Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
[Webinar] The ABCs of ABM (Account-Based Marketing)Mintigo1
The document discusses account-based marketing (ABM). It begins with definitions of ABM as a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts. It then covers a 3 step model for ABM - identifying target accounts (Who), creating customized content and messaging (What), and using various touchpoints and channels (Where). Finally it discusses metrics for measuring the success of ABM programs such as coverage, awareness, engagement, program impact, and influence on sales outcomes.
Wharton Disruptive Decisions Summit SF 2017Robert Sibo
I had the pleasure to speak at the DD Summit in SF this fall on the topic of building Customer Engagements teams from the ground up leveraging disruptive technologies like Big Data, Machine Learning and the right mix of MarTech platforms.
Sales in a Digital World From Retention to GrowthVishal Sharma
This document is a presentation about sales in a digital world and how sales has transitioned from retention to growth. It discusses how the sales journey and personas have changed for both B2B and buyers. It also addresses how relationships, customer experience, innovation, and services/growth interlock differently in a digital world compared to pre-digital. The presentation provides an overview of various topics and indicates there will be more details to come on certain issues. It ends with a disclaimer and contact information.
4Vs Consulting & Trainings provides SAP BI, SAP HANA, and SAP BO services to clients in the MENA region. The company aims to build a practice in this area and become a leading brand known for quality. The two principals have extensive experience implementing SAP projects for various industries. The company offers services including requirements definition, tool evaluation, data warehousing, reporting, analytics and training. It has competencies in industries such as FMCG, oil & gas, banking and retail. 4Vs has implemented projects for clients such as PepsiCo, Unilever and Bank of America. The company sees opportunities in big data and developing industry-specific solutions, but also faces threats from competition and the
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Sales Strategy in a Digitally Connected WorldVishal Sharma
This document discusses the evolution of sales strategies from product selling to insight driven sales. It advocates for adopting a challenger sales model in today's digitally connected world. The challenger sales model focuses on teaching customers through insights, tailoring the message for each stakeholder, and taking control of the sales process. It emphasizes pushing customers out of their comfort zone to help them make progress on their goals.
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
[Webinar] The ABCs of ABM (Account-Based Marketing)Mintigo1
The document discusses account-based marketing (ABM). It begins with definitions of ABM as a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts. It then covers a 3 step model for ABM - identifying target accounts (Who), creating customized content and messaging (What), and using various touchpoints and channels (Where). Finally it discusses metrics for measuring the success of ABM programs such as coverage, awareness, engagement, program impact, and influence on sales outcomes.
Wharton Disruptive Decisions Summit SF 2017Robert Sibo
I had the pleasure to speak at the DD Summit in SF this fall on the topic of building Customer Engagements teams from the ground up leveraging disruptive technologies like Big Data, Machine Learning and the right mix of MarTech platforms.
Sales in a Digital World From Retention to GrowthVishal Sharma
This document is a presentation about sales in a digital world and how sales has transitioned from retention to growth. It discusses how the sales journey and personas have changed for both B2B and buyers. It also addresses how relationships, customer experience, innovation, and services/growth interlock differently in a digital world compared to pre-digital. The presentation provides an overview of various topics and indicates there will be more details to come on certain issues. It ends with a disclaimer and contact information.
4Vs Consulting & Trainings provides SAP BI, SAP HANA, and SAP BO services to clients in the MENA region. The company aims to build a practice in this area and become a leading brand known for quality. The two principals have extensive experience implementing SAP projects for various industries. The company offers services including requirements definition, tool evaluation, data warehousing, reporting, analytics and training. It has competencies in industries such as FMCG, oil & gas, banking and retail. 4Vs has implemented projects for clients such as PepsiCo, Unilever and Bank of America. The company sees opportunities in big data and developing industry-specific solutions, but also faces threats from competition and the
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Sales Strategy in a Digitally Connected WorldVishal Sharma
This document discusses the evolution of sales strategies from product selling to insight driven sales. It advocates for adopting a challenger sales model in today's digitally connected world. The challenger sales model focuses on teaching customers through insights, tailoring the message for each stakeholder, and taking control of the sales process. It emphasizes pushing customers out of their comfort zone to help them make progress on their goals.
Go-to-Market in the Cloud Trends and ChallengesLeahanne Hobson
This document discusses the impact of cloud computing on traditional channels and solution providers. Key points include:
- Forrester and Gartner estimates that cloud transformation will lead to 15-40% attrition of the existing channel.
- Conventional business models and customer engagements will become less valuable unless solution providers change their approach.
