SlideShare a Scribd company logo
AXILLARY TASKS
DIGI PACK
WEB SITE
MAGAZINE ADVERTS
What are the conventions
Analysis of Past Student
Examples
DIGI-PACKS - CONVENTIONS
• The name of the Artist
• The name of the Album
• Tracklisting (include bonus extra's such
as 'behind the scenes' and/or 'making
of' features)
• Record Label branding
• Pictures of the band members or
relevant visual imagery to sell the song
and they are often manipulated in
some way
• Price
• Website
• Credits
• Recording information, producer,
where it was recorded and when
• Who wrote the songs
• Logo
• Barcode
• DVD logo
• CD logo
STUDENT
EXAMPLE
ARCTIC MONKEYS
STUDENT EXAMPLE
ARCTIC MONKEYS
• It is clear that the group have put a lot of planning and
effort into the consistency of the theme across all of their
products.
• The website, album cover/digi-pack and music video all
share a monochromatic, high contrast visual style which
links well to the theme of the original artist. This implies
that they have effectively carried out research into the
band in order to incorporate the band’s pre-existing style
and theme into their own work. This has helped them to
ensure a consistent set of products.
• The group have used a professional CD case printing
template when designing the digi-pack, which has ensured
that their product is not only printed correctly, but also
designed to the industry standards.
• Regardless of the groups technical success, their work is
highly aesthetically pleasing and looks very professional,
due to the amount of time and effort put into the planning
and research.
STUDENT
EXAMPLE
THE XX
STUDENT EXAMPLE
THE XX
• Particularly in comparison to the work analyzed
previously, this digi-pack looks slightly less professional
due to its less clearly considered layout and positioning,
using a digi-pack template. It is also very unclear when
looking at this digi-pack how the final product is
intended to look.
• The text on some of the images is not in high enough
contrast with the background for it to be clearly read,
and the images in the background themselves appear
less thematic than the previous example. However, the
text font is kept the same and works effectively to
create a strong, consistent visual style, which links well
to the alternative rock genre. While there is a clear link
between all of the images, they do not set a very strong
mood/tone due to the rather flat lighting, the images
seem slightly less planned than the Arctic Monkeys
work.
STUDENT
EXAMPLE
NOAH AND THE WHALE
STUDENT EXAMPLE
NOAH AND THE WHALE
• A very consistent theme across the music video,
website and digi-pack. Vibrancy and colour is used in all
products to create an upbeat and playful tone which
links well to the style of the original song.
• The group have considered the layout of this product
effectively using a Digi-pack template which helped
them to visualise how the final product will look.
• The composition of elements has been well considered
with a very central placement of text and images which
are important. For example, the band logo is centralised
on both the front and back cover to ensure that
maximum attention is drawn to it.
WEB SITES - CONVENTIONS
• Band logo at the top and large
• Links to other pages on the website (Home, About/Bio Gigs, Videos, Photos/Gallery, Store, Forum,
Sign in Log in
• Main feature - large photo or video clip
• Strong design that might be minimalistic
• The home page would be predominantly catered around a new single/album.
• The use of still advertisements, videos and links.
• The key is home page need to be simple, and eye catching, so fans are not swamped with
information they don't want and can easily navigate their way around the website.
STUDENT
EXAMPLE
ARCTIC MONKEYS
NO LONGER ONLINE
STUDENT EXAMPLE
ARCTIC MONKEYS
• Again, it is very clear that the group have put a lot of
planning and effort into the consistency of the theme
across all of their products.
• The website, album cover/digi-pack and music video all
share a monochromatic, high contrast visual style which
links well to the theme of the original artist. This implies
that they have effectively carried out research into the
band in order to incorporate the band’s pre-existing style
and theme into their own work. This has helped them to
ensure a consistent set of products.
• The group have used a professional webside designing
suite when designing the digi-pack, called Adobe Muse,
which has ensured that their product is designed to a very
high standard and looks exactly as they wish, as the
designing software gives them compete control over the
visual appearance.
• The website is very minimal and ‘clean’ which makes
information stand out much clearer, the site look more
modern and also it looks farm more aesthetically pleasing.
STUDENT
EXAMPLE
THE XX
http://ruaraidh-j.wix.com/islands
STUDENT EXAMPLE
THE XX
• The website for THE XX student work is much
more effective than the digipack. It has a clearly
thought out idea/theme which is explored through
