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
Learn How to Position You &
Your Brand As An Authority On
Social Media, And Produce 10 to
30+ Leads Each Month Like
Clockwork.
B2B SS4X System

Business Owners
Sales & Marketing
Entrepreneurs
Service Providers
Who Is This For?

Get In Front Of More Prospects
Generate More Leads
Get More Clients
Get More Referral Partners
Get More Traffic To Your Blog
This Is For You To…


How To Create A Lead
Generation System Which..

Establishes You As The
Respected & Sought After
Authority In Your Market Place.

Brings “Perfect Prospects” Right
To Your Doorstep.

Produces The Best Methods For
Closing These High-Value Perfect
Prospects (On Autopilot).*
*Jamie Shanks; “Social Selling Mastery” Author

Who Am I And Why Should You
Listen To Me?
 Successful 7&8 Figure Startup
Entrepreneur
 Technology & Software Developer
 Systems Optimization Expert
 Developed Technology & Processes
to Optimize the New Power Grid
System & Financial Markets
 Developed Technologies &
Processes to Optimize B2B Social
Selling – “B2B SS4X Marketing
System”
Joe Conroy’s Bio
Joe Conroy
Click Here To Visit LinkedIn Profile

Just To Be Clear…The “B2B
SS4X System” Is Not Some
“Magic Bullet”, Or Some “Magic
Pill”.

The B2B SS4X Is A Set Of Tools,
Technologies, And Processes
Proven To Produce Consistent
Leads Over Time From Social
Media.

During The Past 5 Years, The
B2B SS4X System Has Produced
An Average ROI of 423% For Us
And Our Clients…

And That Was With V1 Of the
B2B SS4X System..

With B2B SS4X V2, Our Goal Is
To Double The ROI For Our
Clients! (846%)

My Team & I At InnoVitae Use
These Same Tools Daily To
Produce Almost ¾ of A Million
Dollars In Revenue Over The
Past 5 Years.

Let’s Take A Look At Your B2B
Marketing Opportunity On
Social Media.

Because LinkedIn Produces The
Lion’s Share Of B2B Leads
(65+%), I am Going To Use
Linkedin As The Main
Opportunity.

YOUR OPPORTUNITY
400+ Million Users
75% Of Executives Check LinkedIn Daily
Most Affluent Demographic ($ 100k+)
Currently Growing Faster Than FB Or
Twitter
Millions Of Businesses Are On LinkedIn
LinkedIn

“Reaches More C-Level
Executives Monthly Than Any
Other International News &
Business Website Measured.”
Source: IPSOS Business Elite Global
LinkedIn

“Attracts The Highest Number Of
Business Elite Purchase Decision
Makers With Highest Net Worth &
Big Purchasing Budgets.”
Source: IPSOS Business Elite Global
LinkedIn



So There Must Be A Way To Tap
Into LinkedIn And These Other
Social Media Channels Right?!?

Yes. There Is A Very Systematic
Way To Get Real, Honest Results.

But First We Need to Deal With
Some Very Troubling Facts

The Current State of B2B Social
Marketing, And Its Impact On
Your Business Opportunity.

But First We Need to Deal With
Some Very Troubling Facts
Jamie’s Book
& The B2B
SS4X System
Are Very
Similar.

I Caution You That These Facts
From Jamie Shank’s “Social
Selling Mastery” Book Will Make
You Uneasy, And Possibly
Fearful.

This is not a scare tactic. It’s
simply a process to properly
diagnose the current condition...

So that the solution is clearly
defined and its processes address
all the issues of the problem.

So here we go…The Statistical
Social Selling Facts…

90% of customer buying
decisions are starting online. –
Forrester Research 2011

57% of the buyer’s journey takes
place before a sales professional
is involved.
– Corporate Executive Board
(CEB) 2015

75% of business-to-business
(B2B) buyers use social media to
research vendors.
– International Data
Corporation(IDC) 2014

“74% Of Buyers Choose The
Sales Team That Was The First
To Provide Value & Insight
Within Their Buying Journey.”
-Forrester Research - 2014

Did Last Quote Sink In?..

