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Intro to Product Design
H ACKDU KE PRESENTS
Stephanie Engle
PUBLIC POLICY, 2016
👋
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo
2003 200 3 200 8
What is Product
Design?
INTRO
Product design is about answering problems
Emphasizing form
and function
That paints an inspiring future
or many
Why is it important?
CONTEX T
It’s everywhere
At its worst, design can kill
“Jenny had died, all because her very
seasoned nurses were preoccupied
trying to figure out this interface.”
J ONAT HAN S ...
At best, design can positively
change the world
“Your life, in your pocket.”
STEVE JOBS, WWDC 2007
How do you design
a product?
PROCESS
CASE STUDY
How Airbnb designed
trust into their experience
1. Define the problem & limits
Are you solving a real problem?
PROB LEM
People are not booking rooms.
Understand your audience
Prioritize their needs
PROBLEM
People are not booking rooms because
they do not trust the listings.
2. Come up with a hypothesis
People would trust listings more if
we improved how homes were
presented
HYPOTH ESI S
Identify success
SUCC ES S DEFINED
We will be successful when travelers
book more AirBnB stays (quantitative)
and feel more comfortable doi...
…and what might keep you from
getting there
CONSTRAINT
Hosts are not expert curators. Most
listings do not even have professional
photos. So, we’re going to have to h...
3. Make ideas tangible & testable
WIREFRAME
VIS UAL SOFTWARE
PROTOTYPI NG
4. Test, observe, record
5. Refine the design
BE FORE
AFTER
6. Rinse & repeat
How do you know when you’re
“done”?
201 3
201 5
You won’t really ever be*
Shooters Safety
EX ER CI SE
Durham officials have observed increasing
safety issues among students going out to
Shooters, particularly theft and physi...
• Duke administration is the client
• Females are most affected victims
• Solution can be delivered in any form
• Be sure ...
Resources
TAKEAWAYS
WIREF RAMI NG Balsamiq, Pen & Paper
VIS UALS
Photoshop, Sketch (Bohemian
Coding)
PROTOTYP ING InVision, Flinto, Origami, P...
CLAS SES HackDesign, Design+Code,
Abduzeedo
INSPIRATION pttrns, Dribbble, Behance, Product
Hunt, facebook.github.io/design...
CONTACT ME se74@duke.edu
@soengle
soengle.com
Thanks 😊
THE END
Intro to Product Design
Intro to Product Design
Intro to Product Design
Intro to Product Design
Intro to Product Design
Intro to Product Design
Intro to Product Design
Intro to Product Design
Intro to Product Design
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Intro to Product Design

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Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.

Published in: Design
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Intro to Product Design

  1. Intro to Product Design H ACKDU KE PRESENTS
  2. Stephanie Engle PUBLIC POLICY, 2016 👋
  3. Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003 200 3 200 8
  4. What is Product Design? INTRO
  5. Product design is about answering problems
  6. Emphasizing form
  7. and function
  8. That paints an inspiring future
  9. or many
  10. Why is it important? CONTEX T
  11. It’s everywhere
  12. At its worst, design can kill
  13. “Jenny had died, all because her very seasoned nurses were preoccupied trying to figure out this interface.” J ONAT HAN S HARI AT, TRAG IC D ESIGN
  14. At best, design can positively change the world
  15. “Your life, in your pocket.” STEVE JOBS, WWDC 2007
  16. How do you design a product? PROCESS
  17. CASE STUDY How Airbnb designed trust into their experience
  18. 1. Define the problem & limits
  19. Are you solving a real problem?
  20. PROB LEM People are not booking rooms.
  21. Understand your audience Prioritize their needs
  22. PROBLEM People are not booking rooms because they do not trust the listings.
  23. 2. Come up with a hypothesis
  24. People would trust listings more if we improved how homes were presented HYPOTH ESI S
  25. Identify success
  26. SUCC ES S DEFINED We will be successful when travelers book more AirBnB stays (quantitative) and feel more comfortable doing so (qualitative).
  27. …and what might keep you from getting there
  28. CONSTRAINT Hosts are not expert curators. Most listings do not even have professional photos. So, we’re going to have to help with that :)
  29. 3. Make ideas tangible & testable
  30. WIREFRAME
  31. VIS UAL SOFTWARE
  32. PROTOTYPI NG
  33. 4. Test, observe, record
  34. 5. Refine the design
  35. BE FORE
  36. AFTER
  37. 6. Rinse & repeat
  38. How do you know when you’re “done”?
  39. 201 3
  40. 201 5
  41. You won’t really ever be*
  42. Shooters Safety EX ER CI SE
  43. Durham officials have observed increasing safety issues among students going out to Shooters, particularly theft and physical harm. Duke has hired you and the people sitting next to you to design a solution to ensure students get home safely. ASS IGNMENT
  44. • Duke administration is the client • Females are most affected victims • Solution can be delivered in any form • Be sure to define what success looks like CONSI DERATIONS BUDGET: $50,000EX E C UTION: 3 MO NTHS
  45. Resources TAKEAWAYS
  46. WIREF RAMI NG Balsamiq, Pen & Paper VIS UALS Photoshop, Sketch (Bohemian Coding) PROTOTYP ING InVision, Flinto, Origami, Pixate, HTML/CSS TOOLS
  47. CLAS SES HackDesign, Design+Code, Abduzeedo INSPIRATION pttrns, Dribbble, Behance, Product Hunt, facebook.github.io/design/ DUKE HackDuke, DiDA, Campus Enterprises, Design for America, Duke I&E LEARNING
  48. CONTACT ME se74@duke.edu @soengle soengle.com
  49. Thanks 😊 THE END

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