- Survival requires radical changes to business models and go-to-market strategies, which most solution providers are ill-equipped for.
- Vendors continuing traditional approaches will struggle, and nimble transformation is needed to succeed in the cloud environment.
Value management is a process that helps align activities to common goals. It uses a model to measure an organization's human capital, information capital, organizational capital, operations, customer management, innovation, regulatory and social impacts, price, quality, timeliness, IT delivery, partnerships, brand, growth, and productivity. The model compares the current state to desired changes in capability, preparedness, competency, and execution to identify gaps for improvement. Value management creates a shared vision and thought process while considering processes, constraints, and key performance indicators to guide an organization toward its value destination.
This webinar discusses organizational models for marketing technology offices. There are five common models: eCommerce/Digital owns marketing technology, IT owns marketing technology, Marketing owns marketing technology, a governance committee owns marketing technology, or everyone owns marketing technology. The best model depends on a company's culture and leadership. The value of a marketing technology office is in enabling effective digital programs, helping business units achieve goals, and controlling technology budget and strategy. For an office to do more, it can help with digital strategy, campaign execution, marketing operations, and non-traditional responsibilities like wearables. The right executive leadership and hiring the right people are keys to success.
A Whirlygig Tour of Emerging Marketing Technology CategoriesMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: A Whirlygig Tour Of Emerging Marketing Technology Categories. PRESENTATION: A Whirlygig Tour of Emerging Marketing Technology Categories - Given by Jay Famico, @jayfamico - Sirius Decisions, Practice Director, Technology
The Next-Generation Sales Development TeamTeleverde
Inside View along with Televerde built a next-generation sales development team utilizing the latest marketing technology. This case study was presented at Sirius Decisions 2019 in Austin.
Fred Isbell SAP Presentation at Northeastern Digital Marketing Class 10-21-16Fred Isbell
Fred Isbell presented on modern marketing, digital marketing, thought leadership, innovation adoption, digital transformation, and navigating marketing technologies. He discussed how modern marketing is happening now and requires representing the voice of the market, synchronizing customer experience, being a brand steward, capitalizing on insights, and integrating across the company. Digital marketing is becoming the standard as most consumer research is done online. Thought leadership sits at the pinnacle of content marketing and requires understanding buyer personas. Innovation adoption follows predictable patterns, and digital transformation requires responding to new technologies and innovations.
Post COVID B2B Sales Planning and Execution Vishal Sharma
The document provides strategic tools and frameworks for B2B sales teams to plan and execute sales in a post-COVID digital world with less in-person interactions. It outlines corporate strategy spectrums, dynamic competitive views using VRIO analysis, game theory to understand industry dynamics, persona mapping to understand buyers, and emphasizes adapting sales approaches to the new virtual engagement models. The key message is that these strategic tools can help overcome challenges from less human intelligence gathering by providing insights into customers and competitors in the new digital sales environment.
1. Open banking has the potential to significantly change the small business banking space by enabling access to bank data and payment rails.
2. Customer-driven innovation should be at the heart of developing an open banking strategy, including understanding customer needs and pain points.
3. APIs will fuel innovation by allowing developers to build new applications and solutions on top of bank services and data.
Mobile devices are becoming the standard platform for computing globally. This document provides examples of how mobile technology is changing businesses and behaviors. It recommends that organizations develop a mobile strategy to take advantage of these changes rather than undertake random mobile projects. A mobile strategy should consider how mobile can increase reach, drive commerce and loyalty, improve customer experiences, and enable distributed workforces. It also provides frameworks for assessing mobile opportunities and governance.
With asset management a known laggard in the realms of ‘digital’, we are now seeing a tectonic shift in the race to catch up with other industries. Eight in every ten firms are now prioritising their digital transformation and pushing to avoid being disrupted by leaner and more agile competitors.
Convergence of PR and Content Marketing Kenneth Lim
The document discusses the convergence of public relations (PR) and content marketing. It notes the rise of digital channels for PR like blogs, videos and social media. Traditional PR through press releases and media is declining. The document advocates developing an integrated PR and content strategy that uses various digital and social channels to build a brand and drive leads. It provides examples of the types of content that can be created like case studies, eBooks, articles and surveys. The key takeaway is that PR professionals should think digitally and ensure message alignment between PR and marketing content to better amplify messages.
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
Change Your Mindset: The Key to Growing Your Accounting PracticeAggregage
In the accounting profession, the post-COVID business model is surely on everyone's minds. Unmistakably, the way to forge ahead will look different than in years past. The biggest mistake that a majority of companies are making in regard to growth is holding onto old conventions, paradigms, and practices.
