The document discusses real estate sales trainings by Vidya Bhagwat. It provides a case study of selling 3 BHK penthouse flats with a swimming pool located in the middle of the city priced at 3 Cr + cost. It also outlines the real estate sales and marketing lifecycle which includes 7 stages: 1) feasibility study and market analysis, 2) marketing plan execution and sales team hiring/training, 3) home loan processing, 4) customer handling and closing, 5) money disbursement, 6) customer/bank follow-up, and 7) possession. Factors that affect sales strategy are also listed such as company revenue, vision, and sales team.

1. Trainings by Vidya Bhagwat
Real Estate Sales

2. Sales Case Study
Case-1
3 BHK super luxurious
penthouse flats with attached
swimming pool . Mid of City .3
Cr + cost .

3. Trainings by Vidya Bhagwat
Real Estate Sales
Understand Communicate Engage
NegotiationAcquire
Customer
Feedback
Look point of
closure
Understand the
customer budget
Ask what he
didn’t like
Give information
what is looking for
Show all you haveListen Customer
First

4. Trainings by Vidya Bhagwat
Real Estate Sales
Understand Communicate Engage
NegotiationAcquire
Customer
Feedback

5. Trainings by Vidya Bhagwat
New Real Estate Sales Tool
Cost Sheet
Brochure
Construction Progress Showoff
Sample Flat
Approved Plan Copy
Good Office Infra
High Cost Low Cost

6. Factor that effect your Sales strategy
Revenue
Pressure
• Cash rich
• Cash Starved
Company
Vision
• Build -Sell
• Build-Wait
Sales Team
• Active
• Passive

7. Trainings by Vidya Bhagwat
Real Estate Marketing and Sales Life Cycle
1. Feasibility study /
market analysis :
- Surrounding
competition
- Property trends
2. Marketing and Sales
Active:
- Marketing plan and
execution:
- Sale Hiring and training
3. Home Loan Process :
- APF
- Individual loan
processing
5. Customer Handling :
- Interaction
- Closing
6. Money Disbursement :
- Demand Letter
- Customer / Bank
Follow-up
7. Possession:
- Completion of payment
- Society Hand over

8. Trainings by Vidya Bhagwat
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