This document provides details about a summer internship project on studying employees' perceptions of the balance scorecard at Pastiwala.com. It includes an introduction to the balance scorecard concept, literature review on previous related studies, balance scorecard of Pastiwala.com, research methodology, data collection and analysis through questionnaires, and results of the study. The study found that half of employees were unaware of the balance scorecard but felt measuring key areas like customers, internal processes, learning and growth, and financials were significant.

1. A
SUMMER INTERNSHIP PROJECT
ON
A
study on
EMPLOYEE’S PERCEPTION REGARDING BALANCE SCORECARD
Undertaken at
Pastiwala.com
Prepared by:
Mansi Patel
PIET-MBA(finance)

2. Introduction about Balance Scorecard(BSC)
 The balance scorecard is a strategic planning and management system that is used extensively in business and
industry, government, and non-profit organizations worldwide to align business activities to the vision and
strategy of the organization
 Innovation of BSC by Kaplan & Norton  Hypothesizing Linkages between Scorecard
Measures

3. Balance Scorecard of pastiwala.com

4. About pastiwala.com
 Name :- Sort India Enviro Solutions Private Limited
 Company Type :- Private Company
 Company Status :- Operating
 Trade Name :- Pastiwala.com
 Year founded :- 2010
 Industry :- Environmental
 MISSION:- To create a Billion Dollar organization with effective planning, Communication and sharing of ideas.
 Pastiwala is a call out used for waste paper collector in Gujarat, India.
 There are around 100 employees are working in pastiwala.com(Vadodara) & around 50 workers.
SWOT Analysis
STRENGTH WEAKNESS OPPRTUNITIES THREATS
The businesses have its own
uniqueness.
Everyday liquid cash is required
to run the business.
Can increase the number of
customers.
Small aggregators.
It converts unofficial business
into official business.
Everyday liquid cash is required
to run the business.
Scope for issue maximum shares. Stereotype mentality of people.
Protecting environment. Fluctuating services.
Provide opportunities for lower
level employees like Drivers.
Bargaining is not possible.

5. Literature Review
Author’s name & Year Abstract
Obaid , 2014 The study amid to identify the possibility of applying the
balance scorecard as a tool for evaluating the performance of
the Gaza electricity distribution corporation.
El- Daour ,2013 The findings of the study indicate that Palestinian Economic
Entities adopt balanced scorecard in different ratios. In
addition the study showed that Palestinian economic entities
used earning management approach.
The study also revealed a significant opposite relationship
between adoption of balanced scorecard and its four
perspectives and limited of earning management in
Palestinian Economic Entities.
Srinivas K T, 2013 : The study was restricted to a single unit KPCL at
Bangalore. To achieve the aforesaid objectives data is
gathered from secondary sources, like annual reports,
journals, and related other research papers. The collected data
is analyses through ratio analysis and only important tables
are used for data discussion as per research need and which
are taken for data analysis.

6. AbauSharkh, 2012 This study aimed to identify the extent of the possibility of using Balanced Scorecard as a tool
for evaluating the performance of the Islamic University in Gaza from the viewpoint of the
university employees.
One of the most important result is the Islamic University is working to keep up with the
scientific development through establishing academic programs and being concerned with
developing new ones by scientific requirements, this enables the university to apply the
balanced scorecard as a performance measurement system. As the university has many
services that grant to its students, the price of the courses hours is too expensive
Ebrahim Lotfinia et. al.:
July 2012
In this study, they have used the companies accepted in Tehran Stock Exchange (TSE) across.
Period of study: The period from 2005 to 2009. Sampling procedure: Total firms in Tehran
Stock Exchange are 431, According to these terms, statistical sampling of study includes 80
companies among accepted companies in Tehran Stock Exchange (TSE). Findings: There is a
significant relation between working capital management and firm size
Al Greeb ,2012 This study aimed to introduce the scientific and the theoretical principles of the Balanced
Scorecard as well as it aimed to know the extent to which it is possible to use the Balanced
Scorecard in evaluating the performance of the Libyan commercial Banks . In addition to that
, it aimed to recognize the obstacles facing its application at the Libyan commercial banks

