This document discusses product innovation at DAP. It outlines two approaches to lean startups: developing end user research capabilities and leveraging open innovation. End user research involves qualitative methods like task analysis and personas to understand customer needs and identify opportunities. The document provides examples of free resources for conducting end user research. Open innovation is defined as using both internal and external ideas and paths to market. The document discusses how DAP leverages open innovation and potential pitfalls if open innovation is not properly implemented.