Whether re-integrating back to in-office life or staying digitally connected through remote work, the first step in determining how to spur growth comes with reevaluating your company's willingness to change mindset.
Join David Bergstein, Chief Innovation Officer at Bergstein CPA, as he shares insight on the accounting landscape, new trends, and practical tips for reevaluating your company's positionality.
This session will cover:
• What it means to challenge tradition and change your company mindset
• How to make sure you are set up to be as productive and efficient as possible
• Best practices for choosing the tools you will utilize
• Methods to measure and track your success so you can watch yourself improve!
...and more! Everyone who attends will walk away with the knowledge of what to do to be successful in the "New Normal."
[Webinar] Give Your SDRs An Unfair Advantage with Predictive Mintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/give-sales-development-reps-unfair-advantage-predictive/
Description:
Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development reps (SDRs or BDRs) for teleprospecting is the new normal for almost every B2B sales and marketing organization.
In the early days of sales development — and even to this day — small armies of hungry yet inexperienced recent college graduates were tasked to complete hundreds of calls and voicemails per day with the goal of setting follow up meetings with potential prospects for their account executives. And because the positive outcome of these activities were generally low, it was a numbers game.
However, with today’s ever-expanding sales and marketing technology landscape, sales development teams can now utilize new technology tools to perform smarter, better and faster. One of these critical new technologies is predictive analytics and big data.
In this webinar, you’ll hear from industry thought leaders and experts from SiriusDecisions, Sales Hacker and Mintigo to hear how predictive insights and intelligence can be used to give your SDR team an unfair advantage over your competition.
You will learn:
- SiriusDecision’s 8-Factor Model for Teleprospecting/SDRs
- Why predictive is critical for target optimization
- How insights from predictive can enable SDRs to have great conversations with prospects
- Effective strategies for teleprospecting
- Tips on how to utilize intelligence about the account to create engagement
Speakers:
- Kerry Cunningham, Sr. Research Director of Demand Creation Strategies at SiriusDecisions
- Max Altschuler, Founder & CEO of Sales Hacker
- Tony Yang, VP of Demand & Marketing Ops at Mintigo
Transform Today, Thrive Tomorrow: a Data Strategy for Digital TransformationPaul Lewis
Companies are implementing growth-based Digital Transformation strategies as they compete among new digital disruptors. Digital disruptors such as AirBnB and Uber have turned hotels and taxi cabs upside down. Even large, profitable sectors like banking are being threatened by FinTech firms like Alibaba. Across all industries, digital disruptors are using analytics, mobility, social and smart, connected devices to transform operations, customer experience, and business models.
Transformation is not easy, and there is a fundamental gap in how the business views digital transformation initiatives and how the IT organization views its domain. The gap is made worse by the legacy processes, systems and skillsets that are still predominate in most enterprise IT organizations. For IT to remain relevant, it needs a new paradigm that supports the rapid pace and new technologies powering the digital enterprise – a new paradigm that can also incorporate traditional, mission-critical IT systems and applications. That new paradigm centers on the critical enabler of digital transformation – DATA
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
Revegy and SiriusDecisions, Account Based Marketing and Account PlanningRevegy, Inc.
Key account planning is critical to the success of both sales and marketing – and ultimately the revenue of a company – yet few organizations are doing it the right way. Join Revegy and SiriusDecisions as they discuss the best ways to prioritize and determine key accounts and execute on strategies to market, sell and maximize engagement with your best customers.
University of Colorado Denver MBA Services Marketing PresentationFred Isbell
Guest Lecture at the UCD Evening MBA Program Marketing Class on Services Marketing March 2018. Topics included a definition of services marketing, my personal services marketing journey, services marketing challenges and both Modern Marketing and best practices for the Modern Services Marketing Journey and several "case studies". It was an excellent session and very engaging discussion with the MBA students.
MEBIS 2017: Next Generation Banking AnalyticsMDS ap
Today's digital empowered customers are challenging the business world. They become increasing savvy in their search for the best offers; their expectations continue to rise; their choices are growing too. Effectively customers engagement based on Real-Time Insight is the new imperative for all banks today.
In this presentation, MDS ap demonstrates how the next generation marketing technology leverages real-time customer context to deliver the optimum customer experience.
Go-to-Market in the Cloud Trends and ChallengesLeahanne Hobson
This document discusses the impact of cloud computing on traditional channels and solution providers. Key points include:
- Forrester and Gartner estimates that cloud transformation will lead to 15-40% attrition of the existing channel.
