This document discusses various topics related to design and innovation including IDEO, DNA, user experience design principles, branding, and usability testing. Some key points discussed include IDEO's design process which includes gathering user insights and rapid prototyping, the concept of design DNA which represents a company's core design philosophy and visual language, and usability testing methods like cognitive walkthroughs and heuristic evaluation. Case studies are presented of companies that successfully implemented design thinking like Sony and Philips.

3. 1

4. ~
~
~
2

5. 2.1.
3

6. 2.1.
3

7. 2.2.
4

8. 2.2.
24
8
4
12
4

9. 2.3.
5

10. 2.3.
5

11. 2.4.
6

12. 2.4.
60%
30%
10%
6

13. 7

14. 1.1
7

15. 1.1
1.2
7

16. 1.1
1.2
7

17. 1.1
1.2
7

18. 1.1
1.2
7

19. 1.1
1.2
1.3
7

20. IDEO
IDEO
IDEO
PPT
135 90 45
IDEO
[1] · . .
2004
[2] · . .
2007
[3] Jeremy Myerson. IDEO: Masters of Innovation.
Laurence King Publishing , 2004
[4] IDEO. IDEO Method Cards: 51 Ways to Inspire Design
(Cards). IDEO, 2003
8

21. IDEO
IDEO
IDEO
PPT
135 90 45
IDEO
[1] · . .
2004
[2] · . .
2007
[3] Jeremy Myerson. IDEO: Masters of Innovation.
Laurence King Publishing , 2004
[4] IDEO. IDEO Method Cards: 51 Ways to Inspire Design
(Cards). IDEO, 2003
8

