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Designing of Basic websites and blogs
Introduction 
• The objec5tives of this chapter is to make you understand about 
designing of various blogs and websites Blogs: 
• Designing a blog is easy. Whatever engine you are using and 
whatever style you prefer, you’ll always find a number of 
templates you can apply to your weblog in seconds. No styling is 
necessary, no playing with colors is needed and no mind jogging 
about content presentation is required. However, not every 
weblog should look like a typical blog. After all, not every 
blogger wants his or her site to look exactly like hundreds of 
other ones. In fact, there is a small bunch of creative, 
Trainings by Vidya Bhagwat 
outstanding and individually designed from scratch blogs.
Fonts 
• Designing for the web requires as a fundamental assumption the understanding 
that accessing information on a computer screen or on a mobile device is a 
completely different experience for the user than the one of reading a newspaper, 
magazine or book or from the one of watching a typical TV set. If you keep using the 
same assumptions for designing the interface to your valuable content as if you had 
a print magazine or a television program to direct, you are only going to waste tons 
of money and time What about fonts? 
Keep two goals in mind: 
Trainings by Vidya Bhagwat 
a) font compatibility 
b) font legibility. 
• These are the only two things you care about for now when it comes to fonts. What 
do they mean? 
• For compatibility, what you need to make sure is that the font you chose to use is 
visible also on other people computers and browsers, across a variety of computer 
types and operating systems. Some cool fonts or ways of displaying them maybe 
available only on your computer, but then when readers will go to your site they 
may not see the same fonts you had selected or they may see them displayed in a 
different way. Do a check and you can find out.
Fonts 
• For legibility you need to select a 
font that makes your text look 
legible, not fancy or unique. You'll 
provide those qualities to your 
content by the way you will 
format and package it for delivery. 
Chose therefore a font that is not 
too small and restrain yourself 
from anything too decorative or 
fancy. 
Trainings by Vidya Bhagwat
Web templates 
• This above is really just some basic advice for your first web 
site design. How to go about implementing these principles is 
your next hurdle. My personal, strong recommendation is to 
steer clear of coding HTML. Unless that is your professional 
role do not design your site by coding it yourself with tools 
like Dreamweaver, FrontPage or any other web editor you are 
secretly hoping to use soon. That is the old way of doing web 
sites. There is too much tech know-how to know for you to do 
a good job on this if you do it by hand this way. 
Trainings by Vidya Bhagwat
Site Design Strategy Be Simple Focus: 
• To design your web site think first about what 
content you are going to have. 
• Well yes, when it comes to web design things 
should really be guided by the architecture of 
your content. That is, your site should be 
designed around the type of content, and 
experience you want your users to have on your 
site. 
• When a reader comes to your site, she either 
comes because she has searched for something 
on Google and has found your site, or she has 
come because someone has told her that there is 
something interesting to see or to do at your site. 
Yes, she may also have found your link on another 
site or social media venue where someone 
recommended to visit your site. 
Trainings by Vidya Bhagwat
Design Style- Don’t Be Nice – Be Analytical 
• Another essential key rule to design a web 
site that feels and looks professional is to 
avoid going after the "nice" idea. What do 
I mean? Everyone has his own idea of 
what looks nice, but unless you are a pro 
designer my advice is to actively steer 
away from trying to achieve that "nice" 
feeling. It's simply the wrong goal. See 
everyone's got a different kind of nice in 
his head, and again, unless you have spent 
time learning what are the key strategic 
elements to make things look nice, you are 
just going to make a site that pleases only 
yourself. 
• So, what you should really go after is not 
"looking nice" but after being 
Trainings by Vidya Bhagwat 
• a) focused, and being 
• b) legible. 
•
Types Of Post Blogs 
1. Instructional – Instructional posts tell people how to do something. I find that 
my Tips posts are generally the ones that are among my most popular both in the 
short term (ie loyal readers love them and will link up to them) but also in the 
longer term (ie one of the reasons people search the web is to find out how to do 
things and if you can rank highly with your tips post you can have traffic over a 
length of time). 
2 . Informational – This is one of the more common blog post types where you 
simply give information on a topic. It could be a definition post or a longer 
explanation of some aspect of the niche that you’re writing on. This is the crux of 
successful. 
