The balanced scorecard is a strategic planning and management system developed by Kaplan and Norton to align business activities with organizational vision and strategy. It adds non-financial metrics to traditional financial measures to provide managers a more balanced view of performance. The balanced scorecard translates strategy into objectives and initiatives, communicates goals across levels, and enables strategic learning through real-time performance measurement and feedback. It covers four perspectives: financial, customer, internal processes, and learning and growth.

1. BALANCED SCORECARD
By-
Josphin
Sminu
Archana
Suma Latha

2. What is balanced score card..?
• The balanced scorecard is a strategic
planning and management system that is
used extensively in business and industry,
government and nonprofit organizations
worldwide to align business activities to
the vision and strategy of the organization,
improve internal and external
communications, and monitor organization
performance against strategic goals.

3. Origin
• It was originated by Dr. Robert Kaplan
(Harvard Business School) and David
Norton as a performance measurement
framework.
• That added strategic non-financial
performance measures to traditional
financial metrics to give managers and
executives a more 'balanced' view of
organizational performance.

4. • Provides method for organisation to
systematically develop a comprehensive
system of planning and control.
• Performance measurement system that
translates organisation strategy into
objective measures, targets and initiatives.

5. How is the Balanced Score card
Used?
• Translating the vision: helping all employees
understand how their day-to-day work
contributes to long-term goals.
• Communicating and linking: disseminating
long-term goals both up and down an
organizational hierarchy, ensuring that both
departmental and individuals objectives are in
alignment.

6. • Business planning: taking long-term strategy
and using it as the basis for how resources and
capital are allocated.
• Feedback and learning: the scorecard enables
strategic and real-time learning because it
measures daily performance and spending in
the context of overarching goals, allowing
organizations to make necessary changes.

7. Perception of balance score card

8. • The Financial Perspective covers the financial
objectives of an organisation and allows
managers to track financial success and
shareholder value.
• The Customer Perspective covers the
customer objectives such as customer
satisfaction, market share goals as well as
product and service attributes.

9. • The Internal Process Perspective covers
internal operational goals and outlines the key
processes necessary to deliver the customer
objectives.
• The Learning and Growth Perspective covers
the intangible drivers of future success such as
human capital, organisational capital and
information capital including skills, training,
organisational culture, leadership, systems
and databases

10. Corporate examples
• Balance score card
for hospitals

11. • Balance score card
for schools