7. Tohidi, et. al , 2010 The study concentrates on the importance of using the Balanced
Scorecard particularly in the government educational institutions
in order to evaluate performance, by comparing planned and
targeted performance with actual performance to evaluate the
results and provide educational online services.
It concluded that the use of the balanced scorecard led to raise the
profit from providing educational services by increasing the
number of beneficiaries and recipients of the service, leading to
the growth of the revenue of this service as a result of improved
performance resulting from the continuous development in
presenting it based on performance evaluation through customer
perspective (students)

8. Research Methodology
Scope of the study
 The present study is an attempt to study the employee’s perspective towards using Balance Scorecard in
Pastiwala.com.
 Balance Scorecard is very useful tool to increase financial position of company as well it works as
communicator between all the department in the company implementing Balance Scorecard is very useful
 Study about BSC and awareness among employees is very necessary
Population Intrest:-The population of the study consisted of the employees of Sort India Enviro Solution
Limited (Pastiwala.com).
Research design:- In order to collect data regarding to know Employee’s perception regarding Balance
Scorecard DESCRIPTIVE RSEARCH
Sampling type:- Nonprobability sampling , convenience sampling
Sample size:- 30 Employees
Data type:- Primary data & secondary data.
Instrument used for Data Analysis:- Questionnaire
Analytical tools :- M.S. excel

9. Data analysis & Interpretation
Organization
type Frequency %
Industrial 9 30
Service 21 70
Section –1
About your organization
1. Business type.
Industrial
Service

10. organization age frequency %
less than one 0 0
1 to 5 year 0 0
5 to 10 year 30 100
more than 10
years 0 0
2.Organization age
 Less than one
 1 to 5 year
 5 to 10 year
 More than 10 years
0 0
30
0
0
5
10
15
20
25
30
35
less than one 1 to 5 year 5 to 10 year more than 10 years
Organizational age

11. 3.How much is the average annual turnover of your company?
Average annual turnover Frequency %
Up to RS. 6,500,000 0 0
RS.6,500,00 TO
10,000,000 0 0
RS.10,000,000 TO
50,000,000 12 40
More than 50,000,000 18 60
 Up to RS, 6,500,000
 RS, 6,500,000 to RS,10,000,000
 RS, 10,000,000 to RS. 50,000,000
 More than 50,000,000

12. 4.How many employees currently work for your company?
Employees in the
company
Frequenc
y %
up to 50 0 0
51-100 0 0
101-200 18 60
more than 200 12 40
 Up to 50
 51-100
 101-200
 More than 200

13. 5. Do you know about Balance Scorecard?
knowing about balance scorecard
Frequenc
y %
Yes 10 33.33
No 20 66.67
 YES
 No (if no then go to question no. 10)

14. 6. How did you first learn about the Balance Scorecard?
 Professional journal
 Financial pressTalk
 seminar or lecture
 Consultant Internet
Other____________________________________________________
How do you know about BSC Frequency %
Professional Journal 4 40
Financial press 0 0
Talk, seminar or lectures 0 0
Consultant 0 0
Internet 6 60
Other 0 0

15. 7. Does your company use the Balance Scorecard?
 YES
 No (go to que.9)
 Unknown (go to que.10)
Company using BSC Frequency %
Yes 0 0
No 5 50
Unknown 5 50

16. 9. Why does your company not use the Balance Scorecard?
 Lack of awareness
 Already uses other performance measurement
tool
 It is not relevant for the size of my company
 No need of implement balance scorecard
 Time consuming & costly
Reason for not implementing BSC Frequency %
Lack of awareness 1 20
Already uses other performance
measurement tool 1 20
Not relevant 1 20
No need of implementing 0 0
Time consuming & Costly 2 40

17. 10. Does your company formally measure performance in the following business areas?
yes No
Customer
Internal business
Innovation & learning
Financial
Frequency %
Yes No Yes No
Customer 23 7 76.67 23.33
Internal business 15 15 50 50
Innovation & learning 19 11 63.33 36.67
Financial 19 11 63.33 36.67
Otherrs:-_____________________________________

