SlideShare a Scribd company logo
Google hangout based training 
session 
With Prakash
Know the Trainer 
• Blogger since 2009 
• Spiritual blogger since 2013 
• Has worked on Email marketing/social media 
marketing
Defining the blog 
• Blog 
• Blog address/url 
• Blog post 
– Microblogging/audio blogging/video blogging and 
blogging that mostly refer to 
• Blog author 
• Blog vs websites
Blog 
• Truncation for weblog 
• Blog is generally written by one person 
• Contents are arranged chronologically
What is blog address 
• What is the address of facebook? 
– www.facebook.com 
• Blog address is what your user type in their 
browser to access your blog
What is blog post? 
• Each and every content that you post in your 
blog is called blog post. 
• Can be text, image or video 
• Based on the type of content blogging are divided as 
Microblogging/audio blogging/video 
blogging/general blogging
Micro blogging 
• Use of sites like twitter, tumblr 
• Generally posts are very small 
• In twitter each post is just 140 characters long
Audio blogging/ podcast 
• Posts are in the audio format 
• Modern radio?
Video Blogging 
• Post are all videos 
• Gained popularity along with youtube 
• Our online tv?
Blogging 
• Mostly referred type when the word blogging 
is pronounced 
• Content may be text/image/audio or video 
• Content may be of any length
Blog vs websites? 
Blog Website 
Posts are arranged in chronological order by 
date 
Highly customizable 
Mostly run by single person May be run by many person 
Every blog is a website Not every website is a blog 
Blog has personal feel and grammar is not 
strict 
Websites are mostly insttitutional
Benefits of blogging
Blogging builds your 
online reputation.
It shows off your skills.
It improves your skills.
Your voice/experiences/learning 
reaches to mass
You may 
• Get popular 
• Earn money
Who is blogging not for? 
• Those who are celebrity 
– Heƌe I doŶ’t ŵeaŶ ƌeal Đeleďƌity, ďut the people 
who think they are celebrity and share their 
everyday life (guess who might be interested? No 
one!) 
• Those who are emotional 
– Blog is not a place to express all your sorrow and 
collect sympathy
• Advertisers 
– Who doŶ’t ǁaŶt to eaƌŶ ŵoŶey? But ďlog is Ŷot a 
place where you post all sorts of advertisers 
expecting someone might click them and you will 
be rich 
• Multi talented ones 
– These multi-talented ones are actually confused 
ďloggeƌs. They doŶ’t kŶoǁ ǁhat they should ďlog 
about, after all they know so many things. 
Eventually they share so many things that their 
readers get confused.
Choosing the niche 
• Though you may have varieties of skills, focus 
one only one thing at a time if you want to be 
good blogger 
• Because? 
– BloggiŶg is Ŷot foƌ ďloggeƌ…..it is foƌ useƌ 
– i.e. write what benefits your user not what you 
feel like writing
Getting technical 
• Choosing the platforms 
– Blogger: 
• Free platform by google 
• Easy to manage/ you can focus on content 
– Wordpress: 
• Free platform 
• Number of themes (choose appearance) 
• Number of plugins (extend features/functionalities of 
your blog)
Decide the blog name and address 
• Seems small thing but most important one 
• After choosing your niche choose name for 
youƌ ďlog aĐĐoƌdiŶgly, let’s keep that siŵple 
and catchy 
• Youƌ ďlog’s addƌess should ďe easy to 
remember and totally relate to the content of 
blog. If you make a blog named himalaya and 
you blog about tshirt printing, people will 
have hard time relating that.
Let’s get ouƌ haŶds diƌty 
• Making your first blog 
• Writing your first blog post
What not to do after first blog post 
• Forget to recheck grammar 
• Immediately share all over the media: instead 
of sharing all over the media, you can share 
with some of your friends and gather their 
feedback. It is recommended that you write 
atleast 7-8 blog posts before you share in 
social media so that people who come to your 
blog and like an article will have some other 
posts to engaged to.
Become better at posts
A good blogger is a good reader 
• Who here reads blogs? 
– What sort? (hobbies, professional, etc) 
– How do you find them? 
– Hoǁ do you kŶoǁ ǁhat’s posted oŶ theŵ? 
– How do you read them (how long, how much etc) 
– What makes a good blog? 
• Everyone: what sort of blog would you like to 
read? How would you read it?
Tip 1: Write for readers 
• Write for your readers 
– i.e. know how your blog benefits your readers 
– From previous discussion we remember that, we 
read what gives us some knowledge or is usefuls 
to us
Tip2: Read more for inspiration 
• WaŶt to ǁƌite a ďlog ďut doŶ’t kŶoǁ ǁhat to 
write? 
– then you should ƌead otheƌ’s blog. 
• Why? 
– might provoke thoughts for you to write about 
aŶd liŶk to iŶ youƌ oǁŶ ďlog…
