1. Interactive storytelling:

2. Film makers are right
in not being interested:

3. Interactive is
in its technical infancy…

4. … and has not yet found its
emotional hooks

5. Interseasonal content
will lead the way

6. That being said :

7. major shifts are happening:

8. Screens are no longer an
exterior platform…

9. …they have become
a physical extension
of ourselves

10. (30% of smart phone owners
sleep with their phones
under their pillows…

11. …turned on).

12. This implies that…

13. Screen contents have become
trivialized
and desacralized…

14. …which means that
representation and
IRL experience blur.

15. (Is it not what social networking does?)

16. And this impacts our
perception of what reality is.

17. And so,
the art of storytelling is changing.

18. The way it was :

19. real
/
fiction

20. real=true-physical-facts
/
fiction=false-virtual-imagination

21. The way it is now:

22. real
=
physical + virtual + fiction + facts + imagination

23. Reality
is becoming a
multilayered time experience …

24. …materializing
both online and IRL.

25. But signs of screen fatigue are
showing.

26. We start craving
fuller experiences.

28. Life online
can also be very lonely.

29. The innovation of loneliness
by Shimi Cohen / Shenkar College of Engineering & Design

31. So ?

32. Mixing real life and screens…

33. …is a great opportunity for
enriched story worlds.

34. The deep trend is towards
stories as pervasive and
permanent story worlds.

35. The future of storytelling
by Kim Gaskins / LATITUDE

36. Stories Come Out Of The
Screen, Into The Physical
World
We've seen plenty of cohesive cross-
platform narratives, but where can
you go from there? The "real
world"—that's where.

37. Stories Will Be Told 24/7
As we develop deeper relationships and
greater interactivity with characters, it's
only natural to think of them as having
lives of their own—lives that exist in
some parallel universe, and go on even
when we're not tuning in.

38. Stories Will Make The World
A Better Place
As stories extend further into the real
world, so will their potential to create
positive change for both individuals and
society. That might mean living a
healthier life, supporting important
causes, or something else.

39. A few examples:

40. UGC data as metastory :

41. SHADOW
http://www.discovershadow.co
m/

42. Flashmob as an entry point:

44. Geolocalised experience

45. Cinemacity

47. Treasure hunt

48. Ghost buffalo through Paris for
the Museum of Quai Branly

51. Conclusion:

52. Finding the emotional hook is
our ultimate challenge
as storytellers.

53. Simple,playful,poetic interaction
can create
an engaging story experience.

54. Merci.
@michelreilhac