Pawnshop
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1) The document discusses the history and businesses of two Malaysian pawnshops: Joo Ngien Pawnshop in Melaka and Choong Xin Pawnshop in Kota Damansara. 2) It analyzes the similarities and differences between the two shops in areas like customers, strategy, shop layout, and interest rates. 3) Recommendations are provided to help pawnshops improve brand recognition, change perceptions, enhance customer service, and manage their image. The document concludes that Choong Xin Pawnshop has been commercially successful.
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Final pawnshop-slide
1. The document discusses the history and operations of two Malaysian pawn shops - Joo Ngien Pawnshop in Alor Gajah and Choong Xin Pawnshop in Kota Damansara.
2. It provides details about the businesses, products, customer service, and recommendations to improve brand recognition, changing perceptions, and customer service.
3. Similarities between the shops include lower-income customers and Chinese origins, while differences include strategies, shop layouts, locations, and interest rates.
Final pawnshop-slide
This document discusses two pawnshops in Malaysia - Joo Ngiene Pawnshop in Alor Gajah and Choong Xin Pawnshop in Kota Damansara. It provides background on the history of pawnshops and then describes key aspects of the two businesses like their exterior, products offered, customer service, and ownership. Comparisons are made between the shops and recommendations are provided around improving brand recognition, changing perceptions, enhancing customer service, and updating image management. The document concludes by noting that Choong Xin Pawnshop has been commercially successful.
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This document provides information about Cashbox, a pawn shop company with three outlets in Singapore. It discusses Cashbox's customers, who are typically risk-taking males and females ages 30-42 who pawn items to tide themselves over financially. It also covers Cashbox's competitors in the pawn shop industry, which can be traditional brick-and-mortar shops or more modern operations. Key insights are that Cashbox currently lacks its own distinct personality, and that customers value reliability and trust from their pawn shop. The objective is to raise Cashbox's brand awareness and market share by creating a new personality positioning it as upholding traditional Asian values while also being modern and efficient. The proposed strategy and tactics include developing a
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Final pawnshop-slide
1. The document discusses the history and operations of two Malaysian pawn shops - Joo Ngien Pawnshop in Alor Gajah and Choong Xin Pawnshop in Kota Damansara.
2. It provides details about the businesses, products, customer service, and recommendations to improve brand recognition, changing perceptions, and customer service.
3. Similarities between the shops include lower-income customers and Chinese origins, while differences include strategies, shop layouts, locations, and interest rates.
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This document discusses two pawnshops in Malaysia - Joo Ngiene Pawnshop in Alor Gajah and Choong Xin Pawnshop in Kota Damansara. It provides background on the history of pawnshops and then describes key aspects of the two businesses like their exterior, products offered, customer service, and ownership. Comparisons are made between the shops and recommendations are provided around improving brand recognition, changing perceptions, enhancing customer service, and updating image management. The document concludes by noting that Choong Xin Pawnshop has been commercially successful.
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The document is a letter of recommendation for Nicholas Maymann to participate in an international exchange program in 2014. The lecturer recommends Nicholas based on his independent, excellent communication and teamwork skills exhibited in class. More generally, Nicholas has maintained high academic standards and been involved in extracurricular activities such as rugby, rowing, and Danish language studies. The lecturer is confident that an international exchange will allow Nicholas to grow as a more confident and effective student and represent Griffith University well.
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This document provides information about Cashbox, a pawn shop company with three outlets in Singapore. It discusses Cashbox's customers, who are typically risk-taking males and females ages 30-42 who pawn items to tide themselves over financially. It also covers Cashbox's competitors in the pawn shop industry, which can be traditional brick-and-mortar shops or more modern operations. Key insights are that Cashbox currently lacks its own distinct personality, and that customers value reliability and trust from their pawn shop. The objective is to raise Cashbox's brand awareness and market share by creating a new personality positioning it as upholding traditional Asian values while also being modern and efficient. The proposed strategy and tactics include developing a
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The document analyzes the foreign currency exchange market in the Philippines. It identifies Equitable Money Changer's vision, mission, and goal. It then discusses competitors within 100 meters, identifying 5 direct competitors that offer money exchange and remittance, as well as pawnshop services. The marketing mix ("4 P's") of each competitor is also analyzed - their products, place, pricing, and promotion strategies.
