Enhanced eCommerce from Google brought a whole suite of new reports and data visualizations to help retailers better analyze how easily visitors find, view and purchase products on their sales. But great data leads to a very important question - what do you do with all this information?
This webinar took a deep dive into Enhanced eCommerce from Google Analytics. Throughout this presentation, you will learn not just how to uncover opportunities, but also how to use this data to drive site optimization through an A/B testing tool like Optimizely.
If you have any questions, visit http://goo.gl/kCOEfH
eZdia overview on how ecommerce organizations should source, build and manage all forms of product content to maximize worker efficiency, grow traffic, drive engagement and build sales.
5 Steps on Your Path to Amazon Vendor Operational FitnessTinuiti
Demand forecasting, purchase order, inventory management, chargeback prevention, and more are all critical to your success as a first-party Vendor on the Marketplace. Discover how to create a holistic analysis of your brands’ catalog’s performance, the dynamic factors that affect sales and profitability, and how that aligns with Amazon’s ongoing purchase order process.
The Landing Page - A Marketer's and Customer's Mutual FriendTony Sattler
Like mutual friends discovering a common interest, landing pages are a chance for marketers to start a conversation, ask a question, welcome interaction, and establish trust with their customers - and that first impression is key. For many sites, particularly those in highly competitive industries, it may be your only chance to reel in a potential customer and convince them that your offer is worth their time and attention. Landing pages are typically the heart and soul of any savvy marketer's lead generation efforts. Problem is, they are often underutilized. Fortunately, setting up and integrating landing pages into your overall marketing plan is relatively easy.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
eZdia overview on how ecommerce organizations should source, build and manage all forms of product content to maximize worker efficiency, grow traffic, drive engagement and build sales.
5 Steps on Your Path to Amazon Vendor Operational FitnessTinuiti
Demand forecasting, purchase order, inventory management, chargeback prevention, and more are all critical to your success as a first-party Vendor on the Marketplace. Discover how to create a holistic analysis of your brands’ catalog’s performance, the dynamic factors that affect sales and profitability, and how that aligns with Amazon’s ongoing purchase order process.
The Landing Page - A Marketer's and Customer's Mutual FriendTony Sattler
Like mutual friends discovering a common interest, landing pages are a chance for marketers to start a conversation, ask a question, welcome interaction, and establish trust with their customers - and that first impression is key. For many sites, particularly those in highly competitive industries, it may be your only chance to reel in a potential customer and convince them that your offer is worth their time and attention. Landing pages are typically the heart and soul of any savvy marketer's lead generation efforts. Problem is, they are often underutilized. Fortunately, setting up and integrating landing pages into your overall marketing plan is relatively easy.
Using Reviews and Loyalty Programs to Boost ConversionsTinuiti
During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
During this session, we will explore how email design impacts engagement and program ROI, and how to elevate the impact of your emails through new technologies for animation and personalization. We’ll review design best practices for inclusion and accessibility, and how to accommodate new inbox options such as Dark Mode. Plus, we’ll weigh in on the debate between mobile-first vs. responsive design.
The presentation outlines various scenarios for bringing product displays to live on different channels. From web to mobile to shoppable videos on Apple TVs to leveraging digital storytelling to create shoppable brands. Underlined by customer case studies.
Includes a short demo video about how CoreMedia DAM can make managing product imagery for omni-channel stores.
Presented in May 2016 at IBM Amplify, Tampa.
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
How to make the most of your holiday ups and downsPromodo
Watch materials from SEMrush's live session in cooperation with Promodo. You will learn how we e-retailers can benefit from unusual behavior of shoppers during holidays and insights they can get from holiday sales data. You will also see several remarkable campaigns big brands have had this year and get tips on PLA's best practices.
Keeping your website up-to-date is easy if you know what trends to follow. Today we want to introduce you to our vision of the most effective design techniques of 2016. By implementing them you will enlarge your customer base, increase conversion rates of your store, and build a professional image for your business.
