Search that understands Meaning. Nowadays people prefer to search google on how to buy a house, get travel insurance, choose their next notebook - even if they already know their preferred brand. Letting users search on Google rather than on your websites, puts you in the danger zone. Maybe Google is not showing your result, and if they do, for sure a competitor has bought some Adwords to attract your customers. And this only, because most websites are using old fashion keyword search without AI-Power. Learn how you can change your user search behavior by delivering better search results - powered by Artificial Intelligence.

1. AI-Zuerich: Search that understands Meaning
+ Daniel Niklaus
Netlive IT AG
www.netlive.ch
071-330 04 40

2. Herrenanzug für Hochzeit
«Best Man Suits»

9. How does a 5 billion
e-commerce company?

12. If your search is useless, how do
users respond? They use...

15. Because of poor Onsite Search results
• You hand over the customer to Google.
• You let Google decide if the users see you.
• You pay Google to make sure, your users see you.
• And you don't spend the money to provide a better search experience
on your website?

16. What happens if you do it better?

20. Is it an e-commerce problem?
No!

24. Tag smarter won’t work

28. You are looking for
«KEYWORDS», rather
than «MEANING»

29. How to look for
«MEANING»?

31. Open dollar account
Intent

32. Open dollar account
Entitie

33. What Users Search for
Account
Credit Cards
Loans
Mortgage
Investing
Open
Close
Balance
Statement
Intent

34. What Users Search for
Account
Credit Cards
Loans
Mortgage
Investing
Open
Close
Balance
Statement
Checking Account
Savings Account
Kids Account
Current Account
Business Account
Intent
Entitie

35. And now?

36. You need to figure out
• What Users Search for.
• How do you understand their way of asking?
• Give the right answer.

37. What Users Search for?

40. How do you understand
their way of asking?

41. Understand how people search
• Open dollar account
• Open $ account
• New current account
• crate foreign currency account
• curency acount opening

42. Understand your user with AI tools like:

43. Give the right answer.

44. Jobs created because of AI
Unlike a keyword search engine
that reads your webpages, you
need to have editors who give the
right answers to the user's request.
Not all the time, but once initially,
and then progress.

45. What's in it for you?
• Become your Company-SuperSearchHero.
• Deliver a superior customer expernience.
• Be better than your competitor.
• Lower your payments to Google.
• For the first time, your user tells you what she or he wants!

47. www.netlive.ch
www.netlive.ch/intent-suche
Daniel Niklaus
dn@netlive.ch
Netlive IT AG
www.netlive.ch
071-330 04 40