22. 9

23. 10

24. SONY
8
11

25. SONY
8
11

26. 2.1
12

27. 2.1
12

28. 2.1
12

29. 2. 2
2. 3
13

30. 2. 2
2. 3
13

31. 2. 4
14

32. 2. 4
14

33. 2. 4
14

34. 2. 4
14

35. “ ”
“ ”
“ ”
PPT
165 120 45
15

36. “ ”
“ ”
“ ”
PPT
165 120 45
15

37. VALS
16

38. 3.1
17

39. 3.1
17

40. 3.1.1
1
2
18

41. 3.1.1
1
2
18

42. 3.1.2
U
19

43. 3.1.2
U
19

44. :
1.
2.
3.
4.
20

45. Action
Interest Opinion
AIO
21

46. 22

47. 22

48. 23

49. 23

50. 23

51. VALS PRIZM BSBW
VALS Value Lifestyle
24

52. VALS PRIZM BSBW
VALS Value Lifestyle
24

53. PRIZM Claritas
PRIZM
62 “ ” “ ”
PRIZM
PRIZM
25

54. BSBW ( Backer Spielvogel Bates Worldwide ) “ ” Global
Scan 14
15000
5
26

55. 27

56. 27

57. 28

58. 28

59. 3
29

60. 3.2
3.2.1
3.2.2
30

61. 3.2
3.2.1
3.2.2
30

62. 3.2.3
1.
2.
3.
4.
5.
31

63. 3.2.3
1.
2.
3.
4.
5.
31

64. 3.2.3
1.
2.
3.
4.
5.
31

65. 3.2.3
1.
2.
3.
4.
5.
31

66. 32

67. 32

68. 32

69. 32

70. 32

71. 32

72. 32

73. 3.2.4
33

74. 3.2.4
33

75. 3.2.4
33

76. 3.2.4
33

77. 34

78. 34

79. 2.
1.
PPT
3-7
135 90 45
PPT
2000
165 120 45
“ ”
[1] ·G· .
8 .
2007
35

80. DNA
DNA
36

81. 4.1
4.2
37

82. 4.1
4.2
37

83. Schematic memory
38

84. Schematic memory
38

85. PI VI HI
DNA DNA
DNA
39

86. PI VI HI
DNA DNA
DNA
39

87. DNA DNA
40

88. DNA DNA
40

89. DNA
41

90. DNA
41

91. DNA
Philips Philips
DNA “ ”
42

92. DNA
Philips Philips
DNA “ ”
42

93. DNA
43

94. DNA
43

95. DNA
43

96. 4.3
“
” Whirlpool
“ ”
“ ” “ ”
44

97. 4.3
“
” Whirlpool
“ ”
“ ” “ ”
44

98. 45

99. 45

100. 45

101. We are Family —— DNA
Illustrator Photoshop Coreldraw
DNA PPT
225 180 45
Nokia
N E SONY
[1] · . .
2004
46

102. We are Family —— DNA
Illustrator Photoshop Coreldraw
DNA PPT
225 180 45
Nokia
N E SONY
[1] · . .
2004
46

103. 47

104. 5.1
5.2
Road Map Line
Up Brand Image
Design Style Design Language
48

105. 5.2.1
49

106. 5.2.1
49

107. 5.2.1
49

108. 5.2.2
50

109. 5.2.2
50

110. 5.2.2
50

111. 5.2.2
50

112. 5.2.3
51

113. 5.2.3
51

114. 5.2.4
52

115. 5.2.4
52

116. 5.2.5
53

117. 5.2.5
53

118. 5.2.5
53

119. 5.2.5
53

120. 5.2.6
54

121. 5.2.6
54

122. 225 180 45
3-5
55

123. 56

124. 6.1
6.1.1
57

125. 6.1
6.1.1
57

126. 6.1.2
58

127. 6.1.2
58

128. 6.1.3
59

129. 6.1.3
59

130. 6.1.3
59

131. 6.1.3
59

132. 6.1.4
60

133. 6.1.4
60

134. 6.1.4
60

135. 6.2
6.2.1
61

136. 6.2
6.2.1
61

137. 6.2.2
62

138. 6.2.2
62

139. 6.2.2
62

140. 6.2.2
62

141. 1.
2.
6-11
165 120 45
“ ” “ ” “ ”
[1] ·R· . .
2006
63

142. 1.
2.
6-11
165 120 45
“ ” “ ” “ ”
[1] ·R· . .
2006
63

143. 64

144. 65

145. 7.1
66

146. 7.1
66

147. 7.2
67

148. 7.2
67

149. 7.3
68

150. 7.3
68

151. 7.3
68

152. 7.4
69

153. 7.4
69

154. 7.4
69

155. 7.5
70

156. 7.5
70

157. 7.5
,
70

158. 1.
500 2.
[1] . 2004
[2] About Face3.0 2008
71

159. 72

160. 8.1
73

161. 8.2
74

162. 8.2
74

163. 8.2
74

164. 8.2
74

165. 8.2
74

166. 8.3
1.
2.
3.
4.
5.
75

167. 8.3
76

168. 8.3
76

169. 8.3
76

170. 8.3
76

171. 8.3
“ / ”
77

172. 8.3
78

173. 8.3
78

174. 8.3
78

175. 8.4
79

176. 8.4
79

177. 8.4
79

178. 8.4
79

179. 8.4
79

180. 8.4
79

181. 2011
PPT
165 120 45
[1] : 2007
[2]IDEO. IDEO Method Cards: 51 Ways to Inspire Design (Cards). IDEO, 2003
[3] iPod 2008
80

182. 81

183. 9.1
1.
2.
3.
4.
82

184. 9.2
83

185. 9.2
1.
83

186. 9.2
1.
2.
83

187. 9.2
1.
2.
3.
83

188. 9.3
84

189. 9.3
84

190. 9.3
84

191. 9.3
84

192. 9.3
84

193. 9.3
85

194. 9.3
1.
85

195. 9.3
1.
2.
85

196. 9.3
1.
2.
3.
85

197. 9.3
1.
2.
3.
4.
85

198. 9.3
1.
2.
3.
4.
5.
85

199. 9.3
1.
2.
3.
4.
5.
6.
85

200. 9.3
86

201. 9.3
86

202. 9.3
87

203. 9.3
87

204. 9.4
9.4.1.
88

205. 9.4
9.4.1.
88

206. 9.4
9.4.2.
9.4.3.
89

207. 9.4
9.4.2.
9.4.3.
89

208. 9.4
9.4.4.
90

209. 9.4
9.4.4.
90

210. 1.
A3
165 120 45
[1] Steve Mulder :Web
2007
[2] Jesse James Garrett
2008
[3] Alan Cooper About Face 3
2008
91