See how an integrated approach to digital asset management and product information management helps to solve retail content chaos. Organize product specs, marketing copy, and digital assets in one centralized content hub to streamline e-commerce and omnichannel marketing activities and deliver more compelling customer experiences. Learn more at https://www.widen.com.
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
We will discuss several case studies, which ultimately led to a 48% overall site improvement. This webinar will show you how to gain incremental increases on each page and will teach you how to optimize the other pages throughout the site using the marketing insights gained throughout the process. You'll Learn:
- How to create a conversion roadmap? How to select which pages to optimize?
- How identify different conversion problems on a webpage?
- How to apply marketing insights learned from each test across different verticals and channels?
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
When done right, product-led growth puts your strategy at the epicenter of not only the roadmap, but the entire company’s growth. Truly embracing product-led growth requires organizations to shift how they approach their processes, but will help you better understand how to identify value, communicate it effectively, and dominate the market.
Join our upcoming webinar, where our expert panel will discuss how leading companies leverage a product-led go-to-market strategy. You’ll see actionable strategies to build a strong product-led foundation that drives cross-functional change.
8 User Experiences to Build an Effective Experimentation Program_VWO_WorkshopVWO
Your company’s options for optimizations along the entire user journey are unlimited and many companies stumble into the field of experimentation without a plan or a reasonable roadmap for an effective CRO program.
In this workshop, Jan offers a hands-on framework and break down the entire customer journey into 8 fundamental experiences which altogether convert a visitor into a client:
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (S...Tinuiti
SMS and Messenger marketing are great compliments to your existing email program. They offer the ability to reach consumers on a new channel while staying ahead of your competitors. Discover the power of integrating these channels into your marketing mix using a cohesive strategy and how to measure success.
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
Modern Law Firm Success by John Hall, CEO, IntappIntapp
At Intapp Insights19 London, John Hall, Intapp CEO, shared his thoughts on how to drive modern law firm success in the client empowered era. John outlines the seven core dimensions of a law firm where modernisation plays an instrumental role. He also previewed the modernisation journey framework which firms can use to identify where they are currently and where they aspire to be.
Digital Analytics: Opening the gates to customer engagementCrossView
Discover how to give your customers a delightful shopping experience that has them coming back for more. In this webcast, Gord Hotchkiss of SearchEngineLand and Brian Hess of CrossView, discussed how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We show you how to convert more of those shoppers using digital analytics to identify and remove barriers the shoppers face when purchasing.
Time, talent and technology are required to create and maintain a responsive commerce environment. Tap into these assets through CrossView Hosting and Managed Services to increase your agility, lower costs, engage customers more deeply and, ultimately, create competitive advantage.
To learn more visit: http://www.crossview.com
During this session, we will explore how email design impacts engagement and program ROI, and how to elevate the impact of your emails through new technologies for animation and personalization. We’ll review design best practices for inclusion and accessibility, and how to accommodate new inbox options such as Dark Mode. Plus, we’ll weigh in on the debate between mobile-first vs. responsive design.
The presentation outlines various scenarios for bringing product displays to live on different channels. From web to mobile to shoppable videos on Apple TVs to leveraging digital storytelling to create shoppable brands. Underlined by customer case studies.
Includes a short demo video about how CoreMedia DAM can make managing product imagery for omni-channel stores.
Presented in May 2016 at IBM Amplify, Tampa.
Retail Intelligence: Maximizing Your Ecommerce DataTinuiti
During this session, we’ll explore how to set up strong acquisition and nurture strategies for ongoing email program growth. Additionally, we’ll provide tactics and ideas for collecting and tying user data to emails and website sessions for a seamless, personalized user experience.
How to make the most of your holiday ups and downsPromodo
Watch materials from SEMrush's live session in cooperation with Promodo. You will learn how we e-retailers can benefit from unusual behavior of shoppers during holidays and insights they can get from holiday sales data. You will also see several remarkable campaigns big brands have had this year and get tips on PLA's best practices.
Keeping your website up-to-date is easy if you know what trends to follow. Today we want to introduce you to our vision of the most effective design techniques of 2016. By implementing them you will enlarge your customer base, increase conversion rates of your store, and build a professional image for your business.
