1. 2
Making your blog site: Blogger platform will be used
Topics To Be Covered:
2. Things to know before making a blog
Your
Target
Audience
Understanding The Five W’s
Who is coming to your blog?
What are they looking for or
reading or doing? Or what inspires
and influences them? What are
their goals and ambitions?
When are they coming to your blog
the most? (Time of day, night)
Where are they coming from?
(Referral, Search engine, Social
etc)
Why are they coming to your
blog, why are they reading your
content, leaving, signing up to your
email newsletter etc…?
3. Why is this so important?
Create more relevant,resourceful and readable
content that they want to read
If they’re looking for a solution, provide them with
the best possible and honest alternative
Use the social media platforms to conduct a survey.
Post questions to your fans on Facebook or
followers on Twitter, or send a short questionnaire to
your email subscribers asking them what they enjoy
reading the most about on your blog.
Analyze your statistics in Google Analytics to see
what pages your readers are drawn to the
most, and what pages have the highest exit rates
(bounce). What search queries are being used to
find content
Post a reader’s poll on your Facebook page or in
the sidebar of your blog
Host contests, offer them prizes, let them
understand that you really care.
These are a few ideas
and suggestions you
can use to find out
more about your target
audience.
4. PLANNING
Watch out your visitors
Plan your content based on your visitors demand
Keep an eye on your analytics and webmaster tool data and set up
a plan
Always be prepared to give some time to your audience by
commenting, emailing and giving off newsletters
Check and make a plan to make changes to your blog and its
features if needed
Watch out what other bloggers in your industry have been doing
with their sites and get some ideas and set your own plans
Plan,Keep Planning
5. Maintenance
o Most people starts blogging
with excitement but soon fails
to continue
Reason: Ups and downs with
blogging and lack of motivation
o Maintain your blogging and
stay motivated to continue
writing and growing your blog
6. 1. Pace Yourself
Pace Yourself – you should
consider your blog-life balance. If
your blog completely takes over
your life then, it will reflect in your
posts. You need to get out and
about, spend time with family and
friends and also get enough rest
to be a happy and productive
blogger.
7. 2. Re-evaluate your blogging goals
Do your original goals still apply
and do they fit with your overall
life plan, values and beliefs? If not
then now is a good time to re
define them.
8. 3. Make time to regularly review, refocus and plan
Decide what you
need to do and write
yourself an action
plan. Writing things
down often helps to
get them done.
9. 4. Think Big
Take some time to day dream about
your blog. In a perfect world, imagine
exactly how your blog would be? How
would it look? What sort of response
would you get from those reading it?
And how would you feel about it?
Thinking about what you can achieve
with your blog is likely to make you
much more motivated. Now you can
start to work towards your dream blog.
10. 5. Brainstorm
Scribble down everything that
you can possibly think of to
write about or do for your blog
no matter how ridiculous or
absurd it might seem. Try and
think outside the box of
unusual things that you could
write about or do to promote
your blog. Once you have
spent 10 minutes or so doing
this, you can begin to work
through and refine the list into
a more workable action plan.
11. 6. Interact
Interaction is one of the
key parts of blogging for
many people. Don’t
forget to interact with
your followers and other
like-minded people
through social
networks, forums and
IFB. This is a great way
to get inspired.
12. 8. Blog about what you love
Forget what everyone else is
doing and concentrate on the
aspects of fashion and style
that you really love and that
interest you the most. For
example, If going to and
reporting on all of the shows
during fashion week exhausts
you, is it absolutely necessary
that you go? Perhaps you
could cover fashion week from
a different angle. By doing this
not only will you feel more
motivated to blog but you will
also create something unique
that is driven by passion.
13. Networking
Try to be active in the following sites:
• FaceBook
• Myspace
• LinkedIn
• Black Planet
• Twitter
• StumbleUpon
• Digg
• Reddit
• Be active in all other Social Networking sites that
you find like minded people from your industry.
Networking is very important for a
new blogger and a must thing for the
Pro’s.
Network with bloggers who have
already achieved what you want – i.e
traffic
Start building relationships through
networking by guest blogging, using
twitter, managing facebook groups
and fanpage
Be useful, give first and then
receive, make friends within your
network.
Do everything positive to grab your
networks attention towards your
activities.
14. Branding
A Brand is a living entity
A Brand is the emotional response your
company receives. The emotion behind
what someone feels,sees,tastes etc when
they come across your brand.
A memorable logo is just the beginning.
15. Tips To Brand Your Blog
• Pick your blog’s name with care
• Choose a memorable address
• Give your blog a tagline
• Select your blog’s theme >>>>>>
• Determine the typeface
• Choose your bloggers
• Determine the topics your blog will cover.
• Create a voice for your blog
(Remember they must sound like a human being is
writing them. Who is the writer and what is his
perspective?)
