First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
The following resource was developed by RESYST for a research uptake and digital communications workshop held in Bangkok, Thailand.
In this resource:
- Understand how users read on the web
- Basic principles of writing for the web
- Review different types of written web content including blogs
- Blog writing structure
Find more: http://resyst.lshtm.ac.uk/resources/resource-bank-research-uptake
As a small business owner, you need strategies to get the word out and to keep your name in front of prospects and customers. Blogging and e-mail newsletters are a great way to establish yourself as a thought leader.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
"People read differently online than they do when they read print materials -- web users typically scan for information." Hence writing for the web requires a different approach. This presentation will help you understand the style and structure of writing for web.
The Conversion Copywriting Guide To Help Your Business Convert More CustomersYou & Co
So your business is doing great things. Question is, how do you leverage the power of great copywriting to convince potential customers they're onto something great?
To help you craft conversion-focused copywriting in your overall strategy (and help you chase those business wins!), we've gathered a guide on:
— The difference between content marketing and copywriting
— The principles of great copywriting
— The essentials to a solid approach that'll have you creating quality and targeted content. Every. Single. Time.
— The anatomy of a conversion-ready landing page
Ready to convince and convert more customers? Dive into the slideshow and start soaking up must-know insights and examples of great copywriting.
// About You & Co //
You & Co is a digital marketing agency in Sydney that loves to roll up its sleeves and help clients build wicked content marketing strategies.
This slideshow is adapted from a stand up presentation our curious teammates created, to share key learnings the whole team can enjoy!
Creating conscious video online by Jack Coyne (200k on YouTube)FilipJohansen
With the expansion of the internet, anyone can be a creator… in this
summit we will help everyone in this room leave with a clearer sense of how
to build an audience online through video.
Would You Like To Write An Article A Day? Follow These Tips …..Writing Articles the easy way. From how to generate articles from your ideas to writing the articles in any format.
Are your articles about as interesting as watching grass grow? Learn how to write an article that engages your audience from the git-go. Get more help at http://thebreakthroughmarketer.com/HowtoWriteanArticle
Have you always wished maybe as a beginner to create posts that go viral, generate thousands of traffic, lots of comment and shares and drive many sales? To do these discover from my expert tips on how to write a perfect blog post as a beginner.
Slides from an event at the CamCreative group in Cambridge with Sue Keogh from Sookio, called Everything you ever wanted to know about writing for the web (but were afraid to ask).
Find out more about how our copywriting, content and social media services can boost your presence on the web: www.sookio.com
In the beginning there was the internet, and organizations dumped their brochures onto web pages and thought, it was good. However, today's scanning and information-bombarded audience needs you to put them first when it comes to creating web content. They want it fast, easy and accessible. This seminar on web writing gives guideposts to improving and adapting your content to best serve your audience's needs: particularly relevant for those websites where information is the No. 1 reason audiences visit.
12 Types of Blog Posts - Kickstart Your Next Teacher Blog PostsMike Paul
Teachers make great bloggers! However, sometimes we all get stuck on what type of blog post to write. Use this handy guide and choose one of the 12 blog post formats to kickstart your next blog post. Share with other teacher bloggers!
The following resource was developed by RESYST for a research uptake and digital communications workshop held in Bangkok, Thailand.
In this resource:
- Understand how users read on the web
- Basic principles of writing for the web
- Review different types of written web content including blogs
- Blog writing structure
Find more: http://resyst.lshtm.ac.uk/resources/resource-bank-research-uptake
As a small business owner, you need strategies to get the word out and to keep your name in front of prospects and customers. Blogging and e-mail newsletters are a great way to establish yourself as a thought leader.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
"People read differently online than they do when they read print materials -- web users typically scan for information." Hence writing for the web requires a different approach. This presentation will help you understand the style and structure of writing for web.
The Conversion Copywriting Guide To Help Your Business Convert More CustomersYou & Co
So your business is doing great things. Question is, how do you leverage the power of great copywriting to convince potential customers they're onto something great?
To help you craft conversion-focused copywriting in your overall strategy (and help you chase those business wins!), we've gathered a guide on:
— The difference between content marketing and copywriting
— The principles of great copywriting
— The essentials to a solid approach that'll have you creating quality and targeted content. Every. Single. Time.
— The anatomy of a conversion-ready landing page
Ready to convince and convert more customers? Dive into the slideshow and start soaking up must-know insights and examples of great copywriting.
// About You & Co //
You & Co is a digital marketing agency in Sydney that loves to roll up its sleeves and help clients build wicked content marketing strategies.
This slideshow is adapted from a stand up presentation our curious teammates created, to share key learnings the whole team can enjoy!
Creating conscious video online by Jack Coyne (200k on YouTube)FilipJohansen
With the expansion of the internet, anyone can be a creator… in this
summit we will help everyone in this room leave with a clearer sense of how
to build an audience online through video.