the use of colour and tone. There is a great deal of
black used on the site which is interrupted by
colour from various images which link to the digi-
pack.
• The site is extremely original as it is a smaller
website than others, it is extremely compact.
• The band logo is large which ensures attention is
drawn to it. This is further enforced through the
contrast between the logo and the background, as
well as its central positioning.
• The images and some aspects of the visual style
link this website closely to the music video, as the
forest shots are a recurring theme, too, in the
video.
STUDENT
EXAMPLE
NOAH AND THE WHALE
http://cristinashawmedi5.wixsi
te.com/noahandthewhale
STUDENT EXAMPLE
NOAH AND THE WHALE
• A very consistent theme across the music video,
website and digi-pack. Vibrancy and colour is
used in all products to create an upbeat and
playful tone which links well to the style of the
original song.
• The group have considered the conventional
layout of this product. The band logo is large
and placed centrally at the top. They have
included a nav-bar with links to relevant
information – such as tour dates.
• The composition of elements has been well. For
example, the information is clearly separated and
positioned in a column, with images where
appropriate.
MAGAZINE ADVERTS
• Get the customers attention. This is the purpose of the advertisement in the first place and, therefore, is vital to the
production of advertisement. Audience attention can be grabbed through a catchy, bold title, graphic or logo, presenting
the brand image.
• Use Colour. Colour makes the advertisement stand out over black and white adverts, and looks professionally finished and
expensive. This can also grab attention as bright colours will be eye-catching and draw a passing audience in.
• Make the pitch simple, yet precise. The advertisement should not be overfilled with information as the audience will lose
interest. An audience will only look at an advert for between ten - fifteen seconds. Include the band and album name, as
well as the release date, a list of tracks is not needed on an advert.
• Make it easy for the customer to reach and order the product. Make the product accessible, include release date of
album/CD in a bold, easy to read font. Add website, e-mail address of band and where the product can be bought from,
E.G HMV.
PAST
STUDENT
EXAMPLE
ELECTRIC LIGHT ORCHESTRA
Colour makes the advertisement stand
out, and looks professionally finished and
expensive. Catches people’s attention as
bright colours are eye-catching and draw
a passing audience in.
Band logo displayed large, to help
sell the brand and allow the audience
to recognise as soon as possible what
the advert is for.
A link to find out more information
is typical, this is useful for audiences
and is a form of pull advertising. It
encourages people to find out more
helping further to sell the product.
Relevant record label and
copyright information.
Reviews are common for music
advertisements. This allows for an
audience to gain a vague insight
into whether or not the product is
for them.
Close up of band or artist to sell
the brand.
Links well to the music video
through its visual style of vivid and
bright colour which suggest a
playful and positive tone.
The advertisement is not overfilled
with information that will put off
an audience. They have made a
simple and efficient pitch with no
irrelevant information.
PAST
STUDENT
EXAMPLE
HATTIE CHADWICK
Colour makes the advertisement
stand out, and looks
professionally finished and
expensive. Catches people’s
attention as bright colours are
eye-catching and draw a passing
audience in.
Close up of band or artist to sell
the brand.
The advertisement is not overfilled
with information that will put off
an audience. They have made a
simple and efficient pitch with no
irrelevant information.
Artist name displayed large, to
help sell the brand and allow
the audience to recognise as
soon as possible what the
advert is for.
Reviews are common for
music advertisements. This
allows for an audience to gain
a vague insight into whether or
not the product is for them.
Relevant record label and
copyright information.
PAST STUDENT WORK
TRAIN
Band logo displayed large, to help sell the brand and allow
the audience to recognise as soon as possible what the
advert is for.
Colour makes the advertisement stand
out, therefore this poster is less effective
as it features very little compared to the
eye catching Mr Blue Sky student
example.
Text is very small,
despite this
information being
relevant as website
information will
draw in an
audience (pull
advertising).
Text is very small,
and this
information is
arguably irrelevant
as it is not
necessary and
does not advertise
simply, effectively
and precisely.Very little relevant record label
and copyright information.
Close up of band or
artist to sell the brand.
However, due to
backlighting, the image
is underexposed and
you cannot see the
artist’s face.