See how an integrated approach to digital asset management and product information management helps to solve retail content chaos. Organize product specs, marketing copy, and digital assets in one centralized content hub to streamline e-commerce and omnichannel marketing activities and deliver more compelling customer experiences. Learn more at https://www.widen.com.
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.
We will discuss several case studies, which ultimately led to a 48% overall site improvement. This webinar will show you how to gain incremental increases on each page and will teach you how to optimize the other pages throughout the site using the marketing insights gained throughout the process. You'll Learn:
- How to create a conversion roadmap? How to select which pages to optimize?
- How identify different conversion problems on a webpage?
- How to apply marketing insights learned from each test across different verticals and channels?
Featuring speakers from Blu Dot, Village Roadshow, Clearhead
Mike Wodtke, eCommerce Director, Blu Dot
Jon Satterley, Group Director, Digital Development, Village Roadshow
Matty Wishnow, CEO , Clearhead
Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.
When done right, product-led growth puts your strategy at the epicenter of not only the roadmap, but the entire company’s growth. Truly embracing product-led growth requires organizations to shift how they approach their processes, but will help you better understand how to identify value, communicate it effectively, and dominate the market.
Join our upcoming webinar, where our expert panel will discuss how leading companies leverage a product-led go-to-market strategy. You’ll see actionable strategies to build a strong product-led foundation that drives cross-functional change.
8 User Experiences to Build an Effective Experimentation Program_VWO_WorkshopVWO
Your company’s options for optimizations along the entire user journey are unlimited and many companies stumble into the field of experimentation without a plan or a reasonable roadmap for an effective CRO program.
In this workshop, Jan offers a hands-on framework and break down the entire customer journey into 8 fundamental experiences which altogether convert a visitor into a client:
Mobile-First Marketing: Motivating Conversions Across Channels and Devices (S...Tinuiti
SMS and Messenger marketing are great compliments to your existing email program. They offer the ability to reach consumers on a new channel while staying ahead of your competitors. Discover the power of integrating these channels into your marketing mix using a cohesive strategy and how to measure success.
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
Modern Law Firm Success by John Hall, CEO, IntappIntapp
At Intapp Insights19 London, John Hall, Intapp CEO, shared his thoughts on how to drive modern law firm success in the client empowered era. John outlines the seven core dimensions of a law firm where modernisation plays an instrumental role. He also previewed the modernisation journey framework which firms can use to identify where they are currently and where they aspire to be.
Digital Analytics: Opening the gates to customer engagementCrossView
Discover how to give your customers a delightful shopping experience that has them coming back for more. In this webcast, Gord Hotchkiss of SearchEngineLand and Brian Hess of CrossView, discussed how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We show you how to convert more of those shoppers using digital analytics to identify and remove barriers the shoppers face when purchasing.
Time, talent and technology are required to create and maintain a responsive commerce environment. Tap into these assets through CrossView Hosting and Managed Services to increase your agility, lower costs, engage customers more deeply and, ultimately, create competitive advantage.
To learn more visit: http://www.crossview.com
An online catalog and transactional e-Commerce are foundational to selling online, but they are no longer enough. More than 75% of e-Commerce professionals, who participated in a recent survey conducted by CoreMedia, indicated that they are exploring Experiential Commerce. In fact 11% have already implemented this as their strategy to increase engagement, revenue and customer lifetime value.
Commerce industry partners CoreMedia and CrossView shared the results of this survey, provided recommendations on achieving "transactional commerce with a heart" and answered your questions during this 20-minute Coffee Break Webinar on December 8 at 1:30pm (EST).
In this presentation you will learn about:
• The New Aurora B2B Starter Store
• Search and Marketing Enhancements
• Merchandising, Marketing and Utilities enhancements
For questions or additional information please contact marketing@crossview.com
Digital Analytics Checkup: How to evaluate the impact of your web analytics dataCrossView
In our world of “Big Data” and “Omni-Channel Marketing”, how does a successful enterprise evaluate its website analytics data? Traffic may be up, but if it’s not converting, is there something amiss in the traffic, or is it your data integrity? And with the explosion of mobile and social as marketing channels, are your analytics properly integrated?