Tip 3: Consistency 
• Be consistent in terms of 
– What you write on (niche) 
– Frequency you post (schedule) 
• Decide your niche at first and always write on 
same thing 
• Frequency is very very very important aspect. 
Choose how many posts you want to write & 
stick to the schedule.
Planning a post!
What to post about? 
• For your intended blog, jot down at least TEN 
ideas for posts: 
– Titles 
– a brief note of what each one might include 
– Category and Tags 
• Review these: are they too large? can you 
break each one down into more posts or 
suggest other takes on them?
Types of Post 
• You could vary between: 
– Instructional tips and how-to 
– Explanation and information 
– Advice and problem-solving 
– Editorial commentary on a news story 
– Account of an event e.g. conference 
– Some ideas in draft for discussion 
– A review of an article or book 
– Top ten list 
– A series of posts on a topic
Choose your blogging style 
• Are you writing poem/story? Suggestion or 
descriptive article? 
• Do you want to be authorative?
Practising your style 
• Now you have topic, type and style 
• Take one of your ten ideas for a blog post 
• Write 300 words in a suitable style and tone 
• See what others think – is it engaging and 
accessible? (try reading it aloud as if you were 
chatting to someone)
Lengths of posts 
• Why is decision about blog length even 
necessary? 
– People have short attention span 
– They skim the content 
• Short articles: keep that to minimum 300 
• Detailed of about 800 words 
• Descriptive of 2000-5000 words 
– Tip: insert images in between to keep 
readers engaged
Length of post (contd.) 
• Do not worry about the length of the article as 
long as it conveys the point. Of course, the 
fewer words you use, the better. 
• There are very few people who read very long 
posts, so focus on short and sweet articles
Betterment tips 
• Start the article with a short sentence, not 
more than 8 words. 
• Avoid long sentences. Instead break the 
seŶteŶĐes as ŵuĐh as possiďle ďut doŶ’t 
overdo that again. 
• Edit your old articles, you will know that some 
part of them are really useless.
Professional tips 
• Be original 
• Always use a photo or snapshot 
• Describe images 
• Spell Check 
• Credit the sources (this shows research you have 
done for writing your post, which increases 
readers trust in you.) 
• DoŶ’t use Đyďeƌ laŶguage: 
you-u....
Rising To Popularity!
What is popularity in blogging? 
• More people read your blog 
• It is shared more often in social media 
• People remember your domain name 
• You appear more often in search engines
What are all these related to? 
Traffic!
Sources of traffic 
• Returning visitors 
• Personal referral 
• Social networking sites 
• Search engine
Equation of traffic 
• Content + marketing = traffic 
• traffic+ satisfaction=more traffic 
+ 
Search Engine Optimization (SEO) 
• Search engines love social sharing 
• Write seo optimised articles
Social media marketing 
• Well planned social media marketing 
Twitter: 
• Follow other people from same niche 
• Contact them more often( you may not be replied but if 
by chance they once share you, traffic will boom) 
Facebook: 
• Maintain a separate page for your blog 
• Similarly focus on other social medias 
• Keep all social media widgets in 
your site
Your Presence in Blogosphere 
• CoŵŵeŶt fƌeƋueŶtly oŶ otheƌ’s ďlog 
• Follow more popular blogs on your niche 
• Guest blogging 
– If you want to alllow guest blogging in your site 
then please have some guidelines written for 
theŵ so that you doŶ’t haǀe to go thƌough ŵaŶy 
crappy posts before selecting them 
• Allow others to follow you
Email Marketing 
• Targeting email of your potential customers 
• Start collecting email id of your readers from very 
beginning, if you are serious about blogging. 
• You can offer some free stuffs in exchange of 
their email ids 
– Please make sure you have authority over what you 
share 
– You may also write book and share that 
– For me I collect them via blogging trainings 
• Services like aweber, mailchimp helps you in 
email marketing by allowing you track 
the responses
Benefit of all these marketings 
• If you start a new venture you can easily reach 
to these people 
• Moƌeoǀeƌ you ǁoŶ’t haǀe tough tiŵe haǀiŶg 
returning visitors 
• Your readers who want to come back to your 
blog again wont need to remember your 
doŵaiŶ Ŷaŵe…afterall there are so many of 
them
Traffic is there! Now what?
• If you have done your basics right then your 
blog is now ready to earn some real money 
• A well targeted blog has a audience who may 
be willing to buy what they suggest or write 
about 
• They already know potential sponsors and 
now can approach them
Thank You

