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Digital Marketing Plan
- 1. 11/20/2018 1 Business Growth Made Easy
- 2. About Us: The O2 Spa and Saloon offers high quality skin, hair care treatments and massage therapy in a supportive, relaxing atmosphere for its customers. 2 Company : O2 Spa and saloon November 2018 Products & Services: high quality skin, hair care treatments and massage therapy Location: All over India Industry Segment: wellness Spa and Saloon Branches: Located in 65+ branches USP : Experienced, highly skills, Professional therapists and highly trained professional staff guide customers every step of the way to ensure outstanding outcomes. Client Overview
- 3. Challenges Drive Sales by Focusing on… Lack of online presence Online Brand visibility Online reputation management Social media and Search engine visibility Social media presence Online sales(Appointments) Online Marketing strategy implementation Reputation management and Online customer relationship management Market Share Break down By Competitors Competitor Market Share In Target Location ( Hyderabad ) Grow Challenges
- 4. Growth Process 11/20/2018 4 PLANNING VALIDATION SOURCE IDENTIFICATION IMPLEMENTATION MARKETING AND PROMOTIONS CUSTOMER RELATIONSHIP MANAGEMENT EVALUATION SALES PROCESS OPTIMIZATION SALES POINT
- 5. Growth Process Strengths Weakness Opportunities Threats • Online brand presence through Facebook & Display ads across Hyderabad • Improve Lead generation (Appointment Bookings) by Using all major marketing channels • Fix Online reputation issues and need to increase 5- star customer reviews • Drive High relevant traffic from search engines to increase Website visits and Ranking by implementing SEO strategies • Acquire max sales from the market using online marketing Objectives: Highly professional services Brand Value 65+ Branches Digital Social Presence Online out reach High level online marketing strategy Offers and deals Corporate competition ORM impact on business sales
- 6. Digital Marketing Process 11/20/2018 6 Social Media marketing Search engine marketing Email marketing and ORM • Mainly we focus to Expand social media presence to reach and engage with the large set of a target audience in Hyderabad • To create awareness on Elbit promotional offers in social media and to get max sales from the target audience By Implementing search engine marketing we can grab 40 % share in sales and we can generate high-quality customer leads via google display ads and search ads • Email marketing Funnel helps to build the constant relationship with new customers and existing customers • ORM strategies will help us to maintain brand value and trust Online Marketing Strategies Website Search engine Optimization • Responsive website • SEO search engine optimization tactics • Social media Marketing • Search engine marketing • Email marketing & ORM • We construct the high- quality responsive website with a call to actions and relevant content as per current industry standards We implement high-level SEO strategies to drive maximum traffic (customers) to our website to increase sales INTERNAL GROWTH EXTERNAL GROWTH GROWTH PROCESS FACTOR
- 7. Strengthen Brand Affinity / Loyalty Harness Word-of-Mouth / Brand Affinity • Continuous customer ‘touches’ • Newsletters • Customer Surveys • Promotions • Customer/Follower Campaigns • Customer rewards • Continuously Monitor and Build Brand Affinity / Satisfaction • Leverage Brand Affinity • Reach Out to Brand Supporters and Advocates • Harness Supports as Brand Promoters • Run Multi-channel Campaigns with Promoter Amplification • Maximize Word-of-Mouth Content Development Build Awareness Enhance Recognition & Engagement • Create Social Media Content • Develop Initial Ad Campaigns • Create Landing Pages • Blog Content Development • SEM and SEO Content • Design Email Campaigns • Polls, Quizzes. Video content • Content Worksheet Review • Launch multi-channel outreach • Post Content / Grow Followers • Run Targeted Ad Campaigns • Blog Post and Boosting • Off-page SEO • Run Email Campaigns • Monitor Performance Analytics • Continuous Prospect Touchpoints • Online Community Building • Ongoing Engagement • Retargeting • Onsite SEO drives repeat traffic • Relevant Promotions • Events ,Webinars, etc. The IntellaSphere Brand Affinity Marketing Process Marketing Strategy & Planning • Define Business Objectives/Goals • Understand Target Market(s) • Competitive & SWOT Analysis • Develop Core Messaging & USP • Outline Marketing Strategy & Tactics • Brand Kit / Brand Experience • Establish Success Metrics Reputation Building • Grow reviews and testimonials • More 5-star Reviews • Brand Mention Monitoring • Net Promoter Feedback Score • Thought leadership Articles • Voice of Customer Analysis • Ongoing Marketing Outreach & PR Increase Marketing & Sales Results / ROI • Increased Awareness & Recognition • Improved Brand Reputation • More Traffic, More Followers • More Customers • More Leads • Greater Customer Retention • Growth in Sales / Revenue • Higher Revenue/Customer • Greater Life Time Customer Value Digital Marketing Process
- 8. 11/20/2018 8 Place By evaluating target location we start implementing marketing promotions where the potential clients are engaged and converted in online. Promotion Strategies depend on customer lifecycle process. In each stage, we use different promotional strategies to reach target customers and generate max ROI Ex: Awareness stage: Brand campaigns Opinion stage: Lead campaigns Loyal stage: offers and discount campaigns Product once understanding the products and services , will prepare marketing strategies based on buyer persona and other demographics. Price Product and service : Prices may vary from one location to another, After discussing with the client. We can start making some pricing decisions (Offers, plans, membership plan) on all products and services offered by the company. 4 p’s Online Marketing Approach
- 9. 10/8/2016 9 Appointment Bookings /sales Consideratio n Awareness Engagement Loyalty and referral stage • Display marketing • Search marketing • Blog marketing • Video marketing • Facebook marketing Reach and Brand campaigns • Search campaigns (leads) • Fb lead campaigns • E-mail marketing • Email marketing • Review and ratings • Remarketing display campaigns • Sales/ lead campaigns in all major marketing channels where the potential clients are engaged and converted • Offer &referral campaigns in google /Facebook etc. • Direct mail and SMS campaigns Stages of marketing plan Customer Life Cycle
- 10. 11/20/2018 10 Strategy implementation Target Right Customers Sales and conversion optimization Analyze ROI Age: 22 to 55 Location: Metro cities in All over India and 10 km radius target form Branches Status: Upper class and luxury people Gender: All Interests: Beauty and fitness freaks, beauty products, wellness and spa, hair care and skin care, women health magazines, physical fitness, luxury cosmetics Profession: Target all level of employees (For Executive packages) Behaviors: People who visit spas and resorts frequently, travelers, premium gym members, shoppers, value shoppers, luxury shoppers, luxury cosmetics consumers Etc., Customer segment: Business 2 customers Customer Funnel
- 11. 11/20/2018 11 Remarketing Display ads to target website visitors who did not take any action Facebook lead generation campaign with custom and remarketing targets to generate quality leads Blog and video marketing to gain relevant traffic(Customers) from various sources Polls, offer, discounts and referral programs in various channels to generate sales and grab customer attentions To improve the relationship with customers, will send articles, newsletters, and offer codes via direct mail or SMS Will Focus on online reputation management to increase brand value Marketing strategies We Use
- 12. 11/20/2018 12 Wellness & Spa Industry Trends
- 13. THANK YOU