- Conventional business models and customer engagements will become less valuable unless solution providers change their approach.
- Survival requires radical changes to business models and go-to-market strategies, which most solution providers are ill-equipped for.
- Vendors continuing traditional approaches will struggle, and nimble transformation is needed to succeed in the cloud environment.
Value management is a process that helps align activities to common goals. It uses a model to measure an organization's human capital, information capital, organizational capital, operations, customer management, innovation, regulatory and social impacts, price, quality, timeliness, IT delivery, partnerships, brand, growth, and productivity. The model compares the current state to desired changes in capability, preparedness, competency, and execution to identify gaps for improvement. Value management creates a shared vision and thought process while considering processes, constraints, and key performance indicators to guide an organization toward its value destination.
This webinar discusses organizational models for marketing technology offices. There are five common models: eCommerce/Digital owns marketing technology, IT owns marketing technology, Marketing owns marketing technology, a governance committee owns marketing technology, or everyone owns marketing technology. The best model depends on a company's culture and leadership. The value of a marketing technology office is in enabling effective digital programs, helping business units achieve goals, and controlling technology budget and strategy. For an office to do more, it can help with digital strategy, campaign execution, marketing operations, and non-traditional responsibilities like wearables. The right executive leadership and hiring the right people are keys to success.
A Whirlygig Tour of Emerging Marketing Technology CategoriesMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: A Whirlygig Tour Of Emerging Marketing Technology Categories. PRESENTATION: A Whirlygig Tour of Emerging Marketing Technology Categories - Given by Jay Famico, @jayfamico - Sirius Decisions, Practice Director, Technology
The Next-Generation Sales Development TeamTeleverde
Inside View along with Televerde built a next-generation sales development team utilizing the latest marketing technology. This case study was presented at Sirius Decisions 2019 in Austin.
Fred Isbell SAP Presentation at Northeastern Digital Marketing Class 10-21-16Fred Isbell
Fred Isbell presented on modern marketing, digital marketing, thought leadership, innovation adoption, digital transformation, and navigating marketing technologies. He discussed how modern marketing is happening now and requires representing the voice of the market, synchronizing customer experience, being a brand steward, capitalizing on insights, and integrating across the company. Digital marketing is becoming the standard as most consumer research is done online. Thought leadership sits at the pinnacle of content marketing and requires understanding buyer personas. Innovation adoption follows predictable patterns, and digital transformation requires responding to new technologies and innovations.
Post COVID B2B Sales Planning and Execution Vishal Sharma
The document provides strategic tools and frameworks for B2B sales teams to plan and execute sales in a post-COVID digital world with less in-person interactions. It outlines corporate strategy spectrums, dynamic competitive views using VRIO analysis, game theory to understand industry dynamics, persona mapping to understand buyers, and emphasizes adapting sales approaches to the new virtual engagement models. The key message is that these strategic tools can help overcome challenges from less human intelligence gathering by providing insights into customers and competitors in the new digital sales environment.
1. Open banking has the potential to significantly change the small business banking space by enabling access to bank data and payment rails.
2. Customer-driven innovation should be at the heart of developing an open banking strategy, including understanding customer needs and pain points.
3. APIs will fuel innovation by allowing developers to build new applications and solutions on top of bank services and data.
Mobile devices are becoming the standard platform for computing globally. This document provides examples of how mobile technology is changing businesses and behaviors. It recommends that organizations develop a mobile strategy to take advantage of these changes rather than undertake random mobile projects. A mobile strategy should consider how mobile can increase reach, drive commerce and loyalty, improve customer experiences, and enable distributed workforces. It also provides frameworks for assessing mobile opportunities and governance.
With asset management a known laggard in the realms of ‘digital’, we are now seeing a tectonic shift in the race to catch up with other industries. Eight in every ten firms are now prioritising their digital transformation and pushing to avoid being disrupted by leaner and more agile competitors.
Convergence of PR and Content Marketing Kenneth Lim
The document discusses the convergence of public relations (PR) and content marketing. It notes the rise of digital channels for PR like blogs, videos and social media. Traditional PR through press releases and media is declining. The document advocates developing an integrated PR and content strategy that uses various digital and social channels to build a brand and drive leads. It provides examples of the types of content that can be created like case studies, eBooks, articles and surveys. The key takeaway is that PR professionals should think digitally and ensure message alignment between PR and marketing content to better amplify messages.