More Related Content

What's hot

Writing for the web
Writing for the webWriting for the web
Writing for the web
Xavier Pradheep Singh
 
Professional Blogging 101
Professional Blogging 101Professional Blogging 101
Professional Blogging 101
words
 
Article Writing Tips
Article Writing TipsArticle Writing Tips
Article Writing Tips
Md Ekram
 
Basic desingig & blogs
Basic desingig & blogsBasic desingig & blogs
Basic desingig & blogs
umrella
 
Web based writing..
Web based writing..Web based writing..
Web based writing..
vindiesel111111
 
Blogging part 1
Blogging part 1Blogging part 1
Blogging part 1
Joe Nasr
 
Web based writing
Web based writingWeb based writing
Web based writing
Awais Khan
 
Blog Like A Pro!
Blog Like A Pro!Blog Like A Pro!
Blog Like A Pro!
Lucy A. Snyder
 
How to Write an Awesome Blog Post
How to Write an Awesome Blog PostHow to Write an Awesome Blog Post
How to Write an Awesome Blog Post
Segment HQ
 
Writing For The Web
Writing For The WebWriting For The Web
Writing For The Web
Verbal+Visual
 
Pro Writing Tips from an Editor
Pro Writing Tips from an EditorPro Writing Tips from an Editor
Pro Writing Tips from an Editor
GreenleafBookGroup
 
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better BrandBlogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
Ivan Brezak Brkan
 
Technical Authorship in Practice
Technical Authorship in PracticeTechnical Authorship in Practice
Technical Authorship in Practice
Petri Kainulainen
 
Clayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbecoClayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbeco
Scott Kolbe
 
Writing for the web
Writing for the webWriting for the web
Writing for the web
resyst
 
Copywriting And Creative Seminar
Copywriting And Creative SeminarCopywriting And Creative Seminar
Copywriting And Creative Seminar
Amber Cleave
 
Blogging and social media
Blogging and social mediaBlogging and social media
Blogging and social media
Kate Turner
 
1ketoan.com Hướng dẫn tạo Blog post
1ketoan.com   Hướng dẫn tạo Blog post1ketoan.com   Hướng dẫn tạo Blog post
1ketoan.com Hướng dẫn tạo Blog post
DchvKTonThu1ketoan
 
Building Amazing Author Websites: The Absolute Necessities by Deborah Carney
Building Amazing Author Websites:The Absolute Necessities by Deborah CarneyBuilding Amazing Author Websites:The Absolute Necessities by Deborah Carney
Building Amazing Author Websites: The Absolute Necessities by Deborah Carney
Deborah Carney
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
Lindsey Patten
 

What's hot (20)

Writing for the web
Writing for the webWriting for the web
Writing for the web
 
Professional Blogging 101
Professional Blogging 101Professional Blogging 101
Professional Blogging 101
 
Article Writing Tips
Article Writing TipsArticle Writing Tips
Article Writing Tips
 
Basic desingig & blogs
Basic desingig & blogsBasic desingig & blogs
Basic desingig & blogs
 
Web based writing..
Web based writing..Web based writing..
Web based writing..
 
Blogging part 1
Blogging part 1Blogging part 1
Blogging part 1
 
Web based writing
Web based writingWeb based writing
Web based writing
 
Blog Like A Pro!
Blog Like A Pro!Blog Like A Pro!
Blog Like A Pro!
 
How to Write an Awesome Blog Post
How to Write an Awesome Blog PostHow to Write an Awesome Blog Post
How to Write an Awesome Blog Post
 
Writing For The Web
Writing For The WebWriting For The Web
Writing For The Web
 
Pro Writing Tips from an Editor
Pro Writing Tips from an EditorPro Writing Tips from an Editor
Pro Writing Tips from an Editor
 
Blogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better BrandBlogs as Your Arsenal in Creating a Better Brand
Blogs as Your Arsenal in Creating a Better Brand
 
Technical Authorship in Practice
Technical Authorship in PracticeTechnical Authorship in Practice
Technical Authorship in Practice
 
Clayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbecoClayton chamber blogging feb13-kolbeco
Clayton chamber blogging feb13-kolbeco
 
Writing for the web
Writing for the webWriting for the web
Writing for the web
 
Copywriting And Creative Seminar
Copywriting And Creative SeminarCopywriting And Creative Seminar
Copywriting And Creative Seminar
 
Blogging and social media
Blogging and social mediaBlogging and social media
Blogging and social media
 
1ketoan.com Hướng dẫn tạo Blog post
1ketoan.com   Hướng dẫn tạo Blog post1ketoan.com   Hướng dẫn tạo Blog post
1ketoan.com Hướng dẫn tạo Blog post
 
Building Amazing Author Websites: The Absolute Necessities by Deborah Carney
Building Amazing Author Websites:The Absolute Necessities by Deborah CarneyBuilding Amazing Author Websites:The Absolute Necessities by Deborah Carney
Building Amazing Author Websites: The Absolute Necessities by Deborah Carney
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 

Viewers also liked

Lebowski Publishers - Najaar 2014
Lebowski Publishers - Najaar 2014Lebowski Publishers - Najaar 2014
Lebowski Publishers - Najaar 2014
Xanne Liebregts
 
Zomeraanbieding 2014 Lebowski Publishers
Zomeraanbieding 2014 Lebowski PublishersZomeraanbieding 2014 Lebowski Publishers
Zomeraanbieding 2014 Lebowski Publishers
Xanne Liebregts
 
VSI
VSIVSI
3 Retirement Savings Tips for Newlyweds
3 Retirement Savings Tips for Newlyweds3 Retirement Savings Tips for Newlyweds
3 Retirement Savings Tips for Newlyweds
POP Creative
 
Sistem komputer matkul Pengantar sistem komputer
Sistem komputer matkul Pengantar sistem komputerSistem komputer matkul Pengantar sistem komputer
Sistem komputer matkul Pengantar sistem komputer
Selvhiee Rd
 