Here It Is Again.

“74% Of Buyers Choose The
Sales Team That Was The First
To Provide Value & Insight
Within Their Buying Journey.”
-Forrester Research - 2014

There are now on average, 5.4
decision-makers, champions, and
influencers, all part of the buying
decision .
– Corporate Executive board (CEB)
2014

92% of buyers (5,000 surveyed)
want to deal with the sales
professional who is the thought-
leader in their industry.
– LinkedIn 2014

Buyers are putting more value on
independent research. In fact,
third-party/analyst reports were
cited as the most valued content
type, by 77% of buyers.

96% of buyers want content with
more input from industry
thought leaders.

It’s time to take an objective look
at your business.

Has it become more difficult to
reach decision makers over the
phone, or via email?

Are these time tested ways of
reaching out having the same
effect they did even a few years
ago?

And recall, there are now on
average, 5.4 decision makers.

Are you in touch with these 5.4
decision makers?

Do you have a plan in place for
these 5.4 decision makers?

Have you identified these 5.4
decision makers?

Where does this leave you and
your organization if you are not
leading the customer
conversation?

“You’re a ghost, lost in a sea of
screaming voices.”
Jamie Shanks; Social Selling Mastery, page 16

You may think; “This doesn’t
apply to me.”

“I work at XYZ Company, and
we have a brand as the market
leader.’

If this is your reaction, your
future is in even more trouble.

Forrester studies suggest that
1,000,000 sales roles will be
wiped out by 2020.

If you are not executing a social
selling program in 2016, you’re
late to the party.

“2016 to 2020 will be about
crossing the chasm for many
technology-focused companies.”
-LinkedIn, SalesConnect 2015

What are you to do?

F.E.E.D.* your buyers across the
4 prominent social media
platforms for B2B sales.
*Social Selling Mastery Acronym

What is F.E.E.D?

Find
Educate
Engage
Develop

But First We Need to Deal With
Some Very Troubling Facts


The F.E.E.D. system will ensure
that sales professionals can
answer the following social
questions.

1.How do I create a social
presence that resonates with my
buyers?

2. What are the most effective
ways to identify sales
opportunities with social?

3.How do I start compelling
conversations to open doors?

4.What is the most effective way
to scale my social presence?

5.What should be my daily
routine to maximize my return-
on-effort?

Introducing the InnoVitae’s B2B
SS4X Marketing System

A Proven System Who’s Results
and Predictability Are Like
Clockwork.

Let’s Look At the B2B
Conversion Rates On Social
Media Again..


4+ Platforms – B2B SS4X
B2B Social Media Platforms Website & Email Platforms

Why 6 Different Platforms?

There Are 3 Specific, and
Compounding Benefits:

#1 – Increased Exposure
Probability

More Locations & More
Opportunities to be Seen by Your
Perfect Prospect

#2 – Increased Viral Probability

As Your Traffic and Social
Connections Grow With Your
Perfect Prospects,

The More Insights That You Share,
and the More Insights Your Perfect
Prospects (PP)Are Exposed to, The
More Your (PP) Group Will Share
Your Insights With Their Network.

# 3- Increased Mindshare
Probability

The More Exposure a Buyer Has
to You Over Time, The More
Crystalized Their Vision of Your
Value Becomes.

#1 – Increased Exposure Probability
#2 – Increased Viral Probability
# 3- Increased Mindshare Probability
4+ Platforms – Benefits

The First Action In F.E.E.D. Is to
“Find” Your Perfect Prospect.


The First Thing Our Team Does
Is Work With You And
Determine Your Perfect Prospect

We Look At Your Past Clients,
Your Current Clients, Your
“Perfect Client”..

We Use Our Market Analysis
Survey You Complete.

With the Preceding Data, We Use
Our Advanced Data Acquisition
Systems To Find Your Perfect
Prospect Across the Internet.

Once We Find Them, We Then
Look Up Their Email, Phone,
Twitter, G+, Linkedin, and
Facebook Info.

