SEO involves optimizing webpages to increase their ranking in search engine results. This is done through on-page techniques like optimizing page titles, URLs, images and use of headings, as well as off-page techniques like building backlinks. Article marketing and blogs can also be used to generate interest, establish credibility, and create backlinks to improve search engine ranking. Regular assessment of SEO metrics is needed to check keyword placement and site functionality.

1. SEO Techniques

2. Objective Of This Chapter :
SEO gives surprisingly effective results in a short
time if done efficiently. SEO is the act of modifying a website
to increase its ranking in organic crawler-based listings of
search engines.
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3. Introduction :
Search Engine Optimization is a process of optimizing
a webpage or an article, so as to make it appear better to the
search engine crawlers. In general, the higher the page appear in
the search engine result pages, the greater are its chances to be
clicked by the end user.
Optimization can be done on a webpage or off the web page.
Off page SEO can be performed by creating Back links. For doing
on page SEO, you need to optimize the following components :-
• Page Title
• URL
• Image
• Use of proper H1, H2... tags
• Keyword Density
• Keyword Distance
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4. Article Marketing :
Article marketing is a form of marketing in which
articles are strategically placed on the Internet for the
purpose of promoting a specific website. The concept is to
generate interest in your website, establish credibility as an
expert in your niche and create back-links to your website
that will improve your site's search engine ranking.
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5. Using Blogs An Forms :
He world of digital marketing is constantly changing,
and in today’s fast paced work environment, it can be difficult to
stay up-to-date on the latest SEO and digital marketing tactics.
There are a ton of SEO forums and it is hard to keep
up with all of the information that is put out in all of them.
Fortunately there are a bunch of bloggers like me who try to point
out some of the good stuff in them. Thread Watch is a bit of a
hybrid, sort like a blog and a forum. It is ran by Dave, many other
friends.
• Search Guild
• V7N Web Dev Community
• Search Engine Watch Forums
• Digital point
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6. SEO Assessment & Metrics :
The goal of SEO is to advance selected pages of your site so they
rank in the top placement for search engine results on targeted keywords and,
ideally, on Google’s page one. Our SEO Review assesses where your website is in
this process. SEO is a baseline for online success. When your website is
optimized you get found in search engines. Get the information you need to
know how well your site is performing. Our SEO examination is attuned to the
latest algorithm changes and updates. You will receive a full diagnostic real-time
web check.
• Improves website optimization
• Checks on keyword placement
• Checks on site functionality
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7. Building A SEO Friendly Site:
The quality of your aide content, structure, internal
links, etc is very important for SEO!
1. E.g. if your keywords are missing on your web site Google
considers it irrelevant. This is to avoid SEO bombs.
2. Be sure to insert your keywords and phrases on the page titles,
subtitles, sidebars, footers, etc.
3. Carefully prepare your content and internal links anchors
measure keywords density.
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4. use tags and categories for content annotation.

8. Online Reputation Management :
Monitoring the internet reputation of a person /
product/ brand/ business. With the goal of suppressing negative
mentions or pushing them lower on the search engine.
• Social media sites :
Google webmaster tools :
www.google.com/webmasters
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Google analytics :
www.google.com/analytics
Alexa :
www.alexa.com

9. Paid E-Marketing And SEO :
• Many companies pay for visitors to their site
• Pay-per-click programs
Google Ad words – pay for attracting visitors
Google ad sense – gat paid for showing ads
Microsoft ad center
Yahoo search marketing
• Link exchange programs
• Mobile pay-per-click programs
Google mobile ads Microsoft mobile banner
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• Black SEO techniques officially forbidden by the search engine

10. • Examples of black SEO techniques
Spamdexing ( search engine spam)
Hidden text/ hidden links/ injected content
Buying / selling links/ link frames
Scraper sites (spam sites, web scrapers)
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• Avoid using black SEO techniques !
You may get unlisted from the SERPs

11. Link Bait SEO :
1. link bait (viral) SEO is original marketing technique that works
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well for SEO.
2. Create an unique content that lots of people will like and share
e.g. funny picture / story.
3. Distribution it initially in the social networks
4. It will get shared and multiplicities like a virus.
5. Ensure the link bait content links to your site with your keywords
as anchors
6. Ensure the link bait content is hard to be copied outside or your
site.

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