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8 TIPS ON GROWING YOUR
BUSINESS WITH BLOGGING
“ A Simple and Easy Addition to Your Marketing Plan”
MARSHA HUDSON
• Social Media Instructor and Coach
• Professional Photographer
• Professor of English at Wharton Jr. College- Sugarland.
• Give private workshops to companies/individuals
• Completing social media certification through
Hootsuite University & Silicon Valley Marketing.
• Blogger, writer, trainer and presenter.
• Love nature, reading, writing, walking, traveling and coffee
shops.
• Writing blog: www.marshaandhudsonwrites.com
• Social Media blog: www.marshahudsonsocialmedia.com
WHAT IS A BUSINESS BLOG?
A business blog is a marketing channel (just like
social media, direct mail, email marketing, etc.)
that helps support business growth. It does that
by driving traffic to your website and providing
opportunities for that traffic to convert prospects
into
Clients for your business.
DO I HAVE TO BE A
WRITER TO BLOG?
NO
IS BLOGGING SOMETHING ELSE
I HAVE TO ADD TO MY
ALREADY BUSY PLATE?
It does not have to be something extra. It is a tool to be
incorporated into your marketing plan.
THE BENEFITS OF BLOGGING
FOR
YOUR BUSINESS
1. It helps to drive traffic to your website.
2. It helps convert that traffic into leads.
3. Connects people to your brand.
4. Increases your SEO rankings.
5. Attracts customers on a consistent basis.
6. Enhances marketing efforts.
7. Establishes you as an
8. Industry leader.
WHY SHOULD YOU BLOG?
LET’S LOOK AT STATS FOR 2016
• B2B marketers that use blogs receive 67% more
leads than those who do not.
• Marketers who have prioritized blogging are
13x more likely to enjoy more positive ROI than
those that do not.
• By 2020, customers will manage 85% of their
relationships without talking to a human.
• Companies who blog receive 97% more links to
their website.
TODAY! YOU ARE IN THE RIGHT
PLACE AT THE RIGHT TIME!
BLOGGING TERMINOLOGY
• Blog - short for weblog. Collection of thoughts,
media, links, etc., shared with others online.
• Blogosphere - the entire network of blogs. It is
like a universe that is ongoing.
• Category - it is the list of topics you create on
your blog. It is like a table of contents for your
blog.
• Hosting - refers to the place where your blog
resides (for example like Host Gator or Blue
Host).
MORE BLOGGING
TERMINOLOGY
• Permalink - the specific link or URL for your blog.
It is the main page of your blog (for example:
http://marshahudsonwrites.com)
• Platform - refers to your blogging software like:
WordPress, or Blogger).
• SEO - stands for Search Engine Optimization.
It is how your blog ranks when someone
searches for it.
• Theme - the blogs layout, face or appearance.
Some themes are free and some are for
purchase.
FOUR SIMPLE WAYS TO GET
STARTED BLOGGING
• 1. Decide on your purpose for blogging.
• 2. Decide on the platform you will use.
• Many people use Wordpress.
• 3. Decide on a theme for your blogging.
• 4. Get a hosting company. I use Hostgator.
8 Tips for Blogging Success for Small Business
LET’S LOOK AT SAMPLES OF
SOME BASIC BLOGS
www.marshahudsonwrites.com- writing blog.
www.marshaandersonphotographyblog.com- photo blog.
www.diymarketers.com- small business blog.
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business
4 COMMON TYPES OF BLOGS
FEATURE BLOG
*In this type of blog you will be advertising creative
types of businesses.
*These creative topics can include topics on
crafting, computer programming, digital
photography as well as many others.
*In this type of business blog, you have the
opportunity to show various pictures, video clips, and
projects that you have been working on among
others.
SPECIALTY BLOG
*This type of business blog is usually written by
two more contributors with a common interest.
*It is a great way for you to build an online
community with people that share your interests
and ideas.
* This type of blog can include such things like
weight loss, how to stay healthy, or even golf
topics among others.
INDUSTRY BLOG
*This blog focuses on a more narrow type of
industry and usually is made by industries that sell
their products to other businesses.
*It usually consists of a variety of different topics
including trade shows, new lines of product, and
materials among others.
* You will need to know a lot of information on
the industry.
CONSULTING BLOG
Usually consulting blogs are run by one person
offering their opinion, and advice on a certain
topic. This is a great way to develop an online
community in a topic that interests you.
EASY STEPS TO GETTING
STARTED OR TO REVAMPING
Step 1- Decide on a blogging platform.
• WordPress is the most widely used platform.
Step 2- Decide on a theme/layout.
*If you are just starting out—stay simple.
Step 3- Decide on categories.
3-4 categories may work best.
Step 4- Start blogging.