3. Reviews – Another highly searched for term on the web is ‘review’ – I know 
every time I’m considering buying a new product that I head to Google and search 
for a review on it first. Reviews Trainings come by in Vidya all shapes Bhagwat 
and sizes and on virtually every 
product or service you can think of. Give your fair and insightful opinion and ask 
readers for their opinion – reviews can be highly powerful posts that have a great 
longevity.
4. Interviews – Sometimes when you’ve run out of insightful things to 
say it might be a good idea to let someone else do the talking in an 
interview (or a guest post). This is a great way to not only give your 
readers a relevant expert’s opinion but to perhaps even learn 
something about the topic you’re writing yourself. One tip if you’re 
approaching people for an interview on your blog – don’t overwhelm 
them with questions. One of two good questions are more likely to get 
you a response than a long list of poorly thought through ones. 
5. Case Studies - Another popular type of post here at Pro Blogger have 
been those where I’ve taken another blog and profiled them and how 
they use their site to earn money from their blogging (eg – one I did on 
Buzz machine – the blog of Jeff Jarvis). Sometimes these are more like 
a review post but on occasion I’ve also added some instructional 
content to them and made some suggestions on how I’d improve 
them. Case studies don’t Trainings have to by be Vidya on other Bhagwat 
websites of course – 
there are many opportunities to do case studies in different niches.
6. Profiles – Profile posts are similar to case studies but focus in on a 
particular person. Pick an interesting personality in your niche and do 
a little research on them to present to your readers. Point out how 
they’ve reached the position they are in and write about the 
characteristics that they have that others in your niche might like to 
develop to be successful. 
7. Collation Posts – These are a strange combination of research and 
link posts. In them you pick a topic that you think your readers will 
find helpful and then research what others have said about it. Once 
you’ve found their opinion you bring together everyone’s ideas 
(often with short quotes) and tie them together with a few of your 
own comments to draw out the common themes that you see. 
Trainings by Vidya Bhagwat
8. Debate – I used to love a good debate in high school – there was 
something about preparing a case either for or against something that I 
quite enjoyed. Debates do well on blogs and can either in an organized 
fashion between two people, between a blogger and ‘all comers’ or 
even between a blogger and… themselves (try it – argue both for and 
against a topic in one post – you can end up with a pretty balanced 
post). 
9. Prediction and Review Posts – We see a lot of these at the end and 
start of the year where people do their ‘year in review’ posts and look 
at the year ahead and predict what developments might happen in 
their niche in the coming months. 
Trainings by Vidya Bhagwat
Trainings by Vidya Bhagwat

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Basic desingig & blogs

  • 1. Designing of Basic websites and blogs
  • 2. Introduction • The objec5tives of this chapter is to make you understand about designing of various blogs and websites Blogs: • Designing a blog is easy. Whatever engine you are using and whatever style you prefer, you’ll always find a number of templates you can apply to your weblog in seconds. No styling is necessary, no playing with colors is needed and no mind jogging about content presentation is required. However, not every weblog should look like a typical blog. After all, not every blogger wants his or her site to look exactly like hundreds of other ones. In fact, there is a small bunch of creative, Trainings by Vidya Bhagwat outstanding and individually designed from scratch blogs.
  • 3. Fonts • Designing for the web requires as a fundamental assumption the understanding that accessing information on a computer screen or on a mobile device is a completely different experience for the user than the one of reading a newspaper, magazine or book or from the one of watching a typical TV set. If you keep using the same assumptions for designing the interface to your valuable content as if you had a print magazine or a television program to direct, you are only going to waste tons of money and time What about fonts? Keep two goals in mind: Trainings by Vidya Bhagwat a) font compatibility b) font legibility. • These are the only two things you care about for now when it comes to fonts. What do they mean? • For compatibility, what you need to make sure is that the font you chose to use is visible also on other people computers and browsers, across a variety of computer types and operating systems. Some cool fonts or ways of displaying them maybe available only on your computer, but then when readers will go to your site they may not see the same fonts you had selected or they may see them displayed in a different way. Do a check and you can find out.
