The document discusses the Balance Scorecard, a strategic management tool developed by Robert Kaplan and David Norton in the 1990s. It defines the Balance Scorecard as a system used to align business activities with an organization's vision and strategy. The Balance Scorecard follows four perspectives: the customer, financial, internal processes, and learning and growth. It helps organizations track goals, improve performance and communications, and link strategic objectives to actions. The document outlines the key facts, components, benefits, and references related to the Balance Scorecard concept.

1. BALANCE SCORE CARD
JUAN CARLOS GALLEGOS CÁRDENAS
LUIS FERNANDO SANCÉN GARCÍA
CARLOS EDUARDO FLORES
GABRIELA JUÁREZ
ALEJANDRO POLO MUÑÓZ

2. INTRODUCTION
• This presentation contains the most important concepts of Balance
score card such as:
• Definition
• History
• Importance
• Application

3. DEFINITION
• The balance score card is a strategic management system that is
primarliy used in the business industry worldwide. It is used to
align the activities of a business to the vison an strategy of the
company.
• It is meant to improve the internal and external communication,
improve performance of the company and create strategic goals.

4. WHO?
• Robert Kaplan • David Norton
They developed the
Balance Score Card in
1990
At the University of
Harvard

5. FACTS
• The main problem that they noticed was that companies only
focused on financial issues.
• Financial measures are important but they only show the past of
the organization.
• Companies need to know what’s ahead.

6. WHAT IS THE BALANCE SCORE CARD?
• It’s a system that enables your organization to set, track and
achieve goals and objectives.
• It follows the Four Legs of the Balance Scorecard (The costumer,
the financial, the internal and the knowledge, education and
growth leg).

7. FOUR LEGS OF THE BALANCE SCORECARD
• Costumer Leg Costumer’s satisfaction and requests.
• Financial Leg Performance of the organization

8. FOUR LEGS OF THE BALANCE SCORECARD
• Internal Process that are important for the organization and
that represent money issues (ex. Quality)
• Knowledge, Education and Growth Leg The way you are
educating your employees in order to be more efficient and
achieve the organization objectives.

9. WHY IS IT IMPORTANT TO USE IT?
• Increase revenues.
• It’s easier to communicate the objectives of the company to the
employees and all the members of the organization.
• Converts the strategy into actions

10. WHY IS IT IMPORTANT TO USE IT?
• Shows how much the employees are contributing with the results
of the company.
• It generates effective control indicators.
• It helps to take important decisions.
• Increase the costumers satisfaction.

11. REFERENCES
• (n.d). Balance Scorecard Basics.Balanced Scorecard Institute. Tooked from:
http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard
• (n.d.). What is The Balanced Scorecard? Tooked from:
http://searchcio.techtarget.com/definition/balanced-scorecard-methodology