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
We are seeing a massive change in how organizations identify, procure, and implement solutions. This changes the role of the B2B sales rep. Learn how to be ready for the change.
Change Your Mindset: The Key to Growing Your Accounting PracticeAggregage
In the accounting profession, the post-COVID business model is surely on everyone's minds. Unmistakably, the way to forge ahead will look different than in years past. The biggest mistake that a majority of companies are making in regard to growth is holding onto old conventions, paradigms, and practices.
Whether re-integrating back to in-office life or staying digitally connected through remote work, the first step in determining how to spur growth comes with reevaluating your company's willingness to change mindset.
Join David Bergstein, Chief Innovation Officer at Bergstein CPA, as he shares insight on the accounting landscape, new trends, and practical tips for reevaluating your company's positionality.
This session will cover:
• What it means to challenge tradition and change your company mindset
• How to make sure you are set up to be as productive and efficient as possible
• Best practices for choosing the tools you will utilize
• Methods to measure and track your success so you can watch yourself improve!
...and more! Everyone who attends will walk away with the knowledge of what to do to be successful in the "New Normal."
[Webinar] Give Your SDRs An Unfair Advantage with Predictive Mintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/give-sales-development-reps-unfair-advantage-predictive/
Description:
Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development reps (SDRs or BDRs) for teleprospecting is the new normal for almost every B2B sales and marketing organization.
In the early days of sales development — and even to this day — small armies of hungry yet inexperienced recent college graduates were tasked to complete hundreds of calls and voicemails per day with the goal of setting follow up meetings with potential prospects for their account executives. And because the positive outcome of these activities were generally low, it was a numbers game.
However, with today’s ever-expanding sales and marketing technology landscape, sales development teams can now utilize new technology tools to perform smarter, better and faster. One of these critical new technologies is predictive analytics and big data.
In this webinar, you’ll hear from industry thought leaders and experts from SiriusDecisions, Sales Hacker and Mintigo to hear how predictive insights and intelligence can be used to give your SDR team an unfair advantage over your competition.
You will learn:
- SiriusDecision’s 8-Factor Model for Teleprospecting/SDRs
- Why predictive is critical for target optimization
- How insights from predictive can enable SDRs to have great conversations with prospects
- Effective strategies for teleprospecting
- Tips on how to utilize intelligence about the account to create engagement
Speakers:
- Kerry Cunningham, Sr. Research Director of Demand Creation Strategies at SiriusDecisions
- Max Altschuler, Founder & CEO of Sales Hacker
- Tony Yang, VP of Demand & Marketing Ops at Mintigo
Transform Today, Thrive Tomorrow: a Data Strategy for Digital TransformationPaul Lewis
Companies are implementing growth-based Digital Transformation strategies as they compete among new digital disruptors. Digital disruptors such as AirBnB and Uber have turned hotels and taxi cabs upside down. Even large, profitable sectors like banking are being threatened by FinTech firms like Alibaba. Across all industries, digital disruptors are using analytics, mobility, social and smart, connected devices to transform operations, customer experience, and business models.
Transformation is not easy, and there is a fundamental gap in how the business views digital transformation initiatives and how the IT organization views its domain. The gap is made worse by the legacy processes, systems and skillsets that are still predominate in most enterprise IT organizations. For IT to remain relevant, it needs a new paradigm that supports the rapid pace and new technologies powering the digital enterprise – a new paradigm that can also incorporate traditional, mission-critical IT systems and applications. That new paradigm centers on the critical enabler of digital transformation – DATA
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
Revegy and SiriusDecisions, Account Based Marketing and Account PlanningRevegy, Inc.
Key account planning is critical to the success of both sales and marketing – and ultimately the revenue of a company – yet few organizations are doing it the right way. Join Revegy and SiriusDecisions as they discuss the best ways to prioritize and determine key accounts and execute on strategies to market, sell and maximize engagement with your best customers.
University of Colorado Denver MBA Services Marketing PresentationFred Isbell
Guest Lecture at the UCD Evening MBA Program Marketing Class on Services Marketing March 2018. Topics included a definition of services marketing, my personal services marketing journey, services marketing challenges and both Modern Marketing and best practices for the Modern Services Marketing Journey and several "case studies". It was an excellent session and very engaging discussion with the MBA students.
MEBIS 2017: Next Generation Banking AnalyticsMDS ap
Today's digital empowered customers are challenging the business world. They become increasing savvy in their search for the best offers; their expectations continue to rise; their choices are growing too. Effectively customers engagement based on Real-Time Insight is the new imperative for all banks today.