It could be time for a digital analytics check-up.
In this webcast, Jim Sterne, Founder of eMetrics Summit and Digital Analytics Association and Jenny Elliott of CrossView, explore which marketing metrics are essential, and how marketers can understand and use this data to maximize return. Find out what you need to measure to better attract, convert, and retain valuable customers.
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
How to Craft Your Story on Amazon with CreativeTinuiti
The correlation between Amazon creative content and increases in conversion rate are undeniable. Amazon is empowering brands with creative tools and features they need to establish their brand equity and promote shopper loyalty. Investing in creative content is vital to the success of your brand on Amazon. Tune into this webinar to learn actionable tips your brand can take advantage of to elevate its brand strategy by leveraging Amazon creative.
90% More Conversions With a Killer Value PropositionInvesp
Have you identified your company’s value proposition? What methodology did you follow to come up with it? Does your value differentiate you enough amongst competitors?
Identifying your company’s value proposition is a struggle – and being able to translate it on the website through design and copy is what many companies find the most difficult. In this webinar we will be looking at how different companies achieved amazing results by first successfully identifying their value proposition and then taking it and applying it across their website in the form of elements and copy.
Development practices have a tangible impact on an online business’ bottom line. Building an ecommerce website that satisfies business needs and customer expectations allows a company to position its website in an increasingly competitive digital environment.
NMPignite: Challenges & Learnings from Optimising Customer Experience with Ho...Incubeta NMPi
There are many different models which you can use as a blueprint for experience optimisations. This presentation from Alain Portmann of House of Kaizen, looks at the benefits of an Asset Optimisation Model.
How to Drive Excellence in Product Management by Capital One Product ManagerProduct School
One of the biggest challenges for a Product Manager is how to drive excellence and efficiency in product development. Gaurav Jain from Capital one talked about how to understand some of the basic and core principles of Product Management.
He also discussed the necessity of putting customer’s needs first to drive profitable and successful business. Gaurav shared his experience in driving his teams towards a common goal for success and excellence in product delivery for the end-user.
What Is Product Value Realization by former EE Product ManagerProduct School
In the context of the product management holy trinity of desirability, feasibility and viability this discussion will zoom in on the latter aspect.
This session was about how as Product Managers and organizations we can ensure we realize value from the creation of products and services. As Product Managers we aim to deliver value to our customers, clients and stakeholders and spend a lot of time convincing them that we will be able to do this.
Some topics we’ll discuss:
How Tinuiti client, Seventh Generation, increased AMS Sales by a whopping 441%
Unpacking Advil®’s customized Amazon Store built by Tinuiti’s Amazon Creative Team
Expert insight & best practices for: Enhanced Brand Content (EBC), video, and Stores
Amazon Creative Betas: Sponsored Brands Custom Image & Amazon Posts
Google Shopping: Make the Migration to PLAsBrightEdge
Our September webinar on Google Shopping and Product Listing Ads (PLAs) as Google retires the “free” product feed format on Google Shopping and moves to pay to play listings. We’ll go over best practices on how to set up in AdWords, Google Merchant Center and Google Analytics, lesser known details and tips for success.
In the past, selling offered high rewards to those with the energy to sell hard and the tactics to close deals. In the new era, it will offer even greater bounty to those who can sell smart and understand and implement strategies for creating customer value.
Tips for Improving Google Shopping Campaign results Elizabeth Clark
Presenter slides from the first Shopping Guru's group meeting at Deloitte in Manchester. Attended by retailers , digital agencies and ad tech companies. Presentations covered the Google Myths to be wary of, rapid growth retailer case study, the agency role in managing feeds, and Manchester's opportunity to play a key role in setting shopping best practice.