Bao cao jua ki
Bao cao jua kiBao cao jua ki
Bao cao jua ki
Tuan Huy
 
Prins boudewijnhoeve juli-augustus 2014 - Nouvelles dates ! Nieuwe datums !
Prins boudewijnhoeve juli-augustus 2014 - Nouvelles dates ! Nieuwe datums !Prins boudewijnhoeve juli-augustus 2014 - Nouvelles dates ! Nieuwe datums !
Prins boudewijnhoeve juli-augustus 2014 - Nouvelles dates ! Nieuwe datums !
Déborah De Visscher
 
Homeandsouvenir
HomeandsouvenirHomeandsouvenir
Homeandsouvenir
Benjohnson247
 
06 demographic indicators of indian population
06 demographic indicators of indian population06 demographic indicators of indian population
06 demographic indicators of indian population
Ravi Nayak
 
Hadoop Job opportunities
Hadoop Job opportunitiesHadoop Job opportunities
Hadoop Job opportunities
Benjohnson247
 
Identify and asses am
Identify and asses amIdentify and asses am
Identify and asses am
Sole Michael
 
Looking back at your prelim task, what have you learnt in the progression fro...
Looking back at your prelim task, what have you learnt in the progression fro...Looking back at your prelim task, what have you learnt in the progression fro...
Looking back at your prelim task, what have you learnt in the progression fro...
bethxl
 
SM - Net Sales Management Network presentation
SM - Net Sales Management Network presentationSM - Net Sales Management Network presentation
SM - Net Sales Management Network presentation
Sales Management Network
 
Xml transformation language
Xml transformation languageXml transformation language
Xml transformation language
reshmavasudev
 

Viewers also liked (16)

Lebowski Publishers - Najaar 2014
Lebowski Publishers - Najaar 2014Lebowski Publishers - Najaar 2014
Lebowski Publishers - Najaar 2014
 
Zomeraanbieding 2014 Lebowski Publishers
Zomeraanbieding 2014 Lebowski PublishersZomeraanbieding 2014 Lebowski Publishers
Zomeraanbieding 2014 Lebowski Publishers
 
VSI
VSIVSI
VSI
 
3 Retirement Savings Tips for Newlyweds
3 Retirement Savings Tips for Newlyweds3 Retirement Savings Tips for Newlyweds
3 Retirement Savings Tips for Newlyweds
 
BaiMau
BaiMauBaiMau
BaiMau
 
Sistem komputer matkul Pengantar sistem komputer
Sistem komputer matkul Pengantar sistem komputerSistem komputer matkul Pengantar sistem komputer
Sistem komputer matkul Pengantar sistem komputer
 
Bao cao jua ki
Bao cao jua kiBao cao jua ki
Bao cao jua ki
 
Prins boudewijnhoeve juli-augustus 2014 - Nouvelles dates ! Nieuwe datums !
Prins boudewijnhoeve juli-augustus 2014 - Nouvelles dates ! Nieuwe datums !Prins boudewijnhoeve juli-augustus 2014 - Nouvelles dates ! Nieuwe datums !
Prins boudewijnhoeve juli-augustus 2014 - Nouvelles dates ! Nieuwe datums !
 
Homeandsouvenir
HomeandsouvenirHomeandsouvenir
Homeandsouvenir
 
06 demographic indicators of indian population
06 demographic indicators of indian population06 demographic indicators of indian population
06 demographic indicators of indian population
 
Hadoop Job opportunities
Hadoop Job opportunitiesHadoop Job opportunities
Hadoop Job opportunities
 
Identify and asses am
Identify and asses amIdentify and asses am
Identify and asses am
 
Looking back at your prelim task, what have you learnt in the progression fro...
Looking back at your prelim task, what have you learnt in the progression fro...Looking back at your prelim task, what have you learnt in the progression fro...
Looking back at your prelim task, what have you learnt in the progression fro...
 
SM - Net Sales Management Network presentation
SM - Net Sales Management Network presentationSM - Net Sales Management Network presentation
SM - Net Sales Management Network presentation
 
Xml transformation language
Xml transformation languageXml transformation language
Xml transformation language
 
Fitness business day workshop 2
Fitness business day   workshop 2Fitness business day   workshop 2
Fitness business day workshop 2
 

Similar to No Blogging to Know Blogging Hangout with Prakash

Selection of a blog
Selection of a blogSelection of a blog
Selection of a blog
PAQUIAAIZEL
 
Using Blogs for eLearning
Using Blogs for eLearningUsing Blogs for eLearning
Using Blogs for eLearning
Debbie Richards
 
Scientific Outreach and Grantsmanship Part 4 blogging
Scientific Outreach and Grantsmanship Part 4 bloggingScientific Outreach and Grantsmanship Part 4 blogging
Scientific Outreach and Grantsmanship Part 4 blogging
David Tng
 
Everything you wanted to know about Blogs
Everything you wanted to know about BlogsEverything you wanted to know about Blogs
Everything you wanted to know about Blogs
Subhendu Pattnaik
 
