In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Found out how the Asian-based hotel group with over 65 properties, Shangri-La Hotels & Resorts, got travelers to rethink about their entire decision-marking process.
service experience summit shanghai 2014 stefan moritzStefan Moritz
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expectations arise and cross boundaries. Service Design combines customer focus and customer centricity will create competitive advantage, loyal satisfied customers and higher profit margins.
I built this document in order to attract the attention of Planning Directors who could provide mentorship, who are working in agencies where creativity and innovation are core values, and therefore could provide me with valuable experience and opportunities to hone and perfect my planning skills.
I believe that showcasing some of the work I’ve been part of might be of value to such an individual. So here it is.
On the topic of one’s career path, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne, wrote an essay on FastCompany and said that too many individuals «treat a career like a sprint, when in fact it is a 40-plus-year marathon...»
I agree.
Someday I hope to set on a path that will lead me to regional/global planning opportunities. Heck, maybe one day I’ll make partner of a hip and innovative shop! And I have the feeling I will eventually make a stellar lecturer and teach at a university!
But for now, I need to «take on rocket fuel» by accumulating skills, experiences and relationships.
If this document reached you, it is because I feel I could successfully achieve this with you and your team.
Peace.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
Having a cool PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. The benefits of purchasing a professional presentation template include:
Save Time – With a purchased template you can focus more on honing your message and less on building a template framework.
Elegant Design – The presentation templates are clean, minimal, and look professional.
Customizable – All the templates are easy to customize. Simply add your text and swap out any images/graphics you don’t want.
Customer Support – If you ever have any questions about the PowerPoint template you can leave a comment and the person who designed the template will get back to you fairly quickly.
Designed for PowerPoint – The templates are designed to be edited in PowerPoint. No additional software needed.
Animations Included – For many of the PowerPoint templates offered, there are custom animations built into the template. If you don’t want the animations you can always remove them.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
Covid-19 and Marketing - A Briefing to Marketing LeadersHarry Guild
Covid-19 represents a humanitarian challenge that is unprecedented in recent times. How can brands stay trading, stay helpful and emerge stronger?
Hopefully, this will help. Will Lion, Managing Partner at BBH, shares the key principles, thinking and data points on marketing in the time of COVID-19 - and encourages you to steal as much of it as you need.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
The 12th edition of WARC’s annual Marketer’s Toolkit includes a series of reports aimed at helping marketers identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Found out how the Asian-based hotel group with over 65 properties, Shangri-La Hotels & Resorts, got travelers to rethink about their entire decision-marking process.
service experience summit shanghai 2014 stefan moritzStefan Moritz
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expectations arise and cross boundaries. Service Design combines customer focus and customer centricity will create competitive advantage, loyal satisfied customers and higher profit margins.
I built this document in order to attract the attention of Planning Directors who could provide mentorship, who are working in agencies where creativity and innovation are core values, and therefore could provide me with valuable experience and opportunities to hone and perfect my planning skills.
I believe that showcasing some of the work I’ve been part of might be of value to such an individual. So here it is.
On the topic of one’s career path, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne, wrote an essay on FastCompany and said that too many individuals «treat a career like a sprint, when in fact it is a 40-plus-year marathon...»
I agree.
Someday I hope to set on a path that will lead me to regional/global planning opportunities. Heck, maybe one day I’ll make partner of a hip and innovative shop! And I have the feeling I will eventually make a stellar lecturer and teach at a university!
But for now, I need to «take on rocket fuel» by accumulating skills, experiences and relationships.
If this document reached you, it is because I feel I could successfully achieve this with you and your team.
Peace.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
Having a cool PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. The benefits of purchasing a professional presentation template include:
Save Time – With a purchased template you can focus more on honing your message and less on building a template framework.
Elegant Design – The presentation templates are clean, minimal, and look professional.
Customizable – All the templates are easy to customize. Simply add your text and swap out any images/graphics you don’t want.
Customer Support – If you ever have any questions about the PowerPoint template you can leave a comment and the person who designed the template will get back to you fairly quickly.
Designed for PowerPoint – The templates are designed to be edited in PowerPoint. No additional software needed.
