EFFICIENT INNOVATION = OPEN INNOVATION
To increase the eﬃciency of your innova2on process the way to go is to implement the concept of open innova2on. à We present the TWO most important open innovation principles.
Most companies are closed
and suﬀer from the not invented here syndrome. However, internal & external knowledge should be combined. à LOOK across the boundaries of your industry.
7 LEVEL 1 The solu2on
might already exist within your own company. A 3 year old patent from L’Oréal France oﬀered the solu2on for an actual research project of L’Oréal USA. à START with investigating the knowledge of your own company.
I Apple based its ﬁrst
personal computer mouse, included in the Lisa 1983, on the mouse of the 1970’s Alto computer of Xerox PARC. LEVEL 2
I LEVEL 2 The example
proves that the concept of open innova2on is not new. In this case a solu2on was transformed from the B-‐2-‐B market to the personal market. à DON’T BE AFRAID of looking to other players in your field.
I 10 LEVEL 3
Car producers look at their compe2tors in the car industry. S2ll, crossing sector borders can change the rules of the game.
I LEVEL 3 BMW inves2gated
other industries to challenge its own. Can a car’s bodywork be made out of fabric? Yes à BE AWARE that other industries can change your game. Take the lead.
SYSTEMATIC INNOVATION WWW.CREAX.COM
Need help? We support companies with their innova2on challenges. problem solving – product innova2on – process innova2on technology transfer – new applica2ons and markets Mathieu Moirie CEO – Managing partner firstname.lastname@example.org www.creax.com Visit our website or follow us