Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
5 Market Drivers Digital Transformation Must AddressMike Connor
Building a successful digital strategy and transformation program requires more than just bringing new technology on board. It requires establishing your company's ability to understand, track and address the forces shaping the digital future. This presentation helps you bring those into the discussions that shape your digital transformation strategy. It includes Digital technologies, Digital ecosystems, Digital Innovation and culture, Visionary customers, and Industry value chain transformation. The presentation also includes a link to free 50 + question management discussion guide from our Digital Leadership Program "Competing for the Digital Future".
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Digital Maturity - A Client & Agency Perspectivedelissat
Digital Maturity. What is it? Are you there yet?
Believe it or not, many corporate organizations (and some communications agencies) have not yet reached digital maturity. Many lag behind the general public’s ability to adapt to the new digital marketplace. This session provides you an insight into key markers of what a digitally mature organization looks and acts like.
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
Digital Transformation: Embracing the new digital realityEduserv
Tim Cockle, Head of Digital Services at Eduserv, talks about embracing digital at the CharityComms Digital Transformation event. Tim looks at the drivers for digital transformation, the different forms of digital transformation and the journey to achieving true digital transformation within charities.
Digital Transformation Case Study | anynines anynines GmbH
The slides are part of our talk about the "Digital Transformation Case Study" held by CEO of anynines - Julian Fischer (Twitter: @fischerjulian) - at the Pivotal Digital Transformation Forum 2016 in Istanbul.
5 Market Drivers Digital Transformation Must AddressMike Connor
Building a successful digital strategy and transformation program requires more than just bringing new technology on board. It requires establishing your company's ability to understand, track and address the forces shaping the digital future. This presentation helps you bring those into the discussions that shape your digital transformation strategy. It includes Digital technologies, Digital ecosystems, Digital Innovation and culture, Visionary customers, and Industry value chain transformation. The presentation also includes a link to free 50 + question management discussion guide from our Digital Leadership Program "Competing for the Digital Future".
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Digital Maturity - A Client & Agency Perspectivedelissat
Digital Maturity. What is it? Are you there yet?
Believe it or not, many corporate organizations (and some communications agencies) have not yet reached digital maturity. Many lag behind the general public’s ability to adapt to the new digital marketplace. This session provides you an insight into key markers of what a digitally mature organization looks and acts like.
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
Digital Transformation: Embracing the new digital realityEduserv
Tim Cockle, Head of Digital Services at Eduserv, talks about embracing digital at the CharityComms Digital Transformation event. Tim looks at the drivers for digital transformation, the different forms of digital transformation and the journey to achieving true digital transformation within charities.
Digital Transformation Case Study | anynines anynines GmbH
The slides are part of our talk about the "Digital Transformation Case Study" held by CEO of anynines - Julian Fischer (Twitter: @fischerjulian) - at the Pivotal Digital Transformation Forum 2016 in Istanbul.
The Digital Maturity Matrix -A Methodology for Digital TransformationJoakim Jansson
Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.
This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.
Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?
That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?
The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI
Hope you like it! Please contact us if you'd like to know more.
“The use of technology to radically enhance customer centricity, operational efficiencies and business model modernisation.”
With the demand from customers, suppliers and employees to become positively digital there is a pressure to as the great Steven Jobs once put it, 'Think different."
Up until this time, I.T has remained moderately stationary in contributing to back office functionality. With the recent commoditization of technology, business leaders are quite well aware of the advantages such can bring to an organisation.
At present, most adoption programs promote tactical thinking and execution. Of those that are using a wider strategic view, it is too conventional in approach, leading to very disappointing returns, little business visibility, and no differentiation or innovation.
How and where to start?
http://oxygn.co
Digital transformation and branding - Pietro Stopponi presentationPietro Stopponi
It is fundamental to update the company branding strategy during a digital transformation to guarantee the full success of the later.
The two actions must go together!!!
Without a parallel analysis between corporate changes and its brand strategy, there is the risk of misalignment, sending the wrong message and losing big opportunities'.
In the worst-case scenario, the failure of the Digital Transformation and of the company itself.
