This blog writing course will give you a completely new perspective on what it takes to write high-quality original blog content. If you've been waiting to start a blog, but think you have to have some type of writing degree, it's time to get moving! There is really no degree required. Anyone can start a blog, but only after mastering the building blocks for effective blog writing, can it be successful. Business blogging is about telling stories that inform, educate, or entertain a target audience. Content marketing is much more that just broadcasting information.

2. When I decided to give freelance blog writing and web design
a shot, I wasn't quite sure what areas of freelancing should get
the most of my attention. Once I learned to get the focus off
me, things started to progress smoothly.
My success in blogging was made possible by the months of
learning, attempting, tweaking, tinkering and trying every
option possible. I guess you could say it was mostly trial and
error.
This course is based on the cardinal rule of blog writing:
"Successful blog writing requires that you write on
schedule and that you always place your readers'
interests above your own. “
This course was designed to help you avoid the mistakes I
made and bypass the many hours of research. That way, when
you make a mistake, it will be a new one of your own.
This course will give you a completely new perspective on
what it takes to write high-quality original blog content.
If you've been waiting to start a blog, but think you have to
have some type of writing degree, it's time to get moving!
There is really no degree required.
INTRODUCTION

3. INTRODUCTION (Cont’d)
Anyone can start a blog, but only after mastering the building
blocks for effective blog writing, can it be successful. Business
blogging is about telling stories that inform, educate, or
entertain a target audience. Content marketing is much more
that just broadcasting information.
Quality content writing is certainly not rocket science, but
without the right amount of time, patience, and commitment,
your blog or website may never get off the ground.

4. After serving in the U. S. Air Force, Ken began
what turned out to be a 30+ year career in the
insurance industry.
As an insurance marketing manager, he
was responsible for targeting and identifying
potential clients through networking, outreach,
and other creative initiatives required to build
meaningful business relationships.
Some 12 years ago Ken joined the ranks of freelance writers
and website designers. He believes that business blogging is
about telling stories that inform, educate, or entertain a target
audience and content marketing is much more that just
broadcasting information.
Ken enjoys helping businesses communicate, connect, and
engage their target audience. He has the passion, commitment,
and self motivation skills necessary to get the job done.
About the Instructor
Ken Bradford
Instructor

5. Requirements to take this course
There really are no requirements to take this course, except for
a passion for writing and the commitment to quality blog
content.
You will get the most from this course if you fit into one or more
of these groups of writers who hesitate to write blog content on
a consistent basis:
• Don't know where to start
• Don't think people will read it
• Don't feel they are good writers
• Don't have a journalism degree
• Feel like what they would write about has already been done
• Don't have the time to post regularly
This course will help beginning blog writers get started on the
right foot and it will help experienced writers hone their skills.
There’s something here for every writer.
Writing quality blog posts requires a lot of time, patience, and
commitment. This course does too!

6. What will you get from this course?
• Over 34 lectures and 2.5 hours of content!
• Define quality blog content
• Understand effective blog article structure
• Create evergreen blog content
• Develop new blog post ideas
• Optimize blog articles for search
• Edit blog posts
• Deal with writer frustrations
• Share blog posts in social media
• Learn blogging mistakes
• Write high-quality original blog content

7. Curriculum
Section 1: Let's test your blog writing knowledge
Quiz: How much do you already know? (16 questions)
This blog writing course has been designed for beginners
and experienced blog writers. So, how much do you
know and what do you need to learn?
Section 2: Introduction
There are many different ways to approach blog writing,
but each approach will require you to master essential
building blocks in order for you to stand out from all the
other writers.
Section 3: Blogging Overview (5 lectures)
This section will help you better understand the purpose
of blogging. It also offers some very good advice for those
who are wanting to write their own blog posts.
The 5 lectures in this Section consist of 2 videos and 3
.pdf presentations.

8. Curriculum (Cont’d)
Section 3: Blogging Overview (Cont’d)
• The why of blogging (Video)
• Advice for beginning blog writers (Video)
• Advise for beginning blog writers (.pdf)
• Characteristics of a successful blog writer (.pdf)
• Fun & creative blog writing exercises (.pdf)
Section 4: Key elements of an effective blog
article (7 lectures)
Anyone can start a blog, but only after mastering the
building blocks for effective blog writing, can it be
successful.
The 7 lectures in this Section consist of 2 videos, 4 .pdf
presentations and 1 text document.
• Defining quality content (.pdf)
• Quality blog content must meet consumers’ expectations
(Video)
• Quality blog content must meet consumers’ expectations
(.pdf)
• Blog article structure (Video)
• Blog article structure (.pdf)

9. Curriculum (Cont’d)
Section 4: Key elements of an effective blog
article (7 lectures) (Cont’d)
• Does the length of a blog post really matter (.pdf)
• Blog writing exercises to clean out the cobwebs
Section 5: Blog Writing Overview Exam (15
questions)
Successful blog writers must get started on the right foot
by understanding the basics of quality blog writing.
Section 6: Writing killer blog posts (4 lectures)
The best way to know that you are on target is to
understand that blog writing is all about your audience and
it's never about you.
The 4 lectures in this Sections consist of 1 text document
and 3 .pdf presentations.
• Blog writing to attract attention (.txt)
• Creating evergreen blog contant (.pdf)
• Creative ways to come up with new blog post ideas (.pdf)
• Blog writing exercises: Take an existing topic and make it
fresh and new (.pdf)