Our Systems Produce a 35 to 60%
Success Rate for Name, Email,
Twitter Handle, Phone, and
Website.

Now That We Have Your Perfect
Prospect’s Info, We Now Pass It
Off To The “Educate” Part Of
The F.E.E.D. System.

Now That We Have Your Perfect
Prospect’s Info, We Now Pass It
Off To The Educate System.
Data Collection Sample

Our Systems Run Until We Have
Gathered The Data For
Thousands Of Your Perfect
Prospects.


We Work With You And Your
Team To Identify Your Assets
For The “Educate” Portion Of the
Process.

Hubspot Has Developed A Great
Asset Reference Guide Based On
Buyer Journey Status You Can
Review On The Next Slide.

Courtesy of HubSpot

We Also Search the Internet Find
The Best 3rd Party Content For
Your Perfect Prospect.

By “Best Content”; This Is
Content That Has Been Shared
Extensively With Your Perfect
Prospect Audience.

In the “Educate” Stage, We Will
Focus on Content Which Will
Provide Insight & Knowledge
To Your Perfect Prospect.

“92% of buyers (5,000 surveyed)
want to deal with the sales
professional who is the thought-
leader in their industry”.
– LinkedIn 2014
Remember This Quote?

How Do You Become The
“Thought Leader” Across
LinkedIn, Twitter, G+, FB, Email,
and The Perfect Prospect
Website?

First, Let’s Realize That The
Overarching Goal Is To Move The
Perfect Prospect To Either; (a) a
Phone Call, or (b) 1st Degree
Connection On Linkedin.

Let’s Start With Linkedin.

2016 study by Demand Gen Report
This year, 85% of buyers noted that
they occasionally or frequently
share content on LinkedIn,
compared to 74% in 2015.


Just to Recap…
The Branding, Positioning, And
Your ProFile Are All In Place.

#1 – We Setup a Group On
Linkedin That Focuses On The
Interests & Needs Of Your
Perfect Prospect.

We Position You As The Founder
Of This Group.

We Will Begin Posting The 3rd
Party Content Insights Into The
Group For 2 Weeks Prior To
Going Live.

Once Your LinkedIn Group Is
Live, We Use The Data We
Collected To Send Out Invites.

Your Signature Will Have; “John
Smith, XYZ Company, Founder
of the (e.g.) Software Developers
Network”

Your Recipients Will Go And
Investigate Your Linkedin
Group.

The Content In The Group Will
Be Exactly What Your Perfect
Prospects Are Interested In.

You Will Achieve A Group
Signup Rate Of 25 to 65%.

We Typically Will Send Out
2,000 Invites.

Let’s Do Some Math..

2,000 Invites With An Average
Acceptance Rate Of 45%...

You Have 900 Members {Perfect
Prospects} In Your Group
Almost Instantly.

They Now Know You And Your
Company.

They Like Your Content &
Insights. Otherwise They Would
Have Not Signed Up.

Do You Remember This Quote
From Earlier…

“The More Exposure a Buyer Has to
You Over Time, The More
Crystalized Their Vision of Your
Value Becomes.”
-Jamie Shanks- “Social Selling
Mastery”

And Did You Know?

Every Week You Can Send Any
Message You Want To Your
Perfect Prospects.

And You Can Send Them An
Invitation To Become A 1st
Degree Connection Too.

We Typically See An 80%+
Acceptance Rate With Group
Members Becoming 1st Degree
Connections.

With 900 Group Members, That’s
720 New 1st Degree Connections
Who Are Your Perfect Prospect –
In the First Month!

Each 1st Degree Connection Will
Be “Nurtured” With Our 17
Message Sequence Over The
Next 12 Months.

Here Is One Of The 17 Script
Templates.

Here Is One Of The 17 Script
Templates.

Now This Message Does Not Go
Out To Just One Perfect Prospect.

This Message Goes Out To All Of
Your Perfect Prospects
Personalized With Their Name,
Title, and Company.

Every 3 Weeks Your Perfect
Prospects Get A Personalized
Message From You.

One Of These Messages Is A
Dynamic Survey.

