Key to Social Media Success
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Kayla Wills reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
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Key to Social Media Success
- 1. Starting Soon KEYS TO SOCIAL MEDIA SUCCESS
- 2. Type questions into the Q&A panel Housekeeping Download Resources from Library NOTE: Audio is only available via VoIP. There is no dial-in. Please turn on your computer audio.
- 3. Keys to Social Media Success Kayla Wills Account Executive LinkedIn Sales Solutions
- 5. 2015
- 6. 6 The business environment has changed Lacking Credibility Losing Touch with Prospects Missing Critical Players
- 7. Missing Critical Players people are involved in the buying decision on average6.8 of decision makers change roles every year20%
- 8. of buyers don’t believe sales reps understand their business and don’t think they can help. 77% Lacking Credibility
- 9. Losing Touch with Prospects of forecasted deals go dark.24%
- 10. Adopt social selling to avoid these pitfalls members 467M countries & territories 200
- 11. What is social selling? Create a professional brand Find the right people Build strong relationships Engage with insights
- 12. Sales Navigator gets you to your buyers first Understand your prospects and their businesses Engage throughout the deal cycle Target the right buying committee
- 14. Social selling leaders create 45% more opportunities per quarter than social selling laggards. Social selling leaders are 51% more likely to hit targets than social selling laggards. 45%more opportunities 51%more likely to hit targets Based on a global study LinkedIn ran in Q4 2013 of Q3 performance for reps focused on new business and reps focused on existing business. Respondents reported performance; they were matched to their LinkedIn profiles to understand their engagement. Relationship leaders have an SSI > 70; Relationship laggards have an SSI < 30 Sales Navigator & Social Selling – Why should you care?
- 15. How can we start in a measurable, scalable and trainable way?
- 16. Look at Social Selling as a whole - an ecosystem, if you will – one that’s encompassing and bigger than any tool..... Training Support Solution
- 17. Q&A Learn more at sales.linkedin.com