The document discusses 2017 real estate marketing trends and tips, including: - 87% of home buyers use online resources in their search - Video is a key trend, with tips like creating listing, neighborhood, and how-to videos - Social media marketing is important as many searches now happen on Facebook rather than Google; tips include being active and using paid social media ads - Content curation, such as curating local content, can help agents become a trusted source of information in their area - Virtual reality, while still developing, can be used through alternatives like 360 photos and Google Street View - Marketing automation and personalization can help engage customers across channels

1. 2017 Real Estate
Marketing Trends
with Tips to Try Today

2. Presenting Today
Amanda Jarrell
Digital Marketing Manager
Jonathan Oldacre
Content Marketing Specialist

3. Real estate marketing simplified.

4. Today’s Agenda
● Why digital marketing?
● Video trends
● Social media trends
● Content curation (and distribution)
● Virtual Reality
● Marketing Automation
● Free Gift + offer
● Q + A

5. Pop Quiz
How comfortable
are you with digital
marketing?

7. 2017 Trends
“Almost nine out of 10 buyers (87%)
use an online resource at some
point in their search for a home to
buy.”
Source: Zillow Group’s Consumer Housing Trends Report

9. Video
Source: Facebook

10. Video
● Attention
● Engagement
● Branding opportunity
● Value to clients
● Helps differentiate you
● Home buyers expect video

13. Is Live Video Really Trending?
Source: Facebook

15. Tips for Video
● Know your audience
● Interviews
● How-to videos
● Local business reviews
● Live-streams (open houses, etc…)
● Listing videos
● Agent promotion
● Neighborhood videos
● Testimonials

17. Social Media Search
Last year, Facebook reported seeing “2
billion searches per day.” Compare that to
Google’s claim of “3.5 billion searches per
day”.
Source: Buffer

18. Tips for Social Media
● To be found, you must be there!
● Complete your business page
● Build your audience
● Be active
● Be engaged
● Be social
● Pay-to-play

20. Pay-to-Play Options
● Likes
● Reach
● Brand awareness
● Local awareness
● Website traffic
● Engagement
● Video views
● Conversions
● Increase followers

21. Tips for Social Media Advertising
● Use free social media to beta-test paid
● Experiment
● Use Facebook ads’ analytics
● Start small: boost a post
● Convert Instagram to a business profile
● Track your results
● Make adjustments
● Evaluate ROI

23. People Want “the Answer”
Image Source: YouTube

26. Stacy DeBroff
“We find ourselves awash with more
information than has ever been available to
us as humans, and we simply can’t process
it. As a result, we’ve increasingly come to
rely not just on curated information, but on
the people we most trust to curate this
information for us.”
Source: Forbes

27. Tips for Content Curation
● Become the “digital mayor” of your town
● Create highly local content
● Interview local business owners
● Blog about a town event
● Don’t be “safe and vanilla”
● Start small. Pick a medium that is fun for
you.
● Study influencers

28. Phil Greely
“Too many real estate agents keep
their digital marketing safe and vanilla.
In other words, their marketing is too
general and boring…”
“…Pick one medium that speaks to you
and is fun for you to execute. Blog,
vlog, podcast, Instagram…”

30. VR: Pros vs. Cons
● Immersive + engaging virtual tours
(Matterport + Immoviewer-) Pro
● Mass appeal- Con
● Travel conveniences- Pro
● In-chair vs. On-site showings- Con
● Luxury brands + listings- Pro
● Average, every day listings- Con

31. Tips for Virtual Reality
● Use alternatives
● Video marketing
● Immersive content- 360º photos /
Facebook 360º ads
● Google Street View can help create a
360º photosphere

33. Image Source: Coca Cola
Automation + Personalization

34. Tips for Marketing Automation
● Automate anything that can be automated
● Include personalization
● Engage regularly on social media
● Unite on- and offline marketing

35. Amanda Jarrell: amanda@paradym.com
Jonathan Oldacre: joldacre@paradym.com

36. Free Gift

37. How Paradym Works

38. Special Offer
No contracts. Cancel anytime. 30 day money-back guarantee.

39. Customer Success Team
support@paradym.com
800-873-0700
M-F 9AM-8PM (EST)