In the attached presentation I explain what digital transformation is and the link with branding.
1234 Digital Transformation Framework 2018Filip Drimalka
Introducing the world's first framework for the internal digital transformation of organizations and businesses of all sizes.
(The book "The road to digital transformation" out March 2018)
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
Transform Today, Thrive Tomorrow: a Data Strategy for Digital TransformationPaul Lewis
Companies are implementing growth-based Digital Transformation strategies as they compete among new digital disruptors. Digital disruptors such as AirBnB and Uber have turned hotels and taxi cabs upside down. Even large, profitable sectors like banking are being threatened by FinTech firms like Alibaba. Across all industries, digital disruptors are using analytics, mobility, social and smart, connected devices to transform operations, customer experience, and business models.
Transformation is not easy, and there is a fundamental gap in how the business views digital transformation initiatives and how the IT organization views its domain. The gap is made worse by the legacy processes, systems and skillsets that are still predominate in most enterprise IT organizations. For IT to remain relevant, it needs a new paradigm that supports the rapid pace and new technologies powering the digital enterprise – a new paradigm that can also incorporate traditional, mission-critical IT systems and applications. That new paradigm centers on the critical enabler of digital transformation – DATA
The State of Digital Transformation 2018 - 2019 by Brian SolisBrian Solis
"Digital is an enterprise-wide strategic priority — but there's work to be done," according to Brian Solis and Altimeter, a Prophet company.
Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation.
In 2019, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization. Budgets are soaring. The list of disruptive technologies on the radar of stakeholders is expanding. Ownership is moving to the C-Suite and managed by cross-functional, collaborative groups. Customer experience (CX) continues to lead digital transformation investments, but as we observed in 2017, employee experience and organizational culture are also rising in importance to empower and accelerate change, growth, and innovation.
Digital Transformation as an Enterprise-Wide Movement
This year, it’s clear that digital transformation is maturing into an enterprise-wide movement. Digital transformation is modernizing how companies work and compete and helping them effectively adapt and grow in an evolving digital economy.
What’s also evident is that there is still much work to do as companies are, by and large, prioritizing technology over grasping the disruptive trends that are influencing markets and, more specifically, customer and employee behaviors and expectations.
Learn more here: https://insights.prophet.com/the-state-of-digital-transformation-2018-2019
If you're serious in Enterprise Digital Transformation, this deck will provide some insight into the scope of need to have a successful transition.
http://oxygn.co
http://www.slideshare.net/OxygnCo/digital-maturity-model-indicator - Three simple steps to sucessful transition
Creating a digital transformation strategy? Don't forget the human touchMike Connor
Provides a people centered Digital Transformation strategy.
Building customer relationships and delivering value in a market driven by continual innovation requires a new kind of awareness and understanding. It requires transforming how we relate to our customers, our products, our jobs, our processes, and the future, and how we engage the market. It requires continually evaluating and harnessing emerging technologies and behaviors that can help us accelerate the value we create for our customers.
companion blog post. http://www.creatinginsanelygreat.com/building-customer-relationships-start-with-customer-value/
What is Digital transformation?
Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or platform. But Digital transformation is not about technologies: it's about transforming the whole prganisation through a system thinking approach and it's about rethinking operational models, business models, processes, and policies, taking people, both employees and customers at the core of the process.
Because the goal of any digital transformation is to increase value creation for the business through digitally enhanced processes that increase internal efficiency and overall customer and employee satisfaction.
Digital transformation is en emergent need in today's post-industrial society: we moved fast from an industrial to a post-industrial era, however operational models and management practices haven't evolved fast enough.
For this reason, many organisations prefer to think of Digital transformation as the adoption of digital technologies on the top of mainly inefficient and obsolete operational models, rather than facing a true in depth transformation that begins with understanding the current culture, the customers, and the overall business.
These slides, were presented to students from IIM (india) at ESPC London on July 27th 2017 with the goal to provide tomorrow's digital leaders a broad vision of what is digital transformation by looking at what and the reasons why change is happening in the business world, define Digital transformation and its dimensions through the lenses of an Experience economy and a post-industrial era. The presentation also presents the Competing Value Framework as a key tool to start understanding organsation's culture and define a digital transformation roadmap and strategy.