The Dynamic Survey Shows A
Question Based On The Previous
Answer.

We Will Ask Them, Questions
Like;

Do You Have Any Projects In
The Pipeline?

What Is The Current Status Of
The Project? – We Provide A
Number Of Choices.

What Key Attributes Are You
Looking For In The Vendor?

Each Survey Provides You The
Perfect Prospect’s Name &
Contact Info.

Based On Where They Are In
Their Process, We Will Adjust
Our Messaging.

Courtesy of HubSpot

And…All Your 1st Degree
Connections Will Have The
Opportunity To See All Of Your
Daily Updates In Their
Newsfeed.
This Is Your Update News
Feed Area

And…We have 30 Other
Linkedin “Trigger Events”
Where Our Team Will Initiate &
Respond To Your Perfect
Prospects.

And…We have 30 Other
Linkedin “Trigger Events”
Where Our Team Will Respond
To Your Perfect Prospects.

Again, The Goal On LinkedIn Is
To Grow Your 1st Degree Perfect
Prospects, and Get Them On
The Phone With You.

Over a 12 Month Period, We
Typically Grow Your 1st Degree
Perfect Prospects to 2,000 to
6,000 Connections.

We Have Developed An ROI &
Customer Acquisition Cost
(C.A.C.) Analyzer.

It Is Based On The Number Of 1st
Degree Connections You Have.

Here Are A Few Screen Shots
And Link To It.





Do You Remember the 7% Quote
From Earlier?

“7% of Your Perfect Prospect
Database Will Need Your
Product or Service at Any Given
Time.” – Dan Martel

As We Build Your Database With
Thousands Of Perfect Prospects,
The Lead Generation System
Starts To Run Like Clockwork.

Going Back To The ROI + CAC
Analyzer…

If You Have 3,000 1st Degree
Perfect Prospects In Your
LinkedIn Database…

And 7% Of Them Are In Need Of
Your Product And Service…

And, Each One Is A Member Of
Your LinkedIn Group…

And, Each One Has Been
Nurtured By You With 12+
Insightful Messages…

Do You Think, They Are Going
To Reach Out To You?

Of Course They Will!

Why?

Because: Research Data From
Forrester Research Backs It Up!

“74% Of Buyers Choose The
Sales Team That Was The First
To Provide Value & Insight
Within Their Buying Journey.”
Forrester Research - 2014
Remember This Quote?

That’s It. You And Your Perfect
Prospect Will Get On The Phone.

He Already “Feels” As If He
Knows You.

He’s Been Getting Messages
From You On Linkedin, Email,
Twitter, Google Plus, and
Possibly Facebook.
I Am Going Over The Other Social Media Platforms In The Upcoming Slides.

You And He Hit It Off, And Your
Perfect Prospect Becomes A
Lead.

Now Let’s Go See How Twitter &
Our Other Systems And
Technologies Can Add More 1st
Degree LinkedIn Connections
For You.

Twitter-
“A Dynamic Social Media Ecosystem, Filled With Flits, Twits, and Tweets.
Learn Its Song, And Twitter Will Sing For You.”

2016 study by Demand Gen Report
This year, Twitter also saw a bump as a
business content -sharing platform;
with 62% of respondents saying they
frequently or occasionally used the
platform, compared to 58% in 2015.

Reviewing the Lead Generation Stats Again..


Twitter Reframe – The Account
Has Been Setup / Optimized,
And Has Been Promoting Similar
“Prospect Loving” Content As
LinkedIn .

CTA Insert..
We Produce Content
Insights For You With
Embedded Calls-To-Action
On High Authority Sites
Like CMO.Com

For Twitter We Will Import All
Of Your 1st Degree LinkedIn
Connections That Are Perfect
Prospects.

This Will Include The 720 New
Perfect Prospects From
Establishing The New Group On
LinkedIn Example.

And We Will Be Importing Into
Our Twitter Marketing Systems the
Thousands Of Perfect Prospects We
Found For You Using Our 8 Data
Acquisition Systems.