More Related Content

What's hot

The digipack product
The digipack productThe digipack product
The digipack product
JB047826
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2JWM-1997
 
Eval q2 point 1
Eval q2 point 1Eval q2 point 1
Eval q2 point 1
JB047826
 
Development of ancillary texts 2ppt
Development of ancillary texts 2pptDevelopment of ancillary texts 2ppt
Development of ancillary texts 2pptkikoproductions
 
Q3
Q3Q3
Evaluation
EvaluationEvaluation
EvaluationAlicia
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
CaitlinTerry
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
Lewis2922
 
Magazine Advert Evaluation
Magazine Advert EvaluationMagazine Advert Evaluation
Magazine Advert EvaluationPieter Jollans
 
Outline what products you created and the general
Outline what products you created and the generalOutline what products you created and the general
Outline what products you created and the general
044007
 
Question 3 media Evaluation G324
Question 3 media Evaluation G324Question 3 media Evaluation G324
Question 3 media Evaluation G324
jesshedley1
 
Further construction of mag advert
Further construction of mag advertFurther construction of mag advert
Further construction of mag advert
felicityputman
 
7. fmp evaluation (3) 3
7. fmp evaluation (3) 37. fmp evaluation (3) 3
7. fmp evaluation (3) 3
Ellieschreurs
 
Construction Of Digipak
Construction Of DigipakConstruction Of Digipak
Construction Of Digipakjamsjamsjams
 
Evaluation Q2 - How effective is the combination of your main product and anc...
Evaluation Q2 - How effective is the combination of your main product and anc...Evaluation Q2 - How effective is the combination of your main product and anc...
Evaluation Q2 - How effective is the combination of your main product and anc...beckadyer97
 
Evaluation a2 media 2
Evaluation a2 media 2Evaluation a2 media 2
Evaluation a2 media 2
ClauvenaG
 

What's hot (19)

The digipack product
The digipack productThe digipack product
The digipack product
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Eval q2 point 1
Eval q2 point 1Eval q2 point 1
Eval q2 point 1
 
Development of ancillary texts 2ppt
Development of ancillary texts 2pptDevelopment of ancillary texts 2ppt
Development of ancillary texts 2ppt
 
Q3
Q3Q3
Q3
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Magazine Advert Evaluation
Magazine Advert EvaluationMagazine Advert Evaluation
Magazine Advert Evaluation
 
Outline what products you created and the general
Outline what products you created and the generalOutline what products you created and the general
Outline what products you created and the general
 
Question 3 media Evaluation G324
Question 3 media Evaluation G324Question 3 media Evaluation G324
Question 3 media Evaluation G324
 
Further construction of mag advert
Further construction of mag advertFurther construction of mag advert
Further construction of mag advert
 
7. fmp evaluation (3) 3
7. fmp evaluation (3) 37. fmp evaluation (3) 3
7. fmp evaluation (3) 3
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Construction Of Digipak
Construction Of DigipakConstruction Of Digipak
Construction Of Digipak
 
Websites and digipaks
Websites and digipaksWebsites and digipaks
Websites and digipaks
 
Evaluation Part 2
Evaluation Part 2Evaluation Part 2
Evaluation Part 2
 
Evaluation Q2 - How effective is the combination of your main product and anc...
Evaluation Q2 - How effective is the combination of your main product and anc...Evaluation Q2 - How effective is the combination of your main product and anc...
Evaluation Q2 - How effective is the combination of your main product and anc...
 