Animations Included – For many of the PowerPoint templates offered, there are custom animations built into the template. If you don’t want the animations you can always remove them.
Apresentação realizada na Universidade Municipal de São Caetano do Sul (SP) em 2016. O estudo aborda os conceitos de varejo e promoção de vendas.
Talita Vasconcelos | email: talita.avasconcelos@gmail.com
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldAnu Adegbola
Measurement is having what may be the biggest shake-up yet in 2024, with cookie deprecation looming, and AI and signals taking over from traditional attribution.
For anyone running Paid Media, particularly upper funnel Social or Brand campaigns, this might be worrying!
Amy shares practical ways to evolve measurement using 1st party data, with options for brands at both ends of the brand / performance spend spectrum. Plus, what 3rd party tools & new platform options are available to help you understand what impact your spend is having on business goals.
Instructions - Read FirstInstructions The following worksheets .docxdirkrplav
Instructions - Read First
Instructions: The following worksheets describe two problems – the first problem is for independent samples and the second problem is for dependent samples. Your job is to demonstrate the solution to each scenario by showing how to work through each problem in detail. You are expected to explain all of the steps in your own words.
Independent SamplesLow Lead LevelHigh Lead Leveln178n22192.8886.9s115.34s28.99Critical Value:Test Statistic:p-value:
1. Write the hypotheses in symbolic form, determine if the test is right-tailed, left-tailed, or two tailed and explain why.
2. Calculate the critical value, the test statistic, and p-value. Show calculations below.
3. Make a decision about the null hypothesis and explain your reasoning, then make a conclusion about the claim in nontechnical terms.
Independent Samples
A researcher conducted a test to learn the effect of lead levels in human bodies. He collected the IQ scores for a random sample of subjects with low lead levels in their blood and another random sample of subjects with high lead levels in their blood. The summary of finding is listed below. Use a 0.05 significance level to test the claim that the mean IQ score of people with low lead levels is higher than the mean IQ score of people with low lead levels.
We do not know the values of the population standard deviations.
Dependent SamplesDays of Release/BookPhoenixPrince144.258.2218.422.0325.826.8428.329.2523.021.8610.49.979.19.588.47.597.66.91010.29.3Critical Value:Test Statistic:p-value:
4. Write the hypotheses in symbolic form, determine if the test is right-tailed, left-tailed, or two tailed and explain why.
5. Calculate the critical value, the test statistic, and p-value. Show calculations below.
6. Make a decision about the null hypothesis and explain your reasoning, then make a conclusion about the claim in nontechnical terms.
Dependent Samples
The Harry Potter books and movies made a lot of money. A fan wanted to learn which of his favorite movies made more money. He collected the amounts grossed in millions during the first few days of releases of the movies Harry Potter and the Half-Blood Prince and Harry Potter and the Order of the Phoenix. Use a 0.05 significance level to test his claim that the Prince movie did better at the box office.
Use the p-value method to determine whether or not to reject the null hypothesis and state your conclusion.
Running head: PROJECT PROPOSAL 1
PROJECT PROPOSAL 2
Acquisition Project Plan
Mekdes Asaminew
Rasmussen College
04/8/2020
Acquisition Project Plan
Project Description
Kingston-Bryce Limited (KBL) is a custom furniture manufacturer. The company specializes in the production of hand-crafted dining room tables. As an attempt to enhance its competitive advantage, KBL has decided to acquire one of its closest competitors that deal with custom furniture. The acquisition of the company will allow KBL to expand its operat.
A guide to realistic social media and measurementAdam Vincenzini
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
Hopmere, Michael Its Better Building 080410mhopmere
Short practical presentation given in Montreal in 2008 - identifying \'missing links\' in your PM organisation, assessing their impact and filling the gaps.
Project Charter template (contains Scope Section) project nameExe.docxstilliegeorgiana
Project Charter template (contains Scope Section): project name:Executive Summary
Where did this project come from?
Why is it being done?
What impact will the project create (internally, externally)?
What strategic plan does it contribute to?
What does the customer receive/not receive by project end?
What key assumptions are driving this project?
What risks could challenge project success?Goals
What business/organization goal(s) does this project support?