Now That We Have Your Perfect
Prospect’s Info, We Now Pass It
Off To The Educate System.
Data Collection Sample

We Also Identify All Your
Competitors, And Find All Your
Perfect Prospects In Their Data
Too.

Let’s Say Your Company
Provides Software & Document
Translation Services.

And Your #1 Competitor is a
Company Called “TransPerfect”.

Here Is How & What We Would
Find Out About TransPerfect’s
Personnel, Content, & Followers
On Twitter

Here Is How & What We Would
Find About TransPerfect’s
Personnel, Content, & Followers
On Twitter
Analyze Tweets & People

Here Is How & What We Would
Find About TransPerfect’s
Personnel, Content, & Followers
On Twitter
Identify Their “Most
Influential Users”

Here Is How & What We Would
Find About TransPerfect’s
Personnel, Content, & Followers
On Twitter
Identify Their Most
“Engaging” & “Active”
Users

Analyze Their “Replies”, “Mentions”,
“Retweets” and “Hashtags”.

With All Your Perfect Prospects
Identified, We Then Begin Our
Twitter Marketing Campaign.

Over a 2-3 Week Period We Will
Engage With Your Perfect
Prospect With a Series of
“Likes”, “Retweets”,
“Mentions”, & “Replies”.

Again, The Goal On Twitter Is
To Get Your Perfect Prospect to
(a) Follow You, (b) Call You, Or,
(c) Connect With You on
LinkedIn.

Once Your Perfect Prospect Is A
“Follower”, We Can Then Send
Them “Direct Messages”.

These Messages Will Be Similar
To, But Different From LinkedIn.

The Messages Will All Be
Focused On “Insights” By 3rd
Party Pubs Mostly, That Help
Them & Position You As The
“Thought Leader”.

3rd Party Publications Are More
Credible, And Show A
Professional Magnanimous
Aspect Which Increases Your
Value To Them.

We Will Split Test Our
Messages To Find Out Which
Ones Work The Best.

We Have Our Own In-House
Technology Which Enables Us
To Send Personalized Messages
To All Of Your Followers.

Once All the Data Is Imported,
We Begin Our Twitter Marketing
Program.

Again, The Goals Here Are To
Either; (a) Get Your Perfect Prospect
On A Call, or (b) Get Your Twitter
Perfect Prospect As A 1st Degree
Connection On LinkedIn.

The Following Is What Happens
When You Find, Educate, &
Engage Your Perfect Prospect On
Twitter.

Twitter Reframe – The Account
Has Been Setup / Optimized,
And Has Been Promoting Similar
“Prospect Loving” Content As
LinkedIn .

11,000* Profile Visits
596 New Perfect Prospect Followers
270,000*+ Impressions – 1MM Projected
589 Embedded Call-To-Action Clicks
*To Buy This Amount Of Traffic On Twitter Would Cost
Approximately $ 2,802.00 (Based On Average C.P.M. Of $ 10.30)
Sample 30-Day Twitter Summary Stats

And Remember, Each Piece Of
Content (“Buyer Insights”) Has
An Embedded Call-To-Action.

Twitter Reframe – The Account
Has Been Setup / Optimized,
And Has Been Promoting Similar
“Prospect Loving” Content As
LinkedIn .

And Remember, Each Piece Of
Content (“Buyer Insights”) Has
An Embedded Call-To-Action.
C.T.A. Analytics

Based On The Content
Popularity On Twitter, We Re-
Post the Content Again On
Twitter (later date), and Your
Other Social Media Platforms.

Please Remember – This Is All
Organic Traffic From Your
Perfect Prospects.
“F.E.E.D.”

This Is The End Of the Twitter
Section. There Is Actually A Lot
More WE Do, But I Hope You Get
the Picture.

Everything You Have Just Been Presented
Occurs Daily At Scale For;
400
1,500
3,000+
Perfect Prospects on Twitter & LinkedIn

Do You Want 10, 15, 20, or 30+
High-Value, “Perfect Prospect”
Leads?..

Each And Every Month…

Like Clockwork?

Here’s How The Process Works.