Evaluation a2 media 2
Evaluation a2 media 2Evaluation a2 media 2
Evaluation a2 media 2
 

Viewers also liked

Seven
SevenSeven
Seven
BeckyM1
 
Insight DE project
Insight DE projectInsight DE project
Insight DE project
Kat Chuang
 
Cv english-dr al ajlouni .
Cv english-dr al ajlouni .Cv english-dr al ajlouni .
Cv english-dr al ajlouni .
Ahmed Al-Ajlouni
 
School Gardens: Are they Fruitful Harvests or Barren Fields for 21st Century ...
School Gardens: Are they Fruitful Harvests or Barren Fields for 21st Century ...School Gardens: Are they Fruitful Harvests or Barren Fields for 21st Century ...
School Gardens: Are they Fruitful Harvests or Barren Fields for 21st Century ...
Lee M. Kaltman
 
Apache hadoop and hive
Apache hadoop and hiveApache hadoop and hive
Apache hadoop and hive
srikanthhadoop
 
Audience response analysis
Audience response analysisAudience response analysis
Audience response analysis
Jack Lawther
 
Audience - The Simpsons
Audience - The SimpsonsAudience - The Simpsons
Audience - The Simpsons
Libby-mae Fotheringham
 
Nota ringkas oumh2203
Nota ringkas oumh2203Nota ringkas oumh2203
Nota ringkas oumh2203
Fauziah Omar
 
I 5 malfatti lab
I 5 malfatti labI 5 malfatti lab
I 5 malfatti lab
Luisaaaa63
 
Ancillary texts 2016
Ancillary texts 2016Ancillary texts 2016
Ancillary texts 2016
Naamah Hill
 
Analysis on Angry Bird
Analysis on Angry BirdAnalysis on Angry Bird
Analysis on Angry Bird
Leon Lei
 
LLAP: Sub-Second Analytical Queries in Hive
LLAP: Sub-Second Analytical Queries in HiveLLAP: Sub-Second Analytical Queries in Hive
LLAP: Sub-Second Analytical Queries in Hive
DataWorks Summit/Hadoop Summit
 
Spoken english
Spoken englishSpoken english
Hadoop and Kerberos
Hadoop and KerberosHadoop and Kerberos
Hadoop and Kerberos
Yuta Imai
 
PROC 2076 Assignment Report, Pipeline
PROC 2076 Assignment Report, PipelinePROC 2076 Assignment Report, Pipeline
PROC 2076 Assignment Report, PipelineSyafiq Dan
 

Viewers also liked (17)

Seven
SevenSeven
Seven
 
Doc1
Doc1Doc1
Doc1
 
Insight DE project
Insight DE projectInsight DE project
Insight DE project
 
Cv english-dr al ajlouni .
Cv english-dr al ajlouni .Cv english-dr al ajlouni .
Cv english-dr al ajlouni .
 
School Gardens: Are they Fruitful Harvests or Barren Fields for 21st Century ...
School Gardens: Are they Fruitful Harvests or Barren Fields for 21st Century ...School Gardens: Are they Fruitful Harvests or Barren Fields for 21st Century ...
School Gardens: Are they Fruitful Harvests or Barren Fields for 21st Century ...
 
Apache hadoop and hive
Apache hadoop and hiveApache hadoop and hive
Apache hadoop and hive
 
cv.elsie
cv.elsiecv.elsie
cv.elsie
 
Audience response analysis
Audience response analysisAudience response analysis
Audience response analysis
 
Audience - The Simpsons
Audience - The SimpsonsAudience - The Simpsons
Audience - The Simpsons
 
Nota ringkas oumh2203
Nota ringkas oumh2203Nota ringkas oumh2203
Nota ringkas oumh2203
 
I 5 malfatti lab
I 5 malfatti labI 5 malfatti lab
I 5 malfatti lab
 
Ancillary texts 2016
Ancillary texts 2016Ancillary texts 2016
Ancillary texts 2016
 
Analysis on Angry Bird
Analysis on Angry BirdAnalysis on Angry Bird
Analysis on Angry Bird
 
LLAP: Sub-Second Analytical Queries in Hive
LLAP: Sub-Second Analytical Queries in HiveLLAP: Sub-Second Analytical Queries in Hive
LLAP: Sub-Second Analytical Queries in Hive
 
Spoken english
Spoken englishSpoken english
Spoken english
 
Hadoop and Kerberos
Hadoop and KerberosHadoop and Kerberos
Hadoop and Kerberos
 
PROC 2076 Assignment Report, Pipeline
PROC 2076 Assignment Report, PipelinePROC 2076 Assignment Report, Pipeline
PROC 2076 Assignment Report, Pipeline
 

