Real Estate Young Leadership Program in Business Management From SYMBIOSIS(SIMS)

1. REALESTATEYOUNGLEADERSHIP
PROGRAM
BUSINESS AND PROJECTMANAGEMENT
Dec 2015-11th ,12th &13th Oct

2. IREFCredentials
 Institute of Real Estate and Finance
□ Pioneer into Real Estate focused education
□ India’s No.1 Real Estate learning platform
□ Tie-up withSymbiosis to provide certification courses
 Incorporated in2013 &trained over 500+ Real Estate
Professionals
 Worked with Real Estate Corporates likeTATAHousing
Mumbai, Trimurtygroup, Bhumigroup Mumbai,
NAREDCO, NSDCUDAAN project
 Association with industry expert faculties to impart
practical & usable training

3. SYMBIOSIS(SIMS) Credentials

4. Proposed Program
 Overall 10 modules covered in10 sessions.
 Methodology
□ Interactive explanation of concepts (use of video clips, examples and case
studies)
□ Group/Individual activities during the session like Roleplay, marketing and
sales campaign preparation, etc.
□ Module Testat the end of every module
 Certification
□ Online Certification test at the end of the course
□ Certification Title: RealEstateProject/Business/Sales Management
□ Jointly provided by IREFand Symbiosis

5. Module1 – Introduction to Real Estate
 Real Estate business cycle & stakeholders
 Role& responsibilities of different stake holders
 Terminologies used inReal Estate
 Overview of Real Estate Market
 Introduction to Branding, Marketing & Sales

6. Module 2 – Project Management
 Introduction ToReal Estate Project Management
 Project Management Process Groups &Knowledge
Areas
 Integration Management :One ViewFor Project
Success
 Scope Management :Delivering Promise

7. Module3 – Traditional Marketing
 Traditional Marketing techniques
 Lead Generation
 Vastu
 Brochure & Cost sheet

8. Module4 – Digital Marketing
 Online Marketing channels
 Customer targeting &Understanding customer
behaviour
 CRM
 Upcoming technology

9. Module5 – Real Estate Sales
 Understanding Sales cycle
 Customer Handling
 Techniques to be effective salesman
 Managing Property exhibitions

10. Module 6– 3P Selling techniques
 3 Pointselling technique
 Sales pitch videos
□ Indoor pitch (bedroom, kitchen, living room, etc)
□ Outdoor pitch (Swimming pool, amenities, etc)

11. Module 7 – Customer Service Mgt
 Habits of highly effective people
 Communication skills
 Presentation skills
 Business etiquettes
 Customer service management

12. Module 8 – Negotiation skills
 Effective listing
 Emphatic conversation
 Assertive communication
 Finding Win-Win during negotiations

13. Module9 – Home Loan
 Process of home loan
 Home loan lead generation & closure
 Skillrequirement from home loan counsellors
 Loan against property
 Home loan income tax planning

14. Module 10– Legal
 Various Property Laws& recent amendments
 Documentation inReal Estate
□ For example 7/12 extract, mutation entries, title
report, etc
 Responsibility of Sales person inlegal matters

15. Faculty
No Trainer Name Education Year of Experaince Area of Tarining
1 Mr.Abhay Kumar BE,MBA,MLL 11 Real Estate Sale & Marketing
2 Chetan Thakre BE,MBA,PMI 20 Project Management,Negotation Skill
3 SureshMalkani BE,PG 30 Real Estate ,Service Management
4 Yogesh Akolkar BE,PG 15 IT,Internet Marketing
5 Mr.Prashant Maharaj Bsc,PGXLRI 9 Real Estate Lawand Finance
6 Dr. Pravin Kumar Bhoyar PHD 10 Genral Management
7 Rahul Patil BA 8 HomeLoan
8 VinitVyankatesh Deo CA 10 Real Estate Finance
9 ShamSundar Mphil 12 Real Estate Sale & Marketing

16. Thank you!
For enquires, please contact:
info@iref.co.in