• Determine the language used
• Select the blog’s main keywords
• Consider post length
• Write your blog legalese
20. Global vs. Local Monthly search volumes. The difference here is that one shows you only the
local area you set up (defaulted to United States) and the other shows you volume for the entire
world.
Be cautious using Global when you really mean Local, otherwise you’ll get keywords like “handy”
instead of “mobile phone” showing as they have a lot of volume, even though only Germans call it a
“handy”. Adjust your local settings here:
Example: Mobile Phone
21. Local Search Trends is also pretty cool, as it takes data from Google
Insights and displays it directly in the keyword tool. The bars that are
shown represent the previous 12 months’ search trend. Here’s an
example for “summer olympics 2012″ which clearly shows that interest
in this topic has been increasing, just as we would expect.
22. Things To Watch Out For With The Google Keyword Tool
Search volume is really just a suggestion. Lots of studies have shown that the
numbers here aren’t entirely accurate. But it’s useful to compare volumes to find out
what term is searched more often. Here’s a personal favorite example: “CRM solutions”
vs. “CRM software”:
23. In Brief
• Broad match = Contains all the words, may be in
any order, and may include other words
• Phrase match = Contains all the words, in order,
and may include other words before or after the
phrase
• Exact match = Contains only these words in this
order
24. So what’s most useful when it comes
to predicting traffic?
• the most realistic estimate of possible traffic is
the exact match search volume data.
• For phrases of at least 2 words, I generally
use Exact match type, which I find gives the
best indication. I rarely do keyword research
for single words these days, and if I do, I’ll use
my judgment to estimate the likely search
traffic from between the Broad and Exact
match results.
26. Here is how you should be going
The keywords which have largest number of
searches and smallest competition is the best
one to target for your website or blog
• Keyword 1: Low Demand and Low
Competition ----- Worthy to Target.
• Keyword 2: Low Demand and
High Competition ----- Won’t be
profitable to target
• Keyword 3: High Demand and
High Competition ----- will be hard
to dominate
• Keyword 4: High Demand and
Low Competition ----- Preferred
Ones. Begin with these keywords.
What To Select?
27. GAKT
Underneath the search field is a
checkbox as shown below:
If you’re looking for how many people
search a specific keyword, stay with [Exact]
Make sure this is checked; otherwise you
will get a huge list of keywords that may
not actually apply to your business.
Then numbers underneath Global are the
amount of searches all around the globe
averaged out over 12 months.
Searches in the Local column are referring
to the location that you specified in the
beginning. By default, they’re showing the
number of searches in the Unites States
averaged out over 12 months.
28. Some Helpful Tools For
Keyword Research
• http://ubersuggest.org/
• http://tools.seobook.com/keyword-
tools/seobook/ - make a free account to try
• keywordeye.co.uk - make a free account
to try
• http://www.semrush.com/ - make a free
account to try
• http://www.keyworddiscovery.com/ - make
a free account to try
• http://www.keywordspy.com/ - make a free
account to try
• http://www.wordtracker.com/
• http://www.wordstream.com/
• GAKT – Google Adwords Keyword Tool
http://www.google.com/trends/
http://www.marketsamurai.com/
http://www.google.com/shopping
http://www.shopping.com/
http://www.ebay.com/
http://www.amazon.com/
http://shopping.yahoo.com/
From Web Analytics & WMT’s
*Important
Don’t forget to take keyword ideas
from Instant Search and also from
related search query at the end of
the Search result page(If any)
30. • Identify your products and service
• Identify your brand value
• Identify your competition
• Identify your target markets (B2C vs. B2B)
• Identify you potential products (Verticals)
• Get your keyword data from:
– Google Webmaster Tools
– Google Analytics or other Web Analytics Tools
– Google AdWords PPC Keywords
– You competitors’ keywords
Before You Start
31. • Product or Service Keywords (MP3 Player)
• Brand Keywords (Sony MP3 Player)
• Modifier Keywords (Portable MP3 Player)
• Entity Keywords (MP3 Player Shop)
• Geographic Keywords (MP3 Player Shop in Dhaka)
• Demographic Segmented Keywords (Pink MP3 Player for
Women)
• Call to Action Keywords (Buy MP3 Player)
• Educational Keywords (How to buy MP3 Player)
• B2B Keywords (MP3 Player Wholesale)
Keyword Types
32. • Modifier (Portable)
• Brand (Gucci)
• Geographic (Dhaka)
• Demographic (Men’s)
• Call to action (Buy)
• Educational (How to)
Identify Keywords
Pre-words Core-words Post-words
• Major Product (Bag)
• Major Service
• B2B Keywords
• Entity (Shop)
• Geographic (Dhaka)
• Demographic (Men’s)
• Call to action (Buy)
• Leather Bag
• Ladies Leather Bag
• Ladies Leather Bag Shop
• Ladies Leather Bag Shop in Dhaka
• Gucci Leather Bag Company in Dhaka
• Buy Leather Bag in Dhaka
33. The first step is to start writing your list of keywords.
Take down the different keywords that you believe would be most relevant to your website.
