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1. DIGITAL MARKETING & TYPES

2. AGENDA
•Introduction to Digital Marketing
•What is Digital Marketing
•Types of Digital Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Email Marketing
Content Marketing
Influencer Marketing
Affiliate Marketing
Online Advertising

3. Introduction
Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers
using the internet and other forms of digital
communication. This includes not only email, social
media, and web-based advertising, but also text and
multimedia messages as a marketing channel.
Digital marketing can help businesses build brand
awareness and recognition. This is important for
businesses that want to attract new customers and
grow their business.

4. WHAT IS DIGITAL MARKETING ?
Digital marketing is any form of marketing that occurs online with the help of mobile, laptop, internet,
etc. In addition to digital signage and technology that may not be connected to the internet. It can range
from anything as complex as automated email marketing initiatives all the way down to the content
choices on your website’s blog.
It involves leveraging the internet and electronic devices to connect with a target audience, build brand
awareness, drive website traffic, generate leads, and ultimately, achieve business goals.
Digital marketing offers several advantages, including the ability to target specific demographics, track
and measure campaign performance in real-time, and adjust strategies based on data and insights. It has
become an essential component of modern business and marketing strategies due to the increasing
reliance on digital technologies and the internet.
Marketing has always been about connecting with your audience in the right place and at the right
time. The only change from the old way of marketing is, you need to meet them where they are and
spend their time the most, which is on the internet. This means the need for online marketing is more
than offline marketing, which is not as effective as it used to be.

5. Types of Digital Marketing:
5
Search Engine Marketing (SEM): This involves strategies to increase a website's
visibility in search engine results pages (SERPs) through paid advertising (Pay-Per-Click or PPC) and organic
efforts (Search Engine Optimization or SEO).
SEM is a very effective way for businesses to reach specific customers based on their search intentions. You
can make your ads appear only to consumers who are searching using keywords closely related to your
products or services.
• Purpose: Improve organic search visibility and rankings on search engine results pages (SERPs).
• Use Cases:
• Increase website traffic.
• Boost online presence and brand visibility.
• Enhance user experience on the website.
Search Engine Optimization (SEO):SEO, or Search Engine Optimization, is a set of
practices and strategies aimed at improving the visibility and ranking of a website in search engine results
pages (SERPs). The ultimate goal of SEO is to increase the quantity and quality of organic (non-paid) traffic
to a website.
SEO is an ongoing process, as search engines frequently update their algorithms, and competition for online
visibility evolves. Staying informed about industry trends and regularly optimizing your website can help you
maintain or improve your search rankings.

6. Purpose: Increase website visibility through paid advertising on search engines.
Use Cases:
1. Drive targeted traffic to specific landing pages.
2. Promote products or services with immediate results.
3. Compete for top positions in search engine results.
Social Media Marketing (SMM): Utilizing social media platforms like Facebook, Instagram, Twitter,
LinkedIn, and others to connect with the target audience, build brand presence, and engage users
through content and advertising.
biggest benefits of effective social media management is increased brand awareness and visibility. Your
brand will become more recognizable and memorable by consistently posting engaging content and
interacting with followers. This can lead to increased website traffic, sales, and customer loyalty
Purpose: Build brand awareness and engage with the target audience on social media platforms.
Use Cases:
1. Create and share content to foster brand loyalty.
2. Run targeted advertising campaigns.
3. Drive traffic to the website through social channels.
Email Marketing: Communicating with potential and existing customers through email. Email marketing is often
used for promotions, newsletters, product updates, and customer relationship management.
Email marketing makes it easy for businesses to reach a wide range of potential customers due to the large number of
people using the internet today. E-marketing is crucial for business for a few reasons, as it: Allows you to find and
target potential customers online. Lets you more efficiently communicate with your audience
Purpose: Communicate with a targeted audience through personalized email campaigns.
Use Cases:
1.Nurture leads through email drip campaigns.
2.Promote products or services to a segmented audience.
3.Build and maintain customer relationships.

