This document discusses key terms and concepts related to real estate development profitability analysis. It defines terms like floor area, floor area ratio, transferable development rights, and ready reckoner rates. It also outlines different types of real estate deals like joint ventures and outright purchases. Critical variables that impact profitability are discussed, including deal conditions, land size, construction costs, and sale prices. Formulas for calculating saleable area in different municipalities are provided. An example cash flow spreadsheet is referenced to illustrate how to assess project cash flow and return on investment.