Amazing! Apply the right Methodology to Achieve 50, 90, and 200% Increase in ...Invesp
Following a consistent, repeatable methodology has proven over and over again that it produces amazing results. Having the right value proposition, understanding buyer momentum, increasing scent, applying cognitive progression, and increasing user engagement are some of the ways that our partners achieved amazing increases in online conversion. What’s most important is to select the problems and pinpoint the prime areas of optimization. We will be reviewing several conversion optimization concepts and the correct method of identifying and pinpoint the most important areas of optimization for your website. We will then feature live optimization of companies discussing some of the same concepts reviewed during the webinar.
You Will Learn:
• How to craft the perfect, most compelling value proposition;
• The importance of increasing scent through understanding your customers;
• Personas and the impact they can have on your site;
• Cognitive progression and how to successfully anticipate visitor actions.
Similar to CrossView's "Working Together to Drive Optimization: Google's Universal Analytics & Optimizely" Webinar (20)
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
6. www.crossview.com 6
ENHANCED FEATURE SET
Tracks the following activities:
• Product impressions
• Product clicks
• Viewing product details
• Adding a product to a shopping cart
• Initiating the checkout process
• Transactions
• Refunds
Also supports measurement for internal promotions
• Impressions and clicks on content spots on the site for example
7. www.crossview.com 7
IMPROVED ECOMMERCE EFFICIENCY
Old way
New way
• Custom tags
• Manual downloads and formulas
• Segments mean more downloads =
• Out of the box tags
• Pre-configured reports and calculations
• Segmentation built-in to view
9. www.crossview.com 9
IMPLEMENTATION OVERVIEW
1
2
3
4
5
Upgrade to Google Tag Manager if you haven’t already
Prioritize the Enhanced Ecommerce features and customizations
Developers deploy page code to add Enhanced Ecommerce “hooks”
Business builds and deploys tags in Google Tag Manager
Enable the Enhanced Ecommerce features in the report suite
15. www.crossview.com 15
ANALYTICS & OPTIMIZATION
Enhanced = More Efficient = More Time For Action
Add
Tracking
Data
Collection
Manual
Data
Parsing
Data
Analysis
Action
Add
Tracking
Data
Collection
Data
Analysis
Action
Classic Google Analytics
With Enhanced Ecommerce
17. www.crossview.com 17
ENHANCED ECOMMERCE & A/B TESTING
Learning from Product Page Categorization
Peanut Butter Cups 3.3%
Kisses 2.8%
Bars 3.1%
Gift Box 0.7%
Conversion Rate by Product Type
18. www.crossview.com 18
ENHANCED ECOMMERCE & A/B TESTING
Turning Data Into Action: Apply Expertise to Turn Metrics to Insights
What differences can we identify about this product category compared to others?
• Is this product category subject to more intense competition?
• Is it a more complex product category?
• Is it a higher price point?
• Is this product category little differentiated from others?
• Does this product work less well in our e-commerce template than others?
• Has there been a specific media campaign driving to this product category
vs. others
19. www.crossview.com 19
ENHANCED ECOMMERCE & A/B TESTING
Turning Data Into Action: Insight-Driven Testing
Insight:
Conversion Rate is lower for Gift Tins product category because it’s a relatively
complex product at a higher price point; the template may therefore work less well for
this category.
What should we do about it?
Generate
Hypotheses
Smartly
Prioritize
Develop and
Test
20. www.crossview.com 20
ENHANCED ECOMMERCE & A/B TESTING
Turning Data Into Action: Generate Hypotheses & Prioritize
Insight:
Conversion Rate is lower for Gift Tins product category because it’s a relatively
complex product at a higher price point; the template may therefore work less well for
this category.
• That the higher price point of the Gift
Tin category can be countered with
framing of different price points in the
PLP environment
• That additional, and/or larger, images
will better represent the additional
complexity and depth of value of the
Gift Tin product category
• That bolding and making the ‘Tin
Contains’ bullet points higher in the
description will better communicate
the quality and value of the Gift Tin
• That adding ‘saving’ messaging can
communicate the value of buying in
bulk vs. individual products
• That emphasizing the free, deluxe
shipping options this product qualifies
for in a different way might reduce the
incremental barrier of purchasing a
more expensive product
• That an interactive animation will
better showcase the value of the Gift
Tin through rich imagery
Hypotheses:
24. www.crossview.com 24
ADVANCED: PERSONALIZATION
Building a Personalization Practice
Apply
segmentation in
your Google
Analytics and
Optimizely
Results
Test to
identify the
best
experience
per audience.