7. 7
Content Marketing: Creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience. Content can include blog posts, articles, videos,
infographics, and more.
Content marketing is a marketing strategy used to attract, engage, and retain an audience by
creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes
expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy
what you sell.
Purpose: Attract, engage, and retain a target audience through valuable and relevant content.
Use Cases:
1.Establish thought leadership in the industry.
2.Generate leads through informative content.
3.Improve SEO by providing quality, shareable content
Influencer Marketing: Partnering with influencers, individuals with a significant and
engaged following on social media or other platforms, to promote products or services to their
audience. With influencer marketing, events can reach a wider audience through influencer
networks and have direct access to their target audience. Furthermore, influencer marketing
provides opportunities for creative collaborations and allows for authentic and personalized
promotions.
Purpose: Leverage the influence of individuals to promote products or services.
Use Cases:
1. Reach a wider audience through influencer's followers.
2. Build trust and credibility through endorsements.
3. Drive sales or increase brand awareness.
•

8. Affiliate Marketing: A performance-based marketing strategy where businesses reward affiliates
(partners) for driving traffic or sales to the business through the affiliate's marketing efforts.
Affiliate marketing is a performance-based marketing strategy where businesses, known as merchants or
advertisers, reward affiliates, also known as publishers or partners, for driving traffic or sales to the
merchant's products or services. It's a symbiotic relationship where both parties benefit: the merchant gains
exposure and sales, while the affiliate earns a commission for their promotional efforts.
Purpose: Increase sales and leads by partnering with affiliates who promote products or services.
Use Cases:
1. Expand reach through affiliate networks.
2. Pay for performance, with commissions based on results.
3. Benefit from third-party endorsements.
Online Advertising: Displaying ads on various online platforms, including websites, social media, and
search engines.
This can include banner ads, video ads, and other formats. Affiliate marketing is a performance-based
marketing strategy where businesses, known as merchants or advertisers, reward affiliates, also known as
publishers or partners, for driving traffic or sales to the merchant's products or services. It's a symbiotic
relationship where both parties benefit: the merchant gains exposure and sales, while the affiliate earns a
commission for their promotional efforts
Purpose: Display visual ads across various online platforms to reach a targeted audience.
Use Cases:
1.Increase brand visibility through display ads.
2.Drive immediate traffic to a specific landing page.
3.Reinforce marketing messages through retargeting.

9. 9
By incorporating a mix of these digital marketing
types into a comprehensive strategy,
businesses can achieve a more well-rounded and
effective online presence. The importance of each
type depends on the business goals, target
audience, and the nature of products or services
being promoted. A diversified approach allows
businesses to reach and engage with their audience
across various channels and touchpoints.
The importance of various types of digital
marketing lies in their ability to address
different aspects of a comprehensive
marketing strategy. Each type serves specific
purposes and can contribute to the overall
success of a business's online presence

10. conclusion
• Digital marketing has become an indispensable and dynamic component of modern business
strategies. The multifaceted nature of digital marketing, encompassing various channels and
techniques, allows businesses to connect with their target audience, enhance brand visibility, and
drive meaningful engagement. The evolution from traditional marketing to digital strategies has
brought about a paradigm shift in how businesses reach, communicate, and interact with
consumers.
• The importance of digital marketing lies in its versatility and adaptability to the evolving landscape
of technology and consumer behavior. Search Engine Optimization (SEO), Search Engine
Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing,
Influencer Marketing, Affiliate Marketing, Online Advertising, Video Marketing, and Mobile
Marketing each play a unique role, catering to specific business objectives and audience
preferences.
• Moreover, digital marketing enables businesses to measure and analyze campaign performance in
real-time, allowing for data-driven decision-making and continuous optimization. The ability to
target specific demographics, personalize content, and reach a global audience has transformed
how brands connect with customers and build lasting relationships.
•

11. THANK YOU
Presenter name: kathika.kalyani
Email adderss: info@3zenx.com
Website: www.3ZenX.com