Author mentioned (and inspirers):
- Daniel Bell (the post-industrial society)
- Joe Pine (Experience Economy
- The ClueTrain Manifesto
- Quinn and Cameron's Competing design framework
- Brian Solis
- Nichola Negroponte
4As The Chief Digital Officer: Driving Digital Strategy and InnovationDonnovan Andrews
The Chief Digital Officer: Driving Digital Strategy and Innovation
On June 30, join Donnovan Andrews, Chief Advisor of Digital Media and Innovation, 4As, as he explores the multifaceted role of the Chief Digital Officer––and how this expanding role will drive industry innovation and help transform your business.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Capgemini
Insurance giant Allianz is investing aggressively in digital initiatives in a sector not known for being digitally-savvy.
Capgemini Consulting interview Joe Gross, Head of Group Market Management at Allianz, who shares his views on why organizations should make digital part of their DNA.
Digitally mature organisations are more competitive. But how to get there? We help measure your digital maturity. Both quick wins and a structural approach result from it.
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
Revenue growth requires more than IT cost-cutting and increased efficiencies. Across industries, top-line growth requires a focus on customer relevance and on sales, marketing and service effectiveness.
Product Roll Out Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Product Roll Out Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34UvXCc
Best Practices in Business Innovation: Business Models Changing the Landscape...Aggregage
Companies these days cannot afford to stand still!
Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue.
The Digital Maturity Matrix -A Methodology for Digital TransformationJoakim Jansson
Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.
This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.
Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?
That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?
The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI
Hope you like it! Please contact us if you'd like to know more.
“The use of technology to radically enhance customer centricity, operational efficiencies and business model modernisation.”
With the demand from customers, suppliers and employees to become positively digital there is a pressure to as the great Steven Jobs once put it, 'Think different."
Up until this time, I.T has remained moderately stationary in contributing to back office functionality. With the recent commoditization of technology, business leaders are quite well aware of the advantages such can bring to an organisation.
At present, most adoption programs promote tactical thinking and execution. Of those that are using a wider strategic view, it is too conventional in approach, leading to very disappointing returns, little business visibility, and no differentiation or innovation.
How and where to start?
http://oxygn.co
Digital transformation and branding - Pietro Stopponi presentationPietro Stopponi
It is fundamental to update the company branding strategy during a digital transformation to guarantee the full success of the later.
The two actions must go together!!!
Without a parallel analysis between corporate changes and its brand strategy, there is the risk of misalignment, sending the wrong message and losing big opportunities'.
In the worst-case scenario, the failure of the Digital Transformation and of the company itself.
In the attached presentation I explain what digital transformation is and the link with branding.
1234 Digital Transformation Framework 2018Filip Drimalka
Introducing the world's first framework for the internal digital transformation of organizations and businesses of all sizes.
(The book "The road to digital transformation" out March 2018)
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
Transform Today, Thrive Tomorrow: a Data Strategy for Digital TransformationPaul Lewis
Companies are implementing growth-based Digital Transformation strategies as they compete among new digital disruptors. Digital disruptors such as AirBnB and Uber have turned hotels and taxi cabs upside down. Even large, profitable sectors like banking are being threatened by FinTech firms like Alibaba. Across all industries, digital disruptors are using analytics, mobility, social and smart, connected devices to transform operations, customer experience, and business models.
Transformation is not easy, and there is a fundamental gap in how the business views digital transformation initiatives and how the IT organization views its domain. The gap is made worse by the legacy processes, systems and skillsets that are still predominate in most enterprise IT organizations. For IT to remain relevant, it needs a new paradigm that supports the rapid pace and new technologies powering the digital enterprise – a new paradigm that can also incorporate traditional, mission-critical IT systems and applications. That new paradigm centers on the critical enabler of digital transformation – DATA
The State of Digital Transformation 2018 - 2019 by Brian SolisBrian Solis
"Digital is an enterprise-wide strategic priority — but there's work to be done," according to Brian Solis and Altimeter, a Prophet company.
Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation.
