With the launch of the hotly anticipated Isabel Marant pour H&M collection having taken place around the globe, we’ve created a slideshow to give you a rundown of thirteen of the world renowned high street retailer’s most celebrated designer collections to date. Starting with the very first designer collection by Karl Lagerfeld in 2006, this slideshow takes you through the years, highlighting key events such H&M’s first ever wedding dress by Viktor & Rolf in 2008 and their most expensive line by Maison Martin Margiela in 2012. We’ve done the hard work for you and gathered the key facts and figures about each of the collaborations in this short but sweet slideshow.

1. THE DESIGNER COLLECTIONS
AN OVERVIEW OF ALL COLLABORATIONS

2. 2004
Karl Lagerfeld for H&M
FUN FACTS:
GENDER
• Sold out in most cities within one hour
0 100
%
%
• H&M provided breakfast to the first 200 customers and a
limited edition KARL LAGERFELD t-shirt for free
“Some people bought 20 or 30 pieces in three seconds. Funny, no?”
- Karl Lagerfeld
30 $109.49
ITEMS
AVERAGE
PRICE PER ITEM
AVAILABLE IN
500
H&M STORES
IN
19
COUNTRIES

3. 2005
Stella McCartney for H&M
FUN FACTS:
• Advertising campaign with model Kate Moss was
dropped after she admitted to rumors of cocaine use
• 25% of the organic cotton shirt sales were donated to
various animal welfare organizations
40
ITEMS
GENDER
0 100
%
%
AVAILABLE IN
400
H&M STORES
AVERAGE
$109.49
PRICE PER ITEM
IN
22
COUNTRIES

4. 2006
Viktor & Rolf for H&M
FUN FACTS:
GENDER
• Made first wedding dress in the history of H&M
42 58
%
%
• Collection sold out in 3 days
“For us, fashion is an antidote to reality. It’s a great opportunity to
communicate our vision with such a large audience of H&M
devotees.”
- Viktor & Rolf
60
ITEMS
AVERAGE
$225.53
PRICE PER ITEM
AVAILABLE IN
250
H&M STORES
IN
24
COUNTRIES

5. 2007
Roberto Cavalli for H&M
FUN FACTS:
GENDER
• The collection was so popular that products were being
sold on eBay for 5 times the original price
“I love freedom and challenges: breaking down barriers,
experimenting in different directions. H&M is all this for me.”
- Roberto Cavalli
45
ITEMS
45 55
%
%
AVAILABLE IN
200
H&M STORES
AVERAGE
$176.14
PRICE PER ITEM
IN
24
COUNTRIES

6. 2008
Comme des Garçons for H&M
FUN FACTS:
• In Japan, fashionistas queued for 3days before the
release
GENDER
50 50
%
%
• The price difference between H&M and the designer
pieces was lower than expected
AVAILABLE IN
The first collection used to enter a new market; Japan
50
ITEMS
AVERAGE
$180.15
PRICE PER ITEM
200
H&M STORES
IN
28
COUNTRIES

7. 2009
Matthew Williamson for H&M
FUN FACTS:
GENDER
• The first collection ever to consist of two separate shipments
50 50
%
“I am thrilled that my creations for H&M will be accessible to and
hopefully enjoyed by so many people around the world.”
- Matthew Williamson
50
ITEMS
%
AVAILABLE IN
1600
H&M STORES
AVERAGE
$180.15
PRICE PER ITEM
IN
28
COUNTRIES

8. 2009
Jimmy Choo for H&M
FUN FACTS:
GENDER
• In London, a guy camped out with his girlfriend for 12
hours and 35 minutes before the launch of the collection
37 63
%
• Instructions on how to shop the collection were distributed
• The first collection focused on shoes and accessories
80
ITEMS
AVAILABLE IN
200
H&M STORES
AVERAGE
$146.46
PRICE PER ITEM
IN
34
COUNTRIES

9. 2009
Sonia Rykiel for H&M
FUN FACTS:
GENDER
• The first Christmas collection ever made by Sonia Rykiel
0 100
%
%
• Made a knitwear collection for H&M in February 2010 for
women and girls as a follow up to her December collection
• H&M’s first designer lingerie collection
67
ITEMS
AVAILABLE IN
1500
H&M STORES
AVERAGE
$58.81
PRICE PER ITEM
IN
34
COUNTRIES

10. 2010
Lanvin for H&M
FUN FACTS:
GENDER
• 5 original sketches signed by Alber Elbaz were put up for
auction. All proceeds were donated to UNICEF
• The collection was very successful in all countries,
particularly China and Russia
80
ITEMS
40 60
%
%
AVAILABLE IN
200
H&M STORES
AVERAGE
$206.68
PRICE PER ITEM
IN
38
COUNTRIES

11. 2011
Versace for H&M
FUN FACTS:
GENDER
• The first designer to also launch a home decoration collection
40 60
%
%
• In Dubai and Beijing, the entire collection sold out in under 30
minutes
• In London, people spent over $2000 in 10 minutes on
Versace for H&M pieces
100
ITEMS
AVERAGE
$146.46
PRICE PER ITEM
AVAILABLE IN
300
H&M STORES
IN
43
COUNTRIES

12. 2012
Marni for H&M
FUN FACTS:
GENDER
• Academy Award and Golden Globe winner Sofia
Coppola directed a campaign film to support the launch of
this collection
• Marni has remained a family owned business after having
grown to become an international luxury brand with stores
around the world
80
ITEMS
AVERAGE
$92.99
PRICE PER ITEM
40 60
%
%
AVAILABLE IN
260
H&M STORES
IN
48
COUNTRIES

13. 2012
Anna Dello Russo for H&M
FUN FACTS:
GENDER
• Anna Dello Russo referred to herself as the ‘Guardian of
Fashion’
0 100
%
%
• The first collection designed by ADR
• The first collection with a focus on accessories
50
ITEMS
AVAILABLE IN
140
H&M STORES
AVERAGE
$146.51
PRICE PER ITEM
IN
48
COUNTRIES

14. 2012
Masion Martin Margiela for H&M
FUN FACTS:
GENDER
• Remade previous collection for H&M
41 59
%
%
• The most avant-garde collection of all H&M collections to
date
• The most expensive H&M designer collection
103
ITEMS
AVAILABLE IN
230
H&M STORES
AVERAGE
$226.79
PRICE PER ITEM
IN
48
COUNTRIES

15. 2013
Isabel Marant for H&M
FUN FACTS:
GENDER
• The first ever men’s collection designed by Isabel Marant
40 60
%
%
• The most anticipated line in the history of H&M
AVAILABLE IN
“My take on fashion is all about personality”
- Isabel Marant
119
ITEMS
AVERAGE
$208.47
PRICE PER ITEM
250
H&M STORES
IN
49
COUNTRIES

16. THE H&M DESIGNER COLLECTIONS
Content & Design: STYLIGHT
http://www.stylight.com/
With a special thanks to: Hennes & Mauritz AB