Deliver
optimized
experiences
to key
audiences to
drive greater
value.
1. Discover 2. Validate 3. Deliver
27. www.crossview.com 27
Q&A IN PROGRESS
About CrossView
• Integrating Commerce.
17 years of experience integrating
platforms and technology.
• Optimizing Commerce.
Business and technology to maximize
results, achieve peak performance and
optimize your investment in commerce
technology.
• Managing Commerce.
Removing the stress and reducing the cost
of managing your site. Ensuring fast,
access to the right resources – people,
processes, tools.
• Omni-Commerce Enablement.
Leveraging the power of CrossView
Connect, we will transform your ecommerce
platform into an order entry and order
management hub across your enterprise.
28. www.crossview.com 28
Jenny Elliott
Senior Manager, Digital Analytics
jelliott@crossview.com
Hudson Arnold
Strategic Optimization Consultant
hudson.arnold@optimizely.com
Editor's Notes
Taken piecemeal, today we’re going to talk about Enhanced Ecommerce from Google, and we’ll talk through A/B testing with Optimizely, but the real message today is to connect the dots. Connect the dots between systems, such as between Optmizely and Google Analytics, between teams, analytics and UX, and between strategies. Successful companies are connecting the what (analytics) with the why (UX) and actually making changes on the site. Far too often the analytics team is pulling loads of data, and the UX team is running some qualitative tests, but they don’t work together as often as they should. We are absolutely going to be talking about features and implementation specifics when it comes to EE, as well as how Optmizely functions and feeds valuable data back into Google, but the goal, the focus is showing you the whole strategy of taking all this information, and driving business change.
Technical vs creative execution
Tools – GA is good at XYZ vs Optmizely is good at PDQ
Customer and Agency – good at understanding their goals vs good at understanding how to turn opportunities into results
While the analytics piece is focused on Google Analytics, the use cases we’ll walk through of using data to identify an opportunity, hypothesize a reason qhy and then act on it via A/B testing is something that absolutely is applicable to any team, regardless of whether GA was the source of your data or if you used Coremetrics or Omniture.
Image of a cliff with a bunch of great ideas thrown over into the valley.
A/B testing helps us build that bridge to carry great ideas over to
Enhanced Ecommerce is Exciting, Engaging, (not without Effort)
The missing link – other analytics tools had this data out of the box, but we had to hack at it to get something similar.
EE completes the view of the visitor experience. Understanding how visitors find and interact with an eCommerce retailers greatest assets
Hack view vs new and improved – repurpose the timeline for optimization
Value in looking at both high-level (vital checks) vs deep dive
Looking at metrics more in line with how you view your business – merchandiser’s view.
Old way – URLs, Events, custom vars/dimensions, vlookups, pivot tables being refreshed
New way – preformatted reports
Add Custom Event for Prod Views and Prod Add to Cart -> Export data to Excel -> Create calculation on your own
Can be done via Google Tag Manager or hard coded. Recommend using Google Tag Manager. Anytime you need to invest development resources into Google and you’re NOT already on GTM, you should take this opportunity to do so
Prioritize Product View, Add, Buy
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Details on Customizations such as product finding method, margin
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Fewer steps = more time for action
Let’s say EE showed us low add to cart rate for a certain product category. When I’ve collected this data, the questions that come to mind initially are 1) is there information missing from this page that could help someone click the add to cart button and/or 2) is there some usability issue with button placement/color that is confusing the visitor?
Efficiency
Let’s say EE showed us low add to cart rate for a certain product category. When I’ve collected this data, the questions that come to mind initially are 1) is there information missing from this page that could help someone click the add to cart button and/or 2) is there some usability issue with button placement/color that is confusing the visitor?