Hyperreal is Post-Modern term, which is coined by Jean Baudrillard.

1. Paper - 8 Cultural Studies
Name : Asha R. Dhedhi
Roll no : 02
Semester: M.A. SEM - 2 (2020-21)
Topic: What is Hyperreal?
Enrollment No: 2069108420200010
Email ID: ashadhedhi1806@gmail.com
Submitted to: Department of English
(MKBU)

2. Observations
● The use of
Hyperreal term
increases slowly
and steadily after
1975.
● After 1985, there
is sudden
increasement.

3. What is Hyperreal?
● Hyper + Real
● Exaggerated in comparison to Reality
● Not Natural
● Extremely Realistic in nature
● Bruce Lee…
“Unnatural Naturalness and
Natural Unnaturalness”

4. Definition of Hyperreal
Hyperreality in semiotics and Post-Modernism is
an inability of consciousness to distinguish reality
from a simulation of reality, especially in
technologically advanced postmodern society.
● “A real without origin or reality” (Baudrillard)
● “The Authentic Fake” (Umberto Eco)

5. Origin and Usage of Term
● Coined by French Socialist Jean Baudrillard.
- (Simulacra and Simulation)
● Hyperreality is a representation of a ‘Sign’
(Ferdinand De Saussure) without an original
reference
● Micah Dunham “Hyperreality is a desire Reality”

7. Significance of Hyperreal
● To exaplain Current Cultural Conditions
● How It is significant in the world of
‘Consumerism’...
- Brand of clothes - Fashionable
- Company of Car - Status
- Apple Iphone - Wealth
● These are some Parameters of trend which
detach one from reality.

8. Examples of Hyperreality
● A plastic
Christmas tree -
Looks better than
a real Christmas
tree
● High Fashion -
More beautiful
than beauty

9. ● Power of Media -
Newspaper, Television
news, Films, Social
Media and any sort of
news - Which are not
real
● News sounds real but
it is determine
outcome of Political
Context

10. Hyperreality in
Advertisement
Use of Exaggerated
image to attract
Audience

11. Hyperrealism in Disney Movies
“Disneyland exist in
order to hide that it is
the ‘real’ country, all
of ‘real’ American,
which is Disneyland.”
(Baudrillard’s
‘Simulacra and
Simulation’)

12. ● Disney Movies focuses on Fantasy rather
than reality.
● Happy Ending - Virtue always rewarded
● It shows that a person’s desire to escape
from reality.
● Virtual Reality - Camera as tool for
Hyperreality
● Digital enhanced Characters and settings
● A well manicured Gardens - Nature as
Hyperreal

13. Work Cited
● Baudrillard, Jean Faria., and Sheila Faria. Glaser. Simulacra and
Simulation. University of Michigan Press, 2018.
● Bharathi, Susse. “Hyperreality as a Theme and Technique in the
Film Truman Show.” Globe Media Journal, vol. 16, 8 Feb. 2018.
● Guerin, Wilfred L; Labor, Earle; Morgan, Lee; Reesman, Jeanne C;
Willingham John, A Handbook of Critical Approaches to Literature.
Fifth ed., Oxford University Press, 2005, pp. 300 - 303.
● Gwazi, Dinfa. “Hyperreality, Media Personalization, Expectations,
and Preferences.” Medium, Medium, 29 May 2017,
medium.com/@.WOKE/hyperreality-media-personalization-
expectations-and-preferences-587b45a80899.

14. ● Lee, Bruce. “Bruce Lee Philosophy.” Bruce Lee Philosophy. 9
Oct. 2015, https://youtu.be/nzQWYHHqvIw.
● Nayar, Pramod K. An Introduction to Cultural Studies. 2nd ed.,
Viva Books Private Limited, 2016.
● Taylor, Victor E., and Charles E. Winquist. “Encyclopedia of
Postmodernism.” Encyclopedia of Postmodernism, Routledge,
2001, p. 183.
● Wilson, G. Willow. “Eco Next: The Mechanics of Hyperpraxis.”
Identity Theory, 6 July 2006.

15. Thank
you