An online catalog and transactional e-Commerce are foundational to selling online, but they are no longer enough. More than 75% of e-Commerce professionals, who participated in a recent survey conducted by CoreMedia, indicated that they are exploring Experiential Commerce. In fact 11% have already implemented this as their strategy to increase engagement, revenue and customer lifetime value. Commerce industry partners CoreMedia and CrossView shared the results of this survey, provided recommendations on achieving "transactional commerce with a heart" and answered your questions during this 20-minute Coffee Break Webinar on December 8 at 1:30pm (EST).

1. 5 December 2014
Experiential
Commerce Survey:
Online Catalogs Are
Not Enough …
... So What Is?

2. 2
Glenn Conradt
Vice President, Global
Marketing
CoreMedia
Michael von Bodungen
Executive Vice President
of Technical Delivery
CrossView
Introduction to the Webinar
Please submit any questions during the webinar through
the question window

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Agenda
• Experiential Commerce Survey Results 7 min.
• Lessons from the Field and Best Practices 8 min.
• Questions 5 min.
5 December 2014

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Experiential Commerce Survey

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It is no longer enough to enable an online
catalog and transactional eCommerce:
Today's marketers want to tell brand and
product stories through the deep
personalization and contextualization of
content and interactive digital experiences.
Content And Commerce: The Odd Couple Or The Power Couple?
Peter Sheldon and Stephen Powers
Forrester Research, Inc.
November 19, 2013
“
”

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3 Key Findings
1 Growing focus on experiential commerce
2 Drivers center around revenue and customer perceptions
3 Many challenges to adoption
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1 Growing focus on experiential commerce

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2 Drivers center around revenue and customer perceptions

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2 Drivers center around revenue and customer perceptions
Goals

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3 Many challenges to adoption

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Change in knowledge
and approach
Technology changes
are required
Recommendations
Align marketing and e-Commerce goals by mapping
out the buyer’s journey across all touchpoints, and
identifying “moments of truth” that will guarantee
“positive action”.
Start small by implementing change incrementally,
apply measurement and optimization techniques
to map progress.
Enhance team skills in content marketing, personas
development and analytics through cross-training
and attracting experienced new hires
Review existing technology assets to understand if
the current experiential tools are inadequate or
under-utilized.
Ensure experiential tools can be easily used by
business users to reduce dependence on IT or
external resources.
Invest in technologies that ensure ease of
integration, agility and empowered business users.
Partner with system integrators or digital agencies with experience in delivering successful
e-Commerce and content management solutions.

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Lessons from the Field
and Best Practices

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13
Experiential Commerce Maturity
Steps to a Converged Content + Commerce Model
CUSTOMER
FOCUS
Organizational Maturity
CONVERSION
FOCUS
ONLINE STORE
SILOED STORE
AND BRAND
SITES
DIGITAL
EXPERIENCE HUB
EXPERIENCE-ENHANCED
STORE
TRANSACTIONAL User Experience EXPERIENTIAL

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14
The 4th Integration Approach
Blended Hybrid Delivery
Session Handling
Widget API’s
① Side-by-Side
e-Commerce Content
② e-Commerce-Led
③ Content-Led
e-Commerce-Led Blended Content-Led
REST
e-Commerce Content
e-Commerce Content


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15
Experiential Commerce
Putting It All Together
 Crawl  walk  run journey
 Ensure workflow and approvals as check
points allowing you to avoid pushing out
to production when not ready
 Leverage tracking and analytics to
define ROI
 The power of one: Identifying the right
system integrator
 Ensure a blend of UX and technology
expertise
 Understands the underlying
technology
 RISK: Engaging an agency that
doesn’t understand your platform
 Understands business user
requirements
 Understands your brand

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Questions …

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Michael von Bodungen
vb@crossview.com
Many thanks for joining us today!
The Experiential Commerce Survey Report
will be distributed to all attendees.
Glenn Conradt
glenn.conradt@coremedia.com