  • 4. Fonts • For legibility you need to select a font that makes your text look legible, not fancy or unique. You'll provide those qualities to your content by the way you will format and package it for delivery. Chose therefore a font that is not too small and restrain yourself from anything too decorative or fancy. Trainings by Vidya Bhagwat
  • 5. Web templates • This above is really just some basic advice for your first web site design. How to go about implementing these principles is your next hurdle. My personal, strong recommendation is to steer clear of coding HTML. Unless that is your professional role do not design your site by coding it yourself with tools like Dreamweaver, FrontPage or any other web editor you are secretly hoping to use soon. That is the old way of doing web sites. There is too much tech know-how to know for you to do a good job on this if you do it by hand this way. Trainings by Vidya Bhagwat
  • 6. Site Design Strategy Be Simple Focus: • To design your web site think first about what content you are going to have. • Well yes, when it comes to web design things should really be guided by the architecture of your content. That is, your site should be designed around the type of content, and experience you want your users to have on your site. • When a reader comes to your site, she either comes because she has searched for something on Google and has found your site, or she has come because someone has told her that there is something interesting to see or to do at your site. Yes, she may also have found your link on another site or social media venue where someone recommended to visit your site. Trainings by Vidya Bhagwat
  • 7. Design Style- Don’t Be Nice – Be Analytical • Another essential key rule to design a web site that feels and looks professional is to avoid going after the "nice" idea. What do I mean? Everyone has his own idea of what looks nice, but unless you are a pro designer my advice is to actively steer away from trying to achieve that "nice" feeling. It's simply the wrong goal. See everyone's got a different kind of nice in his head, and again, unless you have spent time learning what are the key strategic elements to make things look nice, you are just going to make a site that pleases only yourself. • So, what you should really go after is not "looking nice" but after being Trainings by Vidya Bhagwat • a) focused, and being • b) legible. •
  • 8. Types Of Post Blogs 1. Instructional – Instructional posts tell people how to do something. I find that my Tips posts are generally the ones that are among my most popular both in the short term (ie loyal readers love them and will link up to them) but also in the longer term (ie one of the reasons people search the web is to find out how to do things and if you can rank highly with your tips post you can have traffic over a length of time). 2 . Informational – This is one of the more common blog post types where you simply give information on a topic. It could be a definition post or a longer explanation of some aspect of the niche that you’re writing on. This is the crux of successful. 3. Reviews – Another highly searched for term on the web is ‘review’ – I know every time I’m considering buying a new product that I head to Google and search for a review on it first. Reviews Trainings come by in Vidya all shapes Bhagwat and sizes and on virtually every product or service you can think of. Give your fair and insightful opinion and ask readers for their opinion – reviews can be highly powerful posts that have a great longevity.
  • 9. 4. Interviews – Sometimes when you’ve run out of insightful things to say it might be a good idea to let someone else do the talking in an interview (or a guest post). This is a great way to not only give your readers a relevant expert’s opinion but to perhaps even learn something about the topic you’re writing yourself. One tip if you’re approaching people for an interview on your blog – don’t overwhelm them with questions. One of two good questions are more likely to get you a response than a long list of poorly thought through ones. 5. Case Studies - Another popular type of post here at Pro Blogger have been those where I’ve taken another blog and profiled them and how they use their site to earn money from their blogging (eg – one I did on Buzz machine – the blog of Jeff Jarvis). Sometimes these are more like a review post but on occasion I’ve also added some instructional content to them and made some suggestions on how I’d improve them. Case studies don’t Trainings have to by be Vidya on other Bhagwat websites of course – there are many opportunities to do case studies in different niches.
  • 10. 6. Profiles – Profile posts are similar to case studies but focus in on a particular person. Pick an interesting personality in your niche and do a little research on them to present to your readers. Point out how they’ve reached the position they are in and write about the characteristics that they have that others in your niche might like to develop to be successful. 7. Collation Posts – These are a strange combination of research and link posts. In them you pick a topic that you think your readers will find helpful and then research what others have said about it. Once you’ve found their opinion you bring together everyone’s ideas (often with short quotes) and tie them together with a few of your own comments to draw out the common themes that you see. Trainings by Vidya Bhagwat
  • 11. 8. Debate – I used to love a good debate in high school – there was something about preparing a case either for or against something that I quite enjoyed. Debates do well on blogs and can either in an organized fashion between two people, between a blogger and ‘all comers’ or even between a blogger and… themselves (try it – argue both for and against a topic in one post – you can end up with a pretty balanced post). 9. Prediction and Review Posts – We see a lot of these at the end and start of the year where people do their ‘year in review’ posts and look at the year ahead and predict what developments might happen in their niche in the coming months. Trainings by Vidya Bhagwat