. Moreover, these simulacra are not merely mediations of reality, nor even deceptive mediations of reality; they are not based in a reality nor do they hide a reality, they simply hide that anything like reality is irrelevant to our current understanding of our lives. Magritte, This is not a pipe

7. GOOGLE as THE SIGNIFIERMagritte painted the pipe “This is not a pipe” (Cecin’est pas une pipe), which seems a contradiction, but is actually true: the painting is not a pipe, it is an image of a pipe. It does not “satisfy emotionally”—when Magritte once was asked about this image, he replied that of course it was not a pipe, just try to fill it with tobacco!Representation as opposed to communication leads us to a few experiments on GOOGLE.

8. GOOGLE as THE SIGNIFIERBased on GOOGLE image search, the first image in response to typing an unknown word character is replaced with the existing Phoenician sign.

9. Based on Ferdinand De Sussure's Langue and Parole, rules and conventions of language is contradicted with use of the language by GOOGLE.

10. Such duality suggests the superiority of theory over reality, superior over subordinate while deconstructing the Langue. As GOOGLE displays the images from the most popular to the least, collection of this data then turns Google into a signifier.Experiment #1Huckaback“Coarse, absorbent linen or fabric.”Interruption of Visualization ProcessSignificance of Visualization ProcessGoogle.

11. Google Image in Response to Huckaback

12. ResultThe most popular image. IT is not the most accurate, does it make it superficial source of information/representation?Saussure’s dual structure is now interrupted or intersects with another structure of data that provides information.