I blog...therefore I am!
I blog...therefore I am!I blog...therefore I am!
I blog...therefore I am!
Tathagat Varma
 
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business
Marsha Lynn Hudson
 
Abeginnersguidetoblogging
AbeginnersguidetobloggingAbeginnersguidetoblogging
Abeginnersguidetoblogging
Helen Webster
 
Basic desingig & blogs
Basic desingig & blogsBasic desingig & blogs
Basic desingig & blogs
reddvise
 
Baku Social Media Seminar - Day 3
Baku Social Media Seminar - Day 3Baku Social Media Seminar - Day 3
Baku Social Media Seminar - Day 3
Peter Svarre
 
Social media for beginners presentation moreton bay council
Social media for beginners presentation moreton bay councilSocial media for beginners presentation moreton bay council
Social media for beginners presentation moreton bay council
Kim Goodwin
 
Content writing in Blog
Content writing in BlogContent writing in Blog
Content writing in Blog
mssaman
 
Basics of Content Writing
Basics of Content WritingBasics of Content Writing
Basics of Content Writing
mssaman
 
Content writing
Content writingContent writing
Content writing
mssaman
 
Basics and Tips of Content writing
Basics and Tips of Content writingBasics and Tips of Content writing
Basics and Tips of Content writing
mssaman
 
WordPress Glasgow November 2017: How To Build Your Business Blog
WordPress Glasgow November 2017: How To Build Your Business BlogWordPress Glasgow November 2017: How To Build Your Business Blog
WordPress Glasgow November 2017: How To Build Your Business Blog
Claire Brotherton
 
Blogging for Business - An Introduction
Blogging for Business - An IntroductionBlogging for Business - An Introduction
Blogging for Business - An Introduction
Peacock Creative Services
 
11 different types of blog posts - to avoid boring your readers!
11 different types of blog posts - to avoid boring your readers! 11 different types of blog posts - to avoid boring your readers!
11 different types of blog posts - to avoid boring your readers!
Top Left Design
 
ThinkSearch Blogging Workshop template
ThinkSearch Blogging Workshop templateThinkSearch Blogging Workshop template
ThinkSearch Blogging Workshop template
Tim Aldiss
 
How to write a successful blog and make sure people read it
How to write a successful blog and make sure people read itHow to write a successful blog and make sure people read it
How to write a successful blog and make sure people read it
Emily Fletcher
 
A beginner’s guide to blogging
A beginner’s guide to bloggingA beginner’s guide to blogging
A beginner’s guide to blogging
Helen Webster
 

Similar to No Blogging to Know Blogging Hangout with Prakash (20)

Selection of a blog
Selection of a blogSelection of a blog
Selection of a blog
 
Using Blogs for eLearning
Using Blogs for eLearningUsing Blogs for eLearning
Using Blogs for eLearning
 
Scientific Outreach and Grantsmanship Part 4 blogging
Scientific Outreach and Grantsmanship Part 4 bloggingScientific Outreach and Grantsmanship Part 4 blogging
Scientific Outreach and Grantsmanship Part 4 blogging
 
Everything you wanted to know about Blogs
Everything you wanted to know about BlogsEverything you wanted to know about Blogs
Everything you wanted to know about Blogs
 
I blog...therefore I am!
I blog...therefore I am!I blog...therefore I am!
I blog...therefore I am!
 
8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business8 Tips for Blogging Success for Small Business
8 Tips for Blogging Success for Small Business
 
Abeginnersguidetoblogging
AbeginnersguidetobloggingAbeginnersguidetoblogging
Abeginnersguidetoblogging
 
Basic desingig & blogs
Basic desingig & blogsBasic desingig & blogs
Basic desingig & blogs
 
Baku Social Media Seminar - Day 3
Baku Social Media Seminar - Day 3Baku Social Media Seminar - Day 3
Baku Social Media Seminar - Day 3
 
Social media for beginners presentation moreton bay council
Social media for beginners presentation moreton bay councilSocial media for beginners presentation moreton bay council
Social media for beginners presentation moreton bay council
 
Content writing in Blog
Content writing in BlogContent writing in Blog
Content writing in Blog
 
Basics of Content Writing
Basics of Content WritingBasics of Content Writing
Basics of Content Writing
 
Content writing
Content writingContent writing
Content writing
 
Basics and Tips of Content writing
Basics and Tips of Content writingBasics and Tips of Content writing
Basics and Tips of Content writing
 
WordPress Glasgow November 2017: How To Build Your Business Blog
WordPress Glasgow November 2017: How To Build Your Business BlogWordPress Glasgow November 2017: How To Build Your Business Blog
WordPress Glasgow November 2017: How To Build Your Business Blog
 
Blogging for Business - An Introduction
Blogging for Business - An IntroductionBlogging for Business - An Introduction
Blogging for Business - An Introduction
 
11 different types of blog posts - to avoid boring your readers!
11 different types of blog posts - to avoid boring your readers! 11 different types of blog posts - to avoid boring your readers!
11 different types of blog posts - to avoid boring your readers!
 