WORDPRESS.COM
POPULAR AMONG BUSINESS BLOGGERS
SAMPLE LAYOUT WITH
4 MENU CATEGORIES
DETERMINE YOUR
BUSINESS GOALS
• Build your customer list
• Create a content library that makes your
company a thought leader
• Engage customers in open dialogue
• Get better organic rankings from the fresh
content
WRITE YOUR FIRST POST
IDEAS FOR CONTENT FOR
YOUR BLOG POST
• * Give useful information
• * Make a list ( books, tools, resources)
• *How To Post
• *Problem/Solution Post- define a problem and
present the solution
• * Curated post (article, infographic, stats)
• * Review post ( review a product)
• * Inspiration post
• * Behind the Scenes Post
BE CREATIVE!
You can get many ideas for blog posts from
everywhere.
oMagazines
oConversations with Others
oSocial Media Sites
oConferences, lectures and presentations
At your leisure time!
• WordPress is your open media source. The
hosting company is where your blog lives.
• Two popular hosting companies are:
• HostGator
• BlueHost
• These two work well with WordPress. They are
inexpensive ( $3-$5 dollars per month). They
have good customer support.
CHOOSE A HOSTING
COMPANY
BLUE HOST SITE
HOST GATOR SITE
CHOOSE A THEME
THE LOOK OF THE
DASHBOARD
• *Website- put a link there.
• *Email- let people know about your blog.
• *Newsletter- announce it on your monthly
newsletter. I use Constant Contact.
• Social Media Platforms.
• Speak and mention your blog.
• Put the URL on your business cards.
HOW TO DRIVE TRAFFIC TO
YOUR BLOG
CONNECTING TO YOUR
SOCIAL MEDIA SITES
• You can add your social media sites to your
blog page in WordPress.
• You can add your blog page to your social
media sites.
• You can use sidebars in your blog to connect to
social media site.
YOUR SOCIAL SITES ON
YOUR BLOG
• How can you manage your blog with your busy
life? How can you schedule blog posts and still
have a life?
• 1. Pick a day for blogging
• 2. Develop a content calendar
• 3. Use an auto-scheduler like Buffer
• 4. Blog once a week or once a month.
MANAGING AND
SCHEDULING
• Write an E-book.
• Use affiliate marketing-See Google.
• Become a guest blogger on other sites.
• Sell your own products.
MAKING MONEY WITH
YOUR BLOG
• Be creative with posts– put a twist on subjects.
• Add content on a regular basis
• Make your blog an interactive online
community by encouraging comments,
feedback and shares.
• Promote your blog in a multi-faceted way.
• Keep the look and design professional
Be Consistent!
BE A SUCCESSFUL
BLOGGER
THANK YOU FOR WATCHING
MARSHA HUDSON
• www.marshahudsonwrites.com
• www.marshalynnhudson.com
• www.marshaandersonphotographyblog.com
• Follow me on:
• Facebook Twitter Linkedin
• Pinterest and Instagram
• Get free resources at
FB- marshahudsonsocialmediacoach

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8 Tips for Blogging Success for Small Business

  • 1. 8 TIPS ON GROWING YOUR BUSINESS WITH BLOGGING “ A Simple and Easy Addition to Your Marketing Plan”
  • 2. MARSHA HUDSON • Social Media Instructor and Coach • Professional Photographer • Professor of English at Wharton Jr. College- Sugarland. • Give private workshops to companies/individuals • Completing social media certification through Hootsuite University & Silicon Valley Marketing. • Blogger, writer, trainer and presenter. • Love nature, reading, writing, walking, traveling and coffee shops. • Writing blog: www.marshaandhudsonwrites.com • Social Media blog: www.marshahudsonsocialmedia.com
  • 3. WHAT IS A BUSINESS BLOG? A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. It does that by driving traffic to your website and providing opportunities for that traffic to convert prospects into Clients for your business.
  • 4. DO I HAVE TO BE A WRITER TO BLOG? NO
  • 5. IS BLOGGING SOMETHING ELSE I HAVE TO ADD TO MY ALREADY BUSY PLATE? It does not have to be something extra. It is a tool to be incorporated into your marketing plan.
  • 6. THE BENEFITS OF BLOGGING FOR YOUR BUSINESS 1. It helps to drive traffic to your website. 2. It helps convert that traffic into leads. 3. Connects people to your brand. 4. Increases your SEO rankings. 5. Attracts customers on a consistent basis. 6. Enhances marketing efforts. 7. Establishes you as an 8. Industry leader.
  • 7. WHY SHOULD YOU BLOG? LET’S LOOK AT STATS FOR 2016 • B2B marketers that use blogs receive 67% more leads than those who do not. • Marketers who have prioritized blogging are 13x more likely to enjoy more positive ROI than those that do not. • By 2020, customers will manage 85% of their relationships without talking to a human. • Companies who blog receive 97% more links to their website.
  • 8. TODAY! YOU ARE IN THE RIGHT PLACE AT THE RIGHT TIME!
  • 9. BLOGGING TERMINOLOGY • Blog - short for weblog. Collection of thoughts, media, links, etc., shared with others online. • Blogosphere - the entire network of blogs. It is like a universe that is ongoing. • Category - it is the list of topics you create on your blog. It is like a table of contents for your blog. • Hosting - refers to the place where your blog resides (for example like Host Gator or Blue Host).