In this presentation, MDS ap demonstrates how the next generation marketing technology leverages real-time customer context to deliver the optimum customer experience.
SAP Presentation to Northeastern University Digital Marketing Fall 2016Fred Isbell
SAP session by Fred Isbell, Senior Director, SAP Digital Business Services Marketing presented October 2016 at the Northeastern University Digital Marketing class
Déjeuner Conférence - L'analyse prédictive agile avec SAP Predictive Analytic...agileDSS
Les bénéfices de l’analyse prédictive sont trop souvent sous-utilisés dans les entreprises.Que ce soit par un manque d’expertise à l’interne ou, par une lourdeur du processus de mise à disposition des modèles statistiques, cette réalité limite l’utilisation de l’analyse prédictive au sein de l’entreprise.
SAP Predictive Analytics 2.0, démultiplie les possibilités d’utiliser l’analyse prédictive dans vos processus d’affaires. Sans forcément avoir de connaissance en statistique, les lignes d’affaires pourront avoir accès à la puissance d’un outil d’analyse prédictive complet dans leurs travaux au quotidien.
De plus, cet outil permet même de satisfaire les statisticiens les plus chevronnés grâce à un tout nouveau mode ‘’expert’’ inclus dans la version 2.0
Bruno Delahaye, VP Analyse Prédictive chez SAP, vous illustrera les capacités de l’outil à travers des cas clients comme ceux de Walmart, Rogers, RBC, Equifax et HMV.
Pourquoi participer?
- Voyez, avec l'aide de démonstrations, comment vous pouvez optimiser vos processus d’affaires, et apporter de meilleurs résultats d’affaires en toute confiance avec des analyses prédictives.
- Découvrez comment plusieurs entreprises de diverses industries comme Sears, Walmart, Rogers, RBC, Equifax et HMV utilisent actuellement la puissance, la rapidité et la facilité d'utilisation de SAP Predictive Analytics.
- Informez-vous sur comment cet outil peut réduire drastiquement le temps pour déployer des solutions prédictives en automatisant la construction de modèles prédictifs.
Finding Patterns : The Next Phase of Social Collaboration (presentation at ID...Niclas Otte
The document discusses digital transformation and the need for organizations to find repeatable patterns in their work. It argues that while companies have digitized processes, true transformation requires institutionalizing patterns to connect people, content, data and applications. The document introduces SAP's Work Patterns approach for social collaboration, which aims to help organizations transform how work gets done by facilitating teams, sharing knowledge and integrating social capabilities into key business processes and applications.
Fred Isbell "Hot Topic" September Fuqua Marketing Conference: Navigating Digi...Fred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Technology advances including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing. Enter the era of the Modern Marketer – who must combine both art and science to meet the constantly changing needs of the market. In this session we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Digitalization and Innovation, and address key trends in Marketing Technology and the required skills for Modern Marketing.
Duke fuqua marketing forum isbell sep 2014 finalFred Isbell
This document provides an overview of SAP and how it helps companies navigate transformational technologies. It discusses how SAP has transitioned from the first to third technological platforms involving mainframes, client/server systems, and now mobile/social/cloud/big data. The presentation outlines the key technologies driving modern marketing and how SAP supports customers in cloud computing, mobile, social media, analytics and deployment. It also introduces Fred Isbell from SAP and provides an agenda covering these topics.
E-Commerce and Digital Transformation with SAP Hybris Solutions - 56593SAP Ariba Live 2018
Digital transformation is the key to e-commerce success in the digital economy. To win, business-to-business sellers must deliver business-to-customer-like digital buying experiences for their customers. Join this session to hear how SAP customers are using SAP Hybris solutions and Ariba Network to kick-start their digital transformation.
Fred Isbell presentation at KIPP Academy 7-16-14 on SAP and Our PeopleFred Isbell
Introduction to SAP and our people and culture for KIPP Academy summer workshop students. KIPP is a charter school in Lynn MA and this is part of an SAP Community Services Project.
Today’s sales forces are increasingly mobile, tech-savvy and open to untraditional learning methods. Over the past few years, sales enablement has evolved into a multi-faceted and multi-channel-based blended learning approach. This sales university case study explores common practices found in training SAP’s approximately 6,500 quota carriers. Review the benefits and challenges of implementing virtual and digital learning strategies and what you need for these strategies to succeed. Learn how to align corporate strategy, a go-to-market approach, and learning offerings with innovative ways to market learning and create a learning culture in sales. Leave the session with SAP’s top five hands-on best practices to use immediately in your organization.
