Intro to U-CrAc 2016 by Søren Bolvig

1. Hvor virksomheders
udfordringer møder
studerendes kreativitet
U-CrAc : User-driven Creative Academy !
Where students’
creativity meet the
industry’ challenges!
Welcome to

2. Sponsors

3. U-CrAc’ers got SILVER
http://www.aau.dk/nyheder/alle-nyheder/vis/skuffede-ivaerksaettervindere.cid190938

4. Paradoks:
De
studerende
starter
med
en
fase,
hvor
der
skal
reflekteres
over
refleksion
over
beskrivelse
af
noget,
der
endnu
ikke
er
designet.
Læringsværdi
ved
det
brugerdrevne!
=
Læring
på
alle
læringsniveauer!
PÆDAGOGIKKENBAG
DOGMAS

5. People
and
communicaAon
above
processes
and
tools

6. Reality
above
labs

7. Interdisciplinarity
above
specializaAon

8. Change
course
according
new
insights
above
following
the
plan

9. Apply
your
body
above
‘thinking’

10. Videosketches
above
planned
storyboards

11. Progression

12. Progression
UGE
1

13. Progression
Week
1

14. Progression

15. Progression
Week
2
Week
1

16. Progression

17. Progression
Week
3
Week
2
Week
1

18. Progression

19. Progression

20. Progression
1. 2. 3. 4.

21. WEEKS

22. Progression
http://ucrac.dk/koncept/askcody-3/

23. Cases & partners

24. Cases & partners

25. Cases & partners

26. Cases & partners

27. Lille Vildmosecentret
Combine
ENI
BODY BIKE
Shoppen
Knauf Danoline
Hjørring Kommune
AAU SEA
Cases & partners

28. Paradoks:
De
studerende
starter
med
en
fase,
hvor
der
skal
reflekteres
over
refleksion
over
beskrivelse
af
noget,
der
endnu
ikke
er
designet.
Læringsværdi
ved
det
brugerdrevne!
=
Læring
på
alle
læringsniveauer!
PÆDAGOGIKKENBAG
Practicalities

29. Lectures
Toilets
Elevators
& stairs
Elevator
& stairs
Toilet
10. Floor
MaterialStoryLabGreenscreen
Sandbox
Green-
screen
Green-
screen
many

30. Elevator
& Stairs
11. Floor
Grouprooms
Stairs
12. FloorElevator
& Stairs
few
Toilets

31. Elevator
& Stairs
11. Floor
Grouprooms
Stairs
12. FloorElevator
& Stairs
Pick up case
partners here.

32. Elevator
& Stairs
11. Floor
Grouprooms
Stairs
12. FloorElevator
& Stairs
8 groups 10 groups
(19-28)
10 groups
(1-8) (9-18)

33. Elevator
& Stairs
11. Floor
Grouprooms
Stairs
12. FloorElevator
& Stairs
7. groups 9. groups
12. groups
X tables pr. group

34. Elevator
& Stairs
11. Floor
Grouprooms
Stairs
12. FloorElevator
& Stairs
7. groups 9. groups
12. groups
Please respect our colleagues &
give space for them to enter &
exit their offices.
Our space // our responsibility

35. Premiere Pro CC
http://www.adobe.com/dk/downloads.html

36. Paradoks:
De
studerende
starter
med
en
fase,
hvor
der
skal
reflekteres
over
refleksion
over
beskrivelse
af
noget,
der
endnu
ikke
er
designet.
Læringsværdi
ved
det
brugerdrevne!
=
Læring
på
alle
læringsniveauer!
PÆDAGOGIKKENBAG
User Centred design

37. User-driven innovation
“While
a
new
idea
is
a
thought
about
something
new
or
unique,
and
making
that
idea
real
is
an
invenAon,
innova)on
is
an
inven)on
that
has
a
socioeconomic
effect;
innova&on
changes
the
way
people
live.”
(Chayutsahakij
&
Poggenpohl,
2002)

38. User-driven innovation
“Key
to
innovaAve
design
is
an
understanding
of
the
user.”
(Chayutsahakij
&
Poggenpohl,
2002)

39. “...social
innova3ons
spring
from
social
needs,
rather
that
from
technology,
and
are
related
to
new
ways
of
social
interacAon,
behaviour
and
funcAon...
social
innovaAons
may
have
an
even
higher
impact
than
scien3fic
or
technological
innova3on.”
(Darsø,
2001)
User-driven innovation

40. User-driven innovation
Methodologies
within
social
science
have
proved
useful
and
applicable
for
designers
-­‐
especially
ethnography,
sociology,
and
psychology.
Design
based
on
field
research
tends
to
foster
be?er
solu3ons
to
design
problems
and
it
reduces
the
risk
of
the
product
failing
on
the
market.
(Arnold
Wasserman,
2004)

41. User-driven innovation
“Much
work
of
the
designer
is
less
concerned
with
finding
a
soluAon
to
a
specific
problem
than
with
defining
collec&vely
what
is
the
relevant
problem
and
how
to
see
it.”
(Lanzara,
1983)

42. User-driven innovation

43. User-driven innovation

44. User-driven innovation
Research
Analysis
Synthesis
Realisation

45. What
people
tells
about
different
needs:
User-driven innovation

46. What
people
tells
about
different
needs:
User-driven innovation
Liz
Sanders
2006

47. Creator
Improver/Co-­‐creator
Evaluator
Informant
Not
par3cipa3ng
User-driven innovation
Passive
observa3on
Ac3ve
observa3on
Dialogue
Ac3ve
involvement
User-­‐driven
development
Merit,
Søren
&
Nielsen,
Trine
(2006)
DO
SAY
MAKE
User
roles
Ac3vi3es

48. Paradoks:
De
studerende
starter
med
en
fase,
hvor
der
skal
reflekteres
over
refleksion
over
beskrivelse
af
noget,
der
endnu
ikke
er
designet.
Læringsværdi
ved
det
brugerdrevne!
=
Læring
på
alle
læringsniveauer!
PÆDAGOGIKKENBAG
Groups

58. Program
09.15 - 10.00 Introduction to U-CrAC
10.00 - 10.45 User Centred design &
Interdisciplinary challenges
10.45 - 11.00 Team up in teams
(U-CrAc team have a short chat with case-partners before, please pick up your case-partner at 13.00)
11.00 - 13.00 Get to know each others
& prepare questions for your case-partner
13.00 - 16.00 Joint or separated meetings with case-partners

59. Happy U-CrAc’ing!