Similar to Axillary Text Past Student Work

Evaluation
EvaluationEvaluation
Evaluation
Victoria Boulton
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
CaitlinTerry
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
CaitlinTerry
 
Question 2
Question 2Question 2
Question 2
rebeccalstone
 
Question 2 evaluation
Question 2 evaluationQuestion 2 evaluation
Question 2 evaluation
matthewmcr95
 
Question 2 media
Question 2 mediaQuestion 2 media
Question 2 media
Jade Crossley
 
Question 2 media
Question 2 mediaQuestion 2 media
Question 2 media
Jade Crossley
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
Joe Cushion
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your mainryan-noble
 
Media Evaluation - Question 2
Media Evaluation - Question 2Media Evaluation - Question 2
Media Evaluation - Question 2beckyahmed
 
Question 2 evaluation
Question 2 evaluationQuestion 2 evaluation
Question 2 evaluation
rebeccalstone
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
MediaAmelia
 
Evaluation question
Evaluation question Evaluation question
Evaluation question
jasminbodman
 
Question 2
Question 2Question 2
Question 2
angusstephens1997
 
Evaluation Q2
Evaluation Q2Evaluation Q2
Evaluation Q2
kmaxey18
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
Lewis2922
 
Evaluation Q2 - How effective is the combination...
Evaluation Q2 - How effective is the combination...Evaluation Q2 - How effective is the combination...
Evaluation Q2 - How effective is the combination...jessicab806
 
EVALUATION QUESTION 2: PART 1
EVALUATION QUESTION 2: PART 1EVALUATION QUESTION 2: PART 1
EVALUATION QUESTION 2: PART 1
LilyCreedon
 

Similar to Axillary Text Past Student Work (20)

Evaluation Question 2
Evaluation Question 2 Evaluation Question 2
Evaluation Question 2
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Question 2
Question 2Question 2
Question 2
 
Question 2 evaluation
Question 2 evaluationQuestion 2 evaluation
Question 2 evaluation
 
Question 2 media
Question 2 mediaQuestion 2 media
Question 2 media
 
Question 2 media
Question 2 mediaQuestion 2 media
Question 2 media
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Q1
Q1Q1
Q1
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your main
 
Media Evaluation - Question 2
Media Evaluation - Question 2Media Evaluation - Question 2
Media Evaluation - Question 2
 
Question 2 evaluation
Question 2 evaluationQuestion 2 evaluation
Question 2 evaluation
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Evaluation question
Evaluation question Evaluation question
Evaluation question
 
Question 2
Question 2Question 2
Question 2
 
Evaluation Q2
Evaluation Q2Evaluation Q2
Evaluation Q2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Evaluation Q2 - How effective is the combination...
Evaluation Q2 - How effective is the combination...Evaluation Q2 - How effective is the combination...
Evaluation Q2 - How effective is the combination...
 
EVALUATION QUESTION 2: PART 1
EVALUATION QUESTION 2: PART 1EVALUATION QUESTION 2: PART 1
EVALUATION QUESTION 2: PART 1
 

More from Samuel McNamara

Independent Research Task - Memento Postmodern Study - A2 Media Studies
Independent Research Task - Memento Postmodern Study - A2 Media StudiesIndependent Research Task - Memento Postmodern Study - A2 Media Studies
Independent Research Task - Memento Postmodern Study - A2 Media Studies
Samuel McNamara
 
Plan for Music Video Project Evaluation
Plan for Music Video Project EvaluationPlan for Music Video Project Evaluation
Plan for Music Video Project Evaluation
Samuel McNamara
 
Music In Ads
Music In AdsMusic In Ads
Music In Ads
Samuel McNamara
 
Extra Reading on Music Marketing - Social and Traditional Media
Extra Reading on Music Marketing - Social and Traditional MediaExtra Reading on Music Marketing - Social and Traditional Media
Extra Reading on Music Marketing - Social and Traditional Media
Samuel McNamara
 
Reading
ReadingReading
How is Music Marketed?
How is Music Marketed?How is Music Marketed?
How is Music Marketed?
Samuel McNamara
 
