This document discusses washing machines in India. It notes that there are two main types - top load and front load. Top load machines are cheaper but harsher on clothes, while front load are more expensive but gentler. It also analyzes market shares of different types in Europe, US, and India. The document aims to study perceptions and satisfaction levels with different brands of washing machines in India.

3.  Two types of Goods- White Goods and Electronic
Goods.
 Among them Washing Machine is one of the FMCG.
 Types of Washing Machine
 Top Load
 Front Load
 Semi –Automatic
Market Top Loading Washer Front Loading Washer
European Market Share 10% 90%
US Market Share 65% 35%
Indian Market Share 50% 50%

5.  Videocon was the first company to introduce the
washing machine.
 The many companies entered – Whirlpool, LG,
Samsung, IFB.
Top Load Washing Front Load Washing
machine machine
⋆Harsher on clothes ⋆Gentle on clothes
⋆Cheap ⋆Costly
⋆Lighter ⋆Heavier
⋆Add clothes ⋆Cannot add clothes
⋆More water ⋆Less water
⋆More detergent ⋆Less detergent

6.  Indian Consumer Durables market is growing faster,
expected to grow at 30% -35% in 2011 -2012.
 The growth of washing machine of semi automatic and
fully automatic is 17% and 40% respectively.
 15 years back washing machine is meant for higher
class people but later due to the busy schedule of the
people started to use washing machine.
 In this study analyze the problems faced, perception,
satisfaction level the washing machine.

7. 1. To study the various kinds of washing machine
especially front load and top load washing machine.
2. To analyze the perception of buyers for front load
and top load washing machine.
3. To find out the level of satisfaction towards the
favourable brand of washing machine.
4. To offer suitable suggestion based on the findings

8.  Sampling Method
 Sampling Size
 Sampling Design
 Data Collection
 Tools:
 Garret Ranking Technique
 Percentage Analysis
 Weighed Average
 Chi- Square Test
 Intensity Value

9.  Dominating respondents
Age between 18 -25
Female
Post Graduates
Professionals
Income level upto 15000 - 20000
 Family
Joint family with 5 to 8 members and two
members are employed.
 Washing Machine
Top Load and the price is 10000 to 20000

10.  Many use whirlpool by gaining knowledge from
advertisement and paid in cash.
 The respondents were using the washing
machine from 4 to 8 years and they have the warranty
period of 1 to 3 years. They use surf excel detergent.
 They feel price is normal and economical
 The stains are not removed and many had changed
their washing machine from top load front load.
Many respondents do not have hot wash facilities.

11. Relationship between the variable
 Monthly income and Price of the washing
Machine.
 Type of washing machine and mode payment.
Factors in purchasing
 Brand name
 Design and Look
 Capacity
Influence to buy the brand
 Brand image
 Product feature
 Value of money

12. Factors in selecting the brand
 Brand name
 Reputation of the company
 Capacity and type of washing machine
Reasons for using
 Easy to wash
 Time taken
 Status
Problems faced
 More water and detergent
 Electricity

13. Satisfaction level
 Capacity
 Time Taken
 Handy operation
 Water
 Power

14.  Problems like water, detergent have to be overcome
 Make effective advertisement
 Other companies have to improve the quality of
washing machine
 Have to remove stain
 Price of the front load washing machine is to reduce
to increase its market
 Operational efficiency
 Hot wash facility

15.  The buyer’s behavior towards washing machine
has been measured using primary and secondary data
and determined by quality, price, advertisement, brand
image, water and power consumption factors. In the
present era the washing machine are with the different
price, quality, type, etc. But the consumer prefer to
purchase their favourite brand due to quality, price,
advertisement, brand name, dealers and after sales
service together decide their purchase.