ThinkSearch Blogging Workshop template
ThinkSearch Blogging Workshop templateThinkSearch Blogging Workshop template
ThinkSearch Blogging Workshop template
 
How to write a successful blog and make sure people read it
How to write a successful blog and make sure people read itHow to write a successful blog and make sure people read it
How to write a successful blog and make sure people read it
 
A beginner’s guide to blogging
A beginner’s guide to bloggingA beginner’s guide to blogging
A beginner’s guide to blogging
 

Recently uploaded

Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptxIot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
DeepakKumar862274
 
Build a Professional Resume using Canva , Tanapat Limsaiprom
Build a Professional Resume using Canva , Tanapat LimsaipromBuild a Professional Resume using Canva , Tanapat Limsaiprom
Build a Professional Resume using Canva , Tanapat Limsaiprom
TanapatLimsaiprom1
 
Why Your Business Needs a Professional Web Design Company UAE
Why Your Business Needs a Professional Web Design Company UAEWhy Your Business Needs a Professional Web Design Company UAE
Why Your Business Needs a Professional Web Design Company UAE
adelewhite125
 
Cyber Security Course & Guide. X.GI. pdf
Cyber Security Course & Guide. X.GI. pdfCyber Security Course & Guide. X.GI. pdf
Cyber Security Course & Guide. X.GI. pdf
RohitRoshanBengROHIT
 
UMN degree offer diploma Transcript
UMN degree offer diploma TranscriptUMN degree offer diploma Transcript
UMN degree offer diploma Transcript
cenocb
 
Web development Platform Constraints.pptx
Web development Platform Constraints.pptxWeb development Platform Constraints.pptx
Web development Platform Constraints.pptx
ssuser2f6682
 
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai AvailableChennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
shamrisumri
 
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
ffg01100
 
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
ffg01100
 
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
ffg01100
 
Dewanstudio Project Portfolio 2023 show case
Dewanstudio Project Portfolio 2023 show caseDewanstudio Project Portfolio 2023 show case
Dewanstudio Project Portfolio 2023 show case
DEWANSTUDIO.COM
 
workbook and project U5 1ºsecundaria.pdf
workbook and project U5 1ºsecundaria.pdfworkbook and project U5 1ºsecundaria.pdf
workbook and project U5 1ºsecundaria.pdf
anya2024forgya
 
Trading Strategy for London silver bullet
Trading Strategy for London silver bulletTrading Strategy for London silver bullet
Trading Strategy for London silver bullet
OkgatoSemadi1
 
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaipromInformation Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
TanapatLimsaiprom1
 
Corporate Minimal Newspaper Headline Style Newsletter.pptx
Corporate Minimal Newspaper Headline Style Newsletter.pptxCorporate Minimal Newspaper Headline Style Newsletter.pptx
Corporate Minimal Newspaper Headline Style Newsletter.pptx
byubyu7
 
6 Reasons to Use a VPN | 3S VPN Server App
6 Reasons to Use a VPN | 3S VPN Server App6 Reasons to Use a VPN | 3S VPN Server App
6 Reasons to Use a VPN | 3S VPN Server App
VPN Server
 
2023. Archive - Gigabajtos selfpublisher homepage
2023. Archive - Gigabajtos selfpublisher homepage2023. Archive - Gigabajtos selfpublisher homepage
2023. Archive - Gigabajtos selfpublisher homepage
Zsolt Nemeth
 
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdfTop 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Krishna L
 
Megalive99 Situs Betting Online Gacor Terpercaya
Megalive99 Situs Betting Online Gacor TerpercayaMegalive99 Situs Betting Online Gacor Terpercaya
Megalive99 Situs Betting Online Gacor Terpercaya
Megalive99
 
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
shamrisumri
 

Recently uploaded (20)

Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptxIot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
 
Build a Professional Resume using Canva , Tanapat Limsaiprom
Build a Professional Resume using Canva , Tanapat LimsaipromBuild a Professional Resume using Canva , Tanapat Limsaiprom
Build a Professional Resume using Canva , Tanapat Limsaiprom
 
Why Your Business Needs a Professional Web Design Company UAE
Why Your Business Needs a Professional Web Design Company UAEWhy Your Business Needs a Professional Web Design Company UAE
Why Your Business Needs a Professional Web Design Company UAE
 
Cyber Security Course & Guide. X.GI. pdf
Cyber Security Course & Guide. X.GI. pdfCyber Security Course & Guide. X.GI. pdf
Cyber Security Course & Guide. X.GI. pdf
 
UMN degree offer diploma Transcript
UMN degree offer diploma TranscriptUMN degree offer diploma Transcript
UMN degree offer diploma Transcript
 
Web development Platform Constraints.pptx
Web development Platform Constraints.pptxWeb development Platform Constraints.pptx
Web development Platform Constraints.pptx
 
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai AvailableChennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
Chennai Girls Call ServiCe X00XXX00XX Tanisha Best High Class Chennai Available
 
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
 
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
202254.com香蕉影视,在线观看《我才不要和你做朋友呢》在线观看最新电影,香蕉影视在线观看《我才不要和你做朋友呢》在线观看高清电影
 