What business need is being satisfied by this project?Objectives
What, specifically, needs to be done to meet project/customer requirements/expectations/goal?
What is the target of the project?
Note: Ensure each objective contributes to the goal. Check to satisfy the "SMART" criteriaScope:
What does the work of the project to meet goal include/not include?Work IncludesWork does not IncludePhases ⁄ Deliverables:
What are the major components of work to meet the goals/objectives/scope?
What are the customer, process, and project deliverables within each phase?
Phase
Description of Phase
Deliverables
Internal
External
Assumptions:
What unknowns are being made known in this project?
What uncertainties are considered true, real, or certain for planning purposes?
What trial balloons are being floated to verify information?
Assumption
Rationale
Probability of Assumption being True
Impact to Project if Assumption is not True
Risks:
What events could jeopardize this project's success?
Risk
Supporting Detail (Analysis to be continued in Risk Management Plan/ Register)
Constraints:
What is restricting this project?
What standards, regulations, technologies, resource availability impact this project?
Constraint
Supporting Detail
Initial Project SizingBudget:
What are the estimated costs to complete this project (document variability, range, precision at this point)
What is the financial justification for this project?
(i.e. Benefit Cost Analysis, Return on Investment, NPV . . .)
What financial gains are there to doing/not doing this project?High Level Schedule:
When are the phases/deliverables planned to begin/end?
Phase/Deliverable
Time
Milestones:
What major points are important to communicate/measure against?
When should/will they occur?Resource Requirements:
What specialized resources are necessary to complete this project?
Team Member
Role
Responsibility
Sponsor
Project Manager
Management Approaches:
How will status be taken?
How will project be communicated?
How will change be managed?
How will issues be escalated?
How will the risk be managed?
Communication Type
Stakeholders
Frequency
Agenda/ Content
Responsible
Distribution Media
Note: These may be separate plans within the context of the integrated project planSign-offs/Reviews:
At what points will management/customer/team/peer reviews be conducted? For what ...
SharePoint "Moneyball" - The Art and Science of Winning the SharePoint Metric...Susan Hanley
Measurement is not just about looking for a bottom-line result to justify investments. It’s also a tool to provide feedback about where the organization is along the road to successfully leveraging investments in SharePoint and the business outcomes it provides. At every stage in the development of your solution, metrics provide a valuable means for focusing attention on desired behaviors and results. This presentation showcases a practical and realistic framework for SharePoint metrics based on real world examples and successes.
With over 3,700 marketing technologies to choose from and increasing pressure to prove ROI. B2B marketers have more opportunity, but less time, than ever before. In this session, Delphine Cherewick will share how implementing an agile marketing model empowers B2B marketers to leverage the right technology, innovate on strategy and optimize new digital programs.
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
How to Deliver Data Insights by Fmr Google Sr Analytical LeadProduct School
Main takeaways:
- Aligning on an insights definition
- Establish customer / business context before jumping into the data
- Frame your investigation question
- Spend time sanity checking your data / apply street smarts logic
- Use customer / business context to guide exploratory analysis and record observations along the way
- Build a story outline with 1 - 5 supporting insights
- Transcribe the story outline to slide form
Proven Strategies for increasing Adoption and EngagementChristian Buckley
While Office 365 continues to grow at a rapid rate, adoption can be slow and difficult without a strategy in place. This presentation covers a number of different topics that all have an impact on end user adoption and engagement. This presentation shares: a "go to market" strategy for a successful Office 365 deployment; productivity features that will enhance adoption; strategies for keeping end users engaged; how to track usage and activity so you can measure your success; and touches on many of the productivity features (Groups, Delve, Yammer, co-editing, etc). The primary focus, however, is on the management/ongoing educational aspects of a successful deployment.
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
Better Living Through Analytics - Strategies for Data DecisionsProduct School
Data is king! Get ready to understand how a successful analytics team can empower managers from product, marketing, and other areas to make effective, data-driven decisions.
Louis Cialdella, a data scientist at ZipRecruiter, shared some case studies and successful strategies that he has used at ZipRecruiter as well as previous experiences. The purpose of this data talk was to enlighten people on how to make sure that analysts can successfully partner with other departments and get them the information they need to do great things.