211. 92

212. 10.1
93

213. 10.1
Learnability
93

214. 10.1
Learnability
Efficiency
93

215. 10.1
Learnability
Efficiency
Memorability
93

216. 10.1
Learnability
Efficiency
Memorability
Errors
93

217. 10.1
Learnability
Efficiency
Memorability
Errors
Satisfaction
93

218. 10.2
94

219. 10.2
94

220. 10.2
94

221. 10.2
94

222. 10.3
95

223. 10.3
95

224. 10.3
95

225. 10.3
95

226. 10.3
95

227. 10.3
95

228. 6~8
1 6~8
“ 20 00 Party ”
2
165 120 45
1
2
[1] Jakob Nielsen 2004
96

229. 97

230. 98

231. 11.1
11.1.1
99

232. 11.1
11.1.1
99

233. 11.1
11.1.1
99

234. 11.1
11.1.2
100

235. 11.1
11.1.2
100

236. 11.1
11.1.2
100

237. 11.1
11.1.2
100

238. 11.1
11.1.3
101

239. 11.1
11.1.3
101

240. 11.1
11.1.4
102

241. 11.1
11.1.4
102

242. 11.1
11.1.5
103

243. 11.1
11.1.5
103

244. 11.1
11.1.6
104

245. 11.1
11.1.6
104

246. 11.1
11.1.6
104

247. 11.1
11.1.6
104

248. 11.1
11.1.6
104

249. 11.2
105

250. 11.2
11.2.1.
105

251. 11.2
11.2.1.
105

252. 11.2
11.2.1.
105

253. 11.2
11.2.1.
105

254. 11.2
106

255. 11.2
11.2.2.
106

256. 11.2
11.2.2.
106

257. 11.2
11.2.2.
106

258. 11.2
107

259. 11.2
11.2.3.
107

260. 11.2
11.2.3.
107

261. 11.2
11.2.3.
107

262. 11.2
11.2.3.
107

263. 11.2
11.2.3.
107

264. 11.2
108

265. 11.2
11.2.4.
108

266. 11.2
11.2.4.
108

267. 11.2
11.2.4.
108

268. 11.2
109

269. 11.2
11.2.5.
109

270. 11.2
11.2.5.
109

271. 11.2
11.2.5.
109

272. 11.2
11.2.5.
109

273. 11.2
110

274. 11.2
11.2.6.
110

275. 11.2
11.2.6.
110

276. 11.2
11.2.6.
110

277. 11.2
11.2.6.
110

278. 11.2
11.2.6.
110

279. 11.2
111

280. 11.2
11.2.7.
111

281. 11.2
11.2.7.
111

282. 11.2
11.2.7.
111

283. 11.2
11.2.7.
111

284. 11.2
112

285. 11.2
11.2.8.
112

286. 11.2
11.2.8.
112

287. 11.2
11.2.8.
112

288. 11.2
113

289. 11.2
11.2.9.
113

290. 11.2
11.2.9.
113

291. 11.2
11.2.9.
113

292. 11.2
11.2.9.
113

293. “ ”
“ ”
165 120 45
“ ”
“ ”
“ ” “ ” “ ” “
” “ ” “ ” “
” “ ” “ ” “ ”
“ ” “ ”
, “QQ” “ ” “ ” “ ” “ ” “ ”
[1] . TRIZ
2008
[2] .
2004
114

294. IDEO
“ ”
IDEO
115

295. 12.1 IDEO
116

296. 12.1 IDEO
116

297. 12.1 IDEO
IDEO
117

298. 12.1 IDEO
IDEO
1. (Understand)
117

299. 12.1 IDEO
IDEO
1. (Understand)
2. (Observe)
117

300. 12.1 IDEO
IDEO
1. (Understand)
2. (Observe)
3. (Visualize)
117

301. 12.1 IDEO
IDEO
1. (Understand)
2. (Observe)
3. (Visualize)
4. (Evaluate and Refine)
117

302. 12.1 IDEO
IDEO
1. (Understand)
2. (Observe)
3. (Visualize)
4. (Evaluate and Refine)
5. (Implement)
117

303. 12.2
12.2.1
Scenario-Oriented Design “
”
118

304. 12.2
12.2.2
1. “ ” “ ” “
” “ ” “ ”
2. “ ” 7
1
3. “ ”
4. “ ” “ ” “ ”
“ ”
119

305. 12.2
12.2.2
120

306. 12.2
12.2.2
120

307. 12.2
12.2.2
120

308. 12.2
12.2.2
120

309. 12.2
12.2.2
120

310. 12.2
12.2.2
121

311. 12.2
12.2.2
121

312. 12.2
12.2.2
121

313. 12.3
12.3.1
122

314. 12.3
12.3.1
122

315. 12.3
12.3.2
123

316. 12.3
12.3.2
123

317. 12.3
12.3.3
a.
124

318. 12.3
12.3.3
a.
124

319. 12.3
12.3.3
b.
125

320. 12.3
12.3.3
b.
125

321. 12.3
12.3.3
b.
125

322. 12.3
12.3.3
b.
126

323. 12.3
12.3.3
b.
126

324. 12.3
12.3.3
c.
127

325. 12.3
12.3.3
c.
127

326. 12.3
12.3.4
a.
128

327. 12.3
12.3.4
b.
129

328. 12.3
12.3.4
c.
130

329. 12.3
12.3.4
d.
131

330. 12.4
“ ”
132

331. 12.4
REDUCE
133

332. 12.4
REDUCE
133

333. 12.4
REDUCE
133

334. 12.4
REDUCE
133

335. 12.4
REDUCE
133

336. 12.4
ORGANIZE
134

337. 12.4
ORGANIZE
134

338. 12.4
ORGANIZE
134

339. 12.4
ORGANIZE
134

340. 12.4
TIME
135

341. 12.4
TIME
135

342. 12.4
TIME
135

343. 1.
2.
3.
4.
5.
PPT 3
7 1 1
2 PPT 2 1
[1] ·
2004
[2] ( ) 2007
136