Would You Like To Write An Article A Day? Follow These Tips …..Writing Articles the easy way. From how to generate articles from your ideas to writing the articles in any format.
Are your articles about as interesting as watching grass grow? Learn how to write an article that engages your audience from the git-go. Get more help at http://thebreakthroughmarketer.com/HowtoWriteanArticle
Have you always wished maybe as a beginner to create posts that go viral, generate thousands of traffic, lots of comment and shares and drive many sales? To do these discover from my expert tips on how to write a perfect blog post as a beginner.
Slides from an event at the CamCreative group in Cambridge with Sue Keogh from Sookio, called Everything you ever wanted to know about writing for the web (but were afraid to ask).
Find out more about how our copywriting, content and social media services can boost your presence on the web: www.sookio.com
In the beginning there was the internet, and organizations dumped their brochures onto web pages and thought, it was good. However, today's scanning and information-bombarded audience needs you to put them first when it comes to creating web content. They want it fast, easy and accessible. This seminar on web writing gives guideposts to improving and adapting your content to best serve your audience's needs: particularly relevant for those websites where information is the No. 1 reason audiences visit.
12 Types of Blog Posts - Kickstart Your Next Teacher Blog PostsMike Paul
Teachers make great bloggers! However, sometimes we all get stuck on what type of blog post to write. Use this handy guide and choose one of the 12 blog post formats to kickstart your next blog post. Share with other teacher bloggers!
Ignite Your Business with Content Marketing Part OneSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
Content creation principles
Mini creative writing
The power of purpose
Mini creative brief
Writing content guidelines
Blogs and articles
White papers and e books
Video blogs
Podcast
Webinar
Plan videos
GinzaMetrics defines how to create good content in your digital marketing efforts that will help your brand get found. Learn more about GinzaMetrics' search and content marketing platform at: ginzametrics.com. Sign up for our free 14-day trial.
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
Ignite Your Business with Content MarketingSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
Fast, Cheap, and Good: The Small Business Guide to Content CreationPure Chat
You want it all. Of course you do! When it comes to creating content as a small business owner, you don't have all the money or time in the world. We get it. In this guide, we cover everything you need to know to create fast, cheap and good content.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
With more people building their own blogs, learn how to create more usable blogs and content for your audience. We will review 10 usability guidelines to help you create and manage your blog.
The Top 4 Content Marketing MisconceptionsDocalytics
Are you operating on the assumption that content marketing isn't for you? Are you attempting to market with content but not getting the return you expected? You may be falling prey to some serious misconceptions that will affect your team's success with your content marketing strategy. This deck is a takeaway (including our speaking notes) based on a presentation we have given at several marketing workshops and conference.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. If you’re just getting involved in content
marketing, the first thing you need to do is
launch your blog and start writing.
3. I share the 15 types of content that will drive you more
traffic, there are a few things you need to know:
4.
5. So, let’s get started details
1) Info-graphics:
An info-graphic is the presentation of information or data in a visual
way. They are a powerful way to get your information out there in an
explosively visual format. If you have a graphic designer in your
professional network, tap him or her to make an info-graphic for you. Info-
graphics are perfect for communicating almost any idea or concept. Data,
research, statistics, and findings work especially well.
6. 2) Meme:
Meme you are easy to make. They’re viral. They’re hilarious.
Memes don’t require graphic design skills. Meme
Generator and Quick Meme are sites that allow you to add your
own text to popular meme images.
Memes may not be the best type of content to share on your blog,
but they’re primed for social media outlets. Twitter, Stumble upon,
Pinterest, Reddit, and Tumblr (especially Tumblr) will help your
meme to spread.
Memes are just-because content. When the mood hits or a funny
idea strikes you, go ahead and meme it.
7. 3) Videos:
I Could write a whole separate post on different types of videos. No matter
what type it is, however, a good video communicates a message in a succinct
and memorable way. There’s a world of variety within videos.
Making a good video is not cheap. You can start small, of course, but
contracting a video specialist or a camera crew can cost quite a bit.
Videos aren’t supposed to be long. Two to three minutes is a good length.
8. 4) Guides:
A guide is a detailed and fairly long piece of content. It goes beyond the
length, style, and approach of an ordinary blog post. My Advanced Guide
series are some of the most popular types of content I’ve ever created. The
writer needs to produce top-tier content. The designer needs to know how to
present that content in an attractive way. And the idea has to be something
that your audience wants.
A guide needs to look good. Make sure you recruit the services of a capable
designer as well as a writer. Readability has as much to do with layout and
presentation as it does with great writing style.
9. 5) Book reviews:
A book review is a simple discussion of a book plus your take on it. You
recommend good ones, critique not-so-good ones, and share the value that
you glean from them. Book reviews are great because they help to position
you as a thought leader.
I suggest a short-and-simple 7-point format:
• Introduce the book: 1-5 sentences.
• Introduce the author: 1-5 sentences.