18. Section – 3
This section represents your opinion about implementing the Balance Scorecard, in quantitative manner.
A= Extremely significant B= Very significant C= Significant D= Insignificant E= No effect at all
Financial perspective A B C D E
1. Profitability
2. Sales growth
3. Cash flow
4. Decresing cost
Financial perspective
Profitability Sales growth Cash flow Decreasing cost
Freq. % Freq. % Freq. % Freq. %
A 21 70 15 50 14 46.67 12 40
B 7 23.33 12 40 9 30 9 30
C 2 6.67 2 6.67 6 20 4 13.33
D 0 0 1 3.33 0 0 3 10
E 0 0 0 0 1 3.33 2 6.67

19. A= Extremely significant B= Very significant C= Significant D= Insignificant E= No effect at all
Customer perspective A B C D E
1. Customer satisfaction
2. Customer retention
3. Market share increase
4. On time delivery
Customer perspective
Customer
satisfaction
Customer
retention
Market share
increase On time delivery
Freq. %
Freq
. %
Freq
. % Freq. %
A 13 43.33 16 53.33 14 46.67 17 56.67
B 10 33.33 7 23.33 7 23.33 10 33.33
C 4 13.33 3 10 5 16.67 1 3.33
D 2 6.67 3 10 2 6.67 1 3.33
E 1 3.33 1 3.33 2 6.67 1 3.33

20. A= Extremely significant B= Very significant C= Significant D= Insignificant E= No effect at all
Internal business processes perspective A B C D E
1. Market penetration
2. Resource utilization
3. Improve efficiency
4. Order fulfilment
Internal business processes
perspective
Market
penetration
Resource
utilization
Improve
efficiency
Order
fulfilment
Freq. % Freq. %
Freq
. % Freq. %
A 11 36.67 16 53.33 9 30 11 36.67
B 9 30 9 30 13 43.33 8 26.67
C 6 20 4 13.33 3 10 6 33.33
D 1 3.33 1 3.33 5 16.67 1 3.33
E 2 6.67 0 0 0 0 4 13.33

21. A= Extremely significant B= Very significant C= Significant D= Insignificant E= No effect at all
Learning & Growth perspective A B C D E
1. Employee satisfaction
2. Employee retention
3. Increase employee skill
4. Increase employee morale
Learning & Growth perspective
Employee
satisfaction
Employee
retention
Increase
employee
skill
Increase
employee
morale
Freq. % Freq. % Freq. % Freq. %
A 18 60 12 40 14 46.67 13 43.33
B 3 10 11 36.67 8 26.67 11 36.67
C 7 23.33 2 6.67 5 16.67 2 6.67
D 1 3.33 4 13.33 1 3.33 3 10
E 1 3.33 1 3.33 2 6.67 1 3.33

22. 12. Did the implementation of BSC (BALANCED SCORECARD) help align key
performance measures with strategy at all levels of an organization?
 Yes
 No
Frequency %
Yes 23 76.67
No 7 23.33

23. 13. In your opinion, do you see that BSC (BALANCED SCORECARD) added value
for your organization ? if the ans. Yes how? If No why?
 Yes
 No
Frequency %
Yes 23 76.67
No 7 23.33

24. Findings & Suggestion
FINDINGS
 From the study it is known that most of the Indian companies are not using Balance Scorecard
 BSC is very useful tool to increase financial position of company, it helps to achieve company’s objectives.
 BSC have four perspective to Measures Company’s performance.
 BSC takes time for implementing it is very long procedure.
 Employees of Pastiwala.com are not aware about Balance Scorecard because of lack of knowledge.
 After giving them small idea about BSC employees thinks that it help to measure performance measures with
strategy at all levels of an organization.
 BSC is not that much of known so may it cost more. But after implement BSC it gives more return.


25. SUGGESTION
 Employees are not that much of aware about BSC so company should give some knowledge about BSC.
 Pastiwala.com is small scale company so may it cost high.
 Implementing BSC is useful to increase employee’s skills and also customer satisfaction & customer
retention.
 For reducing employee turnover company can use BSC.
 It can also improve employee efficiency to work from providing sufficient knowledge about their work.

26. CONCLUSION
 The Balance Scorecard is a very important strategic management tool which helps to
organization to not only measure the performance but also decide the strategies which are
needed to be adopted so the long term goals are achieved.
 Thus in other words, the application of this tool ensures the consistency of vision and action
which is the first step towards the development of successful organization.

27. THANK YOU