Speaker: Malte Bong-Schmidt and Christine Shaw, SAP
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
This document discusses SAP Marketing's transformation to digital marketing using the hybris Marketing platform. It highlights how digital technologies are changing marketing and buyer behavior. SAP Marketing aims to enable real-time, individualized marketing (Audience of ONE) by connecting data sources, gaining insights from big data, and facilitating always-on engagement. The implementation of hybris Marketing will help SAP Marketing achieve automation, sales integration, and deliver high-quality leads through personalized campaigns.
The document discusses SAP's big data strategy and solutions. It outlines that SAP provides a full platform for big data, including tools for data ingestion, storage, processing, analytics, and applications. It also notes that SAP partners are key to success. Examples of SAP's big data solutions are presented, including predictive maintenance, fraud detection, and real-time optimization. The document emphasizes that SAP transforms businesses by enabling insights from massive, diverse data in real-time.
NRB Sap Day 03/10/2019 - Sap's Commitment Towards Great Delivery For S4 move...NRB
The document discusses SAP's S/4HANA software and the MOVE initiative to help customers switch from old to new systems. It notes that while business processes have not changed in decades, today's digital world requires new, state-of-the-art software. The MOVE initiative helps customers develop roadmaps, understand options like cloud vs non-cloud, and implement new solutions. It also provides data showing strong momentum for SAP S/4HANA with over 11,800 customers and 3,200 deployment projects. The document argues that S/4HANA can create value through benefits like faster closing books, lower costs, higher revenues and improved agility.
The State of the Sales & Marketing FunnelDemand Metric
The classic B2B sales and marketing funnel is a model that has served marketers well for decades. An entire ecosystem of job titles, roles, responsibilities and technologies now exists around the funnel. Funnel management has evolved as a science with precise measurements that marketers use to manage and optimize a set of complimentary tools, processes and relationships that have to work in harmony to pull things through the funnel. But whether marketers realize it or not, they’re no longer working with their grandfather’s funnel.
A sustained period of barely perceptible change with the funnel has taken most marketers to an unfamiliar place. Top of funnel performance in the not too distant past was often the worst. It was predictably unreliable, with a chronic shortage of leads to feed the more efficient, demanding and hungry sales process at the bottom. An expansive collection of tools, technologies and solutions has been directed at the funnel’s traditionally weak point – the top – to increase the inflowing leads from a trickle, to a stream to now in many cases, a deluge. While marketers welcome the lead flow, for most it simply moves the problem to another funnel location.
The reality for many marketers is they now have more people interacting with their content. There are ever greater numbers of things to follow-up on, to route, to track and to push through the funnel. Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel. This report shares the data and analysis from this research effort, providing insights on how to optimize the flow of leads through the funnel.
Learn how you can engage with digitally connected customers and why building such meaningful relationships with these customers is a priority for today’s businesses. We also explore how to win and have a unique, differentiated customer experience, from real-life customer success stories.
For more info from SAP Hybris, please visit us at: https://hybris.com
Matchcode is a global marketing firm that provides integrated marketing solutions to help insurance companies address challenges in a changing digital landscape. It has over 100 employees and annual revenue of €15 million. Matchcode uses data analytics, marketing automation, and other digital technologies to help clients improve customer acquisition, retention, and experience across online and offline channels. One example is Matchcode's work with Canada Life to relaunch its website and intermediaries extranet, providing 24/7 self-service to enhance the customer experience.
The document provides an overview of SAP and SAP Business One. It discusses that SAP helps companies run better to create prosperity worldwide. It notes that SAP has over 120,000 customers in over 120 countries. The document then summarizes some key facts about SAP in India, including that many large Indian companies use SAP software. It positions SAP Education as the largest IT trainer. Finally, it outlines the objectives and functionality of SAP Business One software for small and medium businesses.
7 trends for new graduates should know before starting a career in MarketingVivek Bapat
Career Advice: 7 trends for new graduates should know before starting a career in Marketing.
Talk delivered to Seniors and Graduate Students at The Moody College of Communications, University of Texas ( 4/24/2018)
Learn how to effectively address aftermarket opportunities in the manufacturing industry. This session will discuss how SAP Hybris solutions can transform how you offer and deliver parts, components, accessories, and services in the aftermarket space for the best value.