Shotlist - Media Music Video
Shotlist - Media Music VideoShotlist - Media Music Video
Shotlist - Media Music Video
Samuel McNamara
 
Storyboard
StoryboardStoryboard
Storyboard
Samuel McNamara
 
Audience Feedback Survey - A2 Media Studies
Audience Feedback Survey - A2 Media StudiesAudience Feedback Survey - A2 Media Studies
Audience Feedback Survey - A2 Media Studies
Samuel McNamara
 
Music Video Analysis for A2 Media Studies - Radiohead - No Suprises
Music Video Analysis for A2 Media Studies - Radiohead - No SuprisesMusic Video Analysis for A2 Media Studies - Radiohead - No Suprises
Music Video Analysis for A2 Media Studies - Radiohead - No Suprises
Samuel McNamara
 
Music Video Styles - A2 Media Studies
Music Video Styles - A2 Media StudiesMusic Video Styles - A2 Media Studies
Music Video Styles - A2 Media Studies
Samuel McNamara
 
Which Record Label?
Which Record Label?Which Record Label?
Which Record Label?
Samuel McNamara
 
Division of labour
Division of labourDivision of labour
Division of labour
Samuel McNamara
 
Bastille - Good Grief
Bastille - Good GriefBastille - Good Grief
Bastille - Good Grief
Samuel McNamara
 
Bastille good grief
Bastille   good griefBastille   good grief
Bastille good grief
Samuel McNamara
 
360° Video & VR
360° Video & VR360° Video & VR
360° Video & VR
Samuel McNamara
 
Warner Music Group
Warner Music GroupWarner Music Group
Warner Music Group
Samuel McNamara
 
The Music Industry
The Music IndustryThe Music Industry
The Music Industry
Samuel McNamara
 
Media A2 Music Video Analysis
Media  A2 Music Video AnalysisMedia  A2 Music Video Analysis
Media A2 Music Video Analysis
Samuel McNamara
 
Andrew goodwin
Andrew goodwinAndrew goodwin
Andrew goodwin
Samuel McNamara
 

More from Samuel McNamara (20)

Independent Research Task - Memento Postmodern Study - A2 Media Studies
Independent Research Task - Memento Postmodern Study - A2 Media StudiesIndependent Research Task - Memento Postmodern Study - A2 Media Studies
Independent Research Task - Memento Postmodern Study - A2 Media Studies
 
Plan for Music Video Project Evaluation
Plan for Music Video Project EvaluationPlan for Music Video Project Evaluation
Plan for Music Video Project Evaluation
 
Music In Ads
Music In AdsMusic In Ads
Music In Ads
 
Extra Reading on Music Marketing - Social and Traditional Media
Extra Reading on Music Marketing - Social and Traditional MediaExtra Reading on Music Marketing - Social and Traditional Media
Extra Reading on Music Marketing - Social and Traditional Media
 
Reading
ReadingReading
Reading
 
How is Music Marketed?
How is Music Marketed?How is Music Marketed?
How is Music Marketed?
 
Shotlist - Media Music Video
Shotlist - Media Music VideoShotlist - Media Music Video
Shotlist - Media Music Video
 
Storyboard
StoryboardStoryboard
Storyboard
 
Audience Feedback Survey - A2 Media Studies
Audience Feedback Survey - A2 Media StudiesAudience Feedback Survey - A2 Media Studies
Audience Feedback Survey - A2 Media Studies
 
Music Video Analysis for A2 Media Studies - Radiohead - No Suprises
Music Video Analysis for A2 Media Studies - Radiohead - No SuprisesMusic Video Analysis for A2 Media Studies - Radiohead - No Suprises
Music Video Analysis for A2 Media Studies - Radiohead - No Suprises
 
Music Video Styles - A2 Media Studies
Music Video Styles - A2 Media StudiesMusic Video Styles - A2 Media Studies
Music Video Styles - A2 Media Studies
 
Which Record Label?
Which Record Label?Which Record Label?
Which Record Label?
 