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
 
Dewanstudio Project Portfolio 2023 show case
Dewanstudio Project Portfolio 2023 show caseDewanstudio Project Portfolio 2023 show case
Dewanstudio Project Portfolio 2023 show case
 
workbook and project U5 1ºsecundaria.pdf
workbook and project U5 1ºsecundaria.pdfworkbook and project U5 1ºsecundaria.pdf
workbook and project U5 1ºsecundaria.pdf
 
Trading Strategy for London silver bullet
Trading Strategy for London silver bulletTrading Strategy for London silver bullet
Trading Strategy for London silver bullet
 
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaipromInformation Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
 
Corporate Minimal Newspaper Headline Style Newsletter.pptx
Corporate Minimal Newspaper Headline Style Newsletter.pptxCorporate Minimal Newspaper Headline Style Newsletter.pptx
Corporate Minimal Newspaper Headline Style Newsletter.pptx
 
6 Reasons to Use a VPN | 3S VPN Server App
6 Reasons to Use a VPN | 3S VPN Server App6 Reasons to Use a VPN | 3S VPN Server App
6 Reasons to Use a VPN | 3S VPN Server App
 
2023. Archive - Gigabajtos selfpublisher homepage
2023. Archive - Gigabajtos selfpublisher homepage2023. Archive - Gigabajtos selfpublisher homepage
2023. Archive - Gigabajtos selfpublisher homepage
 
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdfTop 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
 
Megalive99 Situs Betting Online Gacor Terpercaya
Megalive99 Situs Betting Online Gacor TerpercayaMegalive99 Situs Betting Online Gacor Terpercaya
Megalive99 Situs Betting Online Gacor Terpercaya
 