Think like your customers/visitors – how would use those keywords to search for a website
that has the same information as your website
However vulgar and politically incorrect terminologies may destroy your websites reputation
or ranking, so don’t use them as your keywords
Do not include stop words as your keywords
Stop words are those words that are commonly found over the different websites but are not
recognized by search engines.
Source “Stop Words” - http://www.link-assistant.com/seo-stop-words.html
With these strategies one will be able to short list their initial list of keywords
Things You Should Consider
34. TRY TO USE YOUR MAIN KEYWORD IN THE DOMAIN NAME. IF THE GOAL IS TO SELL BASEBALL CARDS IN
THE SAN FRANCISCO BAY AREA, TRY SOMETHING TO THE EFFECT OF BAYAREABASEBALLCARDS.COM
BE SURE TO PREPARE FOR BRAND RECOGNITION. IN ALL BUSINESSES, EFFECTIVE BRANDING IS
ESSENTIAL; CHOOSE A NAME THAT IS PRECISE AND EXCITING AND THAT WILL ALSO LEAVE A MEMORABLE
THOUGHT IN YOUR CUSTOMERS MIND.
AVOID USING UNWANTED CHARACTERS. UNDERSCORES, HYPHENS, DASHES AND OTHER SPECIAL
CHARACTERS DEDUCT FROM YOUR SEO SCORE.
FORGET USING NUMBERS. NUMBERS ARE TREATED LIKE SPECIAL CHARACTERS, SEARCH ENGINES
DON'T LIKE THEM - HTTP://WWW.DEBTCONSOLIDATION247.CO.UK/
ALTHOUGH DIFFICULT, TRY OBTAINING A SHORT NAME.
CHOOSEA CREDIBLE NAME. IN LINK BUILDING EFFORTS, YOU'LL WANT TO HAVE AN ATTRACTIVE NAME
SO YOUR LINK AFFILIATES WILL BE PROUD HAVE IT ON THEIR SITES
GO WITH A .COM EXTENSION. IT SEEMS AS THOUGH THE SEARCH SPIDERS FAVOR .COM OVER ALL
OTHER OPTIONS. THE ONLY EXCEPTION TO THE RULE IS IF YOU'RE ELIGIBLE FOR A .ORG, .EDU OR .GOV
EXTENSION.
BUY THE ADDITIONAL .NET, .BIZ EXTENSIONS FOR THE SOLE PURPOSE OF LINKING BACK TO YOUR .COM
SITE. IT FIGHTS OFF POTENTIAL SITE COPIERS AND ALSO ASSISTS IN BUILDING INBOUND LINKS.
REGISTER YOUR DOMAIN FOR OVER THREE YEARS AT A TIME. THE ENGINES PREFER LONGER
REGISTRATIONSAS THEY BELIEVE THE SITE WILL BE AROUND FOR A LONG PERIOD OF TIME.
SEO Friendly Domain Selection Process
35. Exact Match Domains No Longer Rank As Well
Matt Cutts announced on Twitter that Google
is going after "low quality" exact match
domains (EMD) to ensure they do not rank
well in the Google search results.
Minor weather report: small upcoming
Google algo change will reduce low-
quality "exact-match" domains in
search results.
29 Sep 12
Matt said this algorithm update only impacts
0.6% of English-US queries.
New exact-match domain (EMD) algo
affects 0.6% of English-US queries to
a noticeable degree. Unrelated to
Panda/Penguin.
29 Sep 12
36. Warnings About EMD’s
Low quality EMDs are pushed below
Low quality EMDs are pushed below,
except for .GOV sites.
37. Keyword: Online Money Making
Low quality EMDs are pushed below
Keyword: SEO Consultant
Quality sites are not affected, but it does not take many
indexed pages to make a site look good in Google.
38. Website planning & Site Structure
Home
l
Category
l
Sub-Category
l
Topic
l
Content
39. Improved User Experience
There are key elements of an optimized website design that will enhance the
user experience:
Help them get oriented: When new visitors arrive on your website, they’re
wondering, “Where am I?” A confused visitor is a poor prospect. So you should
help them get oriented right away and show them how to navigate your website.
Make it quick and easy to move around: As a rule of thumb, see that they can
hop over to any page on your site with no more than 3 clicks (the fewer, the
better).
Don’t over-optimize: Google recommends building pages for users, not search
engines. Over-optimizing your site by loading it with keywords can disrupt the
user experience, and cost you sales.