Learn more about SAP Hybris here: https://hybris.com/en/solutions/industries/high-tech
Similar to The Marketing Funnel is Dead - Long Live The Marketing Funnel! (20)
Next Generation Marketign Analytics: Richmond Events Spring Marketing Forum B...Fred Isbell
Digital transformation and the rise of big data and analytics have fundamentally transformed marketing. The rise in importance of Customer Experience (CX) has changed the focus of marketing requiring increased insights. Marketers must combine the practices of analytics and data sciences to better understand the customer experience and journey and evaluate the success of marketing programs and campaigns. Presented at the Spring 2019 Richmond Events Marketing Forum in NYC, this session on the Evolution to Next Gen Marketing Analytics discussed critical competencies and insights, best practices and use cases for reporting, dashboards, predictive analytics, governance, data sciences and more.
The Art & Science of Modern Marketing: Three Key Best Practices for the JourneyFred Isbell
Digital transformation, widespread innovation and Marketing Technology (MarTec) have fundamentally transformed marketing. The modern marketer must combine art and science to meet the evolving needs of the services marketplace, including thought leadership and storytelling, insights-driven marketing and analytics and innovative digital events and Webinars. We’ll address new requirements, the skills of a successful modern marketer and define key best practices and present real-world examples and experiences in key areas of modern marketing
SAP Fuqua Tech Symposium 2016 Keynote: Driving Live Customer ExperiencesFred Isbell
Abstract: Digital disruption comes with unprecedented opportunities and risks. Trends and technologies such as cloud, IoT, blockchain and others are fundamentally reshaping how companies create value. Ajit will discuss SAP’s perspectives on these tectonic shifts, marketing and strategy, and how the right approach to digital transformation can unleash infinite possibilities for innovation.
Speaker: Ajit Kaicker is the Global Vice-President for Marketing Strategy at SAP. Previous roles in his 20-year career include strategy consulting, digital and social community leadership, go-to-market planning and field enablement. His research contributions have been published in the Journal of Business Research, The Journal of Services Marketing, and the Journal of Food Products Marketing. Ajit has both a PhD and an MBA from the University of South Carolina-Columbia.
Building a Business Case for Innovation: Project Considerations for Cloud, Mo...Fred Isbell
Breakout Session from the 2015 TSIA Technology Service World event in Las Vegas attended by 1,500+ service & support professionals. Provided insight into:
1.) The next wave of innovative technology and business solutions
2.) Key insights from industry influencers and experts to assist in building a business case
3.) Case studies from SAP projects & customers showcasing the results, business impact, and best practices to managing next-generation projects and solutions
The SAP IMPACT program is a one-year rotational leadership program that aims to attract and develop the next generation of leaders at SAP. Participants will complete three 14-week rotations in different business units and functions, including one international rotation. The program provides coaching, mentorship, leadership development training, and exposure to senior leadership. SAP seeks entrepreneurial and experienced MBAs to solve problems and build relationships across the organization.
Digital Economy in a Hyperconnected WorldFred Isbell
SAP VP of Digital Economy and Internet of Things (IoT) Dinesh Sharma spoke at the Duke/Fuqua School of Business 2015 Tech Symposium "Duke Disrupts" and gave this breakout session.
Session Slides for Presentation & Panel at Babson School of Business 4-17-18 ...Fred Isbell
This past weekend I had a chance to join an old colleague and friend, Clare Gillan, and be on a panel for her class at the Babson Graduate Business School MBA Program called “Competing on Analytics”. I kicked off the session with a mix of content I’ve used externally at outside speaking engagements and at the Duke/Fuqua School of Business talking to students about trends in technology and marketing. Topics included modern marketing, the art and science of marketing, Big Data and Analytics, Data Science and the role of Data Scientists, and two SAP case studies, one on Duke Men's basketball analytics and the second on SAP Statistics for the NHL fan experience and NHL.com.
Fred Isbell Session at May Marketing Forum, Jacksonville FL: Navigating the B...Fred Isbell
According to International Data Corporation, the high tech industry is in the midst of a major transition brought about by the combination of four forces - the cloud, mobile applications, decision making supported by big data, and social networks that connect businesses as well as people. The intersection of these four forces make successfully navigating the next generation of IT and technology more challenging and exciting than ever before. Fred Isbell, a 25 year veteran of high tech, will provide key insights and recommendations for navigating this “next wave” of technology, business solutions, and marketing.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
21. Thank You!
Fred Isbell
Senior Director, BMO Lead SAP Digital
Business Services & SAP HEC Marketing
fred.isbell@sap.com
www.sap.com/services
Twitter: Fmisbell
Facebook: Fred M Isbell
Linked In: www.linkedin.com/pub/fred-
isbell/0/827/903Edit