Division of labour
Division of labourDivision of labour
Division of labour
 
Bastille - Good Grief
Bastille - Good GriefBastille - Good Grief
Bastille - Good Grief
 
Bastille good grief
Bastille   good griefBastille   good grief
Bastille good grief
 
360° Video & VR
360° Video & VR360° Video & VR
360° Video & VR
 
Warner Music Group
Warner Music GroupWarner Music Group
Warner Music Group
 
The Music Industry
The Music IndustryThe Music Industry
The Music Industry
 
Media A2 Music Video Analysis
Media  A2 Music Video AnalysisMedia  A2 Music Video Analysis
Media A2 Music Video Analysis
 
Andrew goodwin
Andrew goodwinAndrew goodwin
Andrew goodwin
 

Recently uploaded

Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
EduSkills OECD
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
Celine George
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Nguyen Thanh Tu Collection
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 

Recently uploaded (20)

Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 

Axillary Text Past Student Work

  • 1. AXILLARY TASKS DIGI PACK WEB SITE MAGAZINE ADVERTS What are the conventions Analysis of Past Student Examples
  • 2. DIGI-PACKS - CONVENTIONS • The name of the Artist • The name of the Album • Tracklisting (include bonus extra's such as 'behind the scenes' and/or 'making of' features) • Record Label branding • Pictures of the band members or relevant visual imagery to sell the song and they are often manipulated in some way • Price • Website • Credits • Recording information, producer, where it was recorded and when • Who wrote the songs • Logo • Barcode • DVD logo • CD logo
  • 4. STUDENT EXAMPLE ARCTIC MONKEYS • It is clear that the group have put a lot of planning and effort into the consistency of the theme across all of their products. • The website, album cover/digi-pack and music video all share a monochromatic, high contrast visual style which links well to the theme of the original artist. This implies that they have effectively carried out research into the band in order to incorporate the band’s pre-existing style and theme into their own work. This has helped them to ensure a consistent set of products. • The group have used a professional CD case printing template when designing the digi-pack, which has ensured that their product is not only printed correctly, but also designed to the industry standards. • Regardless of the groups technical success, their work is highly aesthetically pleasing and looks very professional, due to the amount of time and effort put into the planning and research.
  • 6. STUDENT EXAMPLE THE XX • Particularly in comparison to the work analyzed previously, this digi-pack looks slightly less professional due to its less clearly considered layout and positioning, using a digi-pack template. It is also very unclear when looking at this digi-pack how the final product is intended to look. • The text on some of the images is not in high enough contrast with the background for it to be clearly read, and the images in the background themselves appear less thematic than the previous example. However, the text font is kept the same and works effectively to create a strong, consistent visual style, which links well to the alternative rock genre. While there is a clear link between all of the images, they do not set a very strong mood/tone due to the rather flat lighting, the images seem slightly less planned than the Arctic Monkeys work.
  • 8. STUDENT EXAMPLE NOAH AND THE WHALE • A very consistent theme across the music video, website and digi-pack. Vibrancy and colour is used in all products to create an upbeat and playful tone which links well to the style of the original song. • The group have considered the layout of this product effectively using a Digi-pack template which helped them to visualise how the final product will look. • The composition of elements has been well considered with a very central placement of text and images which are important. For example, the band logo is centralised on both the front and back cover to ensure that maximum attention is drawn to it.
  • 9. WEB SITES - CONVENTIONS • Band logo at the top and large • Links to other pages on the website (Home, About/Bio Gigs, Videos, Photos/Gallery, Store, Forum, Sign in Log in • Main feature - large photo or video clip • Strong design that might be minimalistic • The home page would be predominantly catered around a new single/album. • The use of still advertisements, videos and links. • The key is home page need to be simple, and eye catching, so fans are not swamped with information they don't want and can easily navigate their way around the website.
  • 11. STUDENT EXAMPLE ARCTIC MONKEYS • Again, it is very clear that the group have put a lot of planning and effort into the consistency of the theme across all of their products. • The website, album cover/digi-pack and music video all share a monochromatic, high contrast visual style which links well to the theme of the original artist. This implies that they have effectively carried out research into the band in order to incorporate the band’s pre-existing style and theme into their own work. This has helped them to ensure a consistent set of products. • The group have used a professional webside designing suite when designing the digi-pack, called Adobe Muse, which has ensured that their product is designed to a very high standard and looks exactly as they wish, as the designing software gives them compete control over the visual appearance. • The website is very minimal and ‘clean’ which makes information stand out much clearer, the site look more modern and also it looks farm more aesthetically pleasing.