  • 10. MORE BLOGGING TERMINOLOGY • Permalink - the specific link or URL for your blog. It is the main page of your blog (for example: http://marshahudsonwrites.com) • Platform - refers to your blogging software like: WordPress, or Blogger). • SEO - stands for Search Engine Optimization. It is how your blog ranks when someone searches for it. • Theme - the blogs layout, face or appearance. Some themes are free and some are for purchase.
  • 11. FOUR SIMPLE WAYS TO GET STARTED BLOGGING • 1. Decide on your purpose for blogging. • 2. Decide on the platform you will use. • Many people use Wordpress. • 3. Decide on a theme for your blogging. • 4. Get a hosting company. I use Hostgator.
  • 13. LET’S LOOK AT SAMPLES OF SOME BASIC BLOGS www.marshahudsonwrites.com- writing blog. www.marshaandersonphotographyblog.com- photo blog. www.diymarketers.com- small business blog.
  • 18. 4 COMMON TYPES OF BLOGS
  • 19. FEATURE BLOG *In this type of blog you will be advertising creative types of businesses. *These creative topics can include topics on crafting, computer programming, digital photography as well as many others. *In this type of business blog, you have the opportunity to show various pictures, video clips, and projects that you have been working on among others.
  • 20. SPECIALTY BLOG *This type of business blog is usually written by two more contributors with a common interest. *It is a great way for you to build an online community with people that share your interests and ideas. * This type of blog can include such things like weight loss, how to stay healthy, or even golf topics among others.
  • 21. INDUSTRY BLOG *This blog focuses on a more narrow type of industry and usually is made by industries that sell their products to other businesses. *It usually consists of a variety of different topics including trade shows, new lines of product, and materials among others. * You will need to know a lot of information on the industry.
  • 22. CONSULTING BLOG Usually consulting blogs are run by one person offering their opinion, and advice on a certain topic. This is a great way to develop an online community in a topic that interests you.
  • 23. EASY STEPS TO GETTING STARTED OR TO REVAMPING Step 1- Decide on a blogging platform. • WordPress is the most widely used platform. Step 2- Decide on a theme/layout. *If you are just starting out—stay simple. Step 3- Decide on categories. 3-4 categories may work best. Step 4- Start blogging.
  • 25. SAMPLE LAYOUT WITH 4 MENU CATEGORIES
  • 26. DETERMINE YOUR BUSINESS GOALS • Build your customer list • Create a content library that makes your company a thought leader • Engage customers in open dialogue • Get better organic rankings from the fresh content
  • 28. IDEAS FOR CONTENT FOR YOUR BLOG POST • * Give useful information • * Make a list ( books, tools, resources) • *How To Post • *Problem/Solution Post- define a problem and present the solution • * Curated post (article, infographic, stats) • * Review post ( review a product) • * Inspiration post • * Behind the Scenes Post
  • 29. BE CREATIVE! You can get many ideas for blog posts from everywhere. oMagazines oConversations with Others oSocial Media Sites oConferences, lectures and presentations At your leisure time!
  • 30. • WordPress is your open media source. The hosting company is where your blog lives. • Two popular hosting companies are: • HostGator • BlueHost • These two work well with WordPress. They are inexpensive ( $3-$5 dollars per month). They have good customer support. CHOOSE A HOSTING COMPANY
  • 34. THE LOOK OF THE DASHBOARD
  • 35. • *Website- put a link there. • *Email- let people know about your blog. • *Newsletter- announce it on your monthly newsletter. I use Constant Contact. • Social Media Platforms. • Speak and mention your blog. • Put the URL on your business cards. HOW TO DRIVE TRAFFIC TO YOUR BLOG
  • 36. CONNECTING TO YOUR SOCIAL MEDIA SITES • You can add your social media sites to your blog page in WordPress. • You can add your blog page to your social media sites. • You can use sidebars in your blog to connect to social media site.
  • 37. YOUR SOCIAL SITES ON YOUR BLOG
  • 38. • How can you manage your blog with your busy life? How can you schedule blog posts and still have a life? • 1. Pick a day for blogging • 2. Develop a content calendar • 3. Use an auto-scheduler like Buffer • 4. Blog once a week or once a month. MANAGING AND SCHEDULING
  • 39. • Write an E-book. • Use affiliate marketing-See Google. • Become a guest blogger on other sites. • Sell your own products. MAKING MONEY WITH YOUR BLOG
  • 40. • Be creative with posts– put a twist on subjects. • Add content on a regular basis • Make your blog an interactive online community by encouraging comments, feedback and shares. • Promote your blog in a multi-faceted way. • Keep the look and design professional Be Consistent! BE A SUCCESSFUL BLOGGER
  • 41. THANK YOU FOR WATCHING MARSHA HUDSON • www.marshahudsonwrites.com • www.marshalynnhudson.com • www.marshaandersonphotographyblog.com • Follow me on: • Facebook Twitter Linkedin • Pinterest and Instagram • Get free resources at FB- marshahudsonsocialmediacoach