• Summarize the book’s major points: 1-3 sentences per point.
• Share what you liked in the book: 1-5 sentences.
• Share what you didn’t like about the book: 1-5 sentences.
• Recommend it (or not) to your readers: 1-3 sentences.
• Provide a call to action: Link to the book.
10. 6) Opinion post:
This style of post is substantially different from your typical blog post, mostly
due to its tone. You may be used to publishing a careful and researched
discussion of a topic. The rant or opinion, by contrast, may be stronger and
more expressive. The more vociferous your position, the more it’s going to get
read and shared.
This should not be a daily thing. Someone who is constantly sharing his or her
opinions or ranting about a topic can become odious. Use with caution.
Be civil. Don’t let your opinions degenerate into people bashing. “Rant” does
not equal “angry.”
Be clear about what you’re doing — that this is your opinion, your take, your
position — and be humble about it.
11. 7) Product reviews:
A product review (Like the book review) can help establish authority and
leadership in your industry. Every industry has its unique array of products,
software, and services. When you engage key developers, manufacturers, or
service providers, you gain recognition and respect.
Introduce the product
Introduce the producer
Describe the product
Share what you like
Share what you don’t like
Provide your recommendation
Provide a call to action
12. 8) Question-able Title (How-to):
The how-to is one of the most popular types of content, especially in my
niche. On my blog, I write a lot of how-to guides. How-to articles have
awesome long tail search potential due to these popular long tail query
introductions: “How to…” and “How do I…?”
Introduce the problem
Introduce the solution
Discuss each step of the solution
Summarize the discussion
Provide a conclusion
The more thorough your explanation is, the better. Diagrams, videos, and
pictures can all help enhance the how-to blog
13. 9) Lists:
Lists have endless appeal. Chance are you’re going to see or read an article
today that involves some sort of a list — “5 Security Breaches You Need to
Know about,” “17 Ways to Rank Higher in Google in One Month.” Hey, you’re
already reading an article with the title “15 Types.”
When you write your list, use this simple format: introduce the topic, list your
points, and provide a conclusion.
• The more detailed your list is, the better.
• Long lists are good too.
• There’s no magic number for an awesome list. Odd numbers, round
numbers, any types of numbers — they all work equally well.
14. 10) Link pages:
The great thing about link posts is that they spread link love to other sites,
provide your own site with authoritative SEO signals, and assert your thought
leadership within your field.
A link page, often called a link roundup, is simply a list of links. Write down the
title of the article, hyperlink it, and number it Done.
It’s helpful to add your own blurb or introduction for each link you provide. it’s
a good way to put your own spin on a topic or add a bit of value to the
discussion. Besides, if a post is particularly good (or bad), you may want to
point this out.
15. 11) EBook:
An e-book is long content packaged in a different format, usually as a PDF.
EBook's are often a downloadable product, available for free in exchange for
joining a mailing list.
Books have chapters. Be sure to subdivide the book into manageable, topic-
oriented chunks.
If you choose to produce an eBook, you have to produce enough content to
make it book-worthy. Ten thousand words is a good benchmark.
I suggest creating both a PDF version and an HTML version of the eBook. An
HTML version allows you to embed video, audio, and other resources.
16. 12) Case Study:
Write a summary of the study and a preview of the outcome.
Explain the challenges that you had to overcome or the problem that the
client was facing.
Write out the solution you provided. Make it clear and explain it in a step-
by-step way.
Discuss the results of your solution and the ways in which it was
successful.
Provide a conclusion and a call to action.
17. 13) Podcast:
Creating a podcast is simple, provided you have a decent microphone and
some technical knowledge.
As with any media publication, be sure to accompany the podcast with
content. For example, announce it on your blog with a bit of a discussion.
Share information about new podcast releases and provide an overview of
the topic. You may even wish to publish the transcript of the podcast. This
helps to add SEO value.
18. 14) Interview:
First, you’ve got to invite the interviewee and set up a time to talk. Once
you’ve done that, here’s a good format for conducting the interview:
Introduce the interviewee. Generate excitement and anticipation.
Ask a question. Let the interviewee answer.
Continue with the question and answer format until conclusion. If
intriguing points come up during the discussion (and you’re adept at
thinking on your feet), you may wish to chase down the point with further
questions.
Conclusion. Be sure to thank the interviewee and provide a call to action
for your audience.
19. 15) Research and original data:
• Obviously, you’ve got to do the research. This takes finding a good topic
and investing time and quite a bit of effort into researching it.
• Present your data in an engaging way. Share concrete numbers,
percentages, and other details that engage a user’s interest.
Package your research as an info-graphic. You can get double the mileage
from research by writing about it and posting an info-graphic about it.
20. Conclusion:
As you’ve seen from this list, there are plenty of content options. The more
types of content you use, the more powerful your content marketing efforts
become. Content, regardless of its form, speaks to an audience. That
audience, in turn, listens, shares, learns, and converts.