In 2019, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization. Budgets are soaring. The list of disruptive technologies on the radar of stakeholders is expanding. Ownership is moving to the C-Suite and managed by cross-functional, collaborative groups. Customer experience (CX) continues to lead digital transformation investments, but as we observed in 2017, employee experience and organizational culture are also rising in importance to empower and accelerate change, growth, and innovation.
Digital Transformation as an Enterprise-Wide Movement
This year, it’s clear that digital transformation is maturing into an enterprise-wide movement. Digital transformation is modernizing how companies work and compete and helping them effectively adapt and grow in an evolving digital economy.
What’s also evident is that there is still much work to do as companies are, by and large, prioritizing technology over grasping the disruptive trends that are influencing markets and, more specifically, customer and employee behaviors and expectations.
Learn more here: https://insights.prophet.com/the-state-of-digital-transformation-2018-2019
If you're serious in Enterprise Digital Transformation, this deck will provide some insight into the scope of need to have a successful transition.
http://oxygn.co
http://www.slideshare.net/OxygnCo/digital-maturity-model-indicator - Three simple steps to sucessful transition
Creating a digital transformation strategy? Don't forget the human touchMike Connor
Provides a people centered Digital Transformation strategy.
Building customer relationships and delivering value in a market driven by continual innovation requires a new kind of awareness and understanding. It requires transforming how we relate to our customers, our products, our jobs, our processes, and the future, and how we engage the market. It requires continually evaluating and harnessing emerging technologies and behaviors that can help us accelerate the value we create for our customers.
companion blog post. http://www.creatinginsanelygreat.com/building-customer-relationships-start-with-customer-value/
What is Digital transformation?
Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or platform. But Digital transformation is not about technologies: it's about transforming the whole prganisation through a system thinking approach and it's about rethinking operational models, business models, processes, and policies, taking people, both employees and customers at the core of the process.
Because the goal of any digital transformation is to increase value creation for the business through digitally enhanced processes that increase internal efficiency and overall customer and employee satisfaction.
Digital transformation is en emergent need in today's post-industrial society: we moved fast from an industrial to a post-industrial era, however operational models and management practices haven't evolved fast enough.
For this reason, many organisations prefer to think of Digital transformation as the adoption of digital technologies on the top of mainly inefficient and obsolete operational models, rather than facing a true in depth transformation that begins with understanding the current culture, the customers, and the overall business.
These slides, were presented to students from IIM (india) at ESPC London on July 27th 2017 with the goal to provide tomorrow's digital leaders a broad vision of what is digital transformation by looking at what and the reasons why change is happening in the business world, define Digital transformation and its dimensions through the lenses of an Experience economy and a post-industrial era. The presentation also presents the Competing Value Framework as a key tool to start understanding organsation's culture and define a digital transformation roadmap and strategy.
Author mentioned (and inspirers):
- Daniel Bell (the post-industrial society)
- Joe Pine (Experience Economy
- The ClueTrain Manifesto
- Quinn and Cameron's Competing design framework
- Brian Solis
- Nichola Negroponte
4As The Chief Digital Officer: Driving Digital Strategy and InnovationDonnovan Andrews
The Chief Digital Officer: Driving Digital Strategy and Innovation
On June 30, join Donnovan Andrews, Chief Advisor of Digital Media and Innovation, 4As, as he explores the multifaceted role of the Chief Digital Officer––and how this expanding role will drive industry innovation and help transform your business.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Capgemini
Insurance giant Allianz is investing aggressively in digital initiatives in a sector not known for being digitally-savvy.
Capgemini Consulting interview Joe Gross, Head of Group Market Management at Allianz, who shares his views on why organizations should make digital part of their DNA.
Digitally mature organisations are more competitive. But how to get there? We help measure your digital maturity. Both quick wins and a structural approach result from it.
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
Revenue growth requires more than IT cost-cutting and increased efficiencies. Across industries, top-line growth requires a focus on customer relevance and on sales, marketing and service effectiveness.
Product Roll Out Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Product Roll Out Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34UvXCc
Best Practices in Business Innovation: Business Models Changing the Landscape...Aggregage
Companies these days cannot afford to stand still!
Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue.
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
Big Digital Advisory Services are provided by Firestring, a Britehouse Digital Company. Our clients are focused on increasing market share, expanding territories and elevating brand position.
Big Digital customers improve their approaches to the design and management of customer experiences and relationships, building new product offerings delivered through increasingly agile and omni-channels models. The result is customer-centricity and business relevance.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
Unpacking Digital Transformation for your Business Fayaz King
Digital Transformation is the re-alignment of, or new investment in, technology and business models to more effectively compete in a digital economy. Check out my presentation to learn more.
A digital strategy entails various components, including identifying digital goals, understanding the target audience, selecting relevant digital channels, allocating resources, integrating digital initiatives with the overall business strategy, and measuring performance.
Customer-centricity is the new imperative, but most organizations are not prepared to transform the way they work to deliver a relevant, personalized customer experience at scale. Designed for those who have been exposed to Journey Mapping, this interactive workshop will share Accenture’s Customer Journey Management framework for guiding the omni-channel customer experience with agility and at scale. During the session you will assess your organization’s design, governance and operating model dimensions to identify capability gaps in delivering on your vision of customer-centricity.
In a working session you will prioritize the gaps in your organization’s capabilities to implement the Customer Journey Management framework. The workshop will help you visualize how to manage the dramatic increase in data, segments, content, collaboration, and compliance that come with high-fidelity journey mapping and omni-channel marketing. We will discuss your specific challenges, as well as real world examples of operating model innovations from companies across industries and levels of maturity. This session will help you prepare your company to identify and respond to customer experience opportunities with new levels of agility and scale.
Quick survey of sales performance discovers drivers of revenue capture and benchmarks against best practices. Enables the creation of a roadmap to world class sales excellence.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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5 Steps to Define Digital Transformation Requirements
1. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
5
Steps
to
Define
Digital
Transforma4on
Requirements
Compe4ng
for
the
Digital
Future
|
Leadership
Program
2. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
Successful
transforma4on
aligns
your
company
on
what
maBers
most
The
digital
future’s
highest
value
markets,
customers,
capabili&es,
and
opportuni&es
GeCng
there
is
a
process
that
includes:
1. Iden4fying
high
value
customer
outcomes
2. Profiling
industry
value
chains,
processes,
and
jobs
3. Ac4vely
par4cipa4ng
in
digital
visionaries
strategies
4. Defining
and
developing
a
digitally
enabled
customer
journey
5. Digitally
re-‐visioning
and
re-‐aligning
your
products,
marke4ng,
and
opera4ons
3. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
Developing
Digital
Transforma4on
Requirements
What
will
create
value
for
your
visionary
customers
in
the
digitally
transformed
future?
3
4. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
Addi4onal
Resources
Click
below
for
free
slide
decks,
blogs
and
videos
from
our
Digital
Leadership
Program
4
Online
training,
materials,
and
tools
based
on
a
powerful
strategic
framework
drama&cally
reduce
the
&me
you
need
to
organize,
present
and
get
buy
in
for
your
program
Free
50+
ques&on
discussion
guide
excerpted
from
our
leadership
program
5. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
Successful
Transforma4on
Requirements
An&cipate
change
driven
by
digital
innova&on
and
what
visionary
customers
will
value
• Digital
innova&on
– An
ongoing
and
accelera4ng
process
– Con4nually
changing
what
customers
value
and
how
that
value
is
created
• Digital
transforma&on
must:
– Enable
your
company
to
look
far
beyond
the
status
quo
– Build
capabili4es
to
proac4vely
address
opportuni4es
and
risks
created
by
digital
innova4on
• Transforma&on
requirements
– An4cipate
how
digital
innova4on
will
change
what
customers
value
– Focus
your
company
on
inves4ng
in
things
that
will
create
future
value
– Guide
your
company
in
leSng
go
of
things
that
won’t
create
future
value
5
6. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
1.
Iden4fy
high
value
customer
outcomes
Successful
transforma&on
requirements
an&cipate
what
visionary
customers
will
value
Iden&fying
high
value
customer
outcomes
“Business
outcomes
that
create
transforma&onal
value
for
customers
and
growth
for
you.