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The document provides details about a business plan for a proposed Malaysian music cafe. It includes sections on background, location, products/services, market analysis, competitors, trends, strengths/weaknesses, marketing strategies, management structure, workforce, startup costs, ongoing expenses, sales forecasts, and financial projections. The cafe aims to promote Malaysian culture through food and live performances in a relaxing environment. It plans to attract customers from nearby offices and students by providing quality local cuisine and a platform for new artists.
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The document outlines the requirements for a group business plan presentation project in an Introduction to Business course. Students must form groups of 5, choose a business idea, and present a 10-minute presentation on their proposed business plan. The presentation must include the business background, market analysis, marketing strategies, management strategies, and financial plan. Students will be assessed based on the content and quality of their presentation, as well as peer and self evaluations. The project aims to help students understand the different factors involved in starting and operating a business.
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The document provides information about a final project for an Introduction to Business course. The project requires students to form groups of up to 4 members to run a charity drive event. They will choose a product or service to sell during the event and donate all profits to a charity of their choice. Students must submit a charity drive report and supporting documents. The objectives of the project are to develop students' business skills and understanding of social responsibility. Students will be assessed based on the content of their report, achievement of goals, financial records, peer evaluation, and a self-reflection video.
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Pawnshop
- 1. PAWN SHOPS Integrated Project Effective Public Communication | English 2 | Economics Melaka || Kota Damansara Lecturers : MS THIVILOJANA | MS CASSANDRA | MS TEY Members : Justin Chong Yong Sheng 0322845 Michelle Wong Sook Yin 0322362 Lew Quo Ming 0322884 Liew Cherng Qing 0322613 Ee Hui Teng 0322548 Cham Zheng Chee 0322317
- 2. the HISTORY
- 3. Islamic pawn broking in Malaysia The distinctive sign outside a pawnbroker's shop In the East, the business model existed in China over 3000 years ago. In the west, "pawnbroking" existed in the Ancient Greek and Roman Empires. Pawn broking (lending money on portable security), one of the oldest professions.
- 4. the BUSINESSESCHOONG XIN Pawnshop, MELAKA || JOO NGIEN Pawnshop, KOTA DAMANSARA
- 6. JOO NGIEN PAWNSHOP THE BUSINESS THE EXTERIOR THE OWNER | THE TEAM THE PRODUCT THE OWNER THE CUSTOMER SERVICE THE GOLD EARRINGS THE GOLD NECKLACES
- 8. CHOONG XIN PAWNSHOP THE BUSINESS THE EXTERIOR THE EXTERNAL FEATURES THE BRAND THE CUSTOMER SERVICE THE MANAGER | THE TEAM THE CUSTOMERS
- 13. BRAND RECOGNITION CURRENT ISSUE: Unawareness of the public. RECOMMENDATION: Modern Technology ||Promotion Highlight||Specialty Share||Expertise
- 14. CHANGING PERCEPTION CURRENT ISSUE: False perception RECOMMENDATION: Promote ||Acknowledgement Reconstruction||Expand range of pawn items Collaboration||Proper planning
- 15. CUSTOMER SERVICE CURRENT ISSUE: Neglect importance of customer service. RECOMMENDATION: Train ||Lending and return policies Understand ||Laws and Transaction Feedback ||Improvement
- 16. IMAGE MANAGEMENT CURRENT ISSUE: Exterior and interior design of the shop is too conventional. RECOMMENDATION: Exploring new design layout || Attract customers Maintenance || Keeping a fresh look
- 17. THE STRATEGY
- 18. EXPERIENCE || determine quality, price, value KNOWLEDGE || trained staff ECONOMY CONDITION || flexibility in price JOO NGIEN PAWNSHOP, MELAKA
- 19. CUSTOMER SERVICE || fulfill customer needs TECHNOLOGY || determine price and quality SECURITY || well-equipped security system CHOONG XIN PAWNSHOP, KOTA DAMANSARA
- 20. THE COMPETITOR
- 21. JOO NGIEN PAWNSHOP, MELAKA CIMB BANK MAYBANKGOLD STORE || THE COMPETITORS ||
- 22. CHOONG XIN PAWNSHOP, KOTA DAMANSARA || THE COMPETITORS || RHB bank, Ambank HSBC bank Visiber Jewelry Store
- 24. the CONCLUSIO
- 25. CHOONG XIN PAWNSHOP, KOTA DAMANSARA Commercially successful