  • 13. STUDENT EXAMPLE THE XX • The website for THE XX student work is much more effective than the digipack. It has a clearly thought out idea/theme which is explored through the use of colour and tone. There is a great deal of black used on the site which is interrupted by colour from various images which link to the digi- pack. • The site is extremely original as it is a smaller website than others, it is extremely compact. • The band logo is large which ensures attention is drawn to it. This is further enforced through the contrast between the logo and the background, as well as its central positioning. • The images and some aspects of the visual style link this website closely to the music video, as the forest shots are a recurring theme, too, in the video.
  • 14. STUDENT EXAMPLE NOAH AND THE WHALE http://cristinashawmedi5.wixsi te.com/noahandthewhale
  • 15. STUDENT EXAMPLE NOAH AND THE WHALE • A very consistent theme across the music video, website and digi-pack. Vibrancy and colour is used in all products to create an upbeat and playful tone which links well to the style of the original song. • The group have considered the conventional layout of this product. The band logo is large and placed centrally at the top. They have included a nav-bar with links to relevant information – such as tour dates. • The composition of elements has been well. For example, the information is clearly separated and positioned in a column, with images where appropriate.
  • 16. MAGAZINE ADVERTS • Get the customers attention. This is the purpose of the advertisement in the first place and, therefore, is vital to the production of advertisement. Audience attention can be grabbed through a catchy, bold title, graphic or logo, presenting the brand image. • Use Colour. Colour makes the advertisement stand out over black and white adverts, and looks professionally finished and expensive. This can also grab attention as bright colours will be eye-catching and draw a passing audience in. • Make the pitch simple, yet precise. The advertisement should not be overfilled with information as the audience will lose interest. An audience will only look at an advert for between ten - fifteen seconds. Include the band and album name, as well as the release date, a list of tracks is not needed on an advert. • Make it easy for the customer to reach and order the product. Make the product accessible, include release date of album/CD in a bold, easy to read font. Add website, e-mail address of band and where the product can be bought from, E.G HMV.
  • 18. Colour makes the advertisement stand out, and looks professionally finished and expensive. Catches people’s attention as bright colours are eye-catching and draw a passing audience in. Band logo displayed large, to help sell the brand and allow the audience to recognise as soon as possible what the advert is for. A link to find out more information is typical, this is useful for audiences and is a form of pull advertising. It encourages people to find out more helping further to sell the product. Relevant record label and copyright information. Reviews are common for music advertisements. This allows for an audience to gain a vague insight into whether or not the product is for them. Close up of band or artist to sell the brand. Links well to the music video through its visual style of vivid and bright colour which suggest a playful and positive tone. The advertisement is not overfilled with information that will put off an audience. They have made a simple and efficient pitch with no irrelevant information.
  • 20. Colour makes the advertisement stand out, and looks professionally finished and expensive. Catches people’s attention as bright colours are eye-catching and draw a passing audience in. Close up of band or artist to sell the brand. The advertisement is not overfilled with information that will put off an audience. They have made a simple and efficient pitch with no irrelevant information. Artist name displayed large, to help sell the brand and allow the audience to recognise as soon as possible what the advert is for. Reviews are common for music advertisements. This allows for an audience to gain a vague insight into whether or not the product is for them. Relevant record label and copyright information.
  • 22. Band logo displayed large, to help sell the brand and allow the audience to recognise as soon as possible what the advert is for. Colour makes the advertisement stand out, therefore this poster is less effective as it features very little compared to the eye catching Mr Blue Sky student example. Text is very small, despite this information being relevant as website information will draw in an audience (pull advertising). Text is very small, and this information is arguably irrelevant as it is not necessary and does not advertise simply, effectively and precisely.Very little relevant record label and copyright information. Close up of band or artist to sell the brand. However, due to backlighting, the image is underexposed and you cannot see the artist’s face.