10. Curriculum (Cont’d)
Section 7: Knowing the basics of Search
Engine Optimization (SEO) (2 lectures)
It isn't necessary for blog writers to be SEO experts, but
understanding some of the basic principles of on-page SEO
will improve your blog's visibility.
The 2 lectures in this Section consist of 1 video and 1 .pdf
presentation.
• Blog writer’s checklist for on-page SEO (Video)
• Blog writer’s checklist for on-page SEO (.pdf)
Section 8: Good blog writers must be good
editors (1 lecture)
The techniques used in editing are just as important as
those used in writing.
• Blog editing checklist (.pdf)

11. Curriculum
Section 9: Blogging frustrations (1 lecture)
Life can be frustrating for everyone, at times. A writer's life
is no different. To be successful, you have to learn to tough
it out and deal with the inconveniences.
• Dealing with frustrations (.pdf)
Section 10: Blogging for business (3 lectures)
The 3 lectures in this Section consist of 2 videos and 1 .pdf
presentation.
According to the U. S. Small Business Administration
(SBA), blogging for business provides small business
owners with unprecedented ways of engaging large
audiences in ways that a business website could
never do.
• Blogging benefits to help you get in the spirit of
blogging (Video)
• 5 Key Benefits of Blog Writing for Small Business
(Video)
• 5 Key Benefits of Blog Writing for Small Business
(.pdf)

12. Curriculum
Section 11: Blog writing and social media (3
lectures)
The 3 lectures in this Section consist of 1 video and 2 .pdf
presentations.
• Can blogs be used as social media tools?
• Important role social networks play in promoting your blog
• Sharing blog posts in social media networks
A well designed blog can establish an open line of
communication, establish credibility, increase search
traffic, and build great communities just like any social
media.
Section 12: Blogs and content marketing (2
lectures)
Successful blog writers understand how to deliver
blog content in a way that people hear them,
understand them, and respond to them.
• Quality blog writing can boost your content marketing
campaign (.pdf)
• Branded content (.pdf)

13. Curriculum
Section 13: Let’s wrap it up! (3 lectures)
Blog writing does take time to come up with a topic, craft
the article, edit the article, and share it in social media. Is
all the time and effort really worth it?
The 3 lectures in this Section consist of 2 videos and 1
.pdf presentation.
• 6 Blog Writing Mistakes That Can Sink Your Blog (Video)
• 6 Blog Writing Mistakes That Can Sink Your Blog (.pdf)
• Is blogging worth all the effort? (Video)
Section 14: FINAL EXAM (15 questions)
Section 15: BONUS: 18 Blog Writing Tips to
Make the Next Blog Post the Best You've
Written
• 18 highly effective blog writing tips (.pdf)

14. CONCLUSION
After spending over a decade writing blog articles for my own
blogs and assisting other freelancers in their writing journey, I
thought it was time for me to design an online blog writing course.
Many people see the need for blogging and want to become
successful blog writers, but they hesitate for many reasons,
including:
•Don't know where to start
•Don't think people will read it
•Don't feel they are good writers
•Don't have a journalism degree
•Feel like what they would write about has already been done
•Don't have the time to post regularly
This blog writing course will show you that you have more
legitimate reasons why you should blog, including:
•You have a story to tell
•Blog writers have 24 hours, just like everyone else
•You need to improve your writing skills
•To open new doors of opportunity
So take the course, tell your friends about it and take the time to
write an honest review. I value your comments and I will be
adding more material to the course based on your opinions and
ideas.

15. 34
lectures
Over 2 ½
hours of
course
content.
• Videos
• Presentations
• Quizzes
• Writing Exercises
TAKE THE COURSE
My success as a blog writer comes from years of research,
learning, and just tinkering with different writing techniques
and ideas just to see what does and what doesn't work. This
blog writing course was designed to help you avoid the
mistakes I made and bypass the many hours of research.
That way, when you make a mistake, it will be a new one of
your own.

16. This ebook was
written for all
freelance writers who
want to take blog
writing to the next
level. If your dream is
to become a
successful freelance
blog writer, you owe it
to yourself to let
professional freelance
writers like Ken and
Deborah help you.
Start writing better web content today!
There are certainly a lot of books written about writing better
web content. The problem is that a lot of these books just give
instructions and don't really go into any detail about how to
apply those instructions to get better results. The authors of
"Writing Better Web Content" have not only provided ideas
and techniques to help you become a better freelance writer,
but they have made suggestions as to how to apply these
principles to make your passion for writing more enjoyable
and more profitable.

17. On
Sale
Now!
Get
your
copy
Today!
Barnes & Noble Bookstores
As each one of us walks life's road, we must understand
that each spiritual journey will be different. Our spiritual life
can be as unique as our fingerprints. It is a mistake to
judge another person's path against your own.
Learn to laugh at yourself and don't make everyone
around you have to walk on eggshells. You must learn to
create a safe, non-judgmental space for your friends and
family around you.