The combination of the main product (music video) and ancillary texts (digipak and album advert) is effective because they maintain a consistent branding and visual style. Key elements like colors, logo, and photos are integrated throughout all materials to clearly identify the band and genre. Doodles added to the music video and polaroid transitions help engage the target audience and enhance repeat viewing. Maintaining continuity across all promotional packages successfully establishes and reinforces the band's brand identity.

1. Q2. How effective is the
combination of your main
product and the ancillary texts?

2. Branding
• Branding; what is branding? And why do we follow certain techniques to create a successful brand?
• The branding is the process in which a company, band etc create a unique image or name. This image or
name will attract the consumer mainly through advertising campaigns (promotional packages) following a
consistent theme.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a
combination of them intended to identify the goods and services of one seller or group of sellers and to
differentiate them from those of other sellers.”
• Following these ideology's I have incorporated these themes and ideas into my branding strategies.
• Whilst carrying out primary research it became apparent that a successful brand should deliver a clear
message, instantly recognising the genre of the video and confirming the credibility as an artist/band.
• Integration throughout all promotional packages is key to a successful ‘brand’ using different marketing
strategies can help, making sure there is a link between your promo video, CD cover and album advert.

3. Colours
• The indie rock genre is initially associated with a dark moody visual style. Whilst carrying out my primary research
I discovered some bands are artists are trying to subvert this ideology, one example we followed closely was
Paramore's ‘Hard Times’ video. This music video used a range of different colours to encapsulate the audience.
Throughout the chorus we added coloured overlays, this enhanced the scene implying there was artificial
coloured lights used. Adding the overlays made the video look more professional.
• Our digipak and album advert was also full of colour, this was key to make sure it caught the attention of our
target demographic. There is a continuous flow of themes throughout digipak, advert and music video. The
pastel colours used in the split screen and then used for the background of the digipak and advert. Using these
bright colours will enable fans to recognise the promotional packaging.

4. Logo
• Creating the logo was a key aspect of establishing the bands visual style. The logo needed to be eye-catching
and unique towards the band, making it easily recognisable to fans. The logo we have created is used on all
three of the promotional products- Music video, digipak and album advert. The logo features in the video
multiple times on the white sheet, this was a simple make painting the logo on with black acrylic paint. This
feature is hung behind the band whilst they’re performing, enhancing the ideology they're performing live to an
audience. We also created small images of the logo that stick onto the drums and guitars reinforcing the
continuity throughout.
• The logo has been added into the digipak in
two separate ways, the spiral is used to create
the outline of the CD incorporating the 4
dominate colours used. The spiral is also
added over the background creating a sense
of depth of field.
• For the album advert the shadow of the spiral
has been added into the background. All of
the promotional packages have a clear link to
the band, this is because the long is present in
all of them. Having the logo as a main feature
means it will be easily recognisable to The
Magic Gang fans.

5. Photoshoot
• Throughout the production of my music video, I had started to develop different ideas and designs I
wanted to use for my digipak. The images I wanted meant I needed to carry out a photoshoot of the band
members. My concepts include Elliot positions slightly closer to the camera stating his dominance in the
group (being the lead singer) but not overpowering other band members. The back cover will be a
positioned photo of the group looking away from the camera. Both od these shots will include their
instruments, this is a common convention associated with indie rock genre.
• As well as carrying out group images Sophie and I decided to take separate images of
each individual member on their own, an idea we have for the inside panel. Taking a
range of different photos we incorporated some images with instruments some along.
• Carrying out primary research I discovered that the typical Indie style/ image is a
moody/angry emotion. As you can see from the images bellow, I have made sure the
band portray the correct emotion.

6. Design features
Doodles
• I have added doodles on one of my ancillary texts – the music video. The doodle I have added create the
‘WOW’ factor in my video enhancing the built in repeatability. These doodles have added to outline
significant features for example, the logo in the back ground and the band members. The doodles were
added on frame by frame this enable me to added certain doodles to the beat of the song, this was really
effective through out. The doodles in certain shots emphasis different aspects of the video ensuring the
target audience will want to re-watch the footage.
Polaroid's
• Certain transitions in the video have been added using a polaroid effect, capturing footage of the couple
together and then finishing in a freeze frame (the polaroid). This was really effective as its aimed at my
target market they can relate to the ‘selfie culture’ presented. These polaroid's also link in with the narrative
enhancing the idea of a break down in the relationship looking back at the memories they had together.