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
 

No Blogging to Know Blogging Hangout with Prakash

  • 1. Google hangout based training session With Prakash
  • 2. Know the Trainer • Blogger since 2009 • Spiritual blogger since 2013 • Has worked on Email marketing/social media marketing
  • 3. Defining the blog • Blog • Blog address/url • Blog post – Microblogging/audio blogging/video blogging and blogging that mostly refer to • Blog author • Blog vs websites
  • 4. Blog • Truncation for weblog • Blog is generally written by one person • Contents are arranged chronologically
  • 5. What is blog address • What is the address of facebook? – www.facebook.com • Blog address is what your user type in their browser to access your blog
  • 6. What is blog post? • Each and every content that you post in your blog is called blog post. • Can be text, image or video • Based on the type of content blogging are divided as Microblogging/audio blogging/video blogging/general blogging
  • 7. Micro blogging • Use of sites like twitter, tumblr • Generally posts are very small • In twitter each post is just 140 characters long
  • 8. Audio blogging/ podcast • Posts are in the audio format • Modern radio?
  • 9. Video Blogging • Post are all videos • Gained popularity along with youtube • Our online tv?
  • 10. Blogging • Mostly referred type when the word blogging is pronounced • Content may be text/image/audio or video • Content may be of any length
  • 11. Blog vs websites? Blog Website Posts are arranged in chronological order by date Highly customizable Mostly run by single person May be run by many person Every blog is a website Not every website is a blog Blog has personal feel and grammar is not strict Websites are mostly insttitutional
  • 13. Blogging builds your online reputation.
  • 14. It shows off your skills.
  • 15. It improves your skills.
  • 17. You may • Get popular • Earn money
  • 18. Who is blogging not for? • Those who are celebrity – Heƌe I doŶ’t ŵeaŶ ƌeal Đeleďƌity, ďut the people who think they are celebrity and share their everyday life (guess who might be interested? No one!) • Those who are emotional – Blog is not a place to express all your sorrow and collect sympathy
  • 19. • Advertisers – Who doŶ’t ǁaŶt to eaƌŶ ŵoŶey? But ďlog is Ŷot a place where you post all sorts of advertisers expecting someone might click them and you will be rich • Multi talented ones – These multi-talented ones are actually confused ďloggeƌs. They doŶ’t kŶoǁ ǁhat they should ďlog about, after all they know so many things. Eventually they share so many things that their readers get confused.
  • 20. Choosing the niche • Though you may have varieties of skills, focus one only one thing at a time if you want to be good blogger • Because? – BloggiŶg is Ŷot foƌ ďloggeƌ…..it is foƌ useƌ – i.e. write what benefits your user not what you feel like writing
  • 21. Getting technical • Choosing the platforms – Blogger: • Free platform by google • Easy to manage/ you can focus on content – Wordpress: • Free platform • Number of themes (choose appearance) • Number of plugins (extend features/functionalities of your blog)
  • 22. Decide the blog name and address • Seems small thing but most important one • After choosing your niche choose name for youƌ ďlog aĐĐoƌdiŶgly, let’s keep that siŵple and catchy • Youƌ ďlog’s addƌess should ďe easy to remember and totally relate to the content of blog. If you make a blog named himalaya and you blog about tshirt printing, people will have hard time relating that.
  • 23. Let’s get ouƌ haŶds diƌty • Making your first blog • Writing your first blog post
  • 24. What not to do after first blog post • Forget to recheck grammar • Immediately share all over the media: instead of sharing all over the media, you can share with some of your friends and gather their feedback. It is recommended that you write atleast 7-8 blog posts before you share in social media so that people who come to your blog and like an article will have some other posts to engaged to.
  • 26. A good blogger is a good reader • Who here reads blogs? – What sort? (hobbies, professional, etc) – How do you find them? – Hoǁ do you kŶoǁ ǁhat’s posted oŶ theŵ? – How do you read them (how long, how much etc) – What makes a good blog? • Everyone: what sort of blog would you like to read? How would you read it?
  • 27. Tip 1: Write for readers • Write for your readers – i.e. know how your blog benefits your readers – From previous discussion we remember that, we read what gives us some knowledge or is usefuls to us
  • 28. Tip2: Read more for inspiration • WaŶt to ǁƌite a ďlog ďut doŶ’t kŶoǁ ǁhat to write? – then you should ƌead otheƌ’s blog. • Why? – might provoke thoughts for you to write about aŶd liŶk to iŶ youƌ oǁŶ ďlog…
  • 29. Tip 3: Consistency • Be consistent in terms of – What you write on (niche) – Frequency you post (schedule) • Decide your niche at first and always write on same thing • Frequency is very very very important aspect. Choose how many posts you want to write & stick to the schedule.
  • 31. What to post about? • For your intended blog, jot down at least TEN ideas for posts: – Titles – a brief note of what each one might include – Category and Tags • Review these: are they too large? can you break each one down into more posts or suggest other takes on them?
  • 32. Types of Post • You could vary between: – Instructional tips and how-to – Explanation and information – Advice and problem-solving – Editorial commentary on a news story – Account of an event e.g. conference – Some ideas in draft for discussion – A review of an article or book – Top ten list – A series of posts on a topic
  • 33. Choose your blogging style • Are you writing poem/story? Suggestion or descriptive article? • Do you want to be authorative?
  • 34. Practising your style • Now you have topic, type and style • Take one of your ten ideas for a blog post • Write 300 words in a suitable style and tone • See what others think – is it engaging and accessible? (try reading it aloud as if you were chatting to someone)
  • 35. Lengths of posts • Why is decision about blog length even necessary? – People have short attention span – They skim the content • Short articles: keep that to minimum 300 • Detailed of about 800 words • Descriptive of 2000-5000 words – Tip: insert images in between to keep readers engaged
  • 36. Length of post (contd.) • Do not worry about the length of the article as long as it conveys the point. Of course, the fewer words you use, the better. • There are very few people who read very long posts, so focus on short and sweet articles
  • 37. Betterment tips • Start the article with a short sentence, not more than 8 words. • Avoid long sentences. Instead break the seŶteŶĐes as ŵuĐh as possiďle ďut doŶ’t overdo that again. • Edit your old articles, you will know that some part of them are really useless.
  • 38. Professional tips • Be original • Always use a photo or snapshot • Describe images • Spell Check • Credit the sources (this shows research you have done for writing your post, which increases readers trust in you.) • DoŶ’t use Đyďeƌ laŶguage: you-u....
  • 40. What is popularity in blogging? • More people read your blog • It is shared more often in social media • People remember your domain name • You appear more often in search engines
  • 41. What are all these related to? Traffic!
  • 42. Sources of traffic • Returning visitors • Personal referral • Social networking sites • Search engine
  • 43. Equation of traffic • Content + marketing = traffic • traffic+ satisfaction=more traffic + Search Engine Optimization (SEO) • Search engines love social sharing • Write seo optimised articles
  • 44. Social media marketing • Well planned social media marketing Twitter: • Follow other people from same niche • Contact them more often( you may not be replied but if by chance they once share you, traffic will boom) Facebook: • Maintain a separate page for your blog • Similarly focus on other social medias • Keep all social media widgets in your site
  • 45. Your Presence in Blogosphere • CoŵŵeŶt fƌeƋueŶtly oŶ otheƌ’s ďlog • Follow more popular blogs on your niche • Guest blogging – If you want to alllow guest blogging in your site then please have some guidelines written for theŵ so that you doŶ’t haǀe to go thƌough ŵaŶy crappy posts before selecting them • Allow others to follow you
  • 46. Email Marketing • Targeting email of your potential customers • Start collecting email id of your readers from very beginning, if you are serious about blogging. • You can offer some free stuffs in exchange of their email ids – Please make sure you have authority over what you share – You may also write book and share that – For me I collect them via blogging trainings • Services like aweber, mailchimp helps you in email marketing by allowing you track the responses
  • 47. Benefit of all these marketings • If you start a new venture you can easily reach to these people • Moƌeoǀeƌ you ǁoŶ’t haǀe tough tiŵe haǀiŶg returning visitors • Your readers who want to come back to your blog again wont need to remember your doŵaiŶ Ŷaŵe…afterall there are so many of them
  • 48. Traffic is there! Now what?
  • 49. • If you have done your basics right then your blog is now ready to earn some real money • A well targeted blog has a audience who may be willing to buy what they suggest or write about • They already know potential sponsors and now can approach them