• What
drives
their
business?
– What
value
do
they
create
–
what
experiences
do
they
deliver?
– What
jobs,
processes,
products,
and
services
support
the
crea4on
of
that
value?
– Which
of
those
create
the
greatest
most
differen4a4ng
value
for
their
customers
and
them?
– What
are
the
greatest
costs,
4me
requirements,
frustra4ons,
risks
within
those?
– How
are
outcomes
and
the
cost
and
other
elements
for
each
of
those
measured?
– How
could
emerging
digital
technology
and
ecosystems
be
architected
to
deliver
transforma4ve
value
to
those?
– If
that
were
accomplished
which
areas
would
drive
the
growth
and
value
for
your
customer?
– In
which
of
those
does
your
company
create
the
greatest
value?
– How
could
you
digitally
re-‐vision
your
products,
services,
marke4ng,
and
opera4ons
contribute
to
those?
– Which
of
those
would
drive
the
greatest
growth
in
terms
of
revenue,
differen4a4on
and
customer
value?
6
7. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
2.
Profiling
industry
value
chains,
processes,
and
jobs
Emerging
technology
and
ecosystems
transform
industry
value
chains
7
new
Industry
Value
Chains
How
Jobs
Are
Done
8. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
2.
Profiling
industry
value
chains,
processes,
and
jobs
Industry
value
chains
are
re-‐engineered
as
the
market
re-‐defines
what’s
valuable
• Vision,
technology,
business
models,
and
visionary
customer
adop&on
reshape
industry
value
chains
– Redefine
enabling
products,
services
and
business
models
and
the
companies
that
provide
them
– Reshape
what
jobs
need
to
be
done,
how
those
are
done,
the
processes
those
are
a
part
of
– Reshape
what
the
market
defines
as
valuable
– Those
reshape
the
industry
value
chains
that
you
and
your
customers
are
a
part
of
• Your
digital
transforma&on
strategy
has
to
include
– The
ability
to
proac4vely
understand,
track
and
an4cipate
the
impact
and
changes
to
value
chains
– Development
of
con4nually
updated
scenarios
about
how
these
market
drivers
will
impact
industry
value
chains
and
the
opportuni4es
those
scenarios
create
to
deliver
new
transforma4onal
value
8
9. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
3.
Ac4vely
Par4cipate
in
Digital
Visionaries
Strategies
Customers,
Partners,
Influencers
that
are
proac&vely
shaping
the
digital
future
9
10. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
3.
Ac4vely
Par4cipate
in
Digital
Visionaries
Strategies
Visionary
Customers,
Partners,
and
Influencers
• Visionary
customers,
partners,
and
influencers
– Deeply
engaged
in
understanding
emerging
technologies
and
the
ecosystems
they
are
part
of
– Ac4vely
crea4ng
breakthrough
products
and
services
– Improving
process
effec4veness
and
market
performance
– Implemen4ng
more
effec4ve,
higher-‐value
business
models
• They
are
catalysts
for
the
ecosystems
of
technology,
people
and
organiza&ons
that
are
shaping
the
future
–
If
you
aren’t
already
engaged
with
them,
you
need
to
be
– They
are
instrumental
in
shaping
opportuni4es,
requirements
and
threats
and
industry
value
chains
• Ac&ve
par&cipa&on
in
the
the
visioning,
crea&on,
valida&on,
and
refinement
of
their
strategies
gives
you
a
huge
edge
– Par4cipa4on
can
include
everything
from
exploratory
conversa4ons
to
joint
investment
–
Help
you
set
strategic
and
transforma4onal
priori4es
– Understand
what
will
create
future
value
and
growth
as
the
market
follows
their
lead
– Enables
you
to
preemp4vely
act
on
emerging
opportuni4es
10
11. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
4.
Define
and
Develop
a
Digitally
Enabled
Customer
Journey
Using
technology
to
facilitate
higher
value
outcomes
and
experiences
11
12. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
4.