Report on A/B title testing of educational videos and materials for small business owners and entrepreneurs. Goal is finding the best way to help the owner start and grow the business.
In welke vorm zal radio zijn toekomst kennen? En wat betekent dat voor de CMO van vandaag? Moeten zij geloven wat op de grote conferenties gezegd wordt, namelijk dat ze al hun energie in digitaal moeten investeren en de inspanningen op traditionele kanalen moeten afbouwen?
https://wijs.be/nl/inzichten/artikels/future-of-radio
Hoe kunnen steden en gemeenten best hun handelaars ondersteunen bij de veranderende (digitale) consument?
Wat is het nut van gemeentelijke e-commerce platformen?
België, de bermuda driehoek van e-commerceBart De Waele
Naar ondertussen jaarlijkse gewoonte geven we bij Wijs onze kijk op de online retail en e-commerce.
In 2012 brachten we alle cijfers en feiten samen voor België, en keken we vooral naar cross-border e-commerce.
In 2013 keken we naar de consument en zijn shift naar online; niet zozeer op het vlak van online kopen, maar wel digitaal oriënteren. Wat betekent het om online expertise en advies uit te spelen?
Dit jaar proberen we beide samen te brengen, en kijken we naar hoe België misschien wel de uitvalsbasis kan worden naar een vergeten consumentengroep…
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
7. What is Strategy?
Strategy is the action plan that describes when to use what
means to reach a certain goal, given the current context.
Questions this document has to answer:
‣
What is the context?
‣
What are the goals?
‣
Which means do we need?
‣
When, how and with what priority do we use these means?
8. What is Strategy?
Strategy is the action plan that describes when to
use what means to reach a certain goal, given the
current context.
Deliverable:
‣
1. context
‣
2. goal
‣
3. means
‣
4. action plan
9. Strategy
‣
1. context
- macro: relevant trends in society
- meso: sector and competitors analysis
- micro: company trends and resources
‣
2. goals
- target audience: personas and user stories
- kpi’s and kpi dashboard
‣
3. means
- channels
- tactics
‣
4. action plan
- roadmap with timing
10.
11.
12. 1. Context: macro
‣
What: society trends that are relevant and
applicable to sector and company
‣
Methods:
- desk research
- internal trend library
- external sources (trendwatching.com ...)
‣
Deliverable:
- document outlining trends
13. Trend: FOMO (“Fear Of Missing Out”)
Societal trend where people are anxious not to
miss anything exciting (reinforced by social
media).
Reaction:
- Exploit: “Follow us to miss nothing!”
- Use: “We will aggregate the coolest stuff for you!”
- Counter: “Come to us to unplug!”
14.
15. 1. Context: meso
‣
What: sector trends that are relevant and
applicable to sector and company; competitor
analysis
‣
Methods:
- desk research (sector organisations)
- keyword research
- benchmark audits
‣
Deliverable:
- document SWOT sector
16. Online cycli | Seizoenaliteit in zoektrends
1. Context: meso
‣
‣
‣
Grootste pieken rond beurzen en campagnes
What: sector trends that are relevant and
applicable to sector and company; competitor
Dips tijdens bouwverlof
analysis
Methods:
- desk research (sector organisations)
- keyword research
9
- benchmark audits
6,75
‣4,5
Deliverable:
2,25 document SWOT sector
0
Januari
Maart
Mei
Juli
September
November
22. 1. Context: micro
‣
What: analysis of current situation of company,
constraints in resources company
‣
Methods:
- vision, mission, target audience (in-company
docs)
- Google Analytics
- social media audit, usability audit
- stakeholder interviews
‣
Deliverable:
- document company situation
23. Example: trends (for public transport)
‣
Constant traffic throughout the year, with peaks
in summer (festivals & start school year).
‣
Extra peak at feb 2012, caused by strike.
24. Example: search behaviour (for public transport)
‣
Branded keywords most commonly used (ex. “De
Lijn dienstregeling”).
> Keywords with city, incl. Brussel & Antwerpen
(3,6%).
