2013-09-24: Media Industry In The Digital Age
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This document discusses the challenges facing media companies in the digital age. It notes that Google and Facebook now dominate digital advertising spending. It recommends that media companies specialize in niche areas where they can own content and leverage their brand. The Washington Post, for example, focuses on political coverage in Washington D.C. The document also discusses the rise of video advertising and targeted display ads. It emphasizes experimenting with new ventures and having a structure in place to support them, using the Post's new ventures team as an example.
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-How to predict and respond to potential problems or threats to your brand
Awareness Smh Overview July 2010
The document discusses how companies have struggled to control their brand messaging across numerous social media channels, lack centralized strategic management of their social media efforts, and need tools to better measure the ROI and success of their social media programs. It then introduces the social media management platform called Awareness that aims to help companies gain control over their social media initiatives, evolve from tactical to strategic programs, and provide quantitative metrics and reporting. Awareness offers a fast track implementation program and pricing information to assist companies with adopting its social media management solution.
Customer Experience and Predictive Analytics
The document discusses customer experience optimization and the increasing complexity of digital marketing. It notes that moving from basic multi-channel campaigns to fully integrated programs that optimize customer value is difficult. It also discusses the need to master six domains like customer insights, targeting, and agility to create sustainable competitive advantages. Finally, it describes LSC Digital's predictive intelligence engine called PIE that integrates customer data to improve marketing and sales effectiveness at each customer engagement stage.
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Foew Social Media Presentation Jan 2010
This document discusses how to effectively use social media in business. It begins by defining social media and how people are using it to communicate. It then provides guidance on planning a social media program by focusing on objectives, strategy, technology and metrics. It also covers how individuals can effectively engage on social media. Case studies show how social media engagement correlates with higher brand value and financial performance. The document concludes by emphasizing trust, transparency and responsiveness to change.
Brightroll & IAB Canada 2013 Digital Video Report
Released - June 2013
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Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
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2013-04-17: The Promise, Current State, And Future of Personalized Medicine
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50% of households own a power drill that is typically used for 6-20 minutes during its lifetime. Tool libraries are proposed as an alternative to individual drill ownership that allow sharing of tools. Tool libraries can be free membership and rely on volunteers, or paid membership and be more self-sustaining. A potential model for a Station North tool library includes membership fees on a sliding scale from $1-100 annually for individuals or $50 per month for contractors, class fees of $150-300, and studio/workshop space rental of $75 per month or $600 annually.
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2012-09-19: TeamGantt
This document outlines the history and development of a project management scheduling tool from its inception in 2009 to the present day. It started as a simple, attractive design with collaborative features in 2009. By 2010 it had launched officially with over 1,400 users in its trial and had generated customers. The founders quit their jobs to focus on it full-time in 2011 and it has since become a profitable company with no outside investments and the founders now have two kids.
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The Maryland Public Library Accessibility Project aims to make all public library websites in the state compliant with Section 508 accessibility standards. The Enoch Pratt Free Library will lead by example and support county libraries in this effort. Section 508 is a federal law requiring electronic resources to be accessible to people with disabilities. It refers developers to WCAG 2.0 international standards. Accessible websites must have content that is perceivable, operable, understandable and robust for all users regardless of ability. Making changes like adding text alternatives and adhering to design best practices can help sites meet these needs.
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2013-09-24: Media Industry In The Digital Age
- 1. Media Industry in the Digital Age Tim Condon Director, New Ventures
- 2. 2 Who owns digital adver7sing?
- 3. 3 0 5 10 15 20 25 30 2010 2011 2012 2013 2014 2015 2016 Search Banner ads Video Rich Media Source: eMarketer, Sept 2012 Where is the Money Spent?
- 4. 4 Source: Turn, Jun 2013 CPM Trends
- 5. 5 So, what is a media company (who happens not to be Google or Facebook) to do?
- 6. 6 Dive deep into an area that you can own. For WaPo this is all about Political Washington • PostTV • BrandConnect • Heavy targeting to Capitol Hill Specialize
- 8. 8 Source: Borrell & Associates, 2012 Targeted Display
- 9. 9 Experiment
- 10. 10 • Each experiment has a P&L and an owner • Drive revenues that are not dependent upon digital display (incl. video) • Stay within strategic core and leverage Post affiliation Structure for WaPo New Ventures
- 11. 11 What is ServiceAlley? • Launched in Jan 2010 as a review based marketplace free to consumers with open access to provider info • Added a social recommendation tool called Friendorsements to find home contractors your friends recommend
- 12. 12 Why Home Services? • Large industry made up of lots of small businesses • Trust is a major issue and WaPo brand can help there • Large incumbents with models that predate online social networking • Word of mouth the main source of info for most consumers – even before online social networks
- 13. 13 The ServiceAlley vision Answer viewable
- 15. 15 • Runway • The ability to invest for a long period of time • Mindset • Invent • Patience • Put customers first What does the Jeff Bezos acquisi7on mean?