Define
and
Develop
a
Digitally
Enabled
Customer
Journey
How
will
digitally
re-‐engineered
value
chains,
business
models,
products,
marke&ng,
and
opera&onal
systems
change
your
customers
requirements
and
what
is
valuable
to
them
as
they
explore,
acquire,
deploy,
and
use
new
products
and
services?
• Defining
the
customer
journey
– What
processes,
informa4on,
and
interac4ons
will
customers
go
through
to
iden4fy,
acquire,
deploy,
manage,
and
maintain
the
products
and
services,
data,
informa4on
and
the
rela4onships
that
enable
them
to
achieve
high
value
outcomes?
• Who
within
the
customer
is
involved
at
what
stage?
– What
do
they
need
at
each
stage?
• What
role
do
your
current
customer
engagement,
product
capabili&es,
and
opera&onal
processes
play?
• How
will
market
changes
driven
by
digital
innova&on
change
customer
expecta&ons
and
requirements
– What
are
your
current
strengths
and
weaknesses
in
terms
of
crea4ng,
suppor4ng
and
building
high
value
customer
rela4onships
– What
transforma4ve
/
differen4a4ng
value
would
emerging
technology,
digital
ecosystems,
and
industry
value
chain
partners
enable
you
to
bring
to
your
customer
journey?
• What
insight
will
help
you
see
new
opportuni&es
and
where
you
are
vulnerable?
12
13. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
5.
Digitally
re-‐vision
and
re-‐align
your
products,
marke4ng,
and
opera4ons
Increased
speed,
performance,
ease
of
use,
interoperability,
data/analy&cs
13
14. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
5.
Digitally
re-‐vision
and
re-‐align
your
products,
marke4ng,
and
opera4ons
Defining
transforma&onal
requirements
for
products,
marke&ng,
and
opera&onal
systems
• Align
requirements
against
high
growth
customer
segments
and
high
value
outcomes
– Bring
together
the
insight
and
requirements
from
the
work
done
on
high
value
customer
outcomes,
emerging
technologies
industry
value
chains,
visionary
digital
strategies
and
the
customer
journey
• Iden&fy
opportuni&es
to
create
transforma&onal
value
– improve
speed,
performance,
and
user
experience
– Integrate
data,
jobs,
processes,
and
industry
value
chains
in
new
ways
– Add
intelligence
and
connec4vity
to
products
and
devices
– Leverage
ecosystems
and
the
data
of
the
digitally
enabled
processes
and
systems
within
them
– Contextually
personalize
products,
informa4on,
services
and
experiences
for
the
specific
customer
• Iden&fy
and
priori&ze
current
strengths,
weaknesses,
opportuni&es,
and
threats
– Review
the
vision
you
created
above
for
a
digitally
transformed
future
– Review
and
priori4ze
strengths,
weaknesses,
opportuni4es
and
threats
against
that
– Define
and
priori4ze
transforma4onal
requirements
for
the
product,
marke4ng,
and
opera4onal
– Integrate
a
align
those
with
requirements
expressed
by
internal
stakeholders
– You
now
have
a
good
first
cut
at
the
requirements
for
your
digital
transforma4on
program.
14
15. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
Addi4onal
Resources
Click
below
for
free
slide
decks,
blogs
and
videos
from
our
Digital
Leadership
Program
15
Online
training,
materials,
and
tools
based
on
a
powerful
strategic
framework
drama&cally
reduce
the
&me
you
need
to
organize,
present
and
get
buy
in
for
your
program
Free
50+
ques&on
discussion
guide
excerpted
from
our
leadership
program
16. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
mike@spicecatalyst.com
Mike
Connor
Principal,
Spice
Catalyst
Director,
Customer
Value
Crea&on
Interna&onal
(CVCI)
Author:
• Crea4ng
Insanely
Great
Customers
• Compe4ng
for
the
Digital
Future
A
Leadership
Program
in
Digital
Strategy
and
Transforma4on
16
17. Compe&ng
for
The
Digital
Future
Kick
Start
Your
Digital
Strategy
and
Transforma&on
Program
Let’s
get
this
done!
Your
Agile
Business
Accelera&on
Agency
Thank
You
17