> Keywords with city, excl. Brussel & Antwerpen
(2,0%).
> Keywords with bus (1,9%).
> Keywords with province (1,8%).
25.
26.
27. 2. Goals: target audience
‣
What: definition of target audiences, where they
are online, what triggers them online
‣
Methods:
- keyword research
- Google Analytics
- online surveys
- user tests
- focus groups
‣
Deliverable:
- user stories
- personas
28. DIY & Garden Equipment
online
11%
ffline
96% o
online
4%
7%
89% offline
21%
43%
100% offline
0% online
Uitsluitend offline onderzoek
Off & online onderzoek
Uitsluitend online onderzoek
Verhouding tussen off & online kopen
Bron: TNS, IAB and Google » Consumer Barometer » Belgen die het product/dienst hebben aangeschaft, en onderdeel zijn van de online populatie
29. Meet Luc, 36
2. Goals: target audience
‣
Na zijn scheiding is hij
Example
nu gelukkig samen met
zijn vriend, Alex
‣
Heeft 2 kindjes: Lotta en
Gillian
‣
Wil niet terug gaan
huren door een te hoge
energiefactuur
‣
Wil meer tijd spenderen
met de kindjes
Source: picture by Anaïs Stoelen
http://withyoureyesiwillsee.wordpress.com
30. Meet Marcel, 68
2. Goals: target audience
‣
Geniet van pensioen
Example
samen met zijn vrouw
Agnes
‣
Is bang om snel oud en
versleten te worden
‣
Ziet zijn enige dochter
Marie ontzettend graag
‣
Is mee met zijn tijd en
kocht net een
smartphone
Source: picture by Anaïs Stoelen
http://withyoureyesiwillsee.wordpress.com
31. Meet Katrien, 24
2. Goals: target audience
‣
Werkt 3 jaar als
Example
verpleegster
‣
Wil gaan samenwonen
met haar vriend
‣
Heeft altijd bij haar
ouders gewoond
‣
Heeft een drukke job
‣
Wil ooit kindjes
Source: picture by Anaïs Stoelen
http://withyoureyesiwillsee.wordpress.com
32.
33. 2. Goals: kpi’s
‣
What: definition of relevant kpi’s, based on
business goals of company
‣
Methods:
- analysis of business goals
- translation into digital kpi’s
- based on 4 A’s
‣
Deliverable:
- definition of kpi’s
- (automated) kpi dashboard
41. 3. Means: tactics
‣
What: based on the chosen channels, what tactics
work best
‣
Tactics:
- search -> SEO or SEA?
- Facebook -> ads, posts, shares?
- e-mail ->bought list? content or promotion?
- ...
‣
Deliverable:
- list of tactics
44. 4. Action plan
‣
What: roadmap for a finite period (1-2-3 years)
that describes when to use what tactics
‣
Deliverable:
- list of tactics
- timetable
47. Tactics <> strategy
Strategy is not just a chain of different tactical
actions; how cleverly they may be disguised in an
action plan.
Strategy binds the tactical actions together with a
narrative and a purpose.
48. Strategy as project vs process
People fill the word ‘strategy’ with different
meanings.
Confusion: strategy as a finite project with
deliverable versus strategy as a skill in a process.
Everything in the digital process is (or should be)
strategic. From concept over design and
development to online marketing.
But ‘strategy’ is also a project: deliver a document
that outlines the strategy to be followed in the
future.
49. Strategy as project vs process
Compare it to ‘usability’.
1. Usability in the process
Every step in the process should include attention for
usability; everyone (designer, front-ender, developer)
should have notions of usability
2. Usability as a project
A ‘usability audit’ is a finite project with an end
deliverable - a document that outlines the steps to
take to improve usability
50. Strategy as project vs process
This document talks about strategy as a project; as
the first step in the complete process. It has a clearly
defined duration and a clearly defined deliverable.
(For me it is obvious that strategy and strategic thinking should be
involved throughout the whole process. Developers, designers,
frontenders, IA’s, online marketeers should all include strategic
thinking in their work, and contribute to the overall strategy of
the project.)
51. Just a framework!
This is just one version and one view of Strategy.
There are several ways to reach the same goal...