You Click On The “Click Here
To Apply” Button On The Next
Page.

Go Below Right Now And Click
To Apply

If Your Application Is
Approved, You Will Be
Scheduled With Me (Joe Conroy)
For The 1on 1 Strategy Session.
 Successful 7&8 Figure Startup
Entrepreneur
 Technology & Software Developer
 Systems Optimization Expert
 Developed Technology & Processes
to Optimize the New Power Grid
System & Financial Markets
 Developed Technologies &
Processes to Optimize B2B Social
Selling – “B2B SS4X Marketing
System”
Joe Conroy’s Bio
Joe Conroy
Click Here To Visit LinkedIn Profile

You And I Get On The Phone
And Complete A Custom
Tailored 1 on 1 Strategy Session.

This Is Where We Really Begin
Working To Figure Out What
You Want..

And How To Make It Happen In
The Fastest Time Possible.

- WARNING -
Time Is A Factor And This
Window Of Opportunity Will
Not Be Open For Long…

Go Below Right Now And Click
To Apply

If You Like What We Did With
LinkedIn & Twitter…

Wait Until You See What We Do
With Google Plus & Facebook?

Google Plus-
“A Semi-Forgotten Landscape Of Millions Of People, Who If You Are Able To
Connect With Them, Provide You With An Advocacy.”
Part II

Facebook-
u
The Universe Of Opportunity Where All You Have To Do Is Find Your Perfect
Prospect.”
Part II

Google Plus & Facebook Are Part
Of the B2B SS4X Core System.

These 2 Sources Typically Add
20% More Leads To Your Lead
Generation Program.

Our System Is Predictable…

Just Go To Our ROI + CAC
Analyzer And Plug In Your
Numbers…

You Know Your ROI Before You
Begin Working With Us!

And If You Become A Client Of
Ours, You Will Have Access To
Upgrade To Your Own “Perfect
Prospect Website”.

Perfect Prospect Website -
u
“The Place Where Your Perfect Prospect Feels Like They Are Home.”
Part III

Your Perfect Prospect Website Is
A Stand Alone, New Website We
Build For Your Perfect
Prospect…

This Website Is Integrated With
Your LinkedIn Group, LinkedIn
Updates, Twitter, and Facebook
Accounts.

Each Day The Content Is
Updated, and The Top Article,
Based On Social Shares, Is Sent
To Your Social Media Channels.

It’s Like Having Your Own
Custom Tailored MSN.COM
Website For Your Perfect
Prospect.

Want To See Our “Perfect
Prospect Website?

Click Here

Click Here

On The Call I Will Also Go Over
Our “Behavioral Email
Marketing” Program.

Behavioral Email Marketing -
u
“An Email Marketing System That Gets To Know Your Perfect Prospect. –And
Tells You About Them.”
Part III

This System Is Also Integrated
With All The Others Seamlessly

Your Perfect Prospect Gets An
Email Delivered To Their InBox
Each Week…

Highlighting the Most Popular
Insights They Are Interested In.

Highlighting the Most Popular
Insights They Are Interested In.
Your Email
Is Sent
Weekly To
Your Email
List
Including
Non-1st
Degree
Connections
Up To
Thousands
Of
Additional
Prospects
We Have
Our Own
Email
Servers
Everything
Is Hands-Off
For You
All Emails
Are TCPA
Compliant

Why So Many Touch Points &
Platforms?

#1 – Increased Exposure Probability
#2 – Increased Viral Probability
# 3- Increased Mindshare Probability
4+ Platforms = Benefits
Remember This Slide?

“74% Of Buyers Choose The
Sales Team That Was The First
To Provide Value & Insight
Within Their Buying Journey.”
-Forrester Research - 2014
Remember This Quote?

We Place You & Your Brand
Right Where Your Buyer is,
When He Begins His Journey..
Remember This Quote?

Leading Him With Strategic
Insights Which Position You As
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Choice.
Remember This Quote?

- WARNING -
Time Is A Factor And This
Window Of Opportunity Will
Not